A

Amateur Musicians

15- 45 yr olds

Smart phone users

Guitar, piano,

ukulele players etc.

Will use free appWill use free app

Will pay approx 3EWill pay approx 3E

Of surveyed

Musicians:

Improvise music Will use app

52% play every day48% play every week

Initial Investment: 70k EUR

Development Time: 6 months

Forecasted number of Users:

10K, by the end of 1st year

20K 2nd year

40K 3rd year

Profitable in 2 years

Expected Cash flow about 126K for 3rd year.

2016 - 1S 2016 - 2S 2017 2018 Total Item EST

Cash on Hand (beginning of month) 80,000 3,625 28,231 64,907 3,625

           

CASH IN          

(Users)   10K(6 months)

20K(12 months)

40K(12 months)

 

Cash from Subscriptions   17,500 35,000 70,000  

Cash from Advertising   14,000 28,000 56,000  

Cash from laptop versions     31,500 63,000  

TOTAL CASH RECEIPTS 0 31,500 63,000 126,000 0

Total Cash Available (before cash out)

80,000 35,125 91,231 190,907 3,625

           

CASH PAID OUT          

Project Cost 70,000        

Ongoing Advertising 3,500 3,500 7,000 7,000  

Server 0 20 74 140  

Repairs & maintenance 0 500 5,000 10,000  

Accounting & legal 500 500 5,000 5,000  

Telephone 125 125 250 250  

Insurance 1,250 1,250 5,000 5,000  

Miscellaneous 1,000 1,000 4,000 4,000  

SUBTOTAL 76,375 6,895 26,324 31,390 0

TOTAL CASH PAID OUT 76,375 6,895 26,324 31,390 0

Cash Position (end of month) 3,625 28,231 64,907 159,517 3,625

Our Team is building the innovative application that many of us

musicians have been dreaming of!

JOIN THE JAM!

Thank you for your attention!

Competitor Chord Detection Scores Mobile Social Live Price # Users

Chordify x x x 5.99 Eur/m ?

Smule Piano x x x x Free + 39.9 Eur/y

530K

GuitarTuna x Free + 12.99 EUR

200K + ?

DaTuner x Free + 2.97 EUR

49K + 2.9K (5.9% premium users)

PitchLab x x x Free + 3 EUR 47K+ 2.7K(5.7% premium users)

Ultimate Guitar

x x x (39.99 Eur) + 3.17 EUR/m

60K

SoundCloud x x Free + 4 EUR/month

250M

Bandmix x Free 200K

GuitarPro x x 5.97 EUR 4.5K

Jam Along x x x x x ???

Supervised Chord Recognition for Music Audio http://labrosa.ee.columbia.edu/projects/chords/

Our on-line surveys reported a demand for following extra-features:

– More instruments → We need to better explain that the app works with every instrument)

– Be usable from a laptop with a microphone. I don't even have a smartphone ! --> Done (Demo): we should monetize that!

– Detect songs that contain the same chords. → Doable. Let's work on that?

– Ability to generate sheets exportable in pdf → Doable. Let's work on that?

– MIDI interfacing would be handy. → Can work on midi export

– Metronome

– Tuner → Done!

– BT share of chords with other devices → difficult

40 K users in 2 years based on industry standards.

Cost Type Quantity Duration CostDevelopment

Developer 1 6 months 30,000

Graphic Designer (Brand Building) 1 1 week 2000UX Designer 1 2 months 10,000   

Set up and over headEnterprise Set up 5000Documentation 5000Insurance 5000Legal Fees, Contracts, Partnerships 5000

Adverting & PromotionVideo Advertising 1 month 750 ) Youtube + (Blogs 3 ad networksVideo Making 10 days 1095 Source: http://www.apptamin.com/app-videos/Banner Advertising 1 month 700 approx figures based on researchBanner Design 1 week 0*In app advertising 1 month 600 approx prices for an average of 3 ad networks   Giveaways 1000 

HardwareServers (Amazon cloud) 39 Calculated with Victor

App store (apply store) 99/y +30 of revenueApp store (play store) 20 eurosHardware (PC) 2000TOTAL     68308

Comments*Graphic Designer to create Logo, Corporate Branding, Banners, Giveaways

Cash Flow 3 years2016 - 1S 2016 - 2S 2017 2018 Total Item EST

Cash on Hand (beginning of month) 80,000 3,625 28,231 64,907 3,625

           

CASH IN         

(Users)   10K(6 months)

20K(12 months)

40K(12 months)

  30

Cash from Subscriptions   17,500 35,000 70,000  10

Cash from Advertising   14,000 28,000 56,000  40

Cash from laptop versions     63,000 126,000 

Cash from in app purchases          

Cash from selling user data          

TOTAL CASH RECEIPTS 0 31,500 63,000 126,000 0

Total Cash Available (before cash out) 80,000 35,125 91,231 190,907 3,625

           

CASH PAID OUT          

Project Cost 70,000       

Ongoing Advertising 3,500 3,500 7,000 7,000  2

Server 0 20 74 140 

Repairs & maintenance 0 500 5,000 10,000 

Accounting & legal 500 500 5,000 5,000 

Telephone 125 125 250 250 

Insurance 1,250 1,250 5,000 5,000 

Miscellaneous 1,000 1,000 4,000 4,000 

SUBTOTAL 76,375 6,895 26,324 31,390 0

TOTAL CASH PAID OUT 76,375 6,895 26,324 31,390 0

Cash Position (end of month) 3,625 28,231 64,907 159,517 3,625

$ 14,115.25 $ 32,453.25 $ 79,758.25 50%