BUS Plan on Rice

8/7/2019 BUS Plan on Rice

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Acknowledgement

First of all we would like to express our gratitude to all mighty Allah for making this reportsuccessfully.

We would like to take this opportunity to thank you for give us such an opportunity to make anassignment on the basis of internal communication of an organization. We would like to thank our course teacher for helping us how to do this task, because her encouragement, guidance andsupport from the initial to the final level enabled us to develop an assignment on that topic.

I am interviewed Ferrous khan (Manager, Sales @marketing), Hyperion Builders Ltd. He wasvery helpful in the interview session. So I express my gratitude to them.

While preparing this assignment we came to know about internal communication and how anorganization maintains that communication and this increases our knowledge about internalcommunication.

This is an important topic considering the current world because today¶s business is all aboutcommunication and it is very much a super way of extending business.

We again thank our course teacher to give us such an opportunity. We heartily thankful to our Course teacher, whose encouragement, guidance and support from the initial to the final levelenabled me to develop an understanding of the subject.

Lastly, we offer our regards and blessings to all of those who supported us in any respect duringthe completion of the assignment.



Ex ecutive Summary

The objective of this report to provide the information about internal communication of a realestate company. Real estate company posses a huge place in Bangladesh economy.

Internal communication is important because if they don¶t understand the communication theoryand process the practice of public relations can be hampered, if this happen this may fall effecton the total business because their business is all about relationships

Communication is often defined as an exchange of information. "Exchange" involves at least onesender and one receiver - true communication thus infers a two way process

The purpose of internal communication is to ensure efficient management. Written

Communication, Oral Communication, Face-to-face communication, Computer basedcommunication, Verbal communication generally used to communicate with others. To ensurethe success in the of internal communication system and to develop a nice environment companycan follow the lists«..

Communication infrastructure must be weak, Management attitudes and targeting, Roles andresponsibilities, Targeting information, Message content and style Leadership visibility andaccessibility, Dialogue and information sharing, Clarify roles and responsibilities, A leadershipcommunication support program ,Introducing the right channels ,President¶s communication

program, News bulletins ,A network of internal communication facilitators should be set up ±

Maintain good communication is really very much important for the company. All business in ademocratic country begins with public permission, and exits with public approval. Publicrelations can only be made by maintaining good communications.



T able of contents

Topics Page no.

1. Introduction Origin of the report Objective Scope Limitations Methodology

2. Company at a glance

3. Company profile

4. Internal communication

5. Why does internal communication matter

6. Internal communication strategy

7. Hyperion Builders

8. Media of communication

9. Why builders need to maintain goodcommunication

10. Horizontal communication

11. Advantages

12. Disadvantages

13. Recommendations

14. conclusion



Introductory Page

LOCATION ANALYSIS WORKSHEET1. Address:Kodom thola, Jessore2. Name of realtor/contact person: MD. Guas Uddin3. Name of the business: G.S Rice Industry4. History of location: This is the place from where paddy can directly collect from the paddy field.5. Location in relation to target market: Main target of the business is to capture whole local market aswell as outside of the country boundary.6. Traffic patterns for customers:7. Traffic patterns for suppliers:8. Availability of parking: (include diagram)9. Quality of public services : Always We try to serve better one10. Availability of raw materials/supplies: It was easily establish because of availability of rawmaterial11. Availability of labor force: The lower labor cost was help to create this industry.20. Evaluation of site in relation to competition:



Executive SummaryBangladesh is endowed with a climate favourable for the cultivation of a wide variety of both

tropical and temperate crops. Rice is the staple food for above 150 million populations. Rice production system depends on a various management practices such as irrigation and fertilizer applications, crop management practices, use of new high yielding varieties and moderntechnologies. Boro rice is one of the major cereal food grains in Bangladesh which contributedmore than 55% to the total rice production during 2008-09. Hybrid Boro rice yield depends on aconsiderable part on irrigation and fertilizer management practices. Fertilizer is the mostimportant nutrient elements in soils and plays the most vital role in crop production inBangladesh. Fertilizer application mainly depends on the soil types, growing season, irrigationapplications and the cultivars used and agro-climatic conditions of the locations. Every year hugeamounts of chemical fertilizer are imported from foreign countries and the import rate issignificantly higher for non urea fertilizer. Domestic production of urea fertilizer covered 50% to

the total demand, where TSP (Triple supper phosphate) was only 10%, Gypsum was 40% andMOP (Murate of potash) was fully imported in 2008-09. Bangladesh government has set a target19 million tons of Boro rice production under 4.8 million ha land in 2009-10. Therefore toachieve the targeted production of Boro rice in this year, the fertilizer supply would be one of themajor concern things to the whole production system. The major fertilizer such as urea, TSP,MOP, gypsum and ZnSO 4v would be required 13.83, 5.65, 6.94, 0.41 and 3.06 lakh tons,respectively (applying fertilizer in recommendation dose). Applying on the basis of soil fertility,fertilizer requirement would be 13.2, 4.20, 4.64, 0.38 and 2.85 lakh tons, respectively and on the

basis of f rmer demand in field level, it would be 12.60, 5.23, 6.43, 0.39 and 2.51 lakhtons,respectively. The urea fertilizer stock will become 9.5 lakh tons after importing 3.5 lakh tonsfrom Qatar. More than 3 lakh tons urea may be shortage in the total growing season which isabove 24% compared to the total demand. From this study, it is clear that there is large gap

between targeted production of Boro rice and fertilizer input. Therefore, timely supply andavailability of fertilizer should receive top priority to sustain /increase Boro rice production whenfood availability is crucial factors for poverty stricken people, when the country being challengedwith feeding increasing population.



1.1 IntroductionRice is the staple food for the people of Bangladesh and will continue to remain so infuture. Rice

production systems make a vital contribution to the reduction of hunger andpoverty inBangladesh. Besides, its economy is heavily dependent on this sector. Thecountry needssubstantial increase in rice production to provide her teeming millions withfood and other basicneeds of life. There are not many options but to raise level of riceproduction from the limitedland resources and diverse climatic conditions for improvingthe living standard of her common

people. Variations in management practices (irrigationand fertilizer application, cropmanagement practices etc), use of new high yieldingvarieties (HYV) and modern technologies

play a vital role to increase rice production ofthis country.Boro rice is one of the major cerealfood grains in Bangladesh, which is transplanted inwinter season (December to February).Productivity of Boro rice depends on several ofclimatic parameters (temperature, rainfall,humidity, etc), hydrological properties of soil(pH, organic carbon, cation exchange capacity,

etc), rice varieties, and major productioninputs, such as irrigation and fertilizer management practices, above all governmentpolicies in this sector. A reasonable amount of Boro rice production is hampered in everyyear as a consequence of the above factors interactive over different scale in differentlocations.Soils as suppliers of nutrients for rice plant growth are veryimportant factors determiningrice yield productivity. Nutrients in soil whether naturally endowedor artificiallymaintained, are the major determinant of the success or failure of a crop

productionsystem. As the pressure to grow more rice from the limited agricultural land, the soilscome under the threat of nutrient depletion and thus, the sustainability of the croppingsystemsunder the present soil and crop management practices face a great challenge. The Fertilizer

Requirement for Boro Rice Production in Bangladesh 5 prevention of a reduction of Boro rice productionthrough better nutrient managementmainly fertilizer is therefore, an important issue for increasing Boro rice production andensuring food sufficiency for the millions of Bangladesh.

y Mission: To improve certain situation y Obj ectives:To develop products satisfying specific needs of your target

customers y K eys to success:Sustaina b le competitive advantage

Industry Analysis

Bangladesh is one of the largest rice producer particularly in asia. Bangladeshi rice is good in

quality and different countries prefer the Bangladeshi Basmati rice because of its taste andaromatic nature. Bangladesh may come closer or even go ahead of Other country as far as riceexports are concerned. Bangladesh country economy depends heavily on the bumper crops andthis is a good sign.In the near future Bangladesh will export rice if the production will becontinuous. On the other side Bangladesh sugercane production has declined over the past year or so.



P roduction in BangladeshRice production systems make a vital contribution to the reduction of hunger and povertyinBangladesh. Total rice production in Bangladesh was 10.32 million tons in the year1975-76when the country's population was only 79.90 millions and cultivated rice areawas 10.32 millionha (BBS and DAE, 2007). However, the country is producing 34.28million tons rice in the year

of 2008-09, where Boro rice contributed more than 55%(18.5 million tons). From the analysis of the last few years data we found that itscontribution in total rice production follows a increasingtrend. Recently, the rate isncreasing rapidly due to adoption of high yielding ricevarieties,including modern ricecultivation technologies, improvement irrigation facilities andapplications of fertilizerand pesticides. But for continuing this production rate there should be

propermanagemen practices. HYV Boro rice production depends on a considerable part onitsFertilizer Requirement for Boro Rice Production in Bangladesh 6 proper management practices, mainlyfertilizer and irrigation application in differentgrowing stages. Therefore, ensuring irrigation andfertilizer in farmer level on scheduledtimes (application time) are of major concern.Bangladeshgovernment has set a target 19 million tons for Boro rice production in theyear of 2009-10. Toachieve the target, all agricultural inputs which are involved directlyor indirectly in Boro rice

production must be adequate and accessible to farmer-fieldduring the production period(December to May). Targeted Boro rice cultivation area is4.8 million ha in 2009-10 which ismore than one-fourth million ha from the previousyear 2008-09.

Market Segmentation-The process of segmenting & targeting the market

should process in the following way. We can segment our market into threecategories. These are the below.

Geographic

Demographic

Psychographic

D escription of venture

The executive summary is the single, most important part of the business plan.Describe the market opportunity, your product to harvest the market opportunity,your strategy for addressing and selling to that market, financial results in the first years of operation, long term objectives, and the key personnel.

P roduct and service: our product is rice. Basically ourindustry produces rice but also produce Muri.we mission is to produce something better for the customer satisfaction.

Size of the b usiness: our business size is small. In our organization basically one type of product is produce that is rice. The total area of the industry is around 3 Accor.

MarketingWhile marketing organic products presents a challenge, there are some places to find buyers for your crops. Many conventional. farm magazines and can be good sources of information on buyers of organiccrops. The Organic Consumers Association is a public-interest organization dedicated to building a



healthy, safe, and sustainable system of food production and consumption. They act as a globalclearinghouse for information and provide grassroots technical assistance.

O peration Analysis:

H ow the operation conduct in organizational area and how it work





M arketing plan

The market anal ysis, with it s component part s, locate s your bu sine ss within exi sting and future market s. Your plan mu st demon strate intimate knowledge of the targeted indu str y and evaluate the competition

For succe ss ful bu sine ss marketing , you need to develop a proper bu sine ss marketing plan , and thengauge it s performance for your bu sine ss growth . There are man y thing s that your bu sine ss marketingplan need s to addre ss and the se point s ma y include some of the following:

Price Pricing of a product and our service ha s to be done ver y carefull y con sidering numerou s thing s like qualit y, pro spective demand , margin s, competitor s price s, discount s, market segmentation etc/

Rice Price

the current market proce of the rice is listed as below.The latest rates are as below:

Variety Levy Rice ( Per Kg.)

Grade A Tk. 42Average Tk.34Common Tk.28

Promotion The promotion plan it self a mini-marketing plan . Adverti sing is an effective a s well a s anexpen sive wa y & ha s to be taken care of . The procedure to be followed include s:

Set specific campaign objective s (building sale s)

Target the Audience (market segment , demographic profile )

Decide the adverti sing content (product benefit s to highlight )

Place (Distribution Plan )- The di stribution plan i s the other element s of the Marketing MIX tomaintain the differentiation and focu s of the Compan y.

our product i s of highe st qualit y, with price & promotion to match , it i s available in themajor qualit y store s.

The choice of di stribution channel therefore can make an important contribution to

both our compan y differentiation & to reaching your target group of cu stomer s.

Finding BuyersProducers interested in going organic should contact several buyers to get a feel for the marketand find out more about what crops are in demand, quality standards, and pricing. Expertsrecommend taking the time to understand the buyer·s viewpoint, learning about the products



that the grains go into, quality and other desired attributes, and so on. It can pay to talk tomilling, baking, and other manufacturing associations, as well as producer associations, andbuild a marketing network with food industry contacts. Make sure buyers know that you arefocused on food quality and on meeting their needs. For food-grade products, the buyer willwant a sample and the assurance that the entire shipment will be of equal quality. There is more

flexibility on quality in the feed markets. Producers should be familiar with various samplingtechniques and know how they affect the samples sent to the buyers.

Buyers look for farmers who are in the right location with the right equipment andinfrastructure. Beyond these basics, buyers also prefer to deal with farmers who have a goodattitude and are sensitive to client needs. Farmers benefit by building relationships with buyersas they compete for contracts. One farmer compares finding buyers to going on job interviews.

Communication with buyers is critical for producers in determining what to plant, how to fit itinto their rotation plan, and how to grow and harvest a crop that meets each buyer·s qualitycriteria. Understanding the standards and terms specified is vital. Grain cleaning and shippingcharges are important factors when evaluating.

Sales to Other Producers

Other farmers and ranchers and small organic companies may offer marketing opportunities toorganic grain producers. However, it is important to make sure that you will be paid after youmake the sale. Some buyers of organic grain are so small that they can·t or don·t always pay the

farmers they·re buying from. Fraud is unusual³more often, smaller companies may have toolittle cash-flow to pay their bills. If they get behind, they simply don·t have the cash to pay thefarmers. Also, many do not know they are required to have a commodity dealer·s license³ withthe accompanying protection for payment. If you are a farmer selling organic grain³to acompany or an individual³be sure that the buyer has a commodity dealer·s license in yourstate. Many individuals will not have a commodity dealer·s license, required only of thosewhose purchases directly from farmers exceed a certain dollar amount. For example, inMontana, anyone who buys $30,000 or more of grain per year from farmers must have acommodity dealer·s license. The licensees must post a bond or buy an insurance policy that willcover their unpaid bills to their sellers if the licensees can·t.

O rganizational plan

F inancial Plan:

Financial objective s are both the starting & fini shing point of a good bu sine ss plan .The Financialplan seek s to reflect the financial implication s of your marketing , people and operational plan s in the form of profit-lo ss account s, cash flow s, and balance sheet s.



Profit & Loss Assumptions:

C) Wage s: each outlet will emplo y seven staff at a co st of tk 42 ,600 per annum (labourcosts = 30 % of sale s, which compare s favorabl y with a general re staurant s 40 percent ).

D) Director s: paid tk 15 ,000 per year , rising to 2 0,000 from year 3 .

E) Admini strative staff: needed mainl y from year 2 . Costs will rise from 5 ,000 to £ 4 0,000 over seven year s.

F) Rent and service s : 30,000 per outlet per annum

G) Alteration s, equipment and decoration: 4 0,000 per outlet .

H ) Adverti sing : 2 .000 per outlet per annum

I) Inflation: all income and expenditure i s stated at current price s. Income Statement or Profit & Loss Account:

A financial statement of our companie s that indicate s how Revenue (mone y receivedfrom the sale of product s and service s before expen ses are taken out , also known a s the"top line" ) is tran sformed into net income (the re sult after all revenue s and expen se s have been accounted for , also known a s the "bottom line" ).

The purpo se of the income statement i s to show manager s and inve stor s whether thecompan y made or lo st mone y during the period being reported .

Cash- F low assumption:

N o debtor s all meal s paid in ca sh

S alarie s and wage s paid monthl y

Purcha se s paid monthl y

Rent paid half- yearl y

Rate s paid monthl y

Loan intere st paid quarterl y from month 1

O verdraft intere st paid quarterl y from month 3



S ale s spread evenl y over each month of year

Balance sheet assumptions:

Closing stock : building up to six week s sale s

Depreciation of fixed a ss et s: improvement s and office , 20 percent per annum; fixture s and fitting s, 25 percent per annum

Creditor s: Equivalent to one month s co st of sale s

Are we winning or losing at this tariff and market level?

Revenue 391,093 1,212,584 2,304,541 5,567,800

Cost s 592,500 1,270,000 1,990,000 4,606,797

Profit/loss (201,407) (57,416) 314,541 961,003

Documents

BUS Plan on Rice