J333 Writing for Multimedia

Introduction

Who am I?Who are you?What is multimedia?How do you write for multimedia?What will we be doing this quarter?

What is multimedia? Storage and transmission of combined mediums of

communication (text, image, sound, etc) A tool that utilizes a combination of different content

forms Various applications that uses multiple channels Systems that support the interactive use of text, audio,

still images, video and graphics The web’s integration of audio, video, graphics and text

What is writing for multimedia?

Break down the multi to understand the media

Print Video Audio Photo Web

Look at the media to understand how to write for it.

What will you be doing this term?

Project Model

3 Phases of Production

Pre-production Clustering, scripting, storyboard

Production Fieldwork, equipment, shoot and

translate original idea into a multimedia segment.

Post-production Selection of BEST

video/image/audio/text to edit.

Let’s cluster!Come up with three cluster models. In the middle of a piece of paper, write a single word

that seems central to your story idea. Write another word that is associated to the central

word and connect the two. Keep writing words that relate to each other.

Don’t try to be logical Work fast so not to be tempted to ponder over your

associations. Let your mind flow freely. Clusters seem to have a natural limit so don’t force yourself. Once finished look at the final model and search for possible

patterns. Patterns will reveal some novel connections and relationships that

serve as a springboard for the next phase of production.

ClusteringClustering is similar to brainstorming except it createsan immediate visual pattern that yields quite readily the major interrelationships of the various ideas.

From beginning to epipheo

MediaStormWhat is MediaStorm?

Originally founded in 1994 at the University of Missouri School of Journalism, MediaStorm relaunched in March of 2005 with a focus on creating cinematic narratives for distribution across a variety of platforms.

In November 2005, MediaStorm premiered its award-winning multimedia publication http://mediastorm.org. Utilizing animation, audio, video and the power of still photography, we publish diverse narratives that speak to the heart of the human condition.

MediaStorm is widely recognized for the quality editorial work we've produced for our many clients. We have created award-winning multimedia projects, interactive applications, and web sites for media companies, foundations and advocacy groups. Our clientele includes Starbucks, Council on Foreign Relations, and National Geographic Magazine. MediaStorm projects have also appeared on numerous websites including MSNBC, Slate, NPR and Reuters and have been broadcast on PBS.

MediaStorm has been honored with two Emmys (2007 and 2008) and four Webby Awards.