JAGO Delhi Election Plan 2008

8/14/2019 JAGO Delhi Election Plan 2008

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JAGO Party ElectionJAGO Party Election

PlanPlan[Delhi M.L.A Election][Delhi M.L.A Election]


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PlanPlan Managing TeamManaging Team

[Delhi M.L.A Election][Delhi M.L.A Election]


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[Delhi M.L.A Election][Delhi M.L.A Election] [Candidate[Candidate

SWOTSWOTAnalysisAnalysis


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SWOT AnalysisSWOT Analysis

Strength : SMS Power Internet Professional Net Savvy Members 1000 Members in net 200 Members from Area Educated Candidate Educated Voters Maximum People stand

against reservation

Weakness : Only 10 Committed (Core Team )Member All Members are Email or SMS motivated New Party without identity Lack of Fund and resource First learning of Election

Opportunity: Our Issue is attractive 67% people are against reservation Stamp Paper strategies can be hit Target Voters are educated and net savvy

Threats: Other Criminals Type Candidate ( might attack ) If fund and other resource could not arrange on time



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Goal of Goal of ElectionElection


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Goal of ElectionGoal of Election

Win the Election Establishment of PARTY Identification

Learning and Experience gain forelection Spread the word about PARTY

Reach out people and increment of PARTY strength



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TechnicalTechnical

SpecificationSpecification


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TechnicalTechnicalSpecificationsSpecifications

Voters : 1,50,967Voters : 1,50,967BJPBJP 1993 + 1998 + 2003 1993 + 1998 + 2003MunicipalityMunicipality : Pitampura ( South: Pitampura ( Southand North )and North )Shalimarbag ( South and North )Shalimarbag ( South and North )Fight against B.J.P :Fight against B.J.P :




Strategies toStrategies to

Reach OutReach Out


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Strategies toStrategies toreach outreach out

Online Campaign :Online Campaign :- SMS , Email , Yahoogroups, Blog , Websites- Youtube , Karmavideo , Google Video , Yahoo Video- www.singamore.com , Hosting profile at all possible domain

Ground Campaign :Ground Campaign : - Leaflets distribution ( Cartoons , Candidate Bio-data,Appeal ,

Stamp Paper Promise and Voters Information )

- Cycle and Rickshaw Rally on regular phase- Peer to Peer reach out- Mobile Unit with jingles and song

- Co-ordination with Social Sectors- Phone to People ( Thanks for SMS , Request to vote )




CommunicationCommunicationPlan


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CommunicationCommunication

PlanPlanWhat How Frequency Co-ordinationSMS Will get data from mobilecompany2.Voters Right3.R.T.I 3. Civil Right 4.

10 times( October toNovember )

Ayush Jain

Email To all data base ( First timers ), 2 nd Days Ayush Jain / AdityaGupta

You tube /Singamore

Speech to Leaders and appeal All PartyMembersand Leaders

Aditya Gupta /Birendra

Blog Interactive JAGO blogs forBirendra

Everyday Aditya Gupta /Denson

www.birsoni.info Entire details and Birendrasportfolio

Ongoing Prakash Singh /Birendra

Leaflets ( 1,00,000)

Four Fold Pictorial Hits / Biodata , Stamp Paper , Request ,Voters Detail

Until election getover

Aditya Gupta /Birendra

Cycle - RickshawRally

Will play Jingles , JAGGO RE Add Once in week 100bicycle orRickshaw

Anjan / Birendra

Poster ( 10000 ) It will be use on all vehicle onnomination day and some will beplaced at prominent place of area

For NominationDay

Anjan / Birendra /All Members

Mobile Unit Carry the materials and people Entire Months



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DeadlineDeadline


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DeadlineDeadline

Particulars Quantity / Number /Unit DeadlineFund Raising Rs.12,00,000 20 Oct08

Publicity Materialsdeign and orderplaced

Poster 5,000Leaflets 50,000Banner 20Tie Pin 1000

T-Shirt 5000 JAGO main leaflets 1 LakhMobil unit - 1

15 Oct08

Online Campaign Email Data retrieve , BlogsHost , Youtube , SMS andEmail Sent to members

15 Oct08

Members GetTogether

Primary Members , ActiveMembers and OtherSupporters

3 rd Week of October 2008

Media Advocacy Tea Party 20 -25 October2008Field Work People will start door to door

campaign25 th October

Cycle and Rickshaw

Rally

Cycle / Rickshaw 500 Ongoing



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BudgetBudget


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BudgetBudget of of ElectionElection

Sr.N

Head Subhead Quantity /Unit

Rate Total Amount

1 Candidate

Nomination 1 20000 20,000

2 DocumentPreparation

1 5000 5000

3 OnlineCampaig

n

SMS , Email , YouTube ,

Singamore , Blogs ,Website ( Data

Buy )

15 times 25000 50,000

4 FieldCampaig

n

Human Resource( Target 50000 ,5000 Per Day )

10 Unit( Each Unitwill have 4

People )

20000 2,00,000

5 PublicityMaterial

s

Poster (5,000)Leaflets Delhi

(50,000)Tie Pin (10,000)National Leaflet

( 100,000)T-Shirt ( 1000 )

11111

Rs. 2Rs. 1.50

Rs. 2Rs.0.22

Rs.70

10,00075,00020,00022,00070,000

6 MobileUnit

Maurti Van ( withCNG and driver for

60 days )

1 Rs.1000 60,000



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Roles &Roles &

ResponsibilitiesResponsibilitiesName Skill Contribution DeadlineBirendraKumar

Candidate INR 50000 ( IncludingSecurity Money ) Standing in election 4 four wheelers 500 People on nomination

day

20-10-08On going until electionget over

AdityaGupta

Internet INR 10000 /- Poster / Leaflet Designing Reach out through internet Four wheelers ( with 4 People)

20 10- 0810-10-0830 Oct , 5 ,10 and 15NovOn Nomination Dayand Counting DayAyush

JainCoordination INR 10000 /-

Follow up with SMS andPhone Four wheeler ( with 4People )

20-10-08Ongoing until countingOn Nomination Day

and Counting DayPawanSharma

Audit INR 10000 /- Finance Management Four wheeler

20-10-08Ongoing until countingOn Nomination Dayand Counting Day



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Roles &Roles &Responsibilities -2Responsibilities -2

Name Skill Contribution Deadline

Denson

Joseph

PeopleCo-ordination

INR 10000 /- 25 People Reach out throughinternet Four wheelers( with 100 People )

20 10- 0810-10-0830 Oct , 5 ,10 and 15 NovOn Nomination Day andCounting Day

AdityaBhardwaj

EventOrganiser

INR 10000 /- Members Meet andMedia Four wheeler( with 4 People )

20-10-08Ongoing until countingOn Nomination Day andCounting Day

Ratnak ar

YouthMobilization

Youth Mobilization Event Co-ordination Media Co-ordination

20-10-08Ongoing until countingOn Nomination Day andCounting Day

AnjanKumar

CommunityMobilization

Leaflet / PosterPrinting100 Youth / Rikshwa

ongoing



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[Delhi M L A Election][Delhi M L A Election]

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Documents

JAGO Delhi Election Plan 2008