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Introduction Introduction to
OVERVIEW
February: Twitter
March: Facebook
April: Instagram
May: Pinterest
June: Blogging
July: Goodreads
SURVEY SAYS…
Most of you want to learn how to:
– Grow your audience
– Increase audience engagement
– Understand the demographics of your audience
– Use blog posts to promote books
– Employ blogging “etiquette”
– Use search engine optimization (SEO)
– Gauge ROI
ACTION PLAN
• Set goals
• Develop a schedule
• Track your progress
• Analyze your results
• Adapt your approach
THE BASICS
Soo…what is a blog? • Blog: a type of website that is updated regularly with new content What constitutes a blog post? • Longer than a social media post, shorter than a New York Times article • In general, blogs posts are informal • Most contain a healthy mix of text, images, and other multimedia • It can be about whatever you want! That’s the beauty of it. Who blogs? • Anyone can blog! • All you need is a computer and something to say
SO… WHY?
1. It’s the best way to drive traffic to your site
2. It allows you to market your titles in a more
personalized, authentic, and detailed way
3. You can showcase your expertise and define
your niche
4. It drives sales
5. You can connect with more people
SO… WHY?
Source: HubSpot
SO… WHY?
Source: HubSpot
SO… HOW?
1. Choose a blogging platform
2. Pick a domain name
3. Get a web hosting account
4. Install blogging software and set up a blog
5. Select a blog design and layout
BLOGGING PLATFORMS
Source: startbloggingonline
GENERATE CONTENT
Writing your FIRST blog post!
Telling Your Story
WHO are you?
WHY are you blogging?
WHAT are you blogging about?
WHO are you writing for?
HOW can they get involved?
GENERATE CONTENT
Trade Show Recaps
Example:
IBPA Publishing University Recap
http://www.ipgbook.com/blog/bookstr-partner-spotlight/
GENERATE CONTENT
Vendor Partner Spotlights
Example:
Partner Spotlight: Bookstr
http://www.ipgbook.com/blog/ibpa-publishing-university-recap/
GENERATE CONTENT
Publisher Spotlight
Example:
Publisher Spotlight: Inhabit Media
http://www.ipgbook.com/blog/publisher-spotlight-inhabit-media/
GENERATE CONTENT
Staff Picks
Example:
10 Banned Books that Shaped Our World
http://www.ipgbook.com/blog/10-banned-books-that-changed-our-world-ipg-staff-picks/
SEO
Search Engine Optimization: the process of maximizing
the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Stay Tuned!
We will have a blog post covering all things SEO in the upcoming weeks
DEVELOP A SCHEDULE
• Remain consistent
• Be realistic
• Quality over quantity
• Keep other social media schedules in mind
SHARING POSTS
• Spread it widely!
• Social Media
• Email Newsletters
• Display prominently on website
• We share on Facebook, Twitter (2-3 tweets), LinkedIn, Instagram Story, email to staff encouraging to share, marketing newsletters, pin on side rail of home page
MONITOR YOUR PROGRESS
• Use an analytic service
– Google Analytics, Yahoo Web Analytics, Crazy Egg
• Comments
• Likes/shares from social media
• Consolidate information
GOOGLE ANALYTICS
ANALYZE YOUR RESULTS AND ADAPT ACCORDINGLY
• Identify:
– Successes based on your goals
– Areas for improvement
• Implement:
– Replicate and build upon successful efforts
– Discontinue strategies/content that aren’t working
BLOGGING BEST PRACTICES
• Keep it short and informal!
• Include images and videos about every 100 – 150 words
• Don’t forget your keywords – SEO is important!
• Keep it evergreen
• Get personal
• Ask before using someone else’s content
ENGAGE WITH IPG
• Keep an eye out for our blog posts
• Comment on ours
• Let us know if you’re starting one!
IPG tries hard to share/interact with every post we are tagged in. Don’t be discouraged if we don’t react to your post. Send another, Direct Message us, or e-mail us at [email protected]
Tune in Every Wednesday
• June is month!
– First week – Introduction
– Second & third week – supplemental articles and blog posts on www.ipgbook.com/socialmediabootcamp
– Fourth week – Wrap-up webinar
