2nd Quarter FY2016

IR Presentation Zhaopin Limited

Feb 2016

This presentation contains forward-looking statements made under the “safe harbor” provisions of

Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation

Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,”

“expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar

statements. Zhaopin may also make written or oral forward-looking statements in its reports filed with or

furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in

presentations and other written materials and in oral statements made by its officers, directors or

employees to third parties. Any statements that are not historical facts, including statements about

Zhaopin’s beliefs and expectations, are forward-looking statements that involve factors, risks and

uncertainties that could cause actual results to differ materially from those in the forward-looking

statements. Such factors and risks include, but not limited to the following: Zhaopin’s goals and strategies;

its future business development, financial condition and results of operations; its ability to retain and grow

its user and customer base for its online career platform; the growth of, and trends in, the markets for its

services in China; the demand for and market acceptance of its brand and services; competition in its

industry in China; its ability to maintain the network infrastructure necessary to operate its website and

mobile applications; relevant government policies and regulations relating to the corporate structure,

business and industry; and its ability to protect its users' information and adequately address privacy

concerns.

Further information regarding these and other risks, uncertainties or factors is included in the Company's

filings with the U.S. Securities and Exchange Commission. All information provided in this presentation is

current as of the date of the presentation, and Zhaopin does not undertake any obligation to update such

information, except as required under applicable law.

Safe Harbor Statement and Disclaimer

1

Who We Are

Zhaopin is a Leading Career Development Platform in China

Who We Are

A leading career development platform in China focused on the needs of job seekers

throughout their entire career lifecycle

Graduation Skills and

Personality Assessment

Job Changes Education & HR Training

Career Advancement

Campus Recruitment Assessment services White-collar recruitment

Vocational training High-end recruitment

platform

3 Market

Leadership Strategic

Expansion Product

Innovation Mobile

Dominance Inorganic Growth

Growth Pillars

4

Notes:

All the rankings are measured among major players that exclusively focus on recruitment and career related services during white-collar job seekers’ career lifecycle.

(1) Source: survey conducted by third party in 2014;

(2) Source: company data, registered users as of Dec 31, 2015;

(3) Source: company data, unique customers for the quarter ended Dec 31, 2015; a “unique customer” refers to a customer that purchases our online recruitment services during a

specified period. We make adjustments for multiple purchases by the same customer to avoid double counting. Each customer is assigned a unique identification number in our

information management system. Affiliates and branches of a given customer may, under certain circumstances, be counted as separate unique customers.

(4) Source: company data, average daily unique visitors for the quarter ended Dec 31, 2015;

(5) Source: iResearch, average monthly visits per user for the quarter ended Dec 31, 2015.

Our Strong Market Leading Position and Track Record of Growth

12.1

Average monthly visits per user(5)

25%

Job placement rate(1)

109.7mn

Registered users(2)

329,449

Unique customers(3)

2.5mn

Average daily unique visitors(4)

Highest growth in revenue and no. of unique customers

#1

#1

#1

#1

#1 #1

What Our Market Opportunities Are

33

127

151

Zhaopin's active registered users

Zhaopin's registered users

Number of online job seekers in China

Under-penetrated and Growing User(1) Base

Multiplier effect of the number of placements as a result of increase in job changes per user

(3)

2015 2017e (2)

110

Penetration

rate: 26%

(1)

Highly Underpenetrated Job Seeker Market

Frequency of Changing Jobs(4)

Post-1970s: every 4-5 years

Post-1980s: every 2-3 years

Post-1990s: every 1.5 years

Online Job Seekers in China(1)

115.3 126.8

138.6 150.6

161.2

2014 2015 2016e 2017e 2018e

6

Zhaopin registered users vs. China online job seekers

(in millions)

(in millions)

Notes:

(1) Source: iResearch reports;

(2) Number of active registered users refer to the number of Zhaopin's registered users who logged on to the website during the past 12 months ended December 31,2015;

(3) Zhaopin’s number of registered users as of December 31, 2015;

(4) Source: Zhaopin survey

Large and Growing Employer Market

0.42

2.9

3.9

Zhaopin's number of unique customers

Number of online employers in China

Under-penetrated and Growing Employer (1) Base

Penetration

rate: 14%

(2)

2015 2017e

Zhaopin unique customers vs. China online employers

(in millions)

Number of SMEs in China(1)

62.8 68.1 72.7 78.4 84.5

2014 2015 2016e 2017e 2018e

Number of Online Employers in China(1)

2.5 2.9

3.4 3.9

4.4

2014 2015 2016e 2017e 2018e

(in millions)

(in millions)

7 Notes:

(1) Source: iResearch reports; online employers refer to companies in China that use Internet to conduct business.

(2) Zhaopin’s number of unique customers for fiscal year 2015;

(1)

8

Deepen Our Penetration in Recruitment Value Chain

Zhaopin’s value-added services

• Priority listing

• Olive Branch

• Easy Hire

• Quick Feedback

Customers’ willingness

to pay

Actual cost 5%-10% 90%-95%

Untapped budget

What Employers Need

What We Can Offer

Note:

(1) Source: Zhaopin survey conducted in 2014, which showed the average HR budget for filling a job vacancy is about 1 month of its salary.

• Increase recruitment efficiency for HR staff • Significant monetization potential for Zhaopin

Purchase services from other venders

Spent on Zhaopin’s services

~¥30/ job posting

~¥20-40/ resume

download

Low take rate

at the stage

Campus recruitment

service

Assessment service

Education & training service

Recruitment process

outsourcing

Highpin.cn

How We Are Capturing These Opportunities

Competitive Advantages vs. Other Players

No. of Unique Customers(2) (in ‘000)

265 272 292

315 322 329

284 279 288 301 296 287

93% 98% 101% 105% 109%

115%

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

Zhaopin Player 2

Zhaopin/ Player 2

92 94 97 101 105 110

82 84 87 91 94 96

113% 112% 112% 111% 112% 115%

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

Zhaopin Player 2

Zhaopin/ Player 2

No. of Registered Users(2) (in millions)

10

High-end niche recruitment websites

General websites which offer recruitment

as part of their services

TMT vertical recruitment websites

Professional networking websites

Full-scale recruiting business model

Zhaopin vs. vertical players

Vertical players

Zhaopin is the market leader(1) on both job seeker side and employer side

Zhaopin/ Player 2 in Monthly Visits per User and Daily

Unique Visitors(3)

YoY Growth in No. of Quarterly Unique Customers(2)

28% 30%

24%

29%

21% 21% 19% 18%

11% 7%

4% 3%

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

Zhaopin Player 2

Notes:

Traffic of Player 2 (51job) does not include the traffic of the subsidiary that it acquired in 2015.

(1) Zhaopin's website is the most popular career platform in China as measured by average daily unique visitors in each of the 12 months ended December 31, 2015, the number of registered users as of

December 31, 2015 and the number of unique customers for the three months ended December 31, 2015. All the rankings are measured among players that exclusively focus on recruitment and career

related services during a job seeker's career lifecycle; (2) Source: company data; (3) Source: iResearch.

177% 167% 178% 201% 207%

186%

109% 108% 111% 111% 122% 125%

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

Monthly visits per user

Daily unique visitors

Highly productive nation-wide sales network

Strong Sales and Marketing Capabilities to Support Growth

Sales Force of ~3,200

2 Call

Centers

5 Key

Industries

33

Regional Offices

Covering >200 Cities

Actively promote Zhaopin’s self-service platform and use of “Zhaopin Currency”.

11

= =

=

+ TMT

+ Finance

+ Real Estate

+ Professional Services/ Training

+ Consumer/ Retail

Main Industry Sectors

ꔷ Top 5 industries with highest recruiting demand in China

ꔷ Diversified customer portfolio to de-risk our business

Product vision: Good to Use + Simple to Use + Fun to Use

Focus on Delivering Value to Users

Recent Product Innovation

Priority Listing Olive Branch

(Invite to apply) Quick Feedback Easy Hire

Zhaopin Virtual Currency

Premium charged for

higher search results,

generating better

recruiting results for

employers.

Employers send “Olive

Branches” to selected

candidates allowing job

seekers to instantly

access the job

application once

accepted, and

employers to access

the job seeker’s contact

information.

A PC and mobile-

based product that

allows employers to

provide instant

feedback to job

applicants once the

application has been

submitted.

A mobile-based

product that provides

employers with a user-

friendly platform to

track applications to

their job postings and

offer quick feedback

through WeChat

anytime anywhere.

Virtual currency for

corporate HR staff to

purchase various

products and services

on Zhaopin’s self-

service platform.

12

Past Now

Job applications Confirmed interviews

Uncertainty Certainty

Advertisement-based Transaction-based

Product roadmap: Matching → Stickiness → Monetization → Eco-system

Re-defining Recruiting Success for the Industry

Great Monetization Opportunities

~5 million confirmed

interviews sent through

Zhaopin’s platform

during Q2 FY16

Source: company data

13

14

Further Deepen Our Relationships with A Complementary Suite of Service Offerings

• Positioning: focus on high-end job

seekers with RMB100K+ annual salary

(~RMB200K for tier-1 cities)

• ~200,000 job vacancies provided

• ~60,000 real-name registered

headhunters

• 10.9mn top talents’ CVs and 4.2mn 3D

CVs of candidates

• 70% of our job applications have a

bachelor degree or above and 85% have

more than 3 years of working experience.

Highpin.cn

A new student loan program launched with

insurance agencies, risk-free for Zhaopin.

Student Loan

RPO provides one-stop recruiting professional

service.

Recruitment Process Outsourcing

A training program for fresh-graduate

employees.

Training program

NET offers an independent means of

identifying talent irrespective of a

graduate's academic credentials, including the

prestige of his or her university.

National Employability Test

Capture Rapidly Growing Mobile Audience

Mobile Growth (YoY)(1)

245% 270% 218%

386%

Daily page

views

Daily unique

visitors

Daily

Applications

Completed

resumes

Mobile as % of Total Internet Traffic

Daily page views Daily unique visitors

Daily applications New completed resumes

33%

72%

22%

47%

15%

39%

38%

7%

15

• A large number of quick

feedbacks are confirmed

through mobile channel

• Mobile serves a crucial role

for our strategy to redefine

recruiting success for the

industry

• Mobile plays an important

role in building Zhaopin’s

closed-loop transaction

platform

Note：

(1) Q2 FY16 divided by Q2 FY15;

(2) Source: company data

Seek inorganic growth opportunities to accelerate growth

Actively Assessing M&A Opportunities

16

M&A philosophy

+ Improve our competitive dynamics in targeted geographies

+ Help address the needs of our users

+ Find highly synergistic adjacent technologies or services which

complement our core businesses

+ Add to EPS growth & cash generation

+ Carry acceptable risk

Identify and match job

seeker needs at various

stages in their career

lifecycle through

personalized services.

Leveraging Big Data to Accelerate Expansion

Database of 110mn

registered users &

33mn active users

Evolve our service offerings to deliver more value, opening up large opportunities across the human capital management industry 17

Leverage Zhaopin’s big

data pool to establish

virtual assets for users.

Eg. creditability, reputation.

Leverage data to create new marketing solutions for employers.

Eg. precision marketing.

Help HR staff make better

decisions with our market

and competition

intelligence based on our

proprietary data analysis.

Our career-related data can be leveraged to re-shape the

transaction value chain for other business categories.

Key Financial and Operational Metrics

* All quarterly financial numbers are unaudited.

21.7% 78.3%

Online recruitment services revenue

Other Services Revenue

• Higher contribution

from other services

compared to previous

quarter due to seasonality

Key Financial Highlights for Q2 FY16

19

Notes:

(1) Total revenue and margins refer to the quarter ended Dec 31, 2015.

(2) Cash position as of Dec 31, 2015.

(3) All margins are calculated as a % of net revenue.

Total Revenue

RMB409.2mn, +20% YoY

Strong Cash Position

RMB2.2bn

Gross Margin

88%

Operating Margin

17%

Net Margin

15%

Net Cash per ADS

US$5.27

Q2 FY16 Revenue Breakdown

Robust Top-Line Growth

222 257

335

418

272

329

FY2012 FY2013 FY2014 FY2015 Q2 FY15 Q2 FY16

3,114 2,991 2,633 2,556

970 972

FY2012 FY2013 FY2014 FY2015 Q2 FY15 Q2 FY16

821.5 908.9

1,079.8

1,289.9

341.8 409.2

FY2012 FY2013 FY2014 FY2015 Q2 FY15 Q2 FY16

Total Revenue

(RMB millions) (‘000)

692.8 769.1 882.5

1,069.4

264.0 320.3

FY2012 FY2013 FY2014 FY2015 Q2 FY15 Q2 FY16

Online Recruitment Services Revenue

(RMB millions)

Average Revenue per Customer (ARPU)

(RMB)

No. of Unique Customers

20

Strong Cash Generation

Strong cash balance and opportunities to re-invest

and grow the business

Technology and product –

personnel and development

costs for new products or

service offerings

Marketing – offline or online

advertising

Strengthen sales force

Explore M&A opportunities

21 (1) Including restricted cash and cash equivalent, time deposits and restricted time deposits.

330.0 390.7

488.7

603.2 647.6

FY2012 FY2013 FY2014 FY2015 Q2 FY16

Deferred Revenue (As of fiscal year-end or quarter-end)

(RMB millions)

617.8

944.9

1,536.7

1,910.1

2,160.0

FY2012 FY2013 FY2014 FY2015 Q2 FY16

(As of fiscal year-end or quarter-end)

(RMB millions)

Cash Balance(1)

1

2

3

4

Strong Cash Flow Thanks to the Scalability of Online-focused Business Model

54

103

75 92

75

164

79

133

45

151

Q1 FY14 Q2 FY14 Q3 FY14 Q4 FY14 Q1 FY15 Q2 FY15 Q3 FY15 Q4 FY15 Q1 FY16 Q2 FY16

Operating cash flow (RMB millions)

Operating Cash Flow (Unaudited)

50

98

62

84

61

156

71

130

39

143

Q1 FY14 Q2 FY14 Q3 FY14 Q4 FY14 Q1 FY15 Q2 FY15 Q3 FY15 Q4 FY15 Q1 FY16 Q2 FY16

Free cash flow (RMB millions)

Free Cash Flow (Unaudited)

22

92

108 101

114

109

138 128 131 133

165

156 160

171 201

46%

48%

47%

49%

47%

49% 49%

47% 46%

49%

50%

48%

50% 50%

Q1

FY13

Q2

FY13

Q3

FY13

Q4

FY13

Q1

FY14

Q2

FY14

Q3

FY14

Q4

FY14

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

as % of net revenues

23

Sales and Marketing Expenses and Margin (Unaudited)

(RMB millions)

132 151 152 156 165

194 185 192 200

228 216 225

246

287

66% 68% 71% 67% 71% 69% 70% 69% 69% 68% 69% 68% 71% 71%

Q1

FY13

Q2

FY13

Q3

FY13

Q4

FY13

Q1

FY14

Q2

FY14

Q3

FY14

Q4

FY14

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

as % of net revenues

Operating Expenses and Margin (Unaudited)

(RMB millions)

40 43 51

42

56

56

56

61 67 63 60

65 74

86

20% 19%

24%

18%

24%

20% 21% 22% 23%

19% 19% 19% 22%

21%

Q1

FY13

Q2

FY13

Q3

FY13

Q4

FY13

Q1

FY14

Q2

FY14

Q3

FY14

Q4

FY14

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

as % of net revenues

General and Administrative Expenses and Margin (Unaudited)

(RMB millions)

186 202 195 216 217 250

238

258 268 300

279

308 322

356 94%

91% 91% 93% 93%

88%

90%

93% 93%

89% 89%

93%

94%

88%

Q1

FY13

Q2

FY13

Q3

FY13

Q4

FY13

Q1

FY14

Q2

FY14

Q3

FY14

Q4

FY14

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

as % of net revenues (RMB millions)

Gross Profit and Margin (Unaudited)

Notes:

All quarters refer to fiscal quarters. Zhaopin’s fiscal year refers to the 12 months ended June 30. All quarter numbers refer to unaudited financial results.

All quarterly margins and expenses percentage are calculated as a % of quarterly net revenue.

Stable Profitability Despite Increased Investments to Support Business Expansion

24

56 53 44

61 62 59 63

74 77 78 69

86 82 73

28%

24% 21%

26% 26%

21% 24%

26% 27% 23% 22%

26% 24%

18%

Q1

FY13

Q2

FY13

Q3

FY13

Q4

FY13

Q1

FY14

Q2

FY14

Q3

FY14

Q4

FY14

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

as % of net revenues

Non-GAAP Operating Income and Margin (Unaudited)

(RMB millions)

52

46

24

39

57 44 53

63 68 68

64

76 76 66 26%

21%

11%

17%

25%

16%

20% 23% 24%

20% 20% 23% 22%

16%

Q1

FY13

Q2

FY13

Q3

FY13

Q4

FY13

Q1

FY14

Q2

FY14

Q3

FY14

Q4

FY14

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

as % of net revenues

Non-GAAP Net Profit and Margin (Unaudited)

(RMB millions)

Notes:

All quarters refer to fiscal quarters. Zhaopin’s fiscal year refers to the 12 months ended June 30. All quarter numbers refer to unaudited financial results.

All quarterly margins and expenses percentage are calculated as a % of quarterly net revenue.

(1) Reported net profits for Q3 FY13 and Q4 FY13 included withholding taxes associated with cash dividends by a subsidiary to Zhaopin Ltd. in an amount of RMB13 million and RMB10 million

respectively. Excluding such taxes, the net profits and net margins would be RMB36 million and 17% for Q3 FY13 and RMB48 million and 20% for Q4 FY13, respectively.

(2) Excluding the one-time tax expense of RMB5 million arising from the ownership change of a consolidated affiliated entity, our net profit and net margin for FY15, 1Q would have been RMB65 million

and 22%, respectively.

Stable Profitability Despite Increased Investments to Support Business Expansion （Cont.）

54 52 43

59 52

56 53

67 68 72 63

83 77

69

27%

23% 20%

26% 22%

20% 20% 24% 24%

21% 20%

25% 22%

17%

Q1

FY13

Q2

FY13

Q3

FY13

Q4

FY13

Q1

FY14

Q2

FY14

Q3

FY14

Q4

FY14

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

as % of net revenues

Operating Profit and Margin (Unaudited)

(RMB millions)

50

45

23

38

47 41 43

56 60 62 58

73 71

62 25%

20%

11%

16% 20%

14% 17%

20% 21% 18% 19%

22% 21%

15%

Q1

FY13

Q2

FY13

Q3

FY13

Q4

FY13

Q1

FY14

Q2

FY14

Q3

FY14

Q4

FY14

Q1

FY15

Q2

FY15

Q3

FY15

Q4

FY15

Q1

FY16

Q2

FY16

as % of net revenues

Net Profit and Margin (Unaudited)

(RMB millions)

(1) (1) (2)

Healthy Growth in Key Operational Metrics

25

1.4

1.8 2.2

2.3 2.0

2.5

FY2012 FY2013 FY2014 FY2015 Q2 FY15 Q2 FY16

No. of Completed Resumes

41.3

57.1 66.5

73.9 69.2 77.8

FY2012 FY2013 FY2014 FY2015 Q2 FY15 Q2 FY16

56.6

76.9 89.5

100.8 93.8

109.7

FY2012 FY2013 FY2014 FY2015 Q2 FY15 Q2 FY16

No. of Registered Users (As of fiscal year-end or quarter-end)

(in millions)

7.6

11.0

18.1

25.6

5.5 8.2

FY2012 FY2013 FY2014 FY2015 Q2 FY15 Q2 FY16

No. of New Job Postings (in millions)

Average Daily Unique Visitors

(in millions)

(As of fiscal year-end or quarter-end)

(in millions)

Contact

Check out what’s new about Zhaopin.

Scan for ZPIN IR official account on WeChat!

26