Iswa Congress Presentation(2)

8/14/2019 Iswa Congress Presentation(2)

1/19

ISWA CONGRESS 2005 PRESENTATIONImprovement of a national association

Communications Strategy For AnISWANational Member Association

Chris Murphy

Deputy Chief Executive CIWMAndrew Kouskouris

Member of B.D of HSWMA


2/19

Introduction

The purpose of this presentation is to provide guidelinesto our NMA to be more active and effective

This issue is huge and we chose to base it on aCommunications Strategy with some practicalconsiderations

The proposal we present is extremely comprehensivebut we set challenging targets for the 21 Century.


3/19

Agenda

List of topics to be covered

Additional Minimum Requirements OfNational Members By ISWA

Education , Training, Research

New Generation Groups

Establishing Regional Chapters

Improving Knowledge, Management andAccess to Data

Improving Communication Strategy Marketing , Promotion and Membership

Campaigns

Development

National Member PerformanceMeasurements


4/19

Additional Minimum Requirements Of NationalMembers By ISWA

Pay membership fees

Submit an annual report to ISWA on country activities

Organize at least one ISWA event in our country eachyear, such as workshops, working groups meeting,

National Assembly, press conference etc.Publication / article every other year

Actively promote and create new membership for ISWA

Participate in the Regional Development Networkswhere appropriate

Send at least one member to at least one WorkingGroup each year

Participate in the General Assembly

Participate in Beacon Conferences when within theregion

Recommend technical papers for ISWA PublicationAward


5/19

Education , Training, Research 1

Education: There should be a listing of available trainingand education in each of the national membercountries(1)

Coordinating work with other organizations providingwaste management education and training (2)

Research: Supporting collaboration between researchbodies, government departments and others (3)

NMA could co-operate with a number of universities on

research and further could accredit mastersprogrammes.


6/19

Education , Training, Research 2

Supporting the activities of the municipalities in undertakingthis work, providing the information , raising awareness andeducation for the public best practice.

Innovate:

- Applied Research projects in solid waste management Subscribers could pay a penny per ton of waste managed

to directly participate in the research activities(1)

Subscribers could be directly involved through:

- identifying and defining research topics

- participating in project review meetings held in conjunctionwith related

bodies/ organisations

- having direct access to interim results and final workproducts

Waste Awareness Certificate(2)

- Raising awareness of waste and environmental issueswithin small and medium enterprises.


7/19

Scholarships /Awards

In order to prepare the next generation for theenvironmental solid waste, NMs: must develop severalscholarships and interim programs for students studying

in fields related to solid waste management(1).


8/19

New Generation Groups /

These groups will be open to those new to the industry.Not exclusively as students or graduates and others.

The aims of the New Generation Group are to:

- Organize events, visits and meetings for Students,Graduates

- Encourage new members to participate in the work ofthe NMA

- Raise the profile of the NMA across all ranges in the

waste industry

- Develop a dialogue between new and establishedmembers

- Network with educational establishments and allsectors of the waste

industry


9/19

Working Groups / Task Forces

Set up Working Groups and Task Forces appropriate tothe needs of the NMA and mirroring the ISWA WorkingGroups


10/19

Establishing Regional Chapters

This helps to provide practical seminars, meetings andnetworking at a local level rather than members havingto travel long distances.

This will depend exclusively on the geographical scale ofthe national member.

For larger countries with small number of ISWAmembers there may not be the critical mass to establishregional chapters (1)


11/19

Improving Knowledge, Management and Access

to Data

Strong support is needed to develop networking andKnowledge exchange among members.

Some tools and activities are suggested:

Sharing key issues in technical and social aspects inSWM

Highlighting communication between members

Exchange of success stories and experiences

Public and Private Partnerships

Staff exchanges

Meeting with major organisations and individuals

Graduate/student network as a permanent institutionamong NMA

Network focus in a particular region


12/19

Improving Communication Strategy 1

An appropriate communication strategy is essential for allNMA

For national members with a large geographic spread the onlyrealistic means of communication is through electronic means,

email, website information etcMembers should initially seek to establish electroniccommunications and then if possible and feasible to widenthat into published bulletins , newsletters, journals etc.

For those wishing to establish the ultimate communicationservice the following are suggested:

- Press releases and newsletters, manage the website toinclude a chatroom

- Notes and minutes from board, working groups, task forcesand web based

conferences

- Design collaterals (brochure presentations) assist in events

organization as


13/19


Executive Update (monthly), which looks at businessissues , such a competition covenants(1) , employment

policies , safety programs, etc.

Members E-news (weekly) , which summarizes newsstories about solid waste management issues or thisservice to which interested persons could subscribefree.

Develop and distribute a directory of members withtheir profiles as well as have that upload on the website

in English Language to access for lobbying.Information Service- Answers to your wastemanagement enquiries. A limited amount of time can bespent on each enquiry but additional contacts forfurther information can be provided.

Participation in the World day for Environment

Press briefs


14/19


Creation ofan observatory(1) with most important

issues from companies, associations, newsletter,mailing lists

Publicizing all or some of decisions of board ofdirectors

Announcement of our events conferences workshops to ISWA and upload them on the website inEnglish Language if it is possible

Focus on EU ETC/WMR , USEPA etc, info for our

members (Newsletter, reports,studies, legislation,standards etc)

Meeting with chief executives of public sector forconsultation

Media relations (2)

Crisis communication and disaster responsero rams and strate ies


15/19

Marketing , Promotion and Membership

Campaigns 1

Influence policies by providing advice

Keep members of NMA informed on legislation andenvironmental policies on National and Regional Level

Organize visits to the neighboring countries to exchangeexperiences in the field of waste managementpromoting if possible establishment of ISWA NMA ifthere isnt there

Develop co-operation framework between NMA

,Government Organizations, Waste ContractorsAssociations etc.

Taking part in environment trades , conferences,workshops


16/19

Marketing , Promotion and Membership

Campaigns 2

Compile a list of other national organizations(associations, institutes, federation or similar), workingwholly or partially in the same field

To provide to our members which are not ISWAmembers with the possibility to read some of the papersof the ISWA Wastes and Research ((1)

Become active in the preparation and presentation ofposition papers, involving members in the debate on

waste and resource management issuesDevelop and distribute a directory of membersincluding a profile and place it on your website inEnglish Language

Organize technical visits

Management Publish codes of good practices


17/19

National Member Performance Measurements

We suggest that national members should achieve aminimum contribution to ISWA through their ownactivities following as far as possible the

recommendations in this presentation. Notwithstandingthat each NMA should look to raise the profile, increasemembership numbers and address the otherresponsibilities..


18/19

Abbreviations

CIWM Chartered Institution of Wastes Management

HSWMA Hellenic Solid Waste Management Association

NMA National Member Association


19/19

Documents

Iswa Congress Presentation(2)