São Paulo, Brazil – June 16, 2016

IoT Monetizing with WiFi and Digital Signage

JP – João Paulo Albuquerque Melo General Manager SESG LATAM

Connected Stadium Wi-Fi

StadiumVision/ SV Mobile

Intelligent Onboarding

NOTE: THIS IS ACTUAL VIDEO TAKEN OF THE NEW SV 4K DMP

CONNECT/ CUSTOMIZE

INFORM PERSONALIZE INTERACT ANALYZE

Mobile

Analytics

Connect Engage Monetize Analyze Connected Stadium Architecture

Multi-media Streaming Location Services High Density Wi-Fi Connectivity

Video/Signage

Transportation Retail Hospitality S+CC Education

Customized Adjacent Vertical Solutions

Sports and Entertainment

Adjacent Markets/Verticals

Horizontal Solutions Horizontal Solutions

Purpose Developed Solutions

Adjacent Market Value Expansion

HD Wi-Fi Digital Signage

Intelligent Wi-Fi Onboarding

70% of retail customers say they are swayed by in-store messages

52% of customers recall what they see on a digital sign

sridesik@cisco.com

11 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

How Important Is the Customer Experience?

In

2016 89% 66% In

2013

Of companies will compete

based on customer experience**

Switched brands due to

poor customer experience*

Dept. Store Digital Is Enabling Individualized

Shopping Experiences

Facial and Emotional

Recognition

Push Promotions Through Mobile

Map Shopper

Paths

Real-Time

Inventory

Mobile Checkout

Special Messages

Wayfinding

Count Shoppers

Request Assistance Through Mobile

Location Services

Video Demos and

Product Information

Detect, Connect and Identify Guests

Digitize the Shopping Experience Connect, Inform, Interact and Analyze

SDK

MOBILE EXPERIENCES

Captive Portals

Mobile Web

Signage Kiosk App Plug In Native/Hybrid Apps

Shoppers Rely on Mobile Devices While Shopping

90%

Of shoppers use their phones while in store**

96%

of shoppers prefer to shop in locations with

free Wi-Fi*

71%

Of shoppers say their device has become more important

in their instore experience*** * Yankee Group Research

** SessionM Research *** Think with Google: New Research Shows How Digital Connects Shoppers to Local Stores

“Shoppers want to stay connected while they’re here, which makes mobile access the key.”

Gian Fulgoni, Chief Information and Systems Officer

Intu

Shoppers Rely on Mobile Devices While Shopping

$ $$ $$$

$ Portal drives increases App downloads for more instore engagement and ongoing engagement outside of store

ON-BOARD WIFI

PORTAL CONTENT

E-COMMERCE /

CUSTOMER INFO

SERVICES / LOYALTY

DOWNLOAD APP

Inte

lligent O

nboard

ing V

alu

e

55% customer pull through TO ECOMM

3 content units engaged per session drives increased basket size

Portal increases Wi-Fi onboarding by 50%

60% customer ‘sign up’ for relevant services & offers

Loyal customers demonstrate a higher spend, hence value per customer. However the number of known loyal customers is often low.

Unknown customers represent new revenue and value creation opportunities.

iBeacon iBeacon

iBeacon iBeacon

iBeacon

Harrods Business Strategy

The Customer Engagement Journey

• Footfall

• Average Dwell time

• Attach rate

• Peak hours per department

• Common Path

• Websites Visited

• Social Media Tweeted

• Social sentiment in store

• Top department by hour

• Repeat vs Returning

• Nationality

• Click through rate from EMSP

• Number of unique email addresses

• Click through into Application

• Top devices

Categories of Data Value

Data Insights

Data Insights

Customers Satisfaction on Social Media

CRM, Harrods Rewards (loyalty program) and Wi-Fi Beacons INTEGRATION

richer contextual experiences for customers and staff across mobile and fixed screens

Digital Signage and Mobile Integration

HD Wi-Fi Dynamic 4K Digital Signage

Intelligent Wi-Fi Onboarding

Smart City Solutions

Lighting Management

Safety and Security

Citizen Engagement

Waste Management

P

Parking Management

Water Management

Transport Management

Traffic Management

Connected Sports Solutions

Connected Analytics

StadiumVision/ SV Mobile

Wi-Fi Onboarding

Connected Stadium Wi-Fi

Connected Stadium

Retail

Hotel

Community Park

Restaurants

Promotions

Ticketing Wayfinding

Game

Interaction

Media

Merchandise

Concessions

City Wi-Fi

Public

Transport

Facility

Mgmt.

Traffic

Security

Parking

Connected

Workspaces

Welcome to NBA All Star Weekend

Lighting

Attractions

Welcome to NBA All Star Weekend