Brand: Jackys ElectronicsCase Study: Valentine’s Wish and Win Contest

From 7thth – 21st February 2013

Jackys wanted to leverage this Valentine’s season to increase their fan base and

generate more leads

Jackys partnered with Samsung for a Valentine’s special contest

An application was designed considering the fact that Valentine’s Day is a time

when people spread love by sharing gifts

Gozoop came up with a concept of a wish list app that enabled fans to add any 1

product to their wish list, and stand a chance to win the same

A back-end admin panel was developed to save data

Overview

Objectives Increase fan base Generate leads Identify the most popular Samsung product

Promotional Avenues

Facebook wall posts Facebook ads

Objectives and Promotional Avenues

Fan Gate

Flow of the Application

Start page

Fans had to click enter to visit the

main app page where they could see

all the products

Flow of the Application

Main Page

The gifts were laid across randomly in the layout

Each participant could select any 1 product by

clicking on ‘add to wishlist’

The participant would then see a pop-up which

confirmed their selection

After that they had to click ‘Continue’ and

proceed to the final page

Flow of the Application

Final Page

Here all the details were captured

To complete participation they had to

invite 3 of their friends

Once the submission was complete, an

auto wall post was posted on fan’s wall

Flow of the Application

Auto wall post

Auto wall post appeared on the

newsfeed of friends of fans

This helped in increasing organic

fan base

Flow of the Application

Facebook Ads

Facebook Marketplace ads Age: 16-50 Geo: UAE only Gender: Open for all Marital status: Open for all

Facebook Wall Post

Campaign Results:-

5 million ad impressions

Fans via Facebook ads = 8599

Fan base as on 21st Feb = 28500

Fan base as on 7th Feb =18099

Total increase in fan base = 10401

Organic fans acquired = 1802

No. of contest entries as on 21st Feb = 4942

Most popular product = Samsung Galaxy Note 2 with1570 entries

Thank You