IT Innovation in Rural India

8/14/2019 IT Innovation in Rural India

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RURAL MARKETING

(OAM-112)

Subtitle

INNOVATION IN RURAL MARKETING

SUBMITTED TO,PROF. ARPITA SRIVASTAVA


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? Is e- Governance

e-Governance is refers to the use of

information and Communicationtechnology to provide and improve

government services, transactions and

interactions with citizens, businesses andother arms of government


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Focus area of rural e- governance

Livelihoods

Rural Employment Women empowerment

Natural resources management

Education E-governance under rural local bodies


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Bhoomi (LAND RECORDS ON WEB)(In Karnataka)

"Land records form the base for all landreforms and therefore regular online

updating of land records is essential,

BHOOMI has done it."


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FEATURES Online delivery and management of land records in

Karnataka

BHOOMI has computerized 20 million records of landownership of 6.7 million farmers in the state.

Farmers can now access the database and areempowered to follow up


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Cont

Printed copy of the recepipt can be obtained

online by providing the name of the owner or plotnumber at computerized land record kiosks in

177 taluka offices, for a fee of Rs.15

This is Private Public Participation (PPP) model


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e-seva

e-seva (= eService)

.the earliest & the largestIntegrated Services Project in India


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Cont One-stop-shop for citizen/ business services

Open 8 am to 8 pm

Open 8 am to 3 pm on Holidays Efficient Service

3 to 5 minutes per transaction on non-peak days

20 to 30 min on peak days in some centres

No more standing in line

Electronic Queue Management system


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Before e-Seva


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After e-Seva


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AKSHAYA

Bridging the digital divide in Kerala

A project for e-literacy and mass-

employment generation.

Initiated in the district of Malappuramon the 25th of November, 2002 with a

planning workshop.


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ContBroad Objective To dilute the gap existing between the laymen in the

society and the applications of Information Technology,the most important tool for development

Specific Objectives Make all families (9 lac) in Malappuram district e-literate Develop infrastructure to provide sustained e-literacy and

facilities like e-mail and internet telephony to the layman. Create mass employment through the setting up of

Multipurpose Computer Technology Centres (M-CTCs) Make available need-based training and service at lower

rates to the trainees


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Facilities at the Akshaya Centres

Continued e-learning program

Data entry under E-governance program

DTP and Job work

Other computer training for public

Design of invitation cards, visiting cards,banners,Posters, paper bags etc and Screen Printing

Data Bank Services

Telemedicine applications


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LOKMITRA(Himachal Pradesh)

For general public, especially living in distant

rural areas of the State, with the benefits ofUsing Information Technology (IT) inGovernance (Egovernment) at theirdoorstep. The Web-enabled Government-Citizen Interface, named as LOKMITRA, is

one such step of the State Government inthat direction.


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http://setunanded.com/


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http://setunanded.com/


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FEATHURES

Transparency Public accountability

Responsiveness

Speed decision making Openness


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DETAILS

Single window clearance of 83 important

certificates (includes renewal of leases,permits & licenses) Quick redressel of public grivances Common registry of letters,petitions for all

sections of the office On line pendency monitoring of all above To provide services after office hours & on

holidays also in order to save Time,Money &

Energy of the public.


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What is Echaupal

E- Choupal link directly with rural farmers forprocurement of agricultural product like soybeans,

wheat, coffee, etc

E-Choupal was conceived to tackle the challenges of

Indian agriculture, like weak infrastructure and theinvolvement of numerous intermediaries.


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Transaction cost in Mandi Chain (before e-Choupal)


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Transaction cost in Mandi Chain (after e-Choupal)


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Companies using e-Choupalnetwork


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Wheat

Soybean

Soybean

& Wheat

Coffee

Aqua

Wheat

Soybean

Soybean

& Wheat

Coffee

Aqua

Scale Today and VisionScale Today and Vision

TomorrowTomorrow

6 States

Kiosks: 6400

Villages:

40,000Farmers: 4.1million

Year 2007:

15 States

Kiosks: 20,000

Villages:

100,000Farmers: 10

million

Year 2012:


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Documents

IT Innovation in Rural India