FIJI FLAVORJames Dye, Jeremy Burke, Brittney Merecki,

Lauren Triplett

FIJI Water; A Background

David Gilmour began the Fiji Water journey in 1996.

Distributes clean, pure water with artesian filtering/bottling.

Fiji MissionQuality and Excellence in our product

Communicating the passion and uniqueproperties of our brand

Continuing to invest in the future while preservingand cherishing the pristine source.

FIJI For the EnvironmentFIJI water has always been committed to

environmental stewardship.Persevering the purity and biological wealth

of its virgin region.Implements a large-scale rain forest

conservation project in Fiji.

Environment Cont. Sourcing Locally95% of the packaging is produced on site or

sourced from local vendors.Over 95% of all waste generated at our plant

is sorted and recycled.The Yaqara Valley serves as the main water

source.Ocean freight liners is the most fuel-efficient

and produces less emissions.

Fiji SWOT analysis

StrengthsStrong Revenue1% for the environment

WeaknessesLimited shipping options(US only)

OpportunitiesBoosts Fijian economyOffers a unique product Thre

atsOther

bottled water

companies

SWOT

Fiji’s Competition

Marketing

Advertising:MagazinesBillboardsInternet

Product ComparisonFiji FlavorProduct Variety Several Flavors Multiple

Appearance

Clear Blue Fiji Bottle Dark Urban Coloring

Quality Untouched By the World

Refined Flavored Water

Features

Pure Fiji Water with the Tropical Flavors of the Island

Vitamin Enhanced Water Beverage

Functionality

Quenches Thirst Whilst Saving the Environment

Rehydrates, Supplies with Replenishing Viatimins

Services Conservation -

Brand Name Fiji Sobe – Pepsi Co.

Packaging Clear Fiji Bottle Sports Bottle

Sobe Lifewater

Fiji Flavor• Pure water, infused with natural fruit flavor

native to the Fiji Islands.• Provides your body with • Silica: aids in bone formation• Fluoride: Prevents tooth decay• Bicarbonate: Balances pH levels• Electrolytes: balances body’s ions

Watermelon, Coconut and Kiwi

Prices

$2.

00

$2.5

0 $3.0

0 $3.5

0

*Prices will vary upon location and business

Promotion:

BUY 2, GET 1 FREE!!Why not try all three flavors!?

Where can you get Fiji Flavor?Grocery stores

Convenience stores

Starbucks

Vending machines

Or order directly from Fijiwater.com!

Target AudienceThe health conscious

Green “Thinkers”

Students

Busy adults

Beyond FIJI1% of global sales are given back to support

a number of environmental causes in Fiji, the U.S. and other parts of the world.

A growing network of like-minded sustainable-focused businesses and non-profit organizations.

Concluding