Professional Bio and Resume

2011

Cover letter

Executive profile

Biography

Resume

References◦ Excerpts from Linkedin.com

◦ Reference contact information

Appendix

◦ Recent organizational scope Sales organization

Online organization

◦ Management philosophy

◦ Sales process - 5 steps of selling

JAMES MOONSee Bio, Resume and References for details

Sales executive and Ops manager 14 years in sales 17 years in management

◦ 5 years executive level◦ 2 years senior level◦ 7 years GM level◦ 3 years department level

BBA finance – 3.1 GPA MBA management – 3.9 GPA

James Moon 455 Persimmon Lane

Roswell, Georgia 30076 786-554-4800 | jamesmoonjr@gmail.com

Dear Hiring Manager, My name is James Moon and I have prepared the enclosed information to give you a broad sketch of my work history and my ability to drive financial performance for your organization. In addition to my Professional Biography, I have included my resume and several references for your consideration. As you review the contents of this package, you will see recurring themes of achievement, most notably my pattern of generating results while creating a culture where people genuinely enjoy coming to work. Here is a quick snapshot of my most relevant experiences and strengths:

Senior manager with experience in sales, product and pricing strategy.

Sales, publishing and online exposure in multiple industries, including the Apartments, Autos, Homes and other specialty sectors.

Solid background in financial planning and management.

Repeated success hiring, developing and motivating sales organizations that exceed performance standards.

Extensive track record building national, regional and local sales infrastructure, including quotas, meeting frequency and agendas, sales boards and reporting tools, compensation plans, recognition and rewards programs, and progressive performance management.

Significant experience teaching sales process and account management skills.

History of developing loyal, performance-based sales culture across different businesses and markets.

Passion for the following core business values: People; Teamwork; Continuous Improvement; Customer Service Excellence and Financial Results.

While this letter provides a brief overview of my qualifications, the rest of this packet expands on my background, showcasing my consistent pattern of impacting people and accomplishing business priorities. Please call me at your convenience to discuss how your team could benefit from an executive thought-leader and sales manager who gets the job done. My Best,

James Moon

James Moon

James Moon Professional Biography

James Moon’s professional career might best be described as eclectic. He has worked in the mail room; sold financial services, cellular phones, and print and on-line advertising; managed financial groups, various support functions, and inside and outside sales teams; has been an executive strategist and operations manager for local, regional and national sales organizations; and has been a successful entrepreneur.

James started his career sorting mail in 1985 and was promoted into various clerical and professional duties at the Federal Reserve Bank while attending University of Houston. Upon finishing his undergraduate work in Finance, James moved into the role of Total Quality Management Coordinator. It was this experience of leading cultural transformation at the bank that solidified James’ core values of People, Teamwork, Continuous Improvement, Customer Service Excellence and Financial Results.

During this same timeframe, James completed his MBA on scholarship, concentrating in Management and receiving recognition as the Outstanding Graduate Student. This prestigious award was presented to one student based on GPA and campus involvement (He earned a 3.9 GPA and was on the school’s Continuous Improvement Team).

Armed with an advanced degree and newly adopted management philosophy, James was promoted into his first supervisory role in 1993, where he managed Budget and Expense, Business Development and Customer Service groups for the Federal Reserve, while continuing as TQM Coordinator. During the next several years at the Fed, James honed his leadership style and hiring skills, while finding his passion for building and motivating successful teams.

After almost 12 years with the bank, James retired and joined GTE Wireless as an Account Executive in 1996 to learn how to sell and position himself for a sales management career. In very short order, he was the top sales person on his team and earned a promotion to Major Account Manager, where he sold wireless products to Fortune 50 accounts.

In 1998, James was recruited away from GTE, and soon began working with Primedia as the Publisher and Sales Manager for the Miami Apartment Guide. Over the next ten years (including a 2 year break from Primedia while working for Trader Publishing Company), James developed a reputation as a market “rehab” and launch specialist, and was promoted numerous times, serving as Publisher for the Atlanta Apartment Guide, General Manager at Trader Publishing Company, Southeast Regional Director for New Home Guide, Director of New Business Development for New Home Guide, VP of Autos for Primedia, and ultimately, VP of Homes for Primedia. In this final corporate position, James oversaw 5 regions and 25 markets, developed sales and product strategy for 28 publications, 3 titles and their respective websites, and managed a staff of over 135 sales and support personnel.

James left Primedia in late 2008 to pursue an entrepreneurial endeavor as President and managing partner for HomeServiceReports.org. Building the company from the ground floor, he has been instrumental in all phases of the business, including strategy, financial planning, product development, personnel recruitment, and sales and sales management.

A sales veteran of more than 14 years, James offers prospective employers several resources including:strategy development; financial planning and management; sales planning and execution; national, regional and local sales infrastructure design; recruiting and motivating sales teams; teaching sales process and account management skills; extensive experience in “rehab” and launch market strategy; and establishing loyal, performance-based sales cultures.

When not working, James enjoys time with his wife Sunshine, his 4 year-old son Austin and 1 year-old daughter Savannah, and distance running.

James Moon Professional Resume

OBJECTIVE: Vice President of Sales Strategy and Operations

People + Teamwork + Continuous Improvement + Customer Service = Maximum Financial Results

PROFESSIONAL EXPERIENCE HomeServiceReports.org, Atlanta, Georgia – March 2009 to Present President

Establish business, marketing and rate strategy for new consumer information product

Hire, develop and motivate sales and support team responsible for ongoing operations

Manage print and online product development, sales, circulation, billing and collections

Launched Charlotte and Raleigh markets through personal and team sales efforts

Grew business to $240K of annual revenue in its first full year of production

Primedia, Inc. Atlanta, Georgia – June 1998 to September 2002 and October 2004 to November 2008 Vice President, New Home Guide (hired as Miami Apartment Guide Publisher)

P&L responsibility for $50M in annual revenue and $15M in annual EBITDA in 2008

Guided 135+ person business unit to its most successful years in 2006 and 2007

Responsible for sales, print and Internet product development, production, billing and collections

Crafted sales strategy and tactics for 28 local sales teams across 25 markets and 3 brands

Created rate structures and promotional offers for local markets and national accounts

Personally launched the Washington D.C. market, the most profitable start-up in division history

President’s Club recognition for division sales

Vice President of the Southeast Florida Apartment Association

Trader Publishing Company, Miami, Florida – September 2002 to October 2004 General Manager, Miami

P&L responsibility for $13M in annual revenue and $6.5M in annual EBITDA

Coordinated sales efforts into 22 Titles, including Auto, Boat, Cycle and Bargain Trader

Hired, developed and motivated 100-person organization

Managed outside and inside sales, circulation, accounting and production functions

GTE Wireless, Houston, Texas – October 1996 to June 1998 Major Account Manager (hired as Account Executive)

Managed sales and service for Fortune 50 accounts

Winner’s Circle Gold Medal for annual sales (top 10% nationally)

Federal Reserve Bank, Houston, Texas – January 1985 to October 1996 Manager, Total Quality Management, Customer Service and Budget (hired as Mail Clerk)

Charged with culture and leadership development of 300-person organization

Managed in-bound phone center and coordinated budget for bank’s largest business unit

President, Executive Committee for Employee Relations

Keynote speaker for Federal Reserve conferences and seminars

Editor of “Quality Focus” employee newsletter

Guest Lecturer, Introduction to Business, Rice University

EDUCATION University of Houston, Houston, Texas MBA in Management – December 1993 & BBA in Finance – December 1991

Graduate GPA: 3.9 & Undergraduate GPA: 3.1

The Outstanding Graduate Student Award (ranked 1st in class)

Scholarship for Graduate Coursework, Houston Society of Financial Analysts

International Business Studies, Paul Lobe Institute, Berlin, Germany

Chairman of Media and Public Relations, Finance Organization

James Moon Professional References

As excerpted from James’ LinkedIn page. These quotes can be viewed in full along with several other references at: http://www.linkedin.com/in/jamesmoon

Maria Isbell, Vice President of Training and Development, Primedia and colleague says: “James is a one of a kind leader . . . His passion, his energy and his drive for success is matched only by his sincere desire for the success of his team. James is focused and he gets results.” Emily Boyd, Regional Director, New Home Guide and direct report says: “James is an incredible manager. He provides his team inspiration, knowledge and tools needed to get the job done. Throughout the 7 year period I have worked with James, he has consistently driven results and hired the best of the best.” Ken Sullender, Regional Director for New Home Guide and direct report says: “During one’s career you rarely get the opportunity to work with (someone) so well rounded, passionate . . . and devoted to the individual and organization.” Sarah Noel, Account Executive for Atlanta New Home Guide and teammate says: “James Moon has a unique ability to motivate and lead individuals . . . creating a cohesive, positive team environment . . . This makes anyone . . . want to succeed . . . to make him proud.” Lynne Scarboro, Publisher of the Denver New Home Guide and teammate says: “James Moon has been the most influential manager of my professional career. He has the gift of not only a brilliant and creative business mind, but also the leadership qualities that have resulted in a loy al following of employees that is like none I’ve ever seen.” Jeff Anop, Director of Interactive Products for the Homes Division and direct report says: “James . . . has boundless enthusiasm and energy . . . and is a great sales strategist.” Nicole Bode, Business Operations Coordinator for Auto Guide and teammate says: “His energetic personality, motivation, knowledge and drive for success made my experience at (Primedia) life changing. He probably doesn’t even know the impact he had.” Peter Mosca, Vice President of Dominion Enterprises and former manager says: “James is one of the most dynamic and driven managers I’ve ever had the privilege of working with. He possesses an amazing competitive spirit and strong business acumen. James is passionate and someone I would recommend without hesitation.” Ryan Ritchie, Regional Director for Apartment Guide and colleague says: “James is one of the most professional people I have . . . ever worked with. He built and motivated teams to exceed goals better than anyone at (Primedia).” Lynette Janac, Publisher of the South Florida Auto Guide and direct report says: I’ve had the opportunity of knowing James for over 10 years . . . James’ magnetic personality is achieved through his high level of ethics and integrity, energy, passion and compassion for his people. I have witnessed James rehabilitate stagnant and declining businesses . . . working through people to accomplish bottom-line results.” Rob Hendricks, Regional Director, New Home Guide and direct report says: “I’ve worked closely with James for the past several years . . . He displays a management style that is so positively infectious and capable of inspiring even the most entrenched individuals.”

Dean Nelson KKR Operating Partner/Primedia Chairman

Managed James indirectly 212-326-9601

nelsd@kkr.com

Bob Metz Former CEO, Primedia

Managed James directly 404-538-7640

Peter Mosca District Manager, Trader Publishing Company

Managed James directly 954-471-3100

Lynette Janac Publisher, Primedia

Direct Report 305-216-1101

Bob Smith Senior Vice President in Charge,

Federal Reserve Bank – Houston Office Managed James directly

713-483-3547