January 11, 2011

Objective: Students will identify characteristics of their personality to help identify their Entrepreneur personality.

Homework

• If you have not emailed me your 150 word essay on your Entrepreneurship type already, please turn that in at this time.

Entrepreneur Types

• What kind of entrepreneur are you?• You’ll need to identify your E-Type

– Advisor/Counselor– Builder/Creator– Caregiver/Maintainer– Communicator/Trainer– Entertainer/Host– Investor/Owner– Organizer/Administrator– Seller/Broker– Technologist/Engineer

www.usatoday.com

• Search E-Type• Click first link “Being a small business

owner is not for everyone…”• Half way down page click the link: E-Type

Test “Find out what kind of entrepreneur are you?”

• Answer the 54 questions to determine your dominant E-Type personalities.

After Discussing Each E-Type• Focus on your top 1-2 traits and complete the

following in essay format:• What is your Top E-Type (or Entrepreneurial Type)?• Read the Article Referenced above and then answer:– What are the best attributes that this type offers? – Have you thought about any of the Business Choices listed

for your E-Type?

• Do you agree with your E-Type results? Why or Why Not?

Advisor/Counselor• Wouldn't you like to be paid for giving your opinion? Or your advice?• Typically, Advisor/Counselors have a great deal of expertise,

education, and experience. • One skill that this E-Type excels in is listening. • Advisor/Counselor E-Types are quick learners. Some of this is a result

of their experience, but part of it is because they're curious and observant by nature. They understand things quickly.

• Another personality trait of Advisor/Counselor E-Types is that they don't have to be in final control of a situation. Generally, they influence or educate their clients; the clients themselves have the ultimate responsibility

• and authority. So Advisor/Counselors don't have to be—typically don't get to be—the decision-maker.

• Advisor/Counselors recognize that their role is not to decide, but to guide.

Builder/Creator

• Those who fall in this E-Type are driven to create something tangible where it did not exist before.

• The Builder/Creator E-Type includes both those have their own unique vision (an artist, for example) and those who have the skill to produce something that is someone else's unique vision (a house painter, for example).

• Most often, however, businesses that suit this E-Type require a combination of one's own unique vision and the client's vision or needs.– Think of an architect. Architects design buildings to suit

their client's desires, but they also have to bring their own talent and vision to the project.

Caregiver/Maintainer• If you're a person who sees yourself as a helping, supportive, or

nurturing personality, or someone who can provide ongoing attention to something consistently over time, you may be a Caregiver/Maintainer E-Type.

• People who fall in this category may provide care to a person, a thing, an animal, or plant life.

• If you're a Caretaker/Maintainer E-Type, you'll find your business can be very satisfying. Others might find your work repetitive

• One advantage for those in this E-Type is that there are many opportunities that do not require certification or advanced education to start.

• Unfortunately, many of the businesses suitable for this E-Type can be exhausting. They're almost all time-demanding. After all, your purpose is to maintain things or people. That takes continual, regular time commitment.

Communicator/Trainer• All this is great news for Communicator/Trainer E-Types. The need for people who can

communicate clearly and concisely has never been greater. Whether for business or personal interactions, for sales or education, information or entertainment, people who can transmit ideas, information, and language are in demand.

• If you were the kind of kid who loved reading, writing, foreign languages, you'll now find you have many options for launching a business.

• Obvious (and Not-So-Obvious) Business Choices for This E-TypeCorporate trainerPublic speakerNewsletter writerTranslatorWebsite editorFitness instructorEco-tour LeaderTutorFreelance writer

Public Relations agentTest prep trainer (e.g., S.A.T.)Speech coachGolf instructorTechnical writerSign Language InterpreterMarketing consultantBook editorAdvertising copywriterKids' extracurricular activity trainer

Entertainer/Host

Investor/Owner

Organizer/Administrator

Seller/Broker

Technologist/Engineer