Jacob James+91 9535831000

jacobjparakkal@yahoo.co.in

Career Objectives:

Marketing research and Analytics has been my desired area of interest where I can utilize my skills,

abilities and experience to channelise my innovations to achieve efficient and effective results and

thereby also accomplish personal objectives.

Synopsis

BA in Marketing with around 6 years of overall experience in Marketing Research &

Analytics and BD.

Currently working as Asst. Manager Analytics and Insights Group (UK), with Genpact and

earlier to which have worked on Sales/purchase roles with a different organization.

During my tenure with Symphony (now Genpact) I have worked as a Business Analyst, for

confectionery giant Mars Chocolate Inc, and CPG companies P&G and Unilever in United

Kingdom where I worked closely with them on several decisive projects.

Hands on experience to communicate knowledgeably about statistical implications in

context.

Strong personal drive, high energy with outstanding tenacity and problem-solving skills and

ability to work as part of a team and on own initiative has kept me on the go.

Work Experience:

Genpact: June 2010 till dates

Asst. Manager – January 2014-Till date Business Analyst - Jan 2012 –Dec 2013 Senior Associate – June 2010 – December 2011

Key Attainments as Assistant Manager (UK Premier Foods, Danone, Retail & BD)

Work on direct to client model where both IRI and Genpact work collaboratively with the end client.

Mentor junior colleagues. Revisiting training modules and conduct training for the new entrants at Genpact on tools and

processes. Develop domain knowledge through sharing and learning sessions.

Create and maintain documentation of process.

Key Attainments as Business Ananlyst (UK Business Insights)

Executing analysis pertaining to CPG products and suggesting actionable insights for the business issue and achievement of the client goals.

Project experience include Trend analysis, NPD analysis, Promotional Analysis, Category and Brand performance, Pricing analysis, Forecasting.

Creating and automating template to address standard business question with quick TAT. Develop domain knowledge through Sharing and Learning Sessions.

Responsibilities:

Managing the team, making sure that smooth flow of projects with high quality has been

delivered on time.

Meeting client expectations and make sure that the team is fully knowledgeable on the

process of giving insights with proper training.

Using a full spectrum of information sources to provide Global Business insights on

category trends, client structure, competitor actions, new venture, revenue gaps etc

Analyze the categories and to address the business question in which client and

competitors are present to help run their business effectively in a highly competitive

market

Problem identification, creation of decision tree, defining the methodologies and stitching

the data together into actionable insights and deliver the final business presentation to

client

Performance analysis, SWOT, sales forecast, distribution gaps, price banding and

different promotional mechanics which could effectively drive growth

Had taken projects on New product launch analysis and cross category analysis for newer

innovation under different segment

Assessment of competitor activities to refine and fine tune segment or category plans and

carry out range reviews

Experience include Trend analysis, NPD analysis, Promotional Analysis, Category and

Brand performance, Pricing analysis, Forecasting.

Creating and automating template to address standard business question with quick TAT.

Recognitions

Recipient of multiple client satisfaction awards for Individual as well as team

performance.

Recipient of Genpact’s awards for strengthening client relation and team management.

Jacobsons- Retial Sales & Purchase

Worked there for with 1 year & 4 month managing retail purchase and warehouse.

Has been instrumental in automating the enterprise.

Acquiring clients, retaining the existed clients of the company, so that the word of mouth

thrive the organization to capture more market.

Educational qualification:

1. Masters of Business Administration in Marketing Management(Dual Specialization –

Systems), Rajagiri Centre for Business Studies.(2008-‘10)

2. Bachelor in Computer Science and Engineering (B.E ) from Anna University (2002-‘06).

3. Technical Expertise: working knowledge of Windows, MS Word, Advanced Excel, Power

point and other Research Tools like Xlerate, and Power Plus

4. Certification :

Lean ACE Certified for demonstrating proficiency in Lean methodology and

successfully applying the learnings to drive continuous improvement.

Trained in Six Sigma, project ongoing.

5. Trained and certified in Developing Future Manager programme by Genpact.

Personal Information:

        DOB: 28 June 1984

        Languages known: English and Malayalam

        Address: #004 A, Silver County, Haralur road,

Bangalore- 102

Jacob James