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IWA Cardiff Media Summit 2017
The Future of Media in Wales
#IWAMedia
Wales – Media
#IWAMedia
• Availability of communications better, but range of content much narrower
• BBC & ITV output & spend on English language TV down, programme range narrower
• S4C - first ever funding cut
• Ownership of commercial radio consolidating - severe drop in locally originated output
• Print circulations of Welsh newspapers falling; monetising online usage a challenge
• Digital platforms increased access to news, but forensic capacity of journalism down
Wales – Media Challenges
#IWAMedia
• Delivering portrayal • Extending presence of Welsh issues in radio • Implications if indie production moves to 2 main owners– a broadcaster & private
capital • Consultation process on Ofcom’s proposal for BBC Operating Licence • Effective NEDs for BBC Wales • Sustaining plurality of professional journalism at local & Wales level • Wales in network news • Coherent, holistic Welsh-language service
doopoll.co
www.doo.vote/iwamedia
Someofoursubscribers
6TheFutureofMediainWales,March2017
Film/Television21stCenturyFox,Arqiva,BBC,BBCTrust,BBCWorldwide,BeinSports,Bertelsmann,BoxPlus,Channel4,DigitalUK,DiscoveryCommunications,EndemolShine,FoxNetworks,Foxtel,Freeview,IMGMedia,ITV,Ludorum,Miramax,NBCUniversal,ProSiebenSat.1,Scripps,SevenOneMedia,Sky,SonyPictures,STV,TurnerBroadcasting,UKTV,Viacom,VirginMedia,Vivendi,WaltDisney,WarnerBros,YouViewAgenciesDentsuAegis,Engine,Grey,GroupM,GTB,Hogarth&Ogilvy&Mather,J.WalterThompson,Kantar,Karmarama,Kinetic,MEC,M/Six,Maxus,Mediacom,Mindshare,Publicis,WPP,Wunderman,Xaxis,Young&Rubicam
PublishingArchant,Cedar,Centaur,DCThomson,DMGT,DorlingKindersley,DowJones,ESIMedia,FinancialTimes,Future,GuardianMediaGroup,Haymarket,HearstMagazines,MagneticMedia,Holtzbrinck,ImmediateMedia,JohnstonPress,NewsUK,Newsworks,NLAMediaAccess,PenguinRandomHouse,TelegraphMediaGroup,TimeInc,TrinityMirror,Which?TelecomsBT,EE,H3G,LibertyGlobal,Openreach,PostOffice,Samsung,TalkTalkGroup,Telefónica,TescoTelecoms,UtilityWarehouse,Vodafone,VonageUKPublicSectorDCMS,EBU,EuropeanCommission,Ofcom,NationalAuditOffice
Music/RadioBauerRadio,BMGRightsManagement,Communicorp,EMIMusicPublishing,Pandora,PRSforMusic,SonyMusicEntertainment,Spotify,UniversalMusic,WirelessGroupProfessionalServicesAccenture,Afiniti,Allen&Overy,Atos,BaringaPartners,Bain&Co,DeloitteConsulting,Edelman,Ernst&Young,KPMG,Linklaters,McKinsey,Miles33,OC&CStrategy,Oliver&Ohlbaum,PwC,RussellReynolds,TataConsultancyServices,VentureConsulting,XIXEntertainmentTechAutoTrader,DAZN,Facebook,Google,Jobsite,Microsoft,NTTData,RadiumOne,Yahoo!
FundsAberdeenAssetManagement,BaillieGifford,CedarRockCapital,CenkosSecurities,HighfieldsCapitalManagement,LionTree,MorganStanleyInvestmentManagement,VeritasInvestmentManagement,CapeViewCapitalLLPInvestmentBanksAllen&Co,BarclaysCapital,BNPParibas,Citigroup,LepePartners,Moelis&Co,NMRothschild,TheRaineGroupPrivateEquity/VCApax,Cinven,GlooNetworks,PermiraAdvisors,ProvidenceEquity,UsahaTegas
TheUKisconnectingacrossmultipledevices
TheFutureofMediainWales,March2017 7
85%
73%
58%64%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2012 2013 2014 2015 2016
HomeInternetuse Smartphone TabletLaptop 16-34sHomeInternetuse 16-34sSmartphone
[Source:OfcomTechTrackersH2orWave3]
UKconnectivity:takeup
17billionextrahoursonlineby2020,75%onmobile
TheFutureofMediainWales,March2017 8
0
10
20
30
40
50
60
70
80
90
2012 2013 2014 2015 2016 2017f 2018f 2019f 2020f
PC Tablet Smartphone ExcludesofflineappandTV-basedusage;PC6+,smartphone/tablet8+[Source:EndersAnalysisbasedoncomScore]
Totalinternetconsumption(hours,bn)
Smartphoneshavecreatednewconsumptionhabits
TheFutureofMediainWales,March2017 9
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
16-34 AdultsJul-Sep2016
Base:2,893adults16+[Source:Ofcom‘TechTrackerH22016’]
Inthelastweekusedamobilephoneto…
Under45sspendmoretimeonlinethanwatchingTV
TheFutureofMediainWales,March2017 10
119157
183
235
324
6692 83 73
39
123
142122
83
47
23
29
32
34
32
212
263
237
190
118
0
50
100
150
200
250
300
350
18-24 25-34 35-44 45-54 55+
Television PC Smartphone Tablet [Source:EndersAnalysis,comScore,BARB/Infosys+]
Averagetimeonlinebydeviceandage,percapita,2016(mins/day)
Socialmediausageisbecomingthenorm
TheFutureofMediainWales,March2017 11
39%27%
13% 15%3%
36%
37%
36%22%
10%
9%
14%
11%
14%
6%
85%78%
60%
50%
19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
16-24 25-34 35-44 45-54 55+
Morethan10timesaday 2-10timesaday OnceadayBase:Alladults
[Source:OfcomAdultsmediauseandattitudes2016]
TitleFrequencyofvisingsocialmediasites(%,2015)
Riseofglobalmediaplayers
TheFutureofMediainWales,March2017 12
20172007
VideoviewingismovingslowlyawayfromtheTVset
TheFutureofMediainWales,March2017 13
88
67
75
84
10099
60
65
70
75
80
85
90
95
100
105
110
2010 2011 2012 2013 2014 2015 2016
Individuals Children Adults16-34 Adults35-54 Adults55+[Source:EndersAnalysis,BARB/InfoSys+]
ReporteddailyaverageviewingtimetotheTVset(2010=100)
Broadcasterswillstillhaveover80%viewingsharein2026
TheFutureofMediainWales,March2017 14
0
50
100
150
200
250
300
350
2016 2021f 2026f 2016 2021f 2026f 2016 2021f 2026f
Individuals4+ Adults16-34 Adults55+
Broadcaster SVOD Otheronlinevideo [Source:EndersAnalysis]
AveragevideoviewingacrossUKpopulation,2011-2026f(mins/day)
Newspaper’scirculationcontinuestodecline
TheFutureofMediainWales,March2017 15
19.0 18.1 17.6 16.5 15.4 14.4 13.6
35.3 33.9 30.9 28.8 25.8 23.5 21.2
13.3 11.7 12.011.3
10.910.4 9.9
43.441.2
37.432.9
30.128.5
26.6
111.0104.9
97.989.5
82.276.8
71.3
0
20
40
60
80
100
120
2009 2010 2011 2012 2013 2014 2015
Mid-Market Popular Quality Regional [Source:EndersAnalysisbasedonABC]
Newspapercirculationvolumesperweek(m)
£31inprintrevenuelostforevery£1gainedindigital
TheFutureofMediainWales,March2017 16
(130) (128)
(97)
(154)
(95)
34 30 30
5 3
-160
-140
-120
-100
-80
-60
-40
-20
0
20
40
2012 2013 2014 2015 2016Q1-Q3
Printloss Digitalgain [Source:EndersAnalysis,AA/WARC]
Digitalgainversusprintlossinnationalnewspapers(£m)
AccesstoNewsischangingfast
TheFutureofMediainWales,March2017 17
78%
40%35%
32%
69%
29%33%
48%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
TV Newspapers Radio Anyinternetorapps
2013 2016 [Source:Ofcom‘NewsconsumptionintheUK’]
Platformsusedfornews‘nowadays’,2013-2016
Socialmediahasincreasinglyimportantroleinonlinenews
TheFutureofMediainWales,March2017 18
48%
42%
36%
31%
18%
16%
7%
4%
OnlineTVandradiocompanies
Socialmediasites
Searchengines
Onlinenewspapers
Onlinenewsaggregationsites
Onlinenewsorganisations
Onlinenewsmagazines
Blogs
Base:1,393adultswhousetheinternetfornewsnowadays,Nov2016[Source:Ofcom‘NewsResearch2016’]
Onlinesourcesusedfornews,2016
Presstoonlineadvertisingsubstitutionisclear
TheFutureofMediainWales,March2017 19
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Nationalnewspapers Otherpress Online TV Othermedia [Source:EndersAnalysis,AA/WARC]
Shareofadvertisingbymedium(%)
TheFutureofMediainWales??
TheFutureofMediainWales,March2017 20
PressinWalesisbecominglessreliantonprint
TheFutureofMediainWales,March2017 21
10.69.7 9.1 8.4
7.66.5 5.8
2.3
2.11.9
1.7
1.5
1.21.1
0.3
0.30.3
0.3
0.3
0.20.2
12.9
11.711.0
10.1
9.0
7.77.0
0
2
4
6
8
10
12
14
2009 2010 2011 2012 2013 2014 2015
Paiddailytitles PaidSunday Free [Source:EndersAnalysis]
Wales’newspaperscirculationperweek(m)
Impressivedigitalaudiences,butlessengagement
TheFutureofMediainWales,March2017 22
Monthly audience of online sites, 000s (LHA) & time spent per user, mins (RHA), Feb 2017
Welshvoicesarefewandfarbetweeninradio
TheFutureofMediainWales,March2017 23
6.2
2.3
[VALUE].0
ShareofradiolisteninginWales,Q42016,%
Other WelshlicencesbutpartofnetworksBBCRadioWales BBCRadioCymruNationBroadcasting
N.B.SwanseaSoundonAMhas12hoursofWelshlanguageprogrammingaweek[Source:RAJAR]
ProducedinWales
BBC
Welshlanguage
ThePSBsarehighlyviewed…
TheFutureofMediainWales,March2017 24
75
72
74
73
71
71
72
72
73
73
74
74
75
75
76
BBCOne ITVWales
2014 2015[Source:OfcomPSBAnnualReport2016]
“Regionalnewsprogsprovideawiderangeofgoodqualitynewsaboutmyarea”(%ratingfordelivery)
29.9
18.8
29.9
21.9
0
5
10
15
20
25
30
35
BBCOne ITVWales
2015 2016Note:Individuals4+,IncludesHDvariants,excludes+1variants
[Source:Ofcom]
EarlyEveningNewsprogrammeaudienceshare(%)
Contributingtopluralityofvoiceandthecreativesector
TheFutureofMediainWales,March2017 25
ExternalCommissions
• WelshindiesT/O~£37m
• 18indiesproducednetworkprogrammingforPSBsin2015
• C4investment£8mon65hours
• Plus,contentforWales
InternalCommissions
• BBCStudios• ITVCymru
• BothalsosupplyS4C• ITVStudiosacquisitionofTwoFour&Boom
Pluralityofvoice
• ITVCymrunearly300hours
• BBCTVnearly500hours• S4Cprogrammingfrom:
• Indies• BBCStudios• ITVCymru
In2015theBBCSpent£178monnetworkandlocalcontentfromWales
Summary
TheFutureofMediainWales,March2017 26
• Traditionalmediafacesongoingdisruptionfromdigital
• Globalisationbringsnewplayerswithmuchdeeperpockets
• DeclineofWelshnewspapersnotoffsetbyonline
• Nationalissuesfacebeingsidelinedbyglobalagendas
• PublicservicebroadcastingremainskeytofutureofWelshmediaandcreativeindustries
IWA Cardiff Media Summit 2017
A sustainable media workforce
#IWAMedia
IWA Cardiff Media Summit 2017
An interview with Charlotte Moore
#IWAMedia
IWA Cardiff Media Summit 2017
What’s the story: Will professional journalism survive in Wales?
#IWAMedia
Sustaining Welsh Language Media
TV - Changing audience behaviour:• declineinTVviewing,growthofsocialmedia• butTVviewings9llrelevantforatleastnextdecade• EPGprominencelessimportantthanpresenceonApps• S4C:DCMSReview–scopetowidenremit?Welsh Language Radio:• BBCRadioCymru• RadioCymruMwy–experimentonDAB/on-line• CommercialRadio–5sta9onshavesomeWelsh
languagecontent• CommunityRadio(10sta9onsinWales)
Sustaining Welsh Language Media
Connectivity and on-line • PapurauBroon-line&Hyper-localMedia• Golwg360• YrAwrGymraeg• BBCCymruFywImpact of Global Media threatoropportunity?• Facebook&Google80%shareofdigitaladrevenuesWelsh Government:• £4.2millionsupportforWelshLanguageincludesfundingforPapurauBro
IWA Cardiff Media Summit 2017
Please remember to share your thoughts on www.doo.vote/iwamedia
Thank you for coming
#IWAMedia