Our Production: We strive to produce the best quality gourmet
jam from fruit
farms/supermarkets for a cheaper price, or through
commission.
Our Marketing: Having established our niche as the gourmet
market, we will be
targeting adults, and the kids of the adults, to purchase our
jam. We
will utilise farmers market,s primary schools and events
e.g.
open mic nights hosted by Achtech to promote our product. If
the
occasion arises, we will produce fruit smoothies as well to
cater for
the young adult demographic.L E T S J A M
305 Bucklands Beach Road 021 1120963
[email protected] From: Macleans College
Idyllic NZ hides a shameful secret. Touted constantly as one of
the most
liveable countries, NZ actually has one of the highest child
poverty rates in the world. With 24% of NZ children living in
poverty, Achtech feels that as youth
should help out what is to be the future of our country. After
learning about the
Feed the Kids Foundation from a Unicef Congress, the problem
raised was that although the children now
have milk (courtesy of Anchor) they still didnt have any solid
form of breakfast.
And thats where Achtech comes in.
JA M F O R K I D S I N P OV E RT Y
Set in the cozy bay of Half Moon Marina, the homegrown crew of
Achtech conjured up the idea of a homegrown jam production from the
problem of child poverty in New
Zealand. Children going without breakfasts? Terrible! And so, We
wracked our brains day and night. All hope seemed lost when all we
could come up with was
alternate forms of Nutella. But alas! Inspiration struck when we
turned up the
radio one frustrated Sunday. Jams! Like its musical counterpart,
Lets Jam jams not only transcend time and place, but there is a
jam
for every one of us!
ACHTECH FOOD PRODUCTION
Our Incentive/Problem:
What is Achtech doing now?
1. Write up surveys to gauge interest for dierent flavours of
jam.
2. Define concepts of Lets Jam! e.g. logo, FB/website,
variations of the product (tube form, smoothie), dierent marketing
techniques, ecient
production techniques
3. Begin jam production in earnest, and bring samples to taste
test at various
markets.
4. Promote jam in the community.
Our Team Vision: -To provide the best gourmet jam possible
with our resources. -To raise awareness of the child poverty
situation through our sales. -To attain as much profit so that
Achtech
can make a discernible contribution to the Feed the Kids
Foundation.
O U R T E A MAchtech Foods is a dedicated team who strives to
provide the best quality jam from fresh NZ fruits.
With our profits, well provide Jam to the Feed the Kids
Foundation for kids in poverty.So what are you waiting for? Butter
up your bread with the taste of authentic NZ jam. Bring the fam
to
experience the brilliance of the best jam in the land!Get down
and Jam with us!
IRENE-CEO
Irene Chen is passionate about helping the state of childrens
poverty in NZ, through our sales of Lets Jam! jam.
ALINA, KATHERINE, IRENE- MARKETING
Our awesome trio is a marketing force to be reckoned with. We
are committed to spreading the great message behind our jam
business. We seek to do so through acutely targeting our niche
market, and relentlessly campaigning for the recognition our jam
deserves at various farmers markets, primary schools etc.
LAWRENCE, JEFF- PRODUCTION
Our boys are veterans at the production aspect. They are on
board to make sure the jam meets the health regulations, is tasty
and (somewhat) healthy. And of course, to take care of our Secret
Recipe!
ANNALIESE, ALINA- COMMUNICATIONS
Blessed with the gift of the gab, our ecient communications team
will ensure eciency and clarity of thought when it comes to
translating our ideas, or contacting benefactors.
Luke-Accounts
With unparalleled skills of numerical prowess, Luke aims to keep
the team financially on track to make sure we do make a profit for
the Feed the Kids Foundation.
