IP CORPORATE STRATEGY SUMMIT

SEPTEMBER 12 2018

LONDON

SPONSORED BY

WWW.MANAGINGIP.COM/IPCORPORATESTRATEGYSUMMIT

IN CONJUNCTION WITH

St. Ermin’s HotelCaxton Street

LondonSW1H 0QW

+44 (0)20 7222 7888

This brand new event will bring together the most senior corporate in-house IPpractitioners and business leaders from a range of industries to discuss practical andstrategic issues relating to IP management.

Unlike other conferences, the programme will be led by in-house practitioners andthe schedule will allow time for attendees to share expertise and solve problems intables of small groups. Chatham House Rules will apply so that all those attendingcan speak freely.

The findings and lessons from the group discussions, as well as the presentations,will be made available to those attending.

Rather than focusing on short-term legislative developments and case law, the IPCorporate Strategy Summit will address issues such as managing business risk;litigation and enforcement strategy; new ways to exploit IP assets; and managing thein-house team. The speakers will represent big and small companies and otherorganisations, and the full range of IP assets. There will be a particular focus on newand emerging technologies and business models.

Participation in this event is by invitation only and places are strictly limited.

• Work with your peers toproblem solve and sharebest practice around IPcorporate strategy

• Network with Europe’smost senior group of IPand business professionals

• Work through new waysto exploit IP assets atyour company

• Learn how to use AI as astrategic tool to benefityour portfolio

• Examine opportunitiesand challenges in thepatent landscape tomanage business risk

• Formulate your litigationstrategy to control costsand maximise rewards

• Turn your IP departmentfrom a cost centre into arevenue stream

OVERVIEW

BENEFITS OF ATTENDING

WHO YOU WILL MEET

VENUE

For sponsorship opportunitiescontact Melanie Petch on

+44 207 779 8836 ormpetch@euromoneyplc.com

SPONSORSHIP

Chief IP officers Heads of IP

Senior in-house IP counsel

General counsel in IP-rich companies

IP licensing counsel

Directors of innovation

Technology transfermanagers

Licensing executives

SEPTEMBER 12 2018IP CORPORATE STRATEGY SUMMIT, LONDON

8.50 INTRODUCTION AND WELCOME

James Nurton, summit chair

9.00 Keynote addressThe interactive keynote will address how businesses can adopt anappropriate strategy to minimise IP risk - including through activelymanaging portfolios, licensing, insurance and enforcement - andhow strategies vary for different companies. In particular, the roleof reliable data in informing and executing decisions about IPmanagement will be discussed, using practical examples

SPEAKER

Neal Rubin, senior vice president, operations, RPX Corporation

9.30 Managing business risk• Freedom-to-operate and monitoring the patent landscape –

opportunities and pitfalls; role of Big Data• Trade secrets, open source, data protection – how to stop your

assets walking out of the door• Bringing a new campaign to market – trade mark creation,

clearance and enforcement; advertising issues• M&A – what role the IP team plays; tips for effective due diligence• Transferring risk - protecting budgets and the bottom line;

contractual indemnities and the scope of insurance

SPEAKERS

Ian Lewis, underwriter, Tokio Marine Kiln (moderator)Lucy Wojcik, head of IP, Ocado GroupRachel Delamere, legal counsel, NestléMario Bitter, head of IP, Siemens10.10-10.20 discussions on tables

10.20 Prioritising policy and regulation updates for themanagement of your businessPanel discussion with speakers from different industries affected bypolicy and regulation:• How to effectively lobby governments and authorities on policy

and legislation?• What traps to avoid• How to manage expectations and measure success

SPEAKERS

James Nurton, summit chair (moderator)Bobby Mukherjee, chief counsel, IP and technology law, BAESystemsEmma Stopford, trade mark counsel, legal & external affairs,British American TobaccoAdam Williams, director, International Policy Directorate, UKIntellectual Property Office11.00-11.10 discussions on tables

11.10 COFFEE BREAK

11.30 Dispute resolution, M&A and due diligenceThis panel will focus on navigating the tough strategic decisions IPcounsel have to take in litigation and mergers/acquisitions, such as:• Litigation: when and where to sue? How to control costs and

maximise rewards? When to consider ADR and settlement?• M&A: how do you ensure IP is prioritised? What are the key

pitfalls to avoid? Is due diligence just a check-box exercise?

SPEAKERS

Mark Hodgin, chief counsel – trademarks, Mondelez UK Richard Vary, partner, Bird & BirdPaul Reidy, president, Excalibur IP12.10-12.20 discussions on tables

12.20 Cost centre or revenue stream?Is your IP department viewed as a corporate burden or an incomegenerator? And how do you turn it from the former into the latter? • Enforcement – are you getting maximum value from your IP rights?• Collaboration – licensing, franchising and other opportunities –

but what are the risks?• Valuation and commercialisation – do you know what you have

and what it is worth?

SPEAKERS

Josue Ortiz, director, ClearViewIP (moderator)Charles Clark, director of intellectual property, CentricaMairi Gibbs, head of operations, Oxford University InnovationSimone Ferrara, SVP, intellectual property, legal & operations,V-Nova1.00-1.10 discussions on tables - led by sponsors

1.10 SEATED LUNCH

2.10 Impact of artificial intelligence on IP strategy• Why AI is well suited to a range of IP challenges• The application of AI to the analysis of patents• How a patent blockchain transforms patents into assets• Cross licensing and SEPs: data science to the rescue?

SPEAKERS

Nigel Swycher, CEO, Aistemos (moderator)Erich Spangenberg, CEO, IPweLew Zaretzki, CEO, Hamilton IPVSteve Harris, CTO, Aistemos2.50-3.00 discussions on tables

3.00 New ways to exploit your IP assetsModerated discussion looking at new business models and thechallenges faced by SMEs

SPEAKERS

Erich Spangenberg, CEO, IPwe (moderator)Mairi Gibbs, head of operations, Oxford University InnovationKate Reid, design & engineering legal team head, BBCPaul Reidy, president, Excalibur IP3.40-3.50 discussions on tables

3.50 COFFEE BREAK

4.10 IP, the IoT and the automotive sectorThe IP challenges posed by the development of: 5G technology; theInternet of Things; and connected cars. This includes: new licensingmodels; standard setting; and potential areas for disputes/litigation

SPEAKERS

Matt Hervey, director, Gowling WLGMax Olofsson, director of licensing, Avanci4.40-4.50 discussions on tables

4.50 Building the IP department of the futureOpen discussion focusing on issues such as:• Recruitment – finding and keeping the right people; diversity• Budget – making your money go further• Use of outside counsel – how to hire them, when to fire them• Technology – use of data tools, AI etc in the in-house team• Incentives – recognition, awards, bonuses: are they useful?

SPEAKERS

Nigel Swycher, CEO, Aistemos (moderator)Calum Smyth, global head of intellectual property, BarclaysDuncan Ribbons, global head of transactions & generalcounsel, CelixirLucy Wojcik, head of IP, Ocado Group5.30-5.40 discussions on tables

5.40 COCKTAIL RECEPTION AND NETWORKING

PROGRAMME

SEPTEMBER 12 2018IP CORPORATE STRATEGY SUMMIT, LONDON

BOOKING FORM

SEPTEMBER 12 2018IP CORPORATE STRATEGY SUMMIT, LONDON

TO REGISTER

Onlinewww.managingip.com/IPCorporateStrategySummit

Telephone+44 (0) 20 7779 8938

Emailregistrations@managingip.com

MailKevin Pragas

Legal Media Group

8 Bouverie Street

London, EC4Y 8AX, UK

CANCELLATION POLICY: By registering for an event, you are agreeing tothe terms and conditions whereby you are liablefor a £199 fee if you cancel less than 48 hoursbefore the event. All cancellations must bereceived in writing no later than 48 hours beforethe event (September 12, 2018). We cannotaccept verbal cancellations. Cancellations receivedafter September 9th, 2018 are liable for the £199fee. If owing to a force majeure, Managing IP isobliged to postpone or cancel the event ManagingIP will not be liable for any travel oraccommodation expenses incurred by delegatesor their organisations. Badge swapping with otherregistered/non-registered delegates is against ourcompany policy and will not be permitted.

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This event is only available to the most senior corporate in-house IP practitionersand business leaders so your booking submission will go through a screeningprocess and a member of the team will contact you.

This event is free to attend and spaces are limited so if you cancel less than 48hours before the event you will be charged a fee of £199. Managing IP isoperating a wait list so this enables us to invite someone in your place as spacesare limited.

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