IWM Web and New Media Capabilities

7/28/2019 IWM Web and New Media Capabilities

1/15

Imagewrks Marketing

WEB & NEW MEDIACAPABILITIES


2/15

SERVICES & CAPABILITIES ::

In business for 35 years, Imagewrks Marketing is

a trusted resource for great design, solid marketing

strategy and web development services.

With clients in a variety of industries, we make it our

goal to learn about our clients, address their needs,

develop a plan, and ensure quality and excellence

throughout the duration of any project.

We have a variety of capabilities including:

RESEARCH The most effective strategic and creative ideas are

grounded in research. We offer comprehensive quantitative, qualitativeand strategic market research services to help you test your message,

understand your market position and better reach your audience.

MARKETING STRATEGY Solid strategy is the key to launchingyour business or product to the next level. Well collaborate with you

to develop a focused and cohesive marketing strategy from tactical

choices to media placement that will give you a distinct advantage

over the competition.

CREATIVE SERVICES Our creative team excels at translatingmarketing strategy into design that speaks. By keeping our focus on

your business objectives, we connect with your target market and

deliver your message more effectively. Clear communication with youraudience, rather than peer recognition, is our top priority.

WEBSITE DESIGN AND DEVELOPMENT With our productionteam we take the time to accurately dene your website needs. From

there, we develop a plan that incorporates engaging design, industry

best practices and the latest in new technologies.

SEO (NATURAL SEARCH) We dont stop with optimization. For us,it is all about Search Engine Domination. Our approach to online strategy

is simple: formulate an expert plan and execute it with precision. Our

strategic services drive revenue and lead your brand to better results.


3/15

Lead

Generation

YOURONLINE

MARKETINGSTRATEGY

LEADGENERATION TRACKING

SOCIALMEDIA

GOOGLEADWORDS

FACEBOOKADS

SEM

WEBSITEEMAIL

ANALYTICSANALYSIS

MOBILE

SEO


4/15

MOBILE :: RESPONSIVE

IWM Capabilities & Benefts ::

View site efciently on multiple platforms

Optimize site content/layout

Improve interactive experience for the end user

Eliminate the need for multiple site versions or an expensive

customized app (essentially two websites for the price of one)

Adapts to latest technology

Integrate QR codes with marketing material

Responsive Technology ::

Traditional websites are designed to be viewed on a computerscreen, not a mobile device. In most cases regular websites areincompatible with mobile device browsing.

A mobile website is a version of your business website thatis optimized for mobile viewing. IWM uses Responsive WebDesign through Concrete5 (C5) to achieve this goal.

Mobile Trends ::

Mobile technology is rapidly becoming the preferred choice for

a mobile society.

4 billion mobile phones in use worldwide

Americans average 2.7 hours per day on their mobile device

One half of all local searches are performed on mobile devices


5/15

SEARCH ENGINE OPTIMIZATION (SEO) ::

What Is SEO?

Search Engine Optimization (SEO) is the process by whichyou are improving the visibility of your websites pages

in multiple search engine platforms (Google, Bing, etc.).

SEO only affects organic search results, not paid/sponsored

results. Therefore, it is essential that you create accurate

titles for each of your websites pages for the most

efcient SEO.

What Drives Search?

1. Frequency- new content

2. Descriptions, meta tags

3. Changes or updates to existing sites

4. Key content tags and attributes

(Title tags/ALT attributes)

5. Linking your site to other websites

6. Quality of content

7. Location

8. Consumer proles

IWM SEO Capabilities ::

Quarterly reviews of website SEO

On Page Site Optimization

Off Page Optimization

Analysis of Google Analytics data and trends such

as search terms

SEO recommendations/tactical online strategy

development


6/15

EMAIL MARKETING AND CONSULTING ::

Email marketing is a form of direct marketing that keeps

your company and brand top of mind with consumers and

prospective clients.

Purpose o Email Marketing ::

To actively engage with potential or current clients

on a daily, weekly or monthly basis

Share relevant and timely information

Pass along discounts and special offers

Introduce new staff members

Segment to different target audiences if applicable

Provide brand value

IWM Capabilities ::

Provide list management

Existing database upload

Opt-in message creation

Eblast deployment/monitoring

Campaign development

Content copywriting

Template design

Company-branded eblasts (no Constant Contact

or email provider branding)


7/15

SEARCH ENGINE MARKETING (SEM) ::

SEM seeks to promote businesses and establish brand

awareness by increasing visibility in various search

engine platforms to consumers who are searching for

information about the industry.

Types o SEM ::

Organic search engine optimization (SEO)

Google Pay Per Click (Google AdWords)

Search Engine Advertising

Paid Submission

IWM SEM Capabilities ::

Creation of Google AdWords account

Client training on how to manage and optimize

Google AdWords presence

Google AdWords monitoring


8/15

SOCIAL MEDIA ::

A Social Media Marketing plan is most successful when

paired with an existing measurable marketing strategy.

Our social media team recommends a tiered approach to

launching and implementing a successful social media

plan. The success of social media is based on the sharing

of timely and relevant news and information.

Benefts o Social Media ::

Included as real-time search

Social media outlets boast strong SEO

Conversational/direct dialogue channel to engagewith consumers

Humanizes your brand

Customer service vehicle/outlet

IWM Capabilities ::

Facebook page setup

Twitter page setup

YouTube channel setup

Content development

Quarterly content outlines

Daily and weekly postings

Social media monitoring

Quarterly review and recommendations

Facebook ads development & monitoring

Contest creation


9/15

APIs & PLUG-INS ::

API (Application Programming Interace) ::

An API is the interface implemented by an applicationthat allows other applications to communicate with

it. Translation: it allows two systems to communicate

effectively and efciently together. APIs are carefully

and strategically designed by programmers to allow for

the most seamless interaction between selected popular

applications and their own.

Plug-Ins ::

Plug-ins are software components that add specic

capabilities to larger software applications. They allowcustomized functionality for an application such as

QuickTime and Adobe Flash Player.

IWM Capabilities ::

Create custom APIs- Banner Ad Management

- User Management

- Image Management

- Website Tracking

- Event Management

- Coupon Management

Work with existing APIs


10/15

HOSTING AND SECURITY ::

IWM can host and secure your companys website with

little expense.

Types o Website Hosting ::

Standard ::Standard hosting is when your business shares the RAM, processor,

storage, etc., with the hosting providers other client companies.

Managed Dedicated Server ::This is a service that includes hardware, software and constant

upkeep. It includes software updates, rewall services, back-up

services, database management and virus protection. However,it comes with a cost.

Reseller Hosting ::You are completely in control of what is installed on the plan by the

provider. However, you are restricted to and potentially limited by the

providers installed core software.

Virtual Private Servers ::Allows your company to enjoy complete access and control over your

companys website virtually. However, you must know how to run

a server.

IWM Capabilities ::

We offer hosting through our own standard network

We can provide hosting through a virtual private server

Security services can entail as much or as little as needed

SSL certication acquisition


11/15

COPYWRITING ::

On the web, you have a small window of opportunity to grab

your consumers attention. Therefore, it is critical that your copy

portrays exactly what your brand is capable of achieving and

how it pertains to the consumers wants and needs.

IWM can help you in multiple copywriting areas, whether its

simply reviewing existing copy or building it from scratch.

IWM Capabilities ::

Copywriting Option #1 ::

Review client provided copy

Review content for consistency, grammar and spelling


Review client provided copy and materials

Edit and write new content as needed



Full content generation and copywriting

Edit and write new content as needed



12/15

CONTENT MANAGEMENT SYSTEM (CMS) ::

Can you change your websites content relatively quickly and easily?

If not, you may want to look into a content management system

(CMS).

Content management systems are software programs that

allow users to make changes without having to understand

HTML, rewrite code or conduct other complicated programming.

IWM works with an open source content management system

called Concrete5. This simply means that you get access to your

site content and, most importantly, understand it.

Benefts o CMS ::

1. Responsive web design that adapts to t screen size of

mobile devices and tablets.

2. Capacity to add or change content whenever you see t

3. Design can be completely reworked without having to

restructure the site

4. Has the functionality to add images, surveys, analytics and

much more

5. Ability to give assigned staff members permission to edit

certain parts of the site

6. Capable of changing site navigation in terms of the sitemap

7. Reduces long-term costs of maintaining your website

IWM Capabilities ::

Conversion of preexisting website over to an open sourcecontent management system

Creation of customized website templates


13/15

WORK ::


14/15

WORK ::


15/15

Documents

IWM Web and New Media Capabilities