Segment 1

9 - 24 Jan

9 Jan: Orientation01 10 - 14 Jan: Quantitative Research Methods

15 - 19 Jan: Asian Consumer Insight02

Segment 2

10 - 24 Mar

01 10 - 14 Mar: Qualitative Research Methods

15 - 19 Mar: Creativity & Design02Segment 4

7 - 21 Nov

12 - 16 Nov: Neuromarketing (E)

07 - 11 Nov: Digital Marketing (E) 01

02

Segment 3

10 - 19 Jul

10 - 14 Jul: Branding in Asia (E)01

Academic Calendar

2018E

7 -11 Apr: Service Marketing in Asia (E)E

Public Holidays 1 Jan, New Year's Day16 - 17 Feb, Chinese New Year30 Mar, Good Friday1 May, Labour Day29 May, Vesak Day *15 Jun, Hari Raya Puasa *9 Aug, National Day22 Aug, Hari Raya Haji *7 Nov, Deepavali *25 Dec, Christmas Day

* Subject to changes

20 - 24 Jan: Strategic Marketing Management03

20 - 24 Mar: Consumer Behaviour03

15 - 19 Jul: Business Analytics (E)02

17 - 21 Nov: Integrated Marketing Communications in Asia (E)

03

12 -16 Apr: Retailing in Asia (E)E

(E): ElectiveDisclaimer: The schedule is subject to changes where necessary.