Jackson County Fairgrounds - BoardDocs · – Mainstage and midway power stations, water/sewer hookups, site lighting (x80) • Landscape $110 k – 80 Trees, Herman Gumper Exhibition

Jackson County Fairgrounds

2016 Master Plan

February 2016 Jackson County Fairgrounds | 2016 Master Plan1

Fairgrounds Master Plan Intent

Master Plan will guide decision making and investment for fairground facilities, operations, and program development.

Overarching “Measureable” Outcomes1. Increase operating revenue2. Increase participation rates3. Increase program diversity4. Increase marketing appeal


An exceptional Event Center and Fairgrounds destination for all users at all times of the year

Vision:

Project Goals at Three Scales


Programs, Services,

Marketing

Physical Facilities

Operations & Maint.

Master Plan

Project Timeline


TASK June July Aug Sept Oct Nov Dec

1: Kick-Off & Goal Setting

2: Inventory & Analysis

3: Concept Exploration & Alternatives

4: Final Master Plan

Market Analysis

Fair Board Meeting Stakeholder Workshop Major Deliverable

Stakeholder Workshop #1 – Issues & Opportunities

Finalized Analysis & Key Findings

Alternatives Development & Review Meeting

Market Opportunities Summary

Stakeholder Workshop #2 – Design Exploration

Preferred Plan MeetingFinal Presentation

To County CommissionIn 2016

DraftMaster Plan

Alternatives Drafts

Process: Context Analysis


• Armory Arts Village District• Grand River• Neighborhoods (North + West)• Industrial/Commercial Corridor

– Mechanic & Jackson Roads

• Downtown Jackson (~1/2 mile walk)• Lion’s Park (to the North)

Process: Site Analysis


Perimeter Fence (barbed)

High Tension Wires

Floodway

Railroad

Grand River

Main Entry View

• Site Character & Image• Circulation & Flow• Utilities & Infrastructure• Building & Site Layout• Building Use & Opportunities

– Gumper Building– American 1 Event Center

• Race Track & Infield• Parking• Connectivity• Entrances & Gateways• Public Space• Programming Opportunieis• River Restoration

54” & 24” Sanitary

Site Sewer Drains

Animal Wash

Process: Stakeholder Engagement


PET AnalysisThe “PET Analysis” provided stakeholders with the opportunity to identify specific locations and/or features of the Jackson County Fairgrounds facilities that should be Preserved, Enhanced, or Transformed. Key results are listed below, with additional detail provided in Appendix A – Feedback.

• Top “Preserve”– Herman Gumper Exhibition Building (9)– Grandstand (4)

• Top “Enhance”– Herman Gumper Exhibition Building (8)– Grandstand (7)– American 1 Event Center (7) Desire for more conferencing and programming

• Top “Transform”– Track and Inner field (14) Explore track removal and re-purposing parking area– Entrances and Gateways (8) Gateways need enhancement, convey character– Camp site layout/amenities (6)

Process: Stakeholder Engagement


Process: Market Opportunity Analysis

1. Baby Boomer + Millennials driving the market: more disposable income, rising median income.

2. Interest in experience + education based activities: Urban camping, adventure sports, historic ed., performance events, shows, etc.

3. Opportunity to capture food + entertainment spending “leakage” from the county.

4. Opportunity for competitive conference / event center, especially if IACC-certified.

2015.09.16 Jackson Fairgrounds Master Plan | Stakeholder Workshop #29

Master Plan: Programming OpportunitiesSPECTATOR Events• Outdoor shows and performances (big and small, grandstand vs. small

stage)• Sporting events (soccer, baseball, etc.)• Fair rides/midway/Nite Lites, movies, etc.

COMPETITION Events/Shows• Horse shows (outdoor vs. 4-season facilities)• Dog shows• Garden shows/craft exhibits• Livestock judging/showmanship (open class divisions)

RETAIL & ENTERTAINMENT• Small format retail (integrated with event center)


SPECIAL Events• Mid-Size conferences (20k-30k GSF, breakout rooms and large spaces,

IACC-certification)• Weddings and non-public gathering events (indoor and outdoor spaces,

experience, kitchen facilities)

COMMUNITY Facilities• Market space (craft shows, flea markets, year-round markets)• Incubator/artisan space (leasable work spaces)• Clubs and meeting spaces (connect to public space)

RECREATION Facilities• River edge restoration and trails, Kayak and canoe facilities• Sport fields, Ice rink/splash pad• Adventure sports (rock climbing, rope courses, etc.)• Urban camping, Event-related camping (midway operators, animal

caretakers/owners, performers, etc.)

Alternatives & Master Plan


Critical Design Drivers


• Horse Race Track

• Circulation & Parking

• Event Center & Expanded Programming

• Expanded Animal Facilities

• Open Space, Connectivity, River

Potential RingAnimalBarns & Show Ring


Plan Alternatives

• Initially developed six alternatives

• Narrowed down to three for review by the stakeholder group in a design workshop

Three Alternatives: Expansion, Blackstone, Riverside


Three Alternatives: Plan Direction


Too tight

Master Plan: Site Recommendations

• Horse Track Removed

• New Riverside Event Center

• Open Space and Trail Along Grand River (securable)

• Fair Parking Primarily Off-Site.

• Large Covered Horse Arena

• Reconfigured and Expanded Animal Facilities

• Improved Circulation and Realigned Gates

• Flexible and Scalable Open Spaces

• All primary circulation routes designed to accommodate vehicle loads.



View Along the Pedestrian Promenade in the West Zone

Recommendations: New Event CenterKey programming needs for such a facility include:

• 25,000+ gsf• Flexible interior spaces• Full kitchen• Smaller meeting and breakout rooms• Fairgrounds office• Connection to river park through

linked exterior spaces (patios, etc.)


Example:High County Conference CenterNorthern Arizona University36,000 GSFhttp://www.educationdesignshowcase.com/view.esiml?pid=273Ayers Saint Gross - Tempe

http://www.educationdesignshowcase.com/view.esiml?pid=273


View of the primary Ganson Street gateway entrance and the new event center facility with active street frontage and drop-off zone

Recommendations: Connectivity & Open Space


Recommendations: Character & Aesthetics


Project Implementation


Project Implementation

Project Area A: Replace American 1 Event Center with a new event center, construct new entry gateways and parking lot improvements on the south end.

Project Area B: Critical infrastructure, track removal, Grand River enhancement (south end).

Project Area C: Construct new livestock facilities (large barns and show ring) in north west zone.

Project Area D: Remove remaining old barns and construct new horse arena and animal barns. Improve north parcel (maintenance yard and camping facilities).


PROJECTAREA B

PROJECTAREA A

PROJECTAREA C

PROJECTAREA D

Project Area AProject Area A encompasses the removal of the existing American 1 Event Center and fair office and construction of a new, larger event center on the property. Associated site work (landscaping, circulation, and parking) is conducted throughout the remainder of the south end of the property to support event center activities. It is possible to pursue construction of a new event center while leaving American 1 Event Center in place, although this limits long-term flexibility of the site, area available for parking or fair uses, and may impose duplicitous maintenance costs for maintaining an older building.


• Demolitions $200 k– Remove existing American1 Event Center and fair office

• New Event Center (25k GSF @ $300/sf) $7.5 M• Entrance Zone + Parking Lot $970 k

– Parking Lot (~450 car) w/ stormwater– Gateway landscape w/ stormwater– Additional circulation (promenade, vehicle drives)

• Landscape $110 k– Perimeter landscaping: 50 trees, 100 shrubs, 5600 gsf perennial gardens

• Fencing & Security $540 k– Ornamental security fence and gateways, portions with masonry columns

• River Park (Event Center) $210 k– Outdoor event space integrated with riverside park

• Infrastructure & Utilities $320 k– Event center power and mechanical– Parking lot lighting

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Project Area B


Project Area B represents critical infrastructure and use changes on the Jackson County Fairgrounds that will set the stage for the future facility development. In particular, this includes (a) construction of new underground primary electrical infrastructure to replace the aging overhead system and; (b) removal of the horse track, which will open up the site for more flexible layout and use in the near term.

• Remove Track $420 k– Adjust to accommodate centralized midway, new paving for site circulation

• Circulation & Parking $410 k– Repurpose existing paved areas for interim parking, new walks/drives

• River Park (South) $390 k– Secured park, stage/small boat launch, bank stabilization, landscape

• Fencing & Security $90 k– Ornamental security fence and gateways, portions with masonry columns

• Infrastructure & Utilities $1.35 M– New primary service (underground), promenade power stations (x35)– Mainstage and midway power stations, water/sewer hookups, site lighting (x80)

• Landscape $110 k– 80 Trees, Herman Gumper Exhibition Building Garden/Lawn area

• Facilities – Animal $50 k– Horse Arena (interim)

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Project Area C


The existing barns that utilize the show ring (cattle, beef, swine) are limited in their expansion ability due to being land-locked between the Grand River and major circulation corridors on the property. Furthermore, the close proximity to the Grand Riverprecludes establishment of a linear park/open space along the river bank. Project Area C constructs a new series of barns with a larger, centralized show ring, and improved wash and milking facilities.

• Demolitions $20 k– Existing birthing barn and northwest barn

• New Livestock Facilities $3.65 M– Covered show ring (150-feet x 120-feet)– Large barns (3x @ 30,000 1x @ 16,800)– New milking barn and animal wash

• Circulation (Walks/Drives) $70 k• Landscape $210 k

– Trees (45), perennial beds (2,000 SF), stormwater and drainage• Fencing & Security $170 k

– Remainder of blackstone fencing, new gates• Infrastructure & Utilities $220 k

– Secondary power to new buildings– Site lighting (20)– Mechanical to milking barn and animal wash

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Project Area D


Project Area D construction removes and replaces the remaining old animal facilities, constructs a new covered (or closed, 4-season) horse arena, new restroom/shower building, and a new maintenance building and site improvements on the north property.

• Demolitions $310 k• New Livestock Facilities $3.75 M

– Horse Arena (300-feet x 200-feet) – Medium Barns (4x @ 10,800 2x @ 9,000) & Warm-up Ring (120-feet x 240-feet)

• Buildings $920 k– New restroom/shower facility, new maintenance building

• Circulation $130 k– Crossing improvements at North Gate (traffic controls, signage)

• River Park (North) $400 k– Security fencing, 12-foot wide trail, landscaping, bank stabilization

• Landscape $180 k– Trees (60), Perennial Beds (2,000 SF), stormwater and drainage

• Fencing & Security $270 k– North street fencing and gates, fencing at north (maintenance) parcel

• Infrastructure & Utilities $440 k– Demolition of existing, camping utilities, site lighting (40)

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Additional ProjectsComplimenting the four Project Areas are additional project opportunities that can be pursued at any time during the sequence as standalone enhancement projects. These include:

• Herman Gumper Exhibition Building Renovation – Basic $1.4 M– Facade improvements, interior upgrades, roof and structure

• Herman Gumper Exhibition Building Renovation – 4-Season Use $2.0 M– Accessibility, weatherizing, layout, mezzanine

• Grandstand Improvements $1.25 M– Lighting, bathroom upgrades, finished space improvements– Exterior surface repair/restoration


Thank You


Documents

Jackson County Fairgrounds - BoardDocs · – Mainstage and midway power stations, water/sewer hookups, site lighting (x80) • Landscape $110 k – 80 Trees, Herman Gumper Exhibition