JAMES DOHERTY

He’s Passionate about marketing, advertising, social media and new technology

GRADUATED FROM . . .

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Bachelors of Science, Management, Concentration, Marketing

Major GPA: 3.541, Cumulative GPA: 3.053

I GREW UP HERE . . .

ACTIVITIES AT BOSTON COLLEGE . . .

Men’s Varsity Soccer

Co-Founder of Donahue’s Disciples• Student run Boston College Men’s

Basketball fan group

• Worked with BC Sports Marketing, the Athletic Director and the Men’s Basketball head coach to improve ticket sales, stadium atmosphere and student attendance

• Played an integral role in relocating the student section to an area where it would have a greater impact on the game

• Used social media as our main source of communication

• Twitter: @BookofBC

• Facebook: https://www.facebook.com/pages/Donahues-Disciples/290623637614348

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WORK AND INTERNSHIP EXPERIENCE . . .

Digital Public Relations and Social Media InterninSegment Inc. - Worked with the Media Relations and Social Media managers to draft and organize inSegment’s internal social media efforts as well as the social media efforts of their clients- Measured social media influence and engagement for inSegment’s clients- Made a weekly contribution to the company blog on a variety of industry related topics - Worked with the copywriting team to edit articles and increase SEO

Sports Marketing and Ticket Sales InternBoston College Athletics- Worked directly with the Sports Marketing Department and the Associate Athletic Director for External Operations in the Boston College Athletic Department- Performed market research to find potential customers, created promotional mass emails, spoke with customers over the phone, reached out to local businesses for advertising opportunities

Caterer and Office Assistant B&M Clambake Co. - Prepared and served catered meals for over 60 events per summer throughout the Northeast - Led teams of up to 10 employees to serve events with as few as 20 and as many as 1,000 guests per event - Planned and organized over 360 events per summer by corresponding with customers over the phone and via email- Successfully organized events by coordinating with the kitchen staff, office staff, and servers to ensure that all equipment, transportation and food was accounted for- Trained new staff on office policies, billing programs, and client response systems

PROJECTS AND WORK SAMPLES

Blogs- During my internship at inSegment I made a weekly contribution to the company blog on a variety of topics including social media, current events, SEO and SEM. You can find all of my inSegment blogs here (http://blog.insegment.com/author/jamie-doherty/)- I also guest blogged for B&M Clambake Company on the topic “A Day in the Life of a Caterer”. My B&M guest blog can be found here (https://www.clambakeco.com/blog/Day-in-the-life-of-a-caterer)

Promotional Video For Charity Miles- During the 2014 Spring semester I took a class called Digital Marketing. For our final project, we were tasked with creating a digital marketing strategy for Charity Miles, a mobile app that allows users to donate to charities by walking, running or biking. The video you are about to see was an integral part of my strategy. I wanted the video to communicate the story behind Charity Miles and connect to prospective users. I used stop animation to create a simple video that explained the effort and struggle of Gene Gurkoff, the founder of Charity Miles and why the creation of the app was so important to him.

ABOUT ME

Skills- Proficiency with Microsoft Office (Word, Excel, PowerPoint)- Experienced user of various social media outlets including Facebook, Hootsuite (certified), Instagram, Twitter and Vine- Experience with copywriting and on-page SEO

General Interests- Boston Sports, Soccer, Technology, French Bulldogs, Cooking, Blogging, Beach Days, Fitness, Social Media

Favorite Websites- PSFK, ESPN Boston, Advertising Age, BostInno

Connect With MeEmail: dohertyjamesc@gmail.comTwitter: @jamiedoh25Instagram: jaymo_dohLinkedIn: https://www.linkedin.com/profile/view?id=237142746&trk=nav_responsive_tab_profile