Ishadi SKIshadi SK

The most powerful industry to The most powerful industry to control the worldcontrol the world

MEDIA &MEDIA &MILITARYMILITARY

• RADIO• FILM• INTERNET• PRINT

• TELEVISION

MEDIAMEDIA

TELEVISIONTELEVISIONSYSTEMSYSTEM

No SYSTEM STRENGTHS LIMITATIONS

1. TX : Terrestrial

• Free to air • Max radius of 120 Km.

• High coverage depending on Tower’s Height

• Should be clear area

and capacity of transmission

• Does not depend on weather • Single channel.

2. Cable • Multi channel – up to 100 – 200 channel. • Quite expensive because of using cable to be transmitted

• Multi functions

• Does not depend on weather • High Maintenance

* No physical distortion/interruption

3. Satellite • Coverage Not limited • High Investment

• High Penetration, it is not interrupted by high rise building or mountain

• Easily interrupted by weather

• Multi channels ( digital ). • Needs Parabola.

Studio TV

Comm. Tower

Satellite dish

Satellite

Shopping centre

Satellite dish

Shopping centre

Public house

Satellite

TX Tower

TV

TV CABLE

TELEVISIONTELEVISIONSYSTEMSYSTEM

TYPES OFTYPES OFTELEVISION INDUSTRYTELEVISION INDUSTRY

Government

Television

Private

Television

Cable

Television

Investment APBN Private Private

Operational Cost APBN / APBD/ limited advertisement

Advertisement Monthly Fees / limited advertisement

Reports to Government B.O.D B.O.D

Contents Tends to follow government’s needs

Based on market’s needs

Based on market’s needs

Management Bureaucratic/ Professional

Professional / Competitive

Professional / Competitive

LIST OF NATIONALLIST OF NATIONAL

NATIONAL TELEVISION

SHAREHOLDERMAIN

SPONSORSON AIR

TRANSTV Para Group 100% Chairul Tanjung 2001

TRANS|7Para Group

Kompas Gramedia Group

55%

45%

Chairul Tanjung

Jakob Oetama2001

RCTI MNC Group 100% Hary Tanoesoedibjo 1989

TPI MNC Group 75% Hary Tanoesoedibjo 1991

GLOBAL TV MNC Group 100% Hary Tanoesoedibjo 2002

SCTVPT Abhimata Mediatama Nothern Trust Company S/A

Public

79%

8%

13%

Sariaadmatdja brothers

Singleton Group1990

INDOSIAR

PT TDM Asset Manajemen

PT Prima Visualindo

Bank Julius Baer Ltd

Public

29%

27%

8%

36%

Salim Group 1995

ANTVBakrie Group

Star Group

80%

20%

Bakrie Family

Rupert Murdoch1993

TVONE Bakrie Group 100% Bakrie Family 2002

METRO Media Indonesia 100% Surya Paloh 2002

TVRIMinistry of State Owned Enterprise

100% Govt. Indonesia 1962

TELEVISIONTELEVISION

LIST OF PAY TV IN LIST OF PAY TV IN INDONESIAINDONESIA

PAY – TV Providers

Shareholders

IndovisionGlobal

Mediacom

First Media (Kabelvision)

Lippo Group

Telkomvision Telkom

Iglo TV Indosat

Astro TV Foreign

COMPETITIONCOMPETITION

• Program Content & Creativity• Audio Video Quality• Technology• Coverage Area• Artist• Rate card

TRANSFORMATION OFTRANSFORMATION OFIDEALISM INTO IDEALISM INTO BUSINESS STRATEGYBUSINESS STRATEGY

DEMOCRACY

CONSTITUTION

RELIGION

MORAL VALUES

NATIONALISM BROADCAST LAWCODE OF ETHICPUBLIC OPINION

PROFIT

MARKET DRIVEN

COMPETITIONS

RATINGS

In order to give idealism for the nation, we have to firstly survive in this industry.

In order to give good & effective idealism we have to gain great number of share & rating.

TRANSFORMATION OFTRANSFORMATION OFIDEALISM INTO IDEALISM INTO BUSINESS STRATEGYBUSINESS STRATEGY

TELEVISION INDUSTRY AS TELEVISION INDUSTRY AS A CREATIVITY INDUSTRY A CREATIVITY INDUSTRY

• Creativity must have selling point

• Creative have no limitation (Theory of 7 musical notes)

HOWHOW THE CREATIVES THE CREATIVES WORK??WORK??

HOW MANY SONGS CREATED BY 7 NOTES ??HOW MANY SONGS CREATED BY 7 NOTES ??

HOW MUCH VIEWER WE HAVE? BIGGER IS MUCH BETTER

HOW MUCH VIEWER WE HAVE? BIGGER IS MUCH BETTER

BUT,BUT, CREATIVE MUST MEASUREABLE!!

CREATIVE MUST MEASUREABLE!!

WHATWHAT IS THE DEFINITION OFIS THE DEFINITION OF

TVR (Rating)“A Percentage of Audience over the population or target population, defined by a certain period of time (minimum by 1 minute=watching minium 17 second continously)“

TVS (Share)“The percentage of the total available audience. The addition of the stations always equal 100 %“

RATING & SHARE?RATING & SHARE?

WHATWHAT IS THE DEFINITION OFIS THE DEFINITION OFRATING & SHARE?RATING & SHARE?

1% Rating = ± 426.456 penonton

Sumber data: AGB Nielsen Indonesia

WHATWHAT IS THE DEFINITION OFIS THE DEFINITION OFRATING & SHARE?RATING & SHARE?

YEAR 2008

Quintiles

Definition* %

A   Rp. 2,000,000 and above   9%  

  A1   Rp. 3,000,001 and above

  3%

  A2   Rp. 2,000,001 - 3,000,00

  6%

B   Rp. 1,500,001 - 2,000,000 10%  

C   Rp. 700,001 – 1,500,001

  46%  

  C1   Rp. 1,000,001 - 1,500,000

  20%

  C2   Rp. 700,001 - 1,000,000

  26%

D   Rp. 500,001 - 700,000   19%  

E   Rp. 500,000 and below   16%  

Source: Nielsen Media Research

*) Monthly household purchase of basic goods (such as: basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly).

PRODUCTION

PRODUCTION

TELEVISITELEVISI

Produksi dalam televisi adalah suatu proses dimana sebuah ide itu dapat ditransfer ke dalam tayangan televisi. Tahapan produksi ada 3 tahap yaitu:

1. Pra Produksi

2. Produksi

3. Paska Produksi

• Pra Produksi

Dalam proses pra produksi dilakukan beberapa production meeting atau bisa juga disebut proses brainstorming yang kemudian tertuang dalam 3 bagian,secara:

1. Kreatif

2. Teknis

3. Administrasi

• Kreatif

- Proposal : Judul,tujuan,target penonton,format acara dsb

- Konsep

- Naskah

- Rundown

- Script

• Teknis

- Jadwal Shooting

- Alat – alat yang digunakan : Jumlah kamera,Lighting,Audio,Broadcast equipment dll.

- Lokasi : Studio atau luar studio

- Man Power : Producer,PA,Creative,Director,Camera Person,Lighting Person,Audio dll.

- Taping/Live

• Administrasi

- Perencanaan Budget

Biaya-biaya yang berhubungan dengan proses produksi seperti: Artis,set dan properti,makanan,kaset,biaya crew,studio,rental alat dsb.

• Tahapan produksi adalah dimana segala sesuatu yang dipersiapkan dalam pra produksi di eksekusi dalam sebuah tayangan.

• Dalam tahap ini termasuk rehearsal yang dapat dibagi 2,yaitu: Table reading atau dry rehearsal

• Table reading atau Dry RehearsalPara artis bersama crew produksi duduk bersama/ berdiskusi untuk membaca script acara.

• Dress RehearsalPara artis telah berpenampilan seperti pertunjukkan sesungguhnya dan seluruh crew produksi yang bertugas melakukan tugasnya layaknya pertunjukkan sesungguhnya.

• ShootingProses produksi di eksekusi menjadi sebuah tayangan.

• Didalam paska produksi hal yang dilakukan adalah merapihkan alat-alat yang dipergunakan, pembongkaran set, penyelesaian masalah pembayaran dan evaluasi program.

• Hal yang paling penting dalam paska produksi adalah proses editing dimana program yang telah dieksekusi disempurnakan kembali agar layak ditayangkan.

• Khusus untuk program Live/Siaran langsung proses ini dilakukan pada saat tahap Pra Produksi.

OVERVIEW -OVERVIEW -

Established under the name of PT Televisi Transformasi Indonesia based on Notarial Deed no.3 dated 23 December 1998.

Obtained broadcast license in 1998 and started commercial operation in 2001.

TRANSTV programmes adopt general entertaiment concept for all ages.

Most of its programmes are non drama (movies, variety show, infotaiment, comedy etc) and are produce inhouse targeting ABC market segments.

In less than 5 years of operation TRANSTV has proven its capability and is recognized as one of the leading TV station in Indonesia.

TRANSTV also has received numerous award within the country and the region for its innovative and high quality programming.

TRANSTVTRANSTV

OVERVIEWOVERVIEW

Established under the name of PT Duta Visual Nusantara based on Notarial Deed no.58 dated 23 April1999.

Obtained broadcast license in 2000 and started commercial operation in 2001.

Originally broadcast as “TV7” under the ownership of the Kompas Gramedia Group (KGG).

TRANSTV & TV7 entered into a strategic partnership on 5 August 2006.

In the same year, TV7 was re-launched as TRANS│7. TRANS│7 financial performance has improved significantly

after being acquired and has generated positive earnings. TRANS│7 programmes provide general entertaiment, sport

and informations. Mainly targeting the ABC market segments.

TRANS│7TRANS│7

TRANSTV & TV7 obtained broadcast licences

JOURNEY HIGHLIGHTJOURNEY HIGHLIGHT

19981998

20012001 TRANSTV & TV7 first went on air

20022002

TRANSTV started full day broadcasts, 18 hours on weekdays and 22 hours on weekend

TRANSTV – first programmes in the top 20 programmes. TRANSTV – fifth ranked audience share in primetime rating

20032003 TRANSTV awarded best television award by Cakram Magazine

20042004

TRANSTV won Asian TV award for best reality programme (Dunia Lain) and second best music performance (Diva dangdut)

JOURNEY HIGHLIGHTJOURNEY HIGHLIGHT

20052005 TRANSTV obtained ISO 9001 – 2000 (revenue cycle and In-

house production)

20062006

TRANSTV obtained ISO 9001 – 2000 (procurement, HR, General Services, and Programming)

TRANSTV ranked top three among TV stations in Indonesia).

Trans Corpora acquired interest in TV7 in August Re-launching of TV7 as TRANS│7

20072007

Transtv obtained ISO 9001 – 2000 (On Air Promotion, Marketing PR, IT, and Corpora Legal).

Best National TV award (TRANSTV) from Cakram Magazine. TRANSTV obtained ISAS BC 9001 : 2003 for broadcast

management (first time in the world).

20082008

TRANSTV obtained second ranked number of programmes in Top 100 programmes chart among TV programmes in Indonesia (75% is Inhouse Programmes).

Led by top quality management team in the industry, which has achieve significant success. Clear chain of commands.

Key Competitive AdvantagesKey Competitive Advantages

LeadershipLeadership

Good Governance, Strong and Solid Management, Discipline, Pleasant and Friendly Working Environment, High Quality, High Image, Esprit de corps, TEAM WORK

High Performance CultureHigh Performance Culture

Ongoing trendsetter market

InnovativeInnovative

The industry leader in in house programming almost 90% of local programming is produce in house.

In house productionIn house production

Ability to reduce reliance on third party programs suppliers (production houses) as well as flexibility to produce various types of programs.

Controllable cost of programmingControllable cost of programming

Both stations demonstrate stable performance and tend to be improve.

Steady PerformanceSteady Performance

Very strong presence nationwide and the leader in AB Social Economic Segments.

Key Competitive AdvantagesKey Competitive Advantages

Clear Market SegmentClear Market Segment

Equipped with latest available infrastructure, modern studios, and wide range of transmitter across Indonesia (TRANSTV 31 transmitters, TRANS│7 26 Transmitters)

Good FacilitiesGood Facilities

1. Leading Market Positioning and Successful Branding

Competitive StrengthsCompetitive Strengths

Leading position in the industry.

High CPRP

TRANSTV is average ranked second position in SES AB market and fourth in overall market.

TRANS│7 is ranked in the fifth position in SES AB market and sixth in overall market.

Both TRANSTV & TRANS│7 are associated with image of trendsetter, high lifestyle & quality.

Both stations are able to attract high CPRP (Cost per Rating Point) due to successful company and program branding targeted to advertisers.

The key success factors are in: strong branding, competitive and attractive sales package, solid sales & marketing team.

0.1

1.2

1.7 1.7 1.8

2.7

1.9

0

0.5

1

1.5

2

2.5

3

Tahun2001

Tahun2002

Tahun2003

Tahun2004

Tahun2005

Tahun2006

Tahun2007

Rating pertahun

YEARLY TVR PERFORMANCE OF YEARLY TVR PERFORMANCE OF TRANSTV 2001 - 2007TRANSTV 2001 - 2007

0.4

8.8

11.7 11.810.9

16.6

13.1

0

2

4

6

8

10

12

14

16

18

Tahun2001

Tahun2002

Tahun2003

Tahun2004

Tahun2005

Tahun2006

Tahun2007

Share pertahun

YEARLY TVS PERFORMANCE OF YEARLY TVS PERFORMANCE OF TRANSTV 2001 - 2007TRANSTV 2001 - 2007

10.9

1

-0.1

0.1

0.3

0.5

0.7

0.9

1.1

1.3

1.5

Tahun 2005 Tahun 2006 Tahun 2007

Rating pertahun

YEARLY TVR PERFORMANCE OF YEARLY TVR PERFORMANCE OF TRANSTRANS7 2005 - 20077 2005 - 2007

6.4

6.2

6.9

5.8

6

6.2

6.4

6.6

6.8

7

Tahun 2005 Tahun 2006 Tahun 2007

Share pertahun

YEARLY TVS PERFORMANCE OF YEARLY TVS PERFORMANCE OF TRANSTRANS7 2005 - 20077 2005 - 2007

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

0731

0733

0735

0737

0739

0741

0743

0745

0747

0749

0751

0801

0803

0805

0807

0809

0811

0813

0815

0817

0819

0821

0823

0825

0827

0829

0831

0833

0835

RCTI IVM SCTV TRANS TPI TRANS7 ANTV METRO GTV TVONE TVRI1

Source : AGB – NMR Note : Based on data in 10 cities

PT. TELEVISI TRANSFORMASI INDONESIAQUANTITATIVE RESEARCH, R & D DEPT. PROGRAMMING DIV.

Audience Rating Trends Week 0731-0835

0.8

1.8

1.1

2.0

0.7

0.2

1.9

0.5

1.7

0.6

0.1

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

22.0

24.0

26.0

28.0

wk

0731

wk

0733

wk

0735

wk

0737

wk

0739

wk

0741

wk

0743

wk

0745

wk

0747

wk

0749

wk

0751

wk

0801

wk

0803

wk

0805

wk

0807

wk

0809

wk

0811

wk

0813

wk

0815

wk

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wk

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wk

0821

wk

0823

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0825

wk

0827

wk

0829

wk

0831

wk

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wk

0835

RCTI IVM SCTV TRANS TPI TRANS7 ANTV METRO GTV TVONE TVRI1 Poly. (TRANS) Poly. (TRANS7)Source : AGB – NMR

PT. TELEVISI TRANSFORMASI INDONESIAQUANTITATIVE RESEARCH, R & D DEPT, PROGRAMMING DIV.

Audience Share Trends Week 0731-0835

Note : Based on data in 10 cities

16.9

1.01.7

15.0

6.7

14.9

5.5

16.1

5.5

9.0

4.0

2. Leading human resources

Competitive StrengthsCompetitive Strengths

Experience management team

Innovative and active workforce

Continuous employee development program

Top Quality management team in the industry, which has to date achieved significant success

Over 67% of employees are under 30 years of age and almost 90% under 35 years old.

Highly energetic and innovative corporate culture. Fresh graduate recruitment every year.

Industry and skills training program Executive MBA program (in cooperation with Asian

Institute of Management).

Workforce Mix by Age Group

TRANSTVTRANSTV

<25, 31.0

36 - 40, 8.0

> 40, 4.031 - 35, 17.0

26 - 30, 40.0

TRANSTRANS77

<25, 20.0

36 - 40, 8.0

> 40, 5.031 - 35, 21.0

26 - 30, 46.0

3. Leading in house programming & production capability.

Competitive StrengthsCompetitive Strengths

Trans Media is the industry leader in in-house programming. Almost 90% of local programming are produced in-house.

This strong in-house production capability creates:

TRANSTV is also the pioneer and the leading Indonesian movie channel with:

Reduces reliance on third party program suppliers (production houses).

Flexibility in producing various types of programming. Better control over production cost and program supply.

Great number inventory of blockbuster movies. Secured supply agreement with global major movie producers,

such as Universal, Sony Pictures, and Warner Bros.

In House, 89.0

Purchase, 11.0

Programming Composition

Local ProgrammingLocal Programming All ProgrammingAll Programming

In House, 68.0

Purchase, 32.0

No Local Foreign

1

2

3

4

5

6

7

8

9

10

GMM Films Indonesia

Indika Cipta Media

Bintang Advis Multivedia

Broadcast Design

Multivision

Rapi Film

Teguh Bakti Mandiri

Menara Media Sakti

Multivista Films

MD Entertaiment

Warner Bros

Universal Pictures

Columbia Tristar

Fremantle Media

World Sport Groups

United Champ Assets

Continental Films

TV3 Malaysia

Dorna

Metropolis Television

External Program Suppliers for Trans TV and Trans7

FESTIVAL FILM INDONESIA“Hitam Putih”Category as Documenter for Special Jury Prize

“Surat Sahabat”Award from Minister Culture & TourismKPAI Children Program 2007

CAKRAM 2007Category The Best Television

MAJELIS ULAMA INDONESIAAnugrah Syiar Ramadhan 1423 H Category as Siaran Pendukung Suasana Ramadhan Terpuji

MAGAZINE “WARTA EKONOMI”The Most Popular Company to work- with Among twenty Big Companies In Indonesia

PANASONIC AWARD 2005, 2006 & 2007“Ceriwis”Category as Talk Show

PANASONIC AWARD 2006 & 2007“Extravaganza”Category as Comedy

AWARDSAWARDSASIAN TELEVISION AWARD

1. Best Reality Program

Dunia Lain - Lawang Sewu

2. 2nd Best Music Programme

Diva Dangdut Nirwana.

FOR ALL NATION (FAN) CAMPUS

“Media Elektronik Peduli Narkoba”

CAKRAM 2003Category as “New Media Potential”

MAJELIS ULAMA INDONESIA

Anugrah Syiar Ramadhan 1424HCategory as “ Siaran Menjelang Buka Puasa”

IPMG Journalism Award 2007“Reportase Investigasi”Category as Investigation Report

AWARDSAWARDSPanasonic Award 2007

Favorite Children Program

“Bocah Petualang”

Cultural Award 2007

Ministry of Culture & Tourism for Best Children

“Bocah Petualang”

Panasonic Award 2007

Favorite Sport Magazine

“Highlight Liga Inggris”

TRANS TV DAN TRANS 7 TRANS TV DAN TRANS 7 BUKAN HANYA TELEVISI MASA BUKAN HANYA TELEVISI MASA

DEPAN INDONESIADEPAN INDONESIA

TRANS TV DAN TRANS 7 TRANS TV DAN TRANS 7 ADALAH MASA DEPAN ADALAH MASA DEPAN

INDONESIAINDONESIA