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2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.
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Bryce MillerDigital Marketing Consultant
714-582-3789
“IT’S WORTH A GOOGLE”
3 KEY DIGITAL MARKETING TRENDS BUSINESSES CAN’T AFFORD TO IGNORE
It’s Worth a Google!
The Google Jungle
200 Google Panda/Penguin Updates-
©2012 RAM. All rights reserved.
1Social Search – The New SEO
2Facebook Envy
3Mobile –
Hijack Traffic
2013 Trends
Social Search
So Many Social Networks
©2012 RAM. All rights reserved.
Google+
Google+
• Create an account on Google + (Business Page)
• Populate it with your keywords• Grow your ‘circle’ of fans• +1 = Facebook Like• Publish your postings on Google Plus
Facebook Envy
Did you know 80% of
fans will NEVER visit back a page once they’ve
‘liked’ you
Do You Engage?
It’s more about engagement…
16%Average number of fans that see a post
6%Average number of fans that interact
Facebook Strategy
1
Solid Content Strategy
2
Solid Promotion Strategy
Solid Engagement Strategy
3
Build Engagement1. Use Pictures (or videos) – have higher engagement
(180%)2. Keep posts short (100 characters or less)3. Post at ideal time for your fans
• Time 1:00 pm – 4:00 pm• Thurs-Friday engagement highest
4. At the end of posts – ask users to like or comment on the status
5. Ask questions. Use the poll feature.6. Have fun. Post pictures and ask fans to leave the best
caption. Anything that will get users to participate7. Pin your interesting posts.
Desktop vs Mobile
©2012 RAM. All rights reserved.
Less than 1% of all the websites
online are
Mobile Friendly
Mobile
Who We AreWhat We Do
Bryce Miller- Digital Marketing ConsultantWSI Strategic Marketing
714-582-3789
Who is WSI?
About Us
• Provide advanced digital marketing solutions• Businesses of all sizes and industries• Our goal is to help businesses:– Elevate their online brand reputation– Generate more leads through the Internet– Tap into new revenue opportunities– Take their profit potentials to higher levels
• World’s largest network of Internet Consultants • Service more than 80 countries internationally• Corporate head office in Toronto, Canada
WSI Corporate Mission
To enhance the profitability and growth
of small and medium-sized businesses
by continuing as the global leader and provider of Internet Solutions.
Who is Bryce Miller?
• Owner-WSI Strategic Marketing• Local, Independent, WSI Digital Marketing
Consultant• CPA (not practicing)• 25 Years Banking Experience• Former Chief Administrative Officer of a publically
traded financial institution• IT Management• Controller• Compliance Officer• Operations Manager
My Mission Statement
To leverage WSI’s proven processes and my
business experience
to make businesses more successful
WSI DIGITAL MARKETING APPROACH
How we do it…
Online Lead Generation
Online Brand Credibility &
Exposure
Online Prospect & Client
Communication
Three Core Strategies
A Range of Powerful Services
Paid Search (PPC) Organic Search
(SEO) Social Media
Optimization and Syndication
Website Conversion Optimization
Online Lead Generation
Website Development
Landing Page Development
Social Media Profile Development
Reputation Management
Online Brand Credibility &
Exposure
Customer E-mail Communication
Prospect and Lead Nurturing E-Mail Communication
Social Media Optimization & Syndication
Online Prospect and Customer
Communication
The Solution is an Income Producing Asset
• Understand organizational needs
• Build a tailored solution• Measure the results• Continually improve the
results
Facebook Envy
What We Can Do
Develop Comprehensive Digital Marketing Strategies
Build Websites – desktop, and mobile Implement web tracking tools (“analytics”) Optimize for search engines Develop and execute paid search advertising
campaigns Develop and execute digital banner and
content advertising campaigns Create and manage social presence
Create and manage local presence
Other Services
• Competitor Analysis• Webscan/Website Audit• Online Reputation Management• Enterprise Social Technology• LinkedIn Training/Coaching• --Coming Soon---Social Media Legal Audits
• Free Consultation and Webscan review of your Website.
• 714-582-3789
