MIXIE NATURAL FOOD DRINKHda. San Rafael, Brgy. Mabini, Cadiz City

Jana-Michele Taccad MonfortGeneral Manager

Alden BuotAsst. Manager

Samantha Crew

March 12, 2015

Bro. Anthonio Cesar J. Servando FSCVice-Chancellor, FSC AdministrationUniversity of Saint La-Salle

Greetings!Peoples lifestyle nowadays tends to resort to the convenient one, where the push-button technology replaced the arduous task to prepare ones food and drink. Apparently, this activity reduces the natural essences the primary material contains. Lifestyle-caused diseases nowadays causes thousands of deaths and agonized families due to its life-threatening conditions. In order to minimize, as a first step to total eradication, a dozen of program and discoveries were launched just to revert back our natural inclination towards healthy living. In this connection, Hda. San Rafael, through its newly-conceptualized product-MIXIE NATURAL FRUIT DRINK asks your benevolent permission to allow our organic product to be sold in your academic institution.Mixie Natural Fruit Drink is a natural, organic, fresh and healthy fruit juice extract from the fruits of the family-owned Hda. San Rafael in Mabini, Cadiz City. This organic farm provides livelihood and a source of sustainable income to the farmers. The fruit drink will provide necessary nutrients which sodas could not provide. May this request merit your favorable response.Thank you and God speed!

Jana-Michelle MonfortGeneral Manager

TABLE OF CONTENTS

Title Page1Cover Letter2Table of Contents3 Executive Summary4Introduction5Problem6Solution6Benefit6Credibility7Samples7Target8Conclusion9

EXECUTIVE SUMMARY

Mixie Natural Fruit Drink provides natural essences from the extracts of freshly-picked fruits in Hda. San Rafael Organic Farm in Cadiz City.

Hda. San Rafael is a 50 hectare sugarcane land that was converted into a organic farm. The main reason why it was converted as such was due to the fact that the administrator was a certified vegetarian, and a long-time resident of the said place. Since he could not acquire lands due to expensive prices, he just converted the part of the land to be his organic farm. Due to its success, it produced excess fruits and vegetables that is too much for the total family consumption. Since then, fruits and vegetables were either thrown out or given away.

It was a great idea when Jana decided to make fruit juices out of those excess fruits. Since then, some of the fruits harvested were made into juice. The next was history. The family decided to expand the organic farm for juice making, making way for producing its first commercial product from its natural organic farm. And Mixie Natural Fruit Product was born.

Mixxie Natural Fruit Drink is an organic, natural and fresh extract derived from the family-owned farm produced fruits. It provides essential nutrients which sodas could not give. It also serves as a substitute to those who need vitamins due to its essential vitamins.

INTRODUCTION

Health is the mans everything. It determines ones total well-being that affects all our day to day physical, social and mental dimension.

Today, health, as noticed, became the main issue at hand every day. It was determined that our health status deteriorate year by year, due to our abusive lifestyle. Diabetes, hypertension and cancer top the list.

It is commonly believed that eating/drinking/living in a naturally-produced products tends to make ones life longer compares to those who do not. Less meat And more fruits and vegetables to our diet seems to be the fashion that is used to address the extreme and awful situation. Mixie Natural Fruit Juice is another addition to that revolution.

Organic, fresh, and naturally produced juice extracted just to provide drinkers its necessary intake of fruit as required by the food pyramid.

Problem:The following problem listed:Kids nowadays eat less fruits and vegetables. Another, lifestyle diseases never went down. Today, organic products are so expensive and naturally-produced juice is seldom in the market.

Solution:The following solution to the problem stated above is given solution. 1. Mixie Natural Fruit Drink will provide kids their essential fruit intake through natural extracts of the fruits. 2. Drinking Mixie Natural Fruit Drink will, if equipped with proper diet and exercise and discipline, reduce the risk of diabetes and other lifestyle-related diseases. 3. Mixie Natural Fruit Drink is cheaper compared to other competitors that also engaged in same business. 4. Mixie Natural Fruit Drink is another addition to the slow-growing market on organic product.

Benefit: People who drink Mixie Natural Fruit Drink will obtain essential and necessary vitamins and minerals that the ordinary fruit contains. Imagine a juice, with one sip, compared to fruit, with the time-consuming peeling. Take note, same benefits, just the preparation and the form was altered. Another, support for Mixie Natural Fruit Drink will also support the small organic farmers in Hda. San Rafael.

CredibilityHda. San Rafael Organic Farm is one of the provinces top organic farm and was recognized by the Provincial Government. Another, many supermarkets and grocery shops are supplied by the said organic farm for a long time now. Hence, it is worthy to state that Mixie Natural Fruit Drink, which is the product of Hda. San Rafael Organic Farm is highly competitive and highly trusted.

Samples:

Target:Mixie Natural fruit Drinks target market are those health buff who wants to stay fit, wants to drink organic and natural juices. Another, Mixie Natural Fruit Drink is also a prospect market to school children in preschools and elementary schools that will replaced the traditional soda drink as the official recess or break drink. Instead, Mixie Natural Fruit Drink will be the substitute to soda and is greatly healthy and beneficial to parents. Another, vegetarians alike is the purpose why Mixie Natural fruit Drink was made. Moreover, diabetic persons who need essential vitamins will also benefit from this product.

CONCLUSION

To conclude, Mixie Natural Fruit Drink is not only an ordinary fruit drink, but a beneficial nutritious drink that could provide a mans necessary minerals and vitamins fresh from the fruits extract which is naturally grown in a family own farm.

Health is the main concern why Mixie Natural fruit Drink was created, hence, the company encourages young men and women to live a healthy life with the aid of our drink. It is therefore noted that health is the primary aspect of ones life to be productive, vigorous and positive individuals. 1