59
The audio portion of the conference may be accessed via the telephone or by using your computer's speakers. Please refer to the instructions emailed to registrants for additional information. If you have any questions, please contact Customer Service at 1-800-926-7926 ext. 10. Presenting a live 90-minute webinar with interactive Q&A IP Protection for Computer Software: Leveraging Copyright, Trade Secrets, Trademarks, Design and Utility Patents Evaluating the Protection Options, Weighing the Benefits and Risks Today’s faculty features: 1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific TUESDAY, AUGUST 15, 2017 Matthew D. Asbell, Partner, Ladas & Parry, New York Aaron J. Capron, Partner, Finnegan Henderson Farabow Garrett & Dunner, Palo Alto, Calif. David Eramian, IP Counsel, Stripe, San Francisco

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The audio portion of the conference may be accessed via the telephone or by using your computer's

speakers. Please refer to the instructions emailed to registrants for additional information. If you

have any questions, please contact Customer Service at 1-800-926-7926 ext. 10.

Presenting a live 90-minute webinar with interactive Q&A

IP Protection for Computer Software:

Leveraging Copyright, Trade Secrets,

Trademarks, Design and Utility Patents Evaluating the Protection Options, Weighing the Benefits and Risks

Today’s faculty features:

1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific

TUESDAY, AUGUST 15, 2017

Matthew D. Asbell, Partner, Ladas & Parry, New York

Aaron J. Capron, Partner, Finnegan Henderson Farabow Garrett & Dunner,

Palo Alto, Calif.

David Eramian, IP Counsel, Stripe, San Francisco

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Tips for Optimal Quality

Sound Quality

If you are listening via your computer speakers, please note that the quality

of your sound will vary depending on the speed and quality of your internet

connection.

If the sound quality is not satisfactory, you may listen via the phone: dial

1-866-570-7602 and enter your PIN when prompted. Otherwise, please

send us a chat or e-mail [email protected] immediately so we can

address the problem.

If you dialed in and have any difficulties during the call, press *0 for assistance.

Viewing Quality

To maximize your screen, press the F11 key on your keyboard. To exit full screen,

press the F11 key again.

FOR LIVE EVENT ONLY

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Continuing Education Credits

In order for us to process your continuing education credit, you must confirm your

participation in this webinar by completing and submitting the Attendance

Affirmation/Evaluation after the webinar.

A link to the Attendance Affirmation/Evaluation will be in the thank you email

that you will receive immediately following the program.

For additional information about continuing education, call us at 1-800-926-7926

ext. 35.

FOR LIVE EVENT ONLY

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Program Materials

If you have not printed the conference materials for this program, please

complete the following steps:

• Click on the ^ symbol next to “Conference Materials” in the middle of the left-

hand column on your screen.

• Click on the tab labeled “Handouts” that appears, and there you will see a

PDF of the slides for today's program.

• Double click on the PDF and a separate page will open.

• Print the slides by clicking on the printer icon.

FOR LIVE EVENT ONLY

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Form of IP

Protection

Pros Cons

Utility patent

(20 yrs)

• While abstract ideas are not patentable, there may be

potentially strong protection for inventive applications

of such ideas, compared to other forms of IP.

• In contrast with Trade Secret protection, a utility

patent, if it can be obtained, would allow enforcement

even against independent development by another

party.

• Likely difficult and costly to obtain

under the current state of the law

(though this may soon or

eventually change).

• Scope of protection may be

narrow, making it easier for others

to design around the patent.

• Results in disclosure of the work.

Design patent

(15 yrs)

• Protection covering ornamental features.

• Relatively easy and inexpensive to obtain.

• In contrast with Trade Dress protection, it is not

necessary to develop distinctiveness over time.

• Protection is not as strong as a

utility patent, and does not cover

functionality.

Copyright (life +

70 yrs)

• No need to take additional action for protection to

attach.

• Protection covering original expression.

• Registration allows for enforcement in federal court

and for statutory damages.

• Would not protect the

functionality that a utility patent

would cover.

• Results in disclosure of the work.

Trademark (10

yrs, renewable)

• Protection covering the name (and possibly other

features).

• Relatively easy and inexpensive to register.

• Protection limited to the name or

other source identifying features,

and does not cover functionality.

Trade Dress (10

yrs, renewable)

• Protection covering ornamental features.

• Relatively easy and inexpensive to register.

• Additional protection beyond the name.

• Possibility that there will be a

need to develop distinctiveness

over time before registration can

issue and rights can be enforced.

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Form of IP Protection Pros Cons

Trade Secret

(indefinite)

• No registration

involved.

• New U.S. federal law

strengthens

enforceability.

• Requires procedures and protocols to be

in place and enforced to maintain

confidentiality.

• Does not protect against reverse

engineering or independent

development.

• While certain fundamental information

may be protectable in the United States,

it may not be possible to maintain

secrecy (and protection) once the work is

made available to the public.

• While rights may be enforced against a

party that misappropriates the protected

information, it may be difficult to

maintain secrecy (and protection) once

that party uses/discloses said

information. 7

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Utility Patent and Trade Secret Protection

for Software

Aaron J. Capron

Partner

Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

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Utility Patents

Patent Office Attitudes Towards Software Patents

Recent Developments in the United States

Drafting and Prosecution Strategies

Other IP Strategies

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Patent Office Attitudes Towards Software Patents

SW with new HW is patentable

India

EPO

Brazil Russia China

USA

South Korea

SW per se is

patentable

Japan

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Recent Developments in the USA

AIA Proceedings

§101 Jurisprudence and evolving USPTO Guidelines

Legislative Discussions regarding §101

11

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§101 - Two-Part Alice Framework

Step 1: Is claim directed towards …

• Abstract Idea?

• Law of Nature?

• Natural Phenomena?

Step 2: If so, does claim contain an “inventive concept”?

• i.e., does the claim in practice amount to “significantly more” than a patent upon the ineligible concept?

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What Is Abstract?

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What is an “Abstract Idea”?

• USPTO instructs examiners to “identify the abstract idea as it is recited

(i.e., set forth or described) in the claim, and explain why it corresponds

to a concept that the courts have identified as an abstract idea.”

• “Examiners should not go beyond those concepts that are similar to

what the courts have identified as abstract ideas.”

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§101 Rejections at USPTO

Source: aipla.org – ECCL Newsletter (1,000,000 office actions and notices of allowance sampled from 2012 - 2015).

Workgroups in TC 3600

Technology Centers at USPTO

Art Units in Workgroups 3620, 3680, 3690

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Proposed Changes by IPO

101(a) ELIGIBLE SUBJECT MATTER

Whoever invents or discovers, and claims as an invention, any new and useful

process, machine, manufacture, or composition of matter, or any new and useful

improvement thereto, may obtain shall be entitled to a patent for a claimed

invention thereof, subject only to the exceptions, conditions, and requirements of

set forth in this Title.

101(b) SOLE EXCEPTION TO SUBJECT MATTER ELIGIBILITY

A claimed invention is ineligible under subsection (a) if and only if the claimed

invention as a whole, as understood by a person having ordinary skill in the art to

which the claimed invention pertains, exists in nature independently of and prior to

any human activity, or exists solely in the human mind.

101(c) SOLE ELIGIBILITY STANDARD

The eligibility of a claimed invention under subsections (a) and (b) shall be

determined without regard as to the requirements or conditions of sections 102,

103, and 112 of this Title, the manner in which the claimed invention was made or

discovered, or the claimed invention’s inventive concept.

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Trade Secrets

Federal Defend Trade Secret Act

Coexists with state trade secret law but likely to cause a shift

of trade secret litigation to federal

court (similar to patent, copyright, and trademark litigation)

Greater uniformity than previous state

law protection

Recent Waymo v. Uber case was filed

under the DTSA.

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Tips for Avoiding § 101 Issues

#1: Focus Specification on Technical Aspects of Invention

– Describe, in detail, technical aspects and embodiments of the invention; include high level of detail on technical implementation, in description and figures; include specific language which is ready to be incorporated into claims for clarifying technical features

– Explain the technical problem and the technical solution; question inventors to fully explore what technical problem(s) has been addressed and what the technical solution(s) is

– Consider identifying the abstract idea in the background, with the goal of describing and claiming something that does not preempt the abstract idea

– Use extra care when invention is susceptible to being assigned to Technology Center 3600

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#2: Claims Rooted In Technology – Avoid terminology that reads on mental thoughts:

– Recite more than conventional computer processing steps or functions

– Incorporate computer implementation

– Consider having system and CRM claims that differ in scope as

compared to method claims

– Consider “means-plus-function” claims. e.g., as Fed. Cir. said in

Enfish

OK Better

“determining a crash

occurrence”

“determining whether the

received sensor value exceeds

a crash threshold”

Tips for Avoiding § 101 Issues

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#3: Proactive Prosecution

• Apply USPTO Guidance/Examples and hold examiner to requirements

– Alleged “abstract idea” must be consistent with court decisions

• Show invention is patentable over prior art

– Use those novel features to argue:

i. Claims directed to “significantly more”; and

ii. Claims do not “preempt” the alleged abstract concept

• Conduct interviews when possible

Tips for Avoiding § 101 Issues

20

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Trade Secret Considerations

Establish internal policies regarding trade secrets

Set up trade secret committees

• In conjunction with Patent Committees?

Set up internal trade secret database

21

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Disclaimer

These materials have been prepared solely for educational and

entertainment purposes to contribute to the understanding of U.S. and

European intellectual property law. These materials reflect only the

personal views of the authors and are not individualized legal advice. It

is understood that each case is fact specific, and that the appropriate

solution in any case will vary. Therefore, these materials may or may

not be relevant to any particular situation. Thus, the authors, Finnegan,

Henderson, Farabow, Garrett & Dunner, LLP (including Finnegan

Europe LLP, and Fei Han Foreign Legal Affairs Law Firm) cannot be

bound either philosophically or as representatives of their various

present and future clients to the comments expressed in these

materials. The presentation of these materials does not establish any

form of attorney-client relationship with these authors. While every

attempt was made to ensure that these materials are accurate, errors

or omissions may be contained therein, for which any liability is

disclaimed.

22

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David Eramian

IP Counsel / [email protected]

15 August 2017

Design Patents

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Design Patents vs. Utility Patents

Utility Patent Design Patent

Each gives a time-limited right to exclude others from practicing your invention within the jurisdiction.

24

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Design Patents vs. Utility Patents

Design: Whoever invents any new, original and ornamental design for an article of

manufacture may obtain a patent therefor, subject to the conditions and requirements of this

title. (35 USC §171)

Utility: Whoever invents or discovers any new and useful process, machine, manufacture,

or composition of matter, or any new and useful improvement thereof, may obtain a patent

therefor, subject to the conditions and requirements of this title. (35 USC §101)

25

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What’s the ‘article of manufacture’ when considering software?

Computer-generated icons, such as full screen displays and individual icons, are 2-dimensional images

which alone are surface ornamentation. See, e.g., Ex parte Strijland, 26 USPQ2d 1259 (Bd. Pat. App. & Int.

1992) (computer-generated icon alone is merely surface ornamentation). The USPTO considers designs for

computer-generated icons embodied in articles of manufacture to be statutory subject matter eligible for

design patent protection under 35 U.S.C. 171. Thus, if an application claims a computer-generated icon

shown on a computer screen, monitor, other display panel, or a portion thereof, the claim complies

with the “article of manufacture” requirement of 35 U.S.C. 171. Since a patentable design is

inseparable from the object to which it is applied and cannot exist alone merely as a scheme of surface

ornamentation, a computer-generated icon must be embodied in a computer screen, monitor, other display

panel, or portion thereof, to satisfy 35 U.S.C. 171. See MPEP § 1502.

MPEP 1504.01(A):

So, don’t forget your broken lines!

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Design Patents vs. Utility Patents

Design Claim*:

The ornamental design for a display screen or portion thereof with graphical user interface, as shown and

described.

Utility Claim (1 of many):

1. A method, comprising:

receiving an indication of a desire to identify a playlist at a computing platform, wherein the indication

includes one or more search criteria; and

searching a playlist storage utilizing a processor of the computing platform to identify a desired playlist

result set comprising one or more user-published playlists, the one or more user-published playlists

individually comprising user-provided text describing a user's understanding, perception, and feelings

toward the playlist, wherein said searching the playlist storage comprises searching the user-provided text

according to the one or more search criteria.

*A design patent application may only have a single claim (37 CFR §1.153)

27

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Design Patent Examples

The ornamental design for a graphical user interface for a display screen or portion

thereof, as shown and described.

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Design Patent Examples

The ornamental design for a display screen or portion thereof with graphical user

interface, as shown and described.

29

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Design Patent Examples

The ornamental design for a display screen or portion thereof with graphical user

interface, as shown and described.

30

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Design Patent Examples

The ornamental design for a display screen or portion thereof with animated

graphical user interface, as shown and described.

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Design Patent Examples

The ornamental design for a type font, as shown and described.

32

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Key USPTO stats

Adapted from USPTO Patents Dashboard, 8/5/17

13.2 Months First Office Action

Pendency

18.9 Months Total Pendency

4 Months Rocket Docket, First

Office Action Pendency

42,712 Apps Current Unexamined

Application Backlog

The allowance rate is calculated by dividing the number of

design applications allowed by the number of design

applications disposed of in the current fiscal year. It includes

the abandonments for requests for continued prosecution

application (CPAs) in the disposals.

84% Allowance Rate

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Parts of a design patent application

• Preamble, stating name of the applicant, title of the design, and a brief description of the nature

and intended use of the article in which the design is embodied;

• Cross-reference to related applications (unless included in an application data sheet);

• Statement regarding federally sponsored research or development;

• Description of the figure(s) of the drawing;

• Feature description;

• A single claim;

• Drawings or photographs; and

• Executed oath or declaration.

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Drafting and prosecution considerations

• The drawing disclosure is the most important part of the application. Drawings

or photographs must be clear and complete, with nothing regarding the design

sought to be patented left to conjecture. Get them right the first time!

• Be mindful of the number of patentably distinct designs. Restrictions are

common, driving up costs. Designs are considered distinct if they have different

shapes and appearances, even though they are related articles.

• Plan ahead. Prosecution actions and deadlines are generally quicker than those for

utility patents.

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What’s the appropriate scope for your application?

• A design patent is infringed if the following test is met:

• “[I]f, in the eye of an ordinary observer, giving such attention as a purchaser usually gives, two designs are

substantially the same, if the resemblance is such as to deceive such an observer, inducing him to

purchase one supposing it to be the other, the first one patented is infringed by the other.” Gorham Co. v.

White, 14 Wall. 511, 528, 20 L.Ed. 731 (1872).

• Post Samsung v. Apple, an applicant may want to consider filing for multiple design

patents, of varying scope.

See 137 S.Ct. 429 (2016)

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Claiming priority from a foreign application

The Hague Agreement: mechanism for acquiring, maintaining and managing design

rights in countries and intergovernmental organizations that are members of the Hague

Union through a single international application.

• Results in a single international registration with individual effect in each of the

designated Contracting Parties, and

• Saves time and money.

International Route National Route

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Possible advantages of design patents over other forms of protection

• Presumption of validity.

• Able to mark your products.

• Less expensive and generally easier to obtain, relative to utility patents.

• Do not publish, unlike most utility patents.

• No maintenance fees, unlike utility patents.

• Protect aspects of software that don’t qualify for trademark protection.

• There’s no creativity requirement, unlike copyright.

• Different measure for infringement relative to copyright and trademark.

• Damages*

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NEW YORK • CHICAGO • LOS ANGELES • WASHINGTON, DC AREA • LONDON • MUNICH

Matthew D. Asbell

Partner

Software Trademarks

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Summary

• Trademark as a “catchall” for the good will in a

brand, much of it possibly generated from other

forms of IP protection in the software

• What aspects of software can be the subject of a

trademark?

• Distinctiveness in software names, mobile app

store rules

• Scope of protection / coverage / jurisdictional

issues

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Trademark as Catchall

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Aspects of Software that can

be protected as Trademarks

• Name (& foreign equivalents)

• Logo

• Slogan or tagline

• Icon(s)

• GUI, colors, trade dress

• Sounds

• Virtual representations of products

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SPECTRUM OF DISTINCTIVENESS

Less distinctive More distinctive

Distinctiveness in the U.S. ≠ Distinctiveness in other jurisdictions 43

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Distinctiveness of Software

Marks • Trend toward genericness and

descriptiveness

• Mobile Store App Rules

• Acquiring distinctiveness

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Distinctiveness

Less distinctive More distinctive

Serial No. 85746575 (October 16, 2014) Mere descriptiveness refusal for "Downloadable software applications for mobile telecommunications devices and handheld computing devices for organizing personal relationships and dating…“ Application refused as descriptive and laudatory; abandoned after appeal affirmed

Examples for App names for TIP CALCULATOR:

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Scope of Coverage

• Software as a good versus

• Software as a service versus

• Service provided by/through software

• Specificity of purpose and field

– Likelihood of confusion analysis in the U.S.

vs. elsewhere

• Software as a component, including

hardware, documentation, etc.

• Evidence of use in the United States 46

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Goods and services

related to mobile apps • IC 009 - Downloadable software in the nature of a mobile application for

{specify the function of the programs, e.g., for use in database

management, for use as a spreadsheet, for word processing, etc. and, if

software is content- or field-specific, the content or field of use}

• IC 042 - Providing temporary use of on-line non-downloadable cloud

computing software for {specify the function of the programs, e.g., use in

database management, use in electronic storage of data, etc. and, if

software is content- or field-specific, the field of use} [this does not

include providing on-line computer games that are played on-line]

• IC 042 – Computer software design and development

• IC 041 – non-downloadable publications and game software

• IC 038 - Transmission of sound, video and information from web cams,

video cameras or mobile phones, all featuring live or recorded materials

• IC 036 - Banking services; financial services, namely, providing

financial analysis, consultation, planning and management. 47

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Global reach of

digital goods/services • Instantly available globally v. Expansion

over time

• Global trademark registration costs

• First to register vs. First to use

• Proactively registration reserves ability to

use and reduce free-riding

• Not seeking registration creates a risk of

hijacking

• Monitoring and enforcement 48

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Use Requirements

• Use as a prerequisite to U.S. registration

– Goods (Classes 1-34)

• On product or packaging, labels, tags

• A screenshot of the splash screen or interface showing the mark

• On point-of-sale display associated with goods

• Screenshot of page where app can be downloaded

– Services (Classes 35-45)

• On advertising or marketing materials

• In course of providing the services

• Use after registration

– Maintenance and renewal

– Non-use cancellation

– Changes in distinctiveness

– Non-Trademark Use, Misuse and Genericide

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Online Display

Associated with Goods

• Show the mark prominently

• In close proximity to a picture or description of

the goods

• Provide a means of immediate

purchase/download

• Other relevant factors in evaluating specimen

– Content and layout of the web page

• Presence of other marks

• Intervening text and unrelated material

– Overall impression the web page creates

– Description of the specimen 50

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USE AS A TRADEMARK

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Use as a Service Mark

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Mark:

Services: Online social

networking services, in Class

45. • “Screenshot of applicant’s software".

• Services are indicated by the following:

• A highlighted "People" tab appears at the

top of the screen, as does a search bar

containing the wording "Search for

people."

• The wording "People I Follow (41)"

indicates that the user follows 41 people

and the screen shows a list of people

being followed, each specifying the

number of "people in common."

• Mark-services association is present because

the mark appears on the screen of an

electronic device via which the online services

are accessed, rendered, and experienced.

Additionally, the mark is displayed on the

screen below indicia implying the services as

well as showing the services as they are

accessed and rendered via the device.

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USE AS A TRADEMARK

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Software Domains

• Sample (new) gTLDs relevant to software

.software

.computer .systems

.app

.data .codes

.dev

.tech .mobi

.bot

.technology .mobile

.web

.webs .website

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Software Copyrights

• Source code

– Including APIs

– See Google v Oracle

• Expressive content presented in the

software

• Artificial Intelligence

– See Naruto v. Slater

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Form of IP

Protection

Sample Considerations Timing

Utility patent

(20 yrs)

• What does the software accomplish? Problem it

solves?

• What prior art in the space has been disclosed?

• How is the law regarding patentability of

software changing?

• Does a “rolling provisional” make sense?

• How might it integrate with hardware?

• Search immediately

• Apply prior to launch or offer to

sell or public disclosure for a

U.S. provisional patent

• Possibly defer filing in the

United States by up to one year

after disclosure, but many

foreign countries do not have

grace period

Design patent

(15 yrs)

• What constitutes an Article of Manufacture?

• What features are ornamental?

• Apply preferably prior to launch

or offer for sale or public

disclosure

• Possibly defer filing in the

United States by up to one year

from public disclosure, but many

foreign countries do not have

grace period

Copyright (life +

70 yrs)

• How readily accessible is the software code?

• What other expressive works are shown?

• Does it qualify as a work for hire?

• Is any of the work copied or derived from a third

party?

• What aspects are likely to be copied or modified

by others?

• No immediate action for

registration

• (Pre)Register at time of

anticipated or actual

infringement

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Form of IP Protection Sample Considerations Timing

Trademark (10

yrs, renewable)

• Distinctiveness

• Prior Third Party

Marks that are

registered and/or

used

• Immediate search

• Narrow multiple options

• Apply to register well

before launch

Trade Dress (10

yrs, renewable)

• Functionality

• Distinctiveness

• Typically defer without

substantial investment in

building distinctiveness

• Revisit when

distinctiveness evident

Trade Secret

(indefinite)

• Ability to limit access

• non-disclosure and

non-compete

agreements

• Immediate efforts to

maintain as secret

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THANK YOU. QUESTIONS?

David Eramian

Stripe, Inc. [email protected]

Aaron Capron

Finnegan, Henderson,

Farabow, Garrett &

Dunner, LLP [email protected]

Matthew Asbell

Ladas & Parry LLP [email protected]

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