Content marketing proof points that it works by chasm ink

Content Marketing Proof Points

C O N T E N T M A R K E T I N G

P R O O F P O I N T S

1

Content Marketing Proof Points 2

T h e y s p a n t h e f u l l l i f e -

c y c l e a n d i t d o e s n ’ t t a k e

m u c h t o g e t s t a r t e d

More visitors

Better engagement

Higher conversion

Increased loyalty

Authentic advocacy

Improved ROI

C O N T E N T B E N E F I T S


C O N T E N T L E A D E R S

H A V E S I T E T R A F F I C

G R O W T H 6 X H I G H E R

3

Y O U W I L L A T T R A C T

M O R E V I S I T O R S T O

Y O U R S I T E


Y O U R S I T E ’ S

V I S I T O R S W I L L B E

M O R E E N G A G E D

P E O P L E S P E N D 5 0 %

O F O N L I N E T I M E

W I T H C O N T E N T


W E B S I T E

C O N V E R S I O N I S 6 X

G R E A T E R F O R

C O N T E N T L E A D E R S

5

M O R E O F Y O U R

S I T E ’ S V I S I T O R S

W I L L C O N V E R T


Y O U W I L L D R I V E

G R E A T E R L O Y A L T Y

A N D A D V O C A C Y

7 8 % B E L I E V E C O N T E N T

P U B L I S H E R S W A N T G O O D

R E L A T I O N S H I P S


G O O D C O N T E N T

M A R K E T E R S

C O N T R I B U T E 6 X

M O R E T O R E V E N U E

Y O U R R O I

W I L L I N C R E A S E


3 7 % O F M A R K E T E R S S A Y

B L O G S A R E T H E M O S T

V A L U A B L E T Y P E O F

C O N T E N T M A R K E T I N G

Y O U C A N G E T

S T A R T E D W I T H A

B L O G A N D S O C I A L

M E D I A


7 8 % O F C M O S T H I N K

C U S T O M C O N T E N T I S T H E

F U T U R E O F M A R K E T I N G

Y O U W I L L S E E T H E

B E N E F I T S


T H E D I V I D E N D S K E E P C O M I N G

70% of consumers say content engages them closer to brands

Content costs 62%less than tradit ional marketing

Content marketing creates 3x more leads than tradit ional marketing

Clicks from shared content result in a

purchase 5x more often


T H A N K

Y O U

C o n t a c t :

M a t t h e w C h a s e m a t t h e w @ c h a s m . i n k

C h a s m . i n k / c o n t e n t - m a r k e t i n g