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www.lowcostandregional.com
Monica Afonso // [email protected] // t: +44 20 7724 3456 // f: +44 20 7262 1331
EDITORIAL PROGRAMME 2017**
Keith Mwanalushi | Editor | [email protected]
www.lowcostandregional.com
Volume 11 Issue 2 | April 2016
Wifi sky high
Heading to Africa
AP
RIL
2016
LO
W C
OS
T &
REG
ION
AL A
IRLIN
E B
US
INES
S
VO
LU
ME 1
1 • IS
SU
E 2
Still flying high
Canadian Jazz
Brand powerImage is everything
www.lowcostandregional.com
Volume 11 Issue 3 | July 2016
Ryanair deliversHigh-tech power
JU
LY 2
016
LO
W C
OS
T &
REG
ION
AL A
IRLIN
E B
US
INES
S
VO
LU
ME 1
1 • IS
SU
E 3
Transavia French stylePilot training
E2The prophesied return
www.lowcostandregional.com
Volume 11 Issue 4 | October 2016
Flying colours
Cabin fever
OC
TO
BER
2016
LO
W C
OS
T &
REG
ION
AL A
IRLIN
E B
US
INES
S
VO
LU
ME 1
1 • IS
SU
E 4
The flying stallion
MRO supplement
Pole positionChoosing the right base
Approximatereadership of
12,000 readers per issue
of Low Cost & Regional Airline
Business*
Available in PRINT,
ONLINE & on our APP
Low Cost & Regional Airline Business is the only magazine dedicated to analysing business strategies in this sector of the aviation industry.
Now entering its 10th year, Low Cost & Regional Airline Business has watched the low cost industry develop new strategies and venture into fresh markets. Make the most of this successful industry by advertising within the magazine, where your campaigns are targeted directly at senior decision-makers.
We use only the best aviation journalists to provide topical, unbiased analysis for our readers. Advertisers in Low Cost & Regional Airline Business also benefit from a long shelf life and a high pass-on readership rate – with around 65% of readers keeping their copies for at least a year, and 70% of readers sharing their copy of the magazine with two or more people – meaning the potential readership for each issue is approximately 12,000.*
This quarterly magazine, which is distributed to 161 countries around the world, is always at the forefront of market trends. We attend key industry events, ensuring that our magazines, along with our clients’ campaigns, have a strong industry presence.
* Results taken from a survey in June 2015** The editorial calendar is subject to change. Others features will look at trends on the basis of topicality, including legacy versus low cost; long haul; regional airline cost structures; charters. Please let us know if there is a topic you would like to see covered.
FEATURES (ALL TBC) JANUARY 2017 APRIL 2017 JULY 2017 OCTOBER 2017
AIRCRAFT PRODUCTION Aerostructure components ATR Embraer Bombardier
TRAINING & LABOUR Ground crew Cabin crew Cockpit crew Simulator training
AIRPORTS & GROUND HANDLING TAV Airports Airport technologies for low cost
operationsAirport planning and management
LCCs and ground handling operations
TECH & DISTRIBUTIONAircraft data and information technologies (including weather data technologies)
Airline distribution solutions CateringIFE - taking the connected aircraft beyond entertainment
STRATEGY Asset finance and leasing – Airframes Cargo strategies Regional airline
solutions Regulation
OPERATIONS & MAINTENANCE Flight planning Engine leasing report MRO software Engine manufacturing
REGIONAL REVIEW Asia Americas Africa Europe
AIRLINE INTERVIEW Nsema Airlines (Saudi Arabia) TBC TBC TBC
SUPPLEMENTS Airports Focus on Turkey MRO
www.lowcostandregional.com
Monica Afonso // [email protected] // t: +44 20 7724 3456 // f: +44 20 7262 1331
CIRCULATION
ORGANISATION TYPE
ASIA
14%MIDDLEEAST
4%
NORTHAMERICA
32%
SOUTHAMERICA
2 % AFRICA
4%
EUROPE
43%
AIRCRAFTOPERATOR2%
OTHER23%
TRAININGORGANISATION2%
AIRLINES 41%
AIRPORT 18%
MAINTENANCE/OVERHAUL/MODIFICATION SERVICE PROVIDER 4%
AIRCRAFT/ENGINEMANUFACTURER 2%
AIRPORTAUTHORITY2%
MRO EQUIPMENT/SYSTEM/SERVICE PROVIDER2%
INDUSTRYCONSULTANCY4%
Low Cost & Regional Airline Business is available free of charge on a controlled basis to senior executives worldwide. Our circulation department goes to every length to ensure your advertisement is seen by those with purchasing and decision-making responsibilities.The magazine has a circulation of 7,000 senior industry executives, with a growing database that reflects the magazine’s success. With 70% of executives sharing their copy with at least two people, the potential reach of each issue exceeds 12,000.
www.lowcostandregional.com
Monica Afonso // [email protected] // t: +44 20 7724 3456 // f: +44 20 7262 1331
PRINT ADVERTISING OPPORTUNITIES 2017
ADVERTISING SPECIFICATIONSAdverts can only be accepted if they meet the following print specifications:
MEDIA: all advertising material should be supplied electronically via email
FORMAT: material should be supplied as an Adobe Acrobat PDF, optimised for high quality printing. We recommend using the ‘PASS4PRESS preset’ found here: http://www.ppa.co.uk/resources/guides-and-standards/production/pass4press/
COLOUR/RESOLUTION: all colours (including pictures) must be CMYK, no RGB or Pantones may be used. They must include high resolution graphics (300dpi) and embedded fonts with all live transparency effects flattened at output
BLEED: DPS, half page DPS and FP must all be supplied with a 3mm bleed on all edges plus crop marks and registration marks
TYPE AREA: DPS, half page DPS and FP must all be supplied with all readable content, including logos and text within the type area specified above
NOTE: We are unable to make amendments to adverts. Quality of reproduction cannot be guaranteed if copy is not supplied to our specifications. PDFs are supplied entirely at the client’s own risk and the publisher accepts no responsibility for any errors in printing. Powerpoint, CorelDraw and Microsoft Word files are not acceptable.
If you have any questions, please contact [email protected]
OUTSIDE BACK COVER £*
INSIDE FRONT COVER £*
INSIDE BACK COVER £*
DOUBLE-PAGE SPREAD £*
HALF PAGE DPS £*
FULL PAGE £*
HALF PAGE £*
THIRD PAGE £*
QUARTER £*
Inserts: prices available on requestSeries discounts: available on requestTerms & conditions: available on request
DPS (requires 3mm bleed)
Trim size (w x h): 406 x 280mm (412 x 286 with 3mm bleed)
Type area: 386 x 260mm (4mm step and repeat is required)
Half page DPS (requires 3mm bleed)
Trim size (w x h): 406 x 145mm (412 x 148 with 3mm bleed) (Note: no bleed on top edge)
Type area: 386 x 125mm (4mm step and repeat is required)
Full page (requires 3mm bleed)
Trim size (w x h): 203 x 280mm (209 x 286 with 3mm bleed)
Type area: 183 x 260mm
Third page horizontalAdvert size (w x h): 175 x 79mm
Half page horizontalAdvert size (w x h): 175 x 123mm
Third page verticalAdvert size (w x h): 55 x 231mm
Quarter page horizontalAdvert size (w x h): 175 x 57mm
Quarter page verticalAdvert size (w x h): 86 x 123mm
Half page islandAdvert size (w x h): 115 x 170mm
Two thirds page verticalAdvert size (w x h): 115 x 231mm
* Prices available on request
www.lowcostandregional.com
Monica Afonso // [email protected] // t: +44 20 7724 3456 // f: +44 20 7262 1331
DIGITAL ADVERTISING OPPORTUNITIES 2017
EMAIL OPPORTUNITIESEmail blast banner slots
Alongside the launch of each print issue of our magazines, we contact our full subscriber list to inform them of the edition’s availability online. Digital advertising on our quarterly email notifications enables advertisers to reach both our print and digital subscribers with just one placement.
Third-party marketing emails
By providing access to our full subscriber list, Air Transport Publications can allow you to extend the reach of your business. Send your latest e-marketing campaigns to the senior decision-makers who subscribe to our magazine on a one-time basis, providing a cost-effective way to reach your target audience.
HOME SCREEN BANNER ADVERT£*At the bottom of the homescreen and each magazine’s title page, this premium position appears to your audience as well as readers of all the magazines.
VIDEO UPGRADE OF PRINT ADVERT WITHIN APP£*Taking advantage of the iPad/iPhone’s interactive capabilities, an embedded video over your advert allows you to make more of an impression on your reader.
SPLASH SCREEN ADVERT£*Display your message to readers as they are waiting for a publication to load, typically for up to 10 seconds.
OPTIMISED ADVERT IN APP EDITION£*All print ads are viewable in the app and to make them stand out further, you can link your logo to a URL of your choice.
RATESATP CORPORATE WEBSITE
ATP homepage leaderboard £*
LOW COST MAGAZINE WEBSITEHomepage leaderboard £*
Homepage skyscraper £*
Homepage square £*
Feature page leaderboard £*
Feature page square £*
Airline channel leaderboard £*
Airline channel skyscraper £*
Airline channel square £*
EMAILINGEmail blast leaderboard banner £*
Email blast square banner £*
3rd party marketing emails to our subscriber database £*
BANNER DIMENSIONS
Leaderboard 728 x 90px
Skyscraper 160 x 600px
Square 250 x 250px
Max file size 40kb
File formats: GIF, JPG/JPEG, PNG, SWF, JS, TXTProcessing time: 2 working days
AVERAGE CLICK THROUGH RATELeaderboard 0.30%Skyscraper 0.33%Square 0.41%
16,170Page views per month*
5,859Unique visitors
per month*
23.5% Average open rate
in the last six months
* 2015 average (January – December 2015) Cumulative statistics from all ATP websites
* Prices available on request
ATP CORPORATE WEBSITEAs our main corporate domain, the Air Transport Publications homepage is the landing page for all of our aviation titles combined.www.airtransportpubs.com
LOW COST MAGAZINE WEBSITELow Cost and Regional Airline Business has its own dedicated website, for those who want to ensure their campaign is seen by the relevant professionals.www.lowcostandregional.com
AIRLINE CHANNEL HOMEPAGEThe main ATP website features an Airlines Channel, with content from LCRAB and relevant articles from our other titles with industry news and a dedicated blog.www.airtransportpubs.com/airlines
MAGAZINE & CHANNEL FEATURE PAGESAdvertisements placed alongside specific articles allow your campaign to reach a targeted audience. Relevant articles appear on both magazine website and channel pages for additional exposure.
We also offer a variety of digital advertising opportunities. Industry professionals worldwide visit www.airlinecargomanagement.com and www.airtransportpubs.com for our high-quality analysis. Our website allows advertisers to be seen alongside a wealth of features, industry news, events and insider blogs. Channel homepages provide a great opportunity to showcase pertinent features from all ATP titles, providing a comprehensive platform for your message.
