It's Time To Change The Rules Of Work

It’s Time To Change The Rules Of Work

Tom Grant, Senior Analyst

Forrester Research

2© 2012 Forrester Research, Inc. Reproduction Prohibited

Software innovation could be a lot more successful


Dad, why do people hate your

software?

Problem #1: COMPLEXITY

Complexity leads to failure

• 32% succeeded.• 44% were challenged.• 24% failed.

Standish Group CHAOS

Summary 2009 report

• Iterative: 71% succeeded.• Agile: 70% succeeded.• Traditional: 66% succeeded.• Ad hoc: 62% succeeded.

Dr. Dobb’s Project Success

Survey

• Nearly one-half of the respondents experienced a project failure the year before.

• 86% reported losses of as much as 25% of targeted benefits across the portfolio.

KPMG Global IT Project

Management Survey 2005

Problem #2: POOR CUSTOMER INSIGHT

We’re not like our customers

Customers don’t tell us everything


We don’t see them in their natural habitat

And we don’t take enough time to learn

Problem #3: TEAM DYSFUNCTION

OVERBEARINGPERSONALITIES

Compartmentalization

Poor morale


Unwilling to challenge

assumptionsGroupthink

No time for

retrospection

You must

change

the rules


Innovators need serious games


Invention and innovation are not the same

John Woodall

Publishes his findings about the origins of

scurvy

1617James Lind

Convinces the

Admiralty to adopt a

simple cure

1787Some time passes…


Innovation depends on adoption

© 2012 Forrester Research, Inc. Reproduction Prohibited

Companies take adoption seriously

User experience

Design

Usage analytics


Companies need to be adoption-driven

The old rules won’t make this possible

How do serious games change the rules of innovation?

StructuredRules, but often no winners

PurposefulDefinite outcome

Time-boundBy definition, a time-boxed

exercise

ParticipatorySuccess depends on

everyone participating.

Reducing complexity


Gaining better insights


Challenging team dynamics


Serious games face innovation challenges


At the large and small scale

SMALL

Using serious games in my organization

LARGE

Making serious games generally successful


AT THE SMALL SCALE…

Speak the words your audience wants to hear


COMPLEXITY: How do we arrive at the minimum viable product?

PRODUCT BOX

GENERIC

THING

Now with

more stuff!


CUSTOMER INSIGHT: How can we change the conversation with the customer?

BUY A FEATURE

Android app for activity management

Custom pipeline stages

More complex lead-scoring options

More canned reports

$5,000

$2,000

$3,500

$1,500

FEATURE COST

-

$500

-

$300

SPENT


TEAM DYSFUNCTION: Do we share the same vision and priorities?

KNOWSY

Quality

FeaturesEase of use

ReliabilityCustomizabil

ity


AT THE LARGE SCALE…

Use the same techniques as previous

innovators

A familiar challenge

Market sh

are

Innovators

2.5%

Early

adopters

13.5%

Early

majority

34%

Late

majority

34%

Laggards

16%

You are here


We’ve been here before


Agile improves processes

Serious games improve decisions


How do you move to the next stage?

Go forth and tell these stories


To help people find the right game

Gameification Advergames

Training simulations

Role-playing

Innovation games

Persuasive games

Wargames


http://[email protected]


Be an adoption-driven organization


And be like Luke

MORDE FORTITER

Thank youTom Grant

+1.650.581.3846

[email protected]

http://blogs.forrester.com/tom_grant

@TomGrantForr

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It's Time To Change The Rules Of Work