IP STRATEGY IN THE INFORMATION & COMMUNICATION ... · Firm: AGM abogados, Barcelona - Madrid - Paris - Shanghai Location: Shanghai Email: [email protected] ; [email protected]

IP STRATEGY IN THEINFORMATION & COMMUNICATION TECHNOLOGIES

SINGAPORE & THAILAND

South-East Asia IPR SME Helpdesk

Philippe DELTOMBE

[email protected]

mailto:[email protected]

Today’s Speaker

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Name: Philippe DELTOMBE

Firm: AGM abogados, Barcelona - Madrid - Paris - Shanghai

Location: Shanghai

Email: [email protected] ; [email protected]

For 8 years, Philippe has been assisting start-ups and mid-sized innovation

players from Europe to China and to South East Asia.

He provides advices in areas ranging from IP protection strategy to technology

transfer assistance and contractual documents drafting & negotiation.

As a partner at AGM abogados and at DWP-AXT Shanghai, Philippe speaks

English, French, Spanish, Italian and German.

21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.



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“KNOW BEFORE YOU GO.WE ARE HERE TO HELP YOU GROW...”

The South-East Asia IPR SME Helpdesk provides free, confidential,

business-focused advice to European Small and Medium Enterprises

(SMEs) relating to IPR in South-East-Asia.

To learn about any aspect of intellectual property rights in Vietnam or

elsewhere in South East Asia, including

Local partners

Due diligence

IP audits

Or to simply learn about the local landscape and adapt your IP plan

accordingly – something which can save you EUR in the long term

Contact us on [email protected]



Agenda

Singapore / Thailand Business

Environments

Intellectual Property Crash Course

IP Strategy – what we need to do

Case Studies

IP Strategy – what we should avoid

doing

Case Studies

✓ Making Headway in SE Asia

✓ Take-away messages

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Singapore/Thailand Business

Landscapes

Legal environments predictability

Economic growth/demand rates

Political factors/stability

Existing innovation ecosystems

Local education level

Operational costs effectiveness

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Intellectual Property Crash Course II.

• PATENTS

» rewarding your industrial

R&D efforts (inventions) by granting

» a territorial monopoly, for a set period

• TRADEMARKS

» prohibiting third-parties from using

your name or brand (sign)

» in the protected territory, for a set –

renewable – period


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• COPYRIGHTS

» rewarding your literary, musical, and

artistic creation by granting you

» the exclusive right to publish,

reproduce and record in 168 countries

• DESIGNS & MODELS

» prohibiting third-party from imitating

the design or look of your products

» in the protected territory, for a set

Period

• KNOW-HOW, TRADE SECRETS

Intellectual Property Crash Course III.


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What we need to Pay (massive)

Attention to?

IP Due Diligence

IP Registration

Involving Local Authorities

Picking the Right Partners

Human Factor & Asian Values

Time management


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What should we avoid doing?

Actually, no textbook provides us this

information…

But to find some answers,

we might need to look into


Patent Cooperation Memorandum

Singapore / Thailand

Trademarks

Registration

Asean TMview

IP & Internet

Asean

Domain Names

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Making Headway in Thailand and Singapore ICT sectors


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Case Studies

ICT Sectors

Singapore

- What kind of IP registration do we actually need

and how to enforce it. The special case of GUIs.

Thailand

- The surprise of the first-to-file system and how to

plan a valid IP strategy in a country where IP

enforcement is still an thorny issue


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Take-away Messages

IP Due Diligence

IP Registration – or not…

Human Factor


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A last word…

“The more I come to Asia,

the less I understand”

“You are on the right way!”

✓ Business life’s lessons modestly learned


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THANK YOU!

Philippe DELTOMBE

[email protected]


Documents

IP STRATEGY IN THE INFORMATION & COMMUNICATION ... · Firm: AGM abogados, Barcelona - Madrid - Paris - Shanghai Location: Shanghai Email: [email protected] ; [email protected]