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Spring 2012 Google+ Newsletter.
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© Copyright 2012. GoAbroad.com LLC
March 2012
+ Why should your organization have a presence on Google+?
Google is undoubtedly the largest search engine with more than one billion people utilizing the site every month. Now Google has expanded their reach to include Google+, their very own social network with over 90 million users within its first year.
With Google+ being in its discovery phase, it can be challenging to understand how to effectively use the platform. However, early-‐adopters of the network could be rewarded with strong brand recognition as well as search engine optimization (SEO) benefits.
Google+ Benefits
There are many unique benefits of Google+, making it a necessity to include it in your marketing strategies.
Unlike Facebook, Google+ allows you to aggregate your postings to reach targeted groups. Through "Circles" you are able to categorize and pick which posts are sent to certain groups
of followers. This means you can target specific content to specific readers with the click of a button.
Another way to directly interact with your followers in real-‐time is the Google+ “Hang-‐out,” which creates a place to encourage live interaction with your brand. Many organizations have had great success by holding informational sessions through ‘hanging-‐out’ on Google+.
In addition, outside the scope of traditional social media resources, Google provides services such as Google Maps and Google Check-‐out that are slowly being integrated. This will make your Google+ page much more than just a social network, but a representation of your brand that is as strong as your website.
Finally, Google+ is unique in that it is directly linked to the largest search engine that controls how much organic visibility your online efforts will receive. In other words, Google+ is in line to become one of the most important contributing factors to your search engine optimization (SEO).
In the next section, we explore this connection to SEO and how your efforts on Google+ will compliment your SEO, pay-‐per-‐click (PPC) investments, and social media marketing efforts.
Google+ Management
with GoSocial
Google+: More Than Your Average Social Network
Wanting the benefits of Google+ but short on time? GoSocial now
offers Google+ management!
Allow the leaders in international travel and online marketing to take your social
media campaign to the next level!
Contact GoMedia Coordinator Kayla Patterson to get
started!
GoMedia 324 E Oak Street
Fort Collins, CO 80524 USA T 720.570.1702 x 4024
GoMedia.GoAbroad.com
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March 2012
What is SEO? SEO, or Search Engine Optimization, involves improving the ranking or visibility of a website in search engine results pages (SERPs).
With good SEO, a website will show up in the “organic” or un-‐paid search results. SEO is accomplished through a variety of methods, including keywords, back-‐links, and now social media relevancy.
How does Google+ benefit SEO? It was no surprise that Google announced they would begin introducing social media relevancy to their algorithm with the release of Google+. Google+ has begun influencing search engine results pages (SERPs) and SEO in a variety of ways. One of the first tools to be adopted was the +1 button. Rand Fishkin of SEOmoz explains it as Google’s way to “learn more about what people enjoy, support, and want to share.” The more and more something is +1’ed, the more social credibility it receives. Therefore, our first recommendation is to insert +1 buttons throughout your website and promote quality
content not only across Google+ but all social networks.
The second way Google+ influences SEO is the advent of indexing Google+ Business Pages. Meaning that over time, if your Google+ page is optimized correctly, you could begin ranking in two spots on page one of SERPs, taking key real estate away from your competition. GoMedia recommends that you not only get on Google+, but commit to a strategy and manage your Google+ page with as much attention as you would give your website. With the platform in its infancy, it is hard to gauge where it will go next. These are just two ways it has already begun to influence SEO. However, with the main Google brand supporting its success, it is safe to say it will become a cornerstone in online marketing. It will also continually affect the world of SEO; a world that was once dominated by programmers and coding, that is now being surpassed by likes, tweets, and +1’s. With the SEO benefits as motivation, a Google+ Business Page is becoming a critical component to any online marketing strategy.
GoMedia Marketing Services
GoSocial – Comprehensive Social media management for Facebook, Twitter, Flickr, YouTube, and NOW Google+
GoDesign – Full-‐service website design agency for all levels of online offerings
GoOptimize – Optimization of SEO strategies ranging from analysis reports to in-‐depth implementation
GoMobile – Development of mobile websites, replicated or customized for user experience
GoAbroad.NET – Travel oriented blogging community, engaging prospective, present, and past participants
GoAbroad HQ – Customer Relationship Management system, specifically designed for international education and travel organizations
Google+ and SEO
Contact us to learn how GoMedia can help you manage Google+!
