ITU Workshop on International Roaming Session-10b

7/28/2019 ITU Workshop on International Roaming Session-10b

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Data Roaming Usage in Thailand

Presented by: International Roaming Services , True MoveDate: October, 2010 @ ITU Training & Seminar


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Data Usage in Thai Market

True Move as a leader in Smartphone markets

International Roaming Service by True Move

True Moves Solutions for Roaming Data

Consumers

Presentation TopicPresentation Topic


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Data Usage in Thai Market True Move as a leader in Smartphone markets



Consumers



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Growth in data usage among Thai consumers

Increase data services usage:

Non-voice revenue is expected to reach 30 billion Baht, 25% more thanlast years 23 billion baht, as mobile e-mail and Internet browsing expand.This revenue will contribute around 15% of total earning this year.

Key factors

- Better access to faster mobile internet

- Rapid growth in Smartphone market which is expected to soar 50%to top 1 million units this year, up from 670,000 in 2009 and 300,000 in2008. The market will value approximately 12.5 billion baht.

- Popularity of social networksuch as Facebook and Twitter


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True Moves Solutions for Roaming Data Consumers



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True Move - leader in Thai Smartphone markets

200% growth in sales of BlackBerry during Jan Apr 2010: three times True Move gross sales of BlackBerry last year, andthe strongest growth posted since the brand was introduced inThailand

Being the first official provider of many smartphones in Thai Market,including iPhone, Blackberry, and Motorola MILESTONE.


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True Move - leader in Thai Smartphone markets

Key Factors:

- Thailand's only fully-integrated communication solutions provider,

convergence solutions leader and premier lifestyle enabler

- 3G+WiFi leader: the largest WiFi coverage in Asia with over 18,000hotspots across Thailand, trial 3G services on 850 MHz bandfrequency in main cities and locations, and nationwide EDGE/GPRS

network.

- Many price plan and package to suits the lifestyle and workstyle ofcustomers.


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True Moves Solutions for Roaming DataConsumers



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International Roaming Services by TrueMove

Thailands leading in global roaming coverage in over500 networks, in 195 countries worldwide, ensuringthe best roaming quality whenever, wherever.

As a member of Conexus Mobile Alliance, theleading mobile alliance in Asia, True Move canprovide the seamless and convenient mobile

service, including voice and data to customerswhen roaming abroad.


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International Roaming Services by TrueMove

Data Roaming Usage of TrueMove Customers Y2008 - 2010

1st Half (Jan-Jun)Year

Usage (GB)

Y2008 3.5

Y2009 8.6

Y201049.3

% Growth Y10 compared to Y081293%

% Growth Y10 compared to Y09 474%

Proportion of GPRS revenue contributed to total revenue hasincreased from 10% in 2009 to approximately 15% in 2010


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However, there are still some problems for the smartphoneusers

Want to use data roaming but afraidof high tariff

Unintentional data roaming usagedue to automatic data fetch

function of some smartphones

Use data roaming with worry/Not use

Turn off data roaming function /use the normal phone when going

abroad

True Move bring solutions forSmartphone Consumers


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True Moves Solutions for Roaming DataConsumers



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Consumers

1. Shortcode for Turn off data usage

2. SMS Data Roaming Alert

3. Data Roaming Flat Rate Promotion


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Growth in outbound data roaming usage


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Thank youThank you

For more information, please contactFor more information, please contact

[email protected]@truecorp.co.th

Documents

ITU Workshop on International Roaming Session-10b