E-Ink: Taking Over the

Publishing Industry

andrewwang | anokheemepani

elliottpena | kathyasingh

Table of Contents

Chapter 1: The Purpose

Chapter 2: How it Works

Chapter 3: The Competition

Chapter 4: The Value

Chapter 5: Death of the Bookstore

Chapter 6: The Longtail

Epilogue: The Future

The Publisher’s Downfall

The Industry

Ch. 1: The Purpose

• Electronic Ink – Type of Electronic Paper

• The ―paper‖ of the technological age

• Uses of E-Ink: E-Readers, Mobile Devices, Watches, etc.

• Takes books and other forms of publishing digital

Benefits:

• Low power

• Flexible

• Readability

Ch. 1: The Purpose

Ch. 2: How it Works

• Material processed into film

• Millions of tiny microcapsules

• Microcapsule: positive and negative charge particles in clear fluid

• Covers page separated into cells

• Cells embedded with microelectronics

• Microelectronics apply electric field, different particles move in microcapsules to show display

Ch. 3: The Competition

•LCD Screens•Use pixels filled with liquid crystals to project color screens

•Pixel Qi- Hybrid LCD and E-Ink

•Mirasol- Energy Efficient• Interferometric modulator

Ch. 4: The Value

• Corporate tablets •Secure document sending• Device-specific business

Ch. 5: Death of the Bookstore

• Borders bookstore• Booksellers are edged out—

publishers’ main source of profit

• E-readers are getting cheaper

Ch. 6: The Longtail

• Diversified demand• Comparable to the music industry

• Niche writers

Epilogue: The Future

• Color e-ink largest recent advancement

• Cannot compete with vibrancy of LCD

• Hybrid displays growth• Zikon

o nanoparticleso REED ink- new low cost ink technology

Epilogue: The Publisher’s Downfall

• Lower production costs

• Lower-priced e-books diminish profits

• Larger audience

• Possibility of elimination

o authors use digital marketplaces as publisher

Epilogue: The Industry

•Book prices will decrease•Collaboration between publishers, consumers used to choice

•Multimedia incorporated into books, magazines