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InvestorUpdate– March2018
We are niyogin Our ambition is to be the country’s best small business centric organization, empowering customers through an ecosystem of products, partnerships, technology and exceptional customer experience
Our mission is to give small businesses access to a holistic support system, through cost efficient, innovative technology and a committed network of partners�.
Our journey has now started by offering collateral free access to credit to small businesses across Maharashtra through our network of partners who are leveraging our state of the art technology to onboard our clients.
Making a meaningful contribution in the evolution of Digital MSME ecosystem
India’s first digital end to end lending platform
Leveraging 3i to deliver on our
O2O model
What 3i built over 2 decades
Information Interface India Pvt. Ltd. (3i) was the undisputed market leader in processing treasury transactions in India being a partner of choice for most multinational financial firms including Bank of America, Citi, HSBC, Deutsche Bank etc.
★ CMS distribution and clearance network services ★ One of the largest independent financial distribution
platform in the country★ Presence in 340 Cities★ Strong network of 2500 Professionals★ More than 20,000 Clientele base
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33.22.8 0.7
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SCBs NBFCs OtherBanks/GovtInstitutes
TotalFormalSupply
TotalAddressableDemand
Potentially addressable credit
gap: INR 20.46trn
Expected Finance Gap in MSME Sector (INRtn) Unaddressed market with extremely attractive yields
Total SME Lending Market
Interest Rate 24%+
Interest Rate12-16%
Interest Rate 16-24%
Informal Lenders
Unaddressed Market
Banks/NBFCs
Able/willing to address only
top-end of market
Bulk of market underserved by
existing financiers
Model self-limiting to
certain niches
Market Opportunity
Why this gap exists?
§ MSMEs don’t have access to proper financial documents
§ Increased demand due to digitisation and GST measures
§ Market expected to grow ~18%
*Source: SMERA Ratings and Assocham Report
Clear opportunity at democratizing finance
v Sourcing channel - DSAv Asset growth the primary focusv One size fits all approachv Paper driven
v Sourcing channel – 3iv Customer is the focusv Ecosystem driven approachv Digitisation
v Judgmental Decisioning “man behind the machine” approach
v Bootstrapped Capital Accessv Limited operating leverage
v Automated Scorecard Decisioningv Publicly Listed /permanent capital
vehiclev Volume scalabilityv Digital data ingestion
Existing players niyogin
Trad
ition
al
Lend
ers
Fint
ech
niyogin edge
Differentiated approach outperforming existing and fintech players
Key Levers
Access to Capital
Technology & Data Sciences
Innovation
Credit
Partners
• Integrated platform providing state of the art customer & partner experience from onboarding to disbursal
• Automate credit decisioning using score carding combination
TECHNOLOGY & DATA SCIENCES
• Publicly listed NBFC providing permanent access to equity capital
• Risk sharing partnerships to augment capital access
ACCESS TO CAPITAL
• Product customization to cater to specific sectors, business hubs, etc
• Flexible architecture to support multiple origination/distribution channels
INNOVATIONCREDIT• Automated credit decisioning
enables scalability• Rule engine driven credit matrix
PARTNERS• Pan-India network of
3i partners to drive origination
• Local customer and market know how to support ongoing credit monitoring
§ M3 Global Finance acquired, renamed Niyogin Fintech Ltd.
§ New Board in place§ Formalization of
leadership structure
§ Strategic investor, SIEF comes in
§ First employee joins
§ Technology partners contracted
§ Credit, collections and operations architecture in place
§ Beta platform released§ Commenced
onboarding of partners
Q1 2017 Q3 2017Q4 2016 Q2 2017
Exceptional journey covered in a short span of time
§ 1st partner program training held at Pune and Nagpur
§ Hypotheses testing underway
§ Referral program launched to increase distribution
The progress so far….
Q1 2018
§ Commenced pilot in Maharashtra across 35 locations
§ Partners onboarded§ First loan disbursed
Q4 2017
We have used a combination of buy and build approach
to accelerate product delivery within a 7 month
timeframe
Corporate Website Loan Origination APPPartner Portal
Microservices
DMSRules Engine – Scorecard
Multi-Bureau Fraud check and doc execution APIs
ODS
DWH
Cloud - Production
Aadhar/PAN/ OCR
Partner ID & Hierarchy
Cloud UAT & Dev Environment
IDD
LMSLOS
MIS & Analytics
Open Source
Social Score
➔ 21 Applications Integrations ➔ 42 APIs Integrated➔ Platform based Architecture ➔ Open source stack➔ Secure Cloud Infrastructure➔ E-signing of Agreement ➔ 500+ SIT (System integration
Tests)➔ Loan origination (Beta) app
available on play store and iOS
Engage
API
Core Apps
Infra & Database
Analytics
Tech and Data Sciences
Developed a completely paperless digital journey and intuitive interface with an omni channel approach
Website Partner Customer Employee Product Page Direct to Customer
Key Milestones
● Onboarding Live● Origination Live● Portal Live
Partner & Customer ServiceMulti channel - Chat, email &
Tele based capabilityCommunications
Platform & App triggers deployed
Video & User Manual-WIP
● Origination Live● Portal ready Workplace ready
CRMCapturing end to end
customer cycleBuilding long term
competitive advantage
Digital MarketingDeep dive strategy under
discussion
Critical Enablers for Ecosystem
www.niyogin.in Wireframes WIP Deliberations initiated
Omni Channel Experience Interface
Digital Ecosystem
• Automated data ingestion process
• Digital documents received primarily in machine readable formats
• Credit Behavior check of customer
• Internal Dedupe, fraud check and Bureau check during the login journey
• Automated KYC check
• Delivered through Aadhar, PAN, GST APIs
Customer data 3*3 Matrix
Automated decisioning process vs current judgmental decisioning process (Man behind the machine)
CreditData Ingestion
Fraud / Credit Behavior CheckKYC Check Decision
Ø Multiple Scorecards triangulate decisioning
Ø Accelerates the process and help achieve scalability
• Scorecard decisioningto drive consistency
1 2 3 4
Partner PayoutThe Partners response to the
Payout program has been positive
Market VisitsMultiple visits to Partners to ensure evangelization & acceptance of Niyogin business modelInsights on market, product & customers is being captured
Credit EngagementStructured engagement process
between Sales & Credit to accelerate quick decisioning
Tech EducationContinuous education on the tech
platform while onboarding customer on Mobile App
TrainingEach NRM was trained on use of
front end platform & processes for onboarding
Manpower
SALES
Commenced pilot in Maharashtra by
onboarding partners Customer onboarding training held for Partners on 12th & 16th
Feb
Involved in end to end Partner & Customer onboarding processDriving Sales Hygiene
Enablers
Increasing Intensity
Sales
Game Changers
Customer Centric Approach to design,
customize & innovate
o Type of Loan - Unsecuredo Target Segment – Trader, Manufacturer &
Serviceo Ticket Size – Rs.3 to 30 Lacso Interest rate – 18% to 22%o Tenor – 6 to 36 Monthso Assessment based on Financials & Banking
Business Loan Program Customer Centric Approach
Liquid Income
Product
Processes and policiesIPR protection - Initiated process for trademark/copyright registration of company's intellectual property
Internal Committee MeetingsStructured framework for conduct of internal committee meetings
Insider TradingInitiated opening of communication window for the employees on insider trading norms
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3
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Actions taken to establish strong
governance structure
Auditors• Statutory Auditor - KPMG appointed as the statutory auditor appointed in June 2017• Internal Auditor - Protiviti - Global Consulting firm that focuses on Risk & Internal Audit
appointed in Feb 2018
1
Hiring Rigorous hiring process to onboard the right talent
6
Strong governance structure
To calibrate growth of niyogin in a responsible manner
Operating CommitteeArnab Bhattacharya
PresidentParag Chopde
President
Himanshu RajpalChief Business
Development Officer
Srivaths VardharajanChief Information
Officer
Steering Committee
Board of DirectorsAmit Rajpal
Non Executive Chairman
Makarand PatankarPromoter Director
Kapil KapoorIndependent
Director
Sutapa BanerjeeIndependent
Director
Sucheta DalalIndependent
Director
Amit RajpalCo - Founder
Gaurav PatankarCo - Founder
Makarand PatankarPromoter Director
Arnab Bhattacharya
President
Parag ChopdePresident
Amit is an expert in the area of financial services investing and research with 20+ years of experience with Morgan Stanley and Marshall Wace
Founders Gaurav Patankar
Gaurav is a private investor, formerly with BNY Mellon and Citigroup, focused on taking an engaged ownership approach across public and private investments.
Amit RajpalCEO Marshall Wace Asia
WF Asian Reconnaissance Fund Limited Carmignac Emerging Portfolio
Alchemy India Long Term Fund LtdOur investor base comprises of well established institutional funds and HNWI
Strategic India Equity Fund
Vikasa India EIF I Fund
Key Investors
Our founders are proven Financial Institutional investors
Our team brings best practices from established organizations
The leadership team has a combined experience of 200+ years, having worked for companies such as:
Management team
Arnab BhattacharyaPresident
Parag ChopdePresident
Himanshu RajpalChief Business Development Officer
Srivaths VardharajanChief Information Officer
Swaminathan Chief Credit Officer
Vijay SankarHead of Collections
Sandeep KumarChief Finance Officer
Noorallah CharaniaHead of Operations
Mandar GodboleCompany Secretary
Arun SharmaHead of Product
Kapil KiniHead of Sales
Disclaimer
This presentation contains statements that may not be based on historical information or facts but that may constitute forward-lookingstatements. These forward looking statements include descriptions regarding the intent, belief or current expectations of the Company orits directors and officers with respect to the results of operations and financial condition of the Company. Such forward-lookingstatements are not guarantees of future performance and involve risks and uncertainties and actual results may differ from those in suchforward-looking statements as a result of various factors and assumptions which the Company presently believes to be reasonable butthese assumptions may prove to be incorrect. Any opinion, estimate or projection constitutes a judgment as of the date of thispresentation, and there can be no assurance that future results or events will be consistent with any such opinion, estimate or projection.The Company does not undertake to revise any forward-looking statement that may be made from time to time by or on behalf of theCompany
No representation, warranty, guarantee or undertaking, express or implied, is or will be made as to, and no reliance should be placedon, the accuracy, completeness, correctness or fairness of the information, estimates, projections and opinions contained in thispresentation. Potential investors must make their own assessment of the relevance, accuracy and adequacy of the informationcontained in this presentation and must make such independent investigation as they may consider necessary or appropriate for suchpurpose. This presentation does not constitute and should not be considered as a recommendation by the Company that any investorshould subscribe for, purchase or sell any of Company’s securities. By viewing this presentation you acknowledge that you will besolely responsible for your own assessment of the market and the market position of the Company and that you will conduct your ownanalysis and be solely responsible for forming your own view of the potential future performance of the business of the Company. Noneof the Company, book running lead managers, their affiliates, agents or advisors, the placement agents, promoters or any otherpersons that may participate in any offering of any securities of the Company shall have any responsibility or liability whatsoever forany loss howsoever arising from this presentation or its contents or otherwise arising in connection therewith.
This presentation has been prepared by Niyogin Fintech Limited (the “Company”) solely for your information and for your use.This presentation is for information purpose only and should not be deemed to constitute or form part of any offer or invitation orinducement to sell or issue any securities, or any solicitation of any offer to purchase or subscribe for any securities of the Company,nor shall it or any part of it or the Fact of its distribution form the basis of, or be relied upon in connection with, any contract orcommitment therefor. The financial information in this presentation may have been re-classified and reformatted for the purposes ofthis presentation. You may also refer to the financial statements of the Company before making any decision on the basis of thisinformation.
ThankYou