THE POWER OF SOCIAL MEDIA IN YOUR JOB SEARCH STRATEGY

Irene Francesca Castillo September 17, 2010http://www.linkedin.com/in/icastillomultilingual5mba

Notice and DisclosureThe following presentation is a pay forward community service to the Beltway Regional Affinity Group which is part of the State of Maryland Professional Outplacement Assistance Center. It is based on my own positive experience using LinkedIn. I am not receiving any compensation in any way from LinkedIn or the products that where copied together with the LinkedIn profile information and which appear in this presentation.

A Connector to Multiple Groups through the World

YOU

LinkedIn has 70+ million members in 200 countries – The Sky is the Limit.

• Today’s presentation will cover:• What LinkedIn Can do for You• Build your profile• Join groups• Post a discussion • Share your expertise by answering questions • Follow a company to learn about new jobs• Use the most common LinkedIn Tools to create

your social media presence

• Use your profile to have a presence in the Web

• Connect to Worldwide Groups to increase your network outreach

• Market your expertise by providing relevant answers in discussion groups

• Share your knowledge and provide advice

• Establish your BRAND• Be sensitive to cultural

differences

In a Flat World – There are no barriers. Your competition is the WORLD. Be always aware of your global competitive Advantage.

• How to get started:– Create an account – It is free– Build your profile

• Picture• Your name – Your Brand• Jobs: Present and Past• Education• Recommendations• Websites• Twitter• Public Profile – Your Very Own URL

Take A Look At the LinkedIn Tool Bar Selection – Click Away and Find Out All the Possibilities

*The Following Slides Will Provide

• Sample of a LinkedIn Profile and its different components

• Groups• Discussions• Connections• Company being followed• Your LinkedIn Network and statistics of your

connections*To avoid any privacy issues my

own profile is being used

Profile and Its Different Components – Part 1

Profile and Its Different Components – Part 2

Groups – Your Own Groups

Group Discussions

If you are interested in a Company, Follow it and Get the Scoop…

Your Network Statistics

Your Worldwide Network Connections

- TOOLS

• Box– You can upload work samples

• SlideShare– You can upload your PowerPoint presentations

• Reading List– Books you read and recommend

• Polls – Your own survey• Events - Conferences, meeting you will attend

LinkedIn Learning Center

http://learn.linkedin.com/http://learn.linkedin.com/new-users/

LinkedIn Bloghttp://blog.linkedin.com

LinkedIn Webinars

LinkedIn 101: The basics of LinkedIn: Your Profile, Joining Groups, Settings, Search and more on Wednesdays at 1 pm CST

LinkedIn Premium account is a fee based LinkedIn Subscription. Tuesdays at 1 pm CST

Summary

• Create an account• Build your profile• Share and market your

expertise• Brand yourself• Give before you

receive• Use all the LinkedIn

Free Tools to Optimize your Profile

Use Social Media Daily