IRS 2010 Q3 Toplines

8/7/2019 IRS 2010 Q3 Toplines

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IRS 2010 Q3IRS 2010 Q3

Indian Readership SurveyWorlds largest Survey

IRS 2010 Q3

Topline Findings


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IRS 2010 Q3Growth: Literacy & Media Consumption

2010 Q1 2010 Q2 2010 Q3% CAGR

(2010 Q1-2010 Q3)

Literacy 596341 602616 609782 4.6

Any Media 598612 604763 610845 4.1

Press 333090 334306 339242 3.7

TV 492564 502284 509862 7.1

(TR numbers; All figures in 000)

C&S 345644 365090 383605 23.2

Radio 175362 172605 168670 -7.5

Cinema 80720 81385 81970 3.1

Internet 19223 20867 22520 37.2


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IRS 2010 Q3Growth in Living Standards

HPI 2010 Q1 2010 Q2 2010 Q3 CAGR

0 5 60.2 59 58.1 -6.9

6 10 17.1 17.3 17.6 5.9

11 20 12.3 12.9 13.1 13.4

21 30 3.5 3.6 3.6 5.8

31 50 3 3.1 3.2 13.8

Household Premiumness Index (HPI) is a composite of 50 variables, including

demographics, product ownership / usage & services.

It is an indicator of Living Standard.

It is a continuous variable which lets you define your target group more finely. To know more about HPI, please write to us at [email protected]

0.9 1 1 23.5

71 100 1.2 1.3 1.4 36.1

101 150 0.7 0.7 0.8 30.6

151 200 0.4 0.4 0.5 56.3

200 + 0.7 0.7 0.8 30.6

Average HPI 12.2 12.7 13.3 18.8


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IRS 2010 Q3

To 10 Publications


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IRS 2010 Q3

Publication Language 2010 Q2 2010 Q3

Dainik Jagran (D) Hindi 15925 15950

Dainik Bhaskar (D) Hindi 13303 13488

Hindustan (D) Hindi 10143 10839

Malayala Manorama (D) Malayalam 9841 9927

Top 10 Publications

(AIR numbers; All figures in 000)

Lokmat (D) Marathi 7402 7809

The Times of India (D) English 7088 7254

Daily Thanthi (D) Tamil 7402 7245

Rajasthan Patrika (D) Hindi 6900 7217

Mathrubhumi Malayalam 6566 6678


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IRS 2010 Q3Top 10 Dailies


Dainik Jagran Hindi 15925 15950

Dainik Bhaskar Hindi 13303 13488

Hindustan Hindi 10143 10839

Malayala Manorama Malayalam 9841 9927


Lokmat Marathi 7402 7809

The Times of India English 7088 7254

Daily Thanti Tamil 7402 7245

Rajasthan Patrika Hindi 6900 7217

Mathrubhumi Malyalam 6566 6678


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IRS 2010 Q3Top 10 Magazines

Publication Language*Periodicity 2010 Q2 2010 Q3

Vanitha Malayalam Fortnightly 2751 2724

Malayala Manorama Malayalam Weekly 1217 1276

Kumudam Malayalam Fortnightly 1273 1167

Balarama Malayalam Weekly 1221 1008


Ananda Vikatan Tamil Weekly 1043 980

Karmakshetra Bengali Weekly 833 846

Kungumam Tamil Weekly 906 796

Mathrubhumi Thozhil Vartha Malayalam Weekly 845 770

Grihalakshmi Malayalam Monthly 667 698


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IRS 2010 Q3


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IRS 2010 Q3Top 10 Hindi Dailies

Publication 2010 Q2 2010 Q3

Dainik Jagran 15925 15950

Dainik Bhaskar 13303 13488

Hindustan 10143 10839

Amar Ujala 8417 8583


Punjab Kesari 3561 3499

Navbharat Times 2475 2532

Nai Dunia 1408 1554

Prabhat Khabar 1346 1465

Hari Bhoomi 1314 1458


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IRS 2010 Q3Top 10 English Dailies

Publication 2010 Q2 2010 Q3

The Times of India 7088 7254

Hindustan Times 3453 3517

The Hindu 2185 2105

The Telegraph 1211 1197


The Economic Times (Eng) 753 798

DNA 836 768

Mumbai Mirror 786 756

The Tribune 588 594

The New Indian Express 518 506


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IRS 2010 Q3Top 10 Language Dailies


Lokmat Marathi 7402 7809

Daily Thanthi Tamil 7402 7245

Mathrubhumi Malayalam 6566 6678

Ananda Bazar Patrika Bengali 6539 6277


Gujarat Samachar Gujarati 5218 5249

Dinakaran Tamil 5041 4861

Sakshi Telugu 4638 4816

Daily Sakal Marathi 4202 4639

Divya Bhaskar Gujarati 3388 3603


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IRS 2010 Q3

Ma azines


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IRS 2010 Q3Top 10 Hindi Magazines

Publication Periodicity 2010 Q2 2010 Q3

Saras Salil Fortnightly 2045 2007

Pratiyogita Darpan Monthly 1803 1906

India Today Weekly 1301 1223

Meri Saheli Monthly 1265 1156


Cricket Samrat Monthly 1087 1085

Grehlakshmi Monthly 1160 1082

Nirogdham Quartely 843 825

Champak Fortnightly 848 800

Nandan Monthly 693 655


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IRS 2010 Q3Top 10 English Magazines

Publication Periodicity 2010 Q2 2010 Q3

India Today Weekly 1771 1780

Readers Digest Monthly 1151 1068

General Knowledge Today Monthly 963 953

Competition Success Review Monthly 687 707


Wisdom Monthly 422 429

Filmfare Fortnightly 375 369

Business Today Fortnightly 338 362

Stardust Monthly 364 347

Femina Fortnightly 324 329


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IRS 2010 Q3Top 10 Language Magazines

Publication Language*Periodicity 2010 Q2 2010 Q3

Vanitha Malayalam Fortnightly 2751 2724

Malayala Manorama Malayalam Weekly 1217 1276

Kumudam Malayalam Fortnightly 1273 1167

Balarama Malayalam Weekly 1221 1008


Ananda Vikatan Tamil Weekly 1043 980

Karmakshetra Bengali Weekly 833 846

Kungumam Tamil Weekly 906 796

Mathrubhumi Thozhil Vartha Malayalam Weekly 845 770

Grihalakshmi Malayalam Monthly 667 698


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IRS 2010 Q3IRS 2010 Q3

New Initiatives / Innovations


17/18

IRS 2010 Q3Group Title Mastheads

From IRS 2010 Q3, IRS has moved to Group Title

Mastheads, as shown below


18/18

IRS 2010 Q3IRS Analyser on All Windows Flavors

The IRS Analyser has undergone major change in its

protection system.

The old system was based on floppy. The new systemis internet based and easy.

,

MS Windows, including Windows 7.

Documents

IRS 2010 Q3 Toplines