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Joint ITU - AICTO Workshop on “Interoperability of IPTV in the Arab region” (Dubai, UAE, 20 – 21 September 2011 ). IPTV Challenges Egypt Perspective. Mohannad El-Megharbel Sr. Manager, Standardization & Technical Issues NTRA. NTRA Overview. - PowerPoint PPT Presentation
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IPTV ChallengesEgypt Perspective
Mohannad El-MegharbelSr. Manager, Standardization & Technical IssuesNTRA
Joint ITU - AICTO Workshop on“Interoperability of IPTV in the Arab region”
(Dubai, UAE, 20 – 21 September 2011 )
Dubai, UAE, 20-21 September 2011
NTRA Overview
The National Telecommunications Regulatory Authority (NTRA) is the national authority to administer the telecommunication sector.
Dubai, UAE, 20-21 September 2011
NTRA Mission Statement
“To encourage national and international investments…within free competition rules is, by law, by outlook, and by aptitude, the core mission of NTRA”
Dr. Amr Badawi NTRA Executive President
Dubai, UAE, 20-21 September 2011
IPTV in Egypt
Dubai, UAE, 20-21 September 2011
Where We Stand (Broadband)…
Dubai, UAE, 20-21 September 2011
Is Demand Increasing…?
24k24k25k25k
31k31k
47k47k
41k41k
Dubai, UAE, 20-21 September 2011
Demand Creation
Source: GoogleSource: GoogleDubai, UAE, 20-21 September
2011
Dubai, UAE, 20-21 September 2011
Where We Stand (Media)…
Dubai, UAE, 20-21 September 2011
Where We Stand (Media)…
The Egyptian broadcasting market is under direct supervision of the Ministry of Information.
Egyptian Radio and Television Union (ERTU), having exclusive right for broadcasting, it operates 9 public terrestrial and also a variety of satellite channels.
ERTU was also the first in the Arab region to operate its own satellite, the NileSat system.
Dubai, UAE, 20-21 September 2011
IPTV Challenges
Dubai, UAE, 20-21 September 2011
IPTV Challenges
Dubai, UAE, 20-21 September 2011
• National Broadband Plan for the next 10 yrs (2020)
• Targeting to:– Increase Penetration
-> reach critical mass
– Increase Quality -> provide higher speeds
– Increase Availability -> minimize the digital divide
Bandwidth & Reach
Dubai, UAE, 20-21 September 2011
Bandwidth & Reach
Dubai, UAE, 20-21 September 2011
IPTV Challenges
Dubai, UAE, 20-21 September 2011
Business Opportunity
The main distribution method for television in Egypt for the time being is satellite and terrestrial television
IPTV operators should create new business model by bundling advanced and premium services with basic TV service: Interactive shopping Information services Gaming 3D content E-Services (Learning, Health, Government) Multiple Devices (Tablet, Smart Phones, Smart TVs)
Dubai, UAE, 20-21 September 2011
IPTV Challenges
Dubai, UAE, 20-21 September 2011
Legislative Environment
Egypt has announced the intention to restructure the broadcasting sector including the establishment of a National Authority for the Regulation of the Media sector
Media Regulator Telecom Regulator
Dubai, UAE, 20-21 September 2011
IPTV Challenges
Dubai, UAE, 20-21 September 2011
Neutrality vs. Standardization
Dubai, UAE, 20-21 September 2011
Conclusion
“Egypt is a promising market that has all the ingredients of success for new and advanced services”
Dubai, UAE, 20-21 September 2011
Thank You
Mohannad El-MegharbelSr. Manager, Standardization & Technical Issues
[email protected]+20235344133+20122457291Dubai, UAE, 20-21 September
2011
