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I N V E S TO R P R E S E N TAT I O NTSX-V: SIM | OTCQX: SYATF
Eyes on the road, hands on the wheel
WWW.SIYATAMOBILE.COM TSX-V: SIM | OTCQX:SYATF
DISCLAIMER
This presentation is not an offering of securities or an offering memorandum. Any offering of securities can only be made incompliance with applicable securities laws.
This presentation contains confidential and proprietary information and is the sole property of Siyata Mobile (the “Company”). Thispresentation and its contents may not be reproduced, in whole or in part, or distributed to any third parties without prior writtenapproval of Siyata Mobile.
This presentation may include forward-looking statements that are subject to risks and uncertainties. All statements within, otherthan statements of historical fact, are to be considered forward looking. Although the Company believes the expectations expressedin such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performanceand actual results or developments may differ materially from those in forward-looking statements. Factors that could cause actualresults to differ materially from those in forward-looking statements include market prices, the ability of the Company to protect itsintellectual property rights, the Company’s ability to retain customers, the Company’s ability to develop technologies, continuedavailability of capital and financing, and general economic, market or business conditions. There can be no assurances that suchstatements will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. We do notassume any obligation to update any forward-looking statements except as required under the applicable laws.
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ABOUT SIYATA
Siyata Mobile Inc. is a leading global developer and provider of cellular communications systems for enterprise customers, specializing in connected vehicle products for professional fleets, marketed under the Uniden® Cellular brand.
We aim to provide the highest qualityand most technologically advancedmobile communication devicesfor global corporate workforces, fleets,homes and buildings.
Siyata was named in the Venture Top 50 in 2018.
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WWW.SIYATAMOBILE.COM TSX-V: SIM | OTCQX:SYATF
To be a large-scale profitable global player ininnovative mobile products & systems for the enterprise market
OBJECTIVE
“Siyata Mobile is Disruptive, best-in-class technology with first-mover advantage and rapid innovation are driving exponential growth for Siyata. Its communication devices provide
unparalleled features at a fraction of the price of competitive offerings; therefore, it is rapidly winning new key customers, particularly in its targeted growth markets—North America and Europe.”
– Daniel Kim, Paradigm Capital
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REMOVING THE UNSAFE & COSTLY CLUTTER
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CANbus Black Box
Fleet ManagementTool
Corporate Phone
Land Mobile Radio (LMR/PTT)
Navigation System
Commercial vehicle cabins are currently inefficient and distracting with numerous communication devices from different vendors and multiple voice and data monthly fees.
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PROBLEMS WE SOLVE
The distracted & unsafe communications environment
In-vehicle echo and sound quality problems
Extreme temperatures impacting device and screen
Engine and road noises
Voltage drops in vehicle battery
External cellular antenna compatibility
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CP250 & UV350: OUR FLAGSHIP DEVICESWorld’s first integrated and dedicated 4G tablet/DVR & smartphone for commercial vehicles, trucks & fleets - introducing the next generation of Land Mobile Radio(1+2)
(1) Land Mobile Radio has long been the preferred communication network for a variety of industries that dispatch vehicle fleets or have mobile workforces(2) The CP250 & UV350 supports FirstNet band 14
Welcome, the 4G next generation two-way radio
Uniden® CP250Uniden® UV350
First and only 4G/LTE in-vehicle devices
AndroidAll Play Store Apps via Android OS
BatteryIn-vehicle Battery instillation means there is
always power
PoCPush-to-Talk Over Cellular Capabilities
SpeakerDedicated Microphone & Speaker for
Crystal Clear Extra Loud Sound
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Signal boosters that significantly increase cellular coverage in both commercial and residential buildings and homes
Uniden®U60, UM50, U65 & U70
RUGGED DEVICES CELLUAR BOOSTERS
UR7
U620
• Both retailers and cellular providers need cost effective, high quality rugged devices.
• Strong brand important for immediate market penetration which will add value both in the
consumer & professional markets.
UR7 runs on Android 7.1 Nougat operating system which can be
integrated with all the leading Push-to-Talk software packages.
Android based, multi-purpose rugged mobile phones for on-the-go workers
and outdoor users
• Over 1mm rugged cellular devices sold in North America annually divided
into lifestyle devices for outdoors, camping, biking and more sold via retail
chains vs. professional devices with PTT capabilities for corporate
customers sold via cellular operators & dealers.
ADDITIONAL PORTFOLIO
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LEGACY PORTFOLIOCommercial Vehicle Communications
Uniden®UCP100
Uniden®UCP200
Uniden® UCP100 is a vehicle-dedicated mobile phone that combines a powerful speaker, a dedicated directional microphone and an external antenna for extended cellular coverage. It can be easily connected to a signal booster and vehicle’s battery so it’s always charged and ready for use.
Uniden® UCP200 is the first Machine-to-machine (M2M) phone that provides a driver Connected Car / Truck Smartphone that ensures safer calling, in car APPs and enhanced GPS tracking and navigation while driving. It has a built in OBD (On-board diagnostics) and collaborates with Fleet Management and Mobileye FCAT (Forward Crash Avoidance Technology) implementation.
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PUSH-TO-TALK (PTT) OVER CELLULAR (POC)
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PTT enabled cellular devices is the new standard for instant communications:
• Carrier-integrated service provides the highest long range network reliability
• Larger group calling sizes and contact assignment
• Talk instantly with up to 250 people at one time and create up to 130 predefined groups
• Superior interoperability
• High definition voice calling
• Support for simultaneous voice and data use
• Built in management tools
• Increased scalability
The Next Generation for Land Mobile Radio
Carrier-based PoCSolution
Land Mobile Radio Systems
Handset OS supported All OS types Proprietary
Contact mgmt.
Auto pairing
1:1 calls & group calls
Ad hoc group call
API for 3rd-party apps
Late join capability Some systems
Multimedia msgs. Limited
Location Tracking
Security AES 256 and FIPS140-2 Level 1
Varies greatly across systems
LMR/cellularinteroperability
With separate equipment
Source: Frost & Sullivan, Push-to-talk Over Cellular
Supported by Uniden® CP250, UV350,UR7 & U620, UCP200
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Leading
Push-to-Talk Over Cellular Eco System
Leading Operators
Push-to-Talk Over Cellular (PoC) Applications
Leading Operators are rapidly gaining market share for Push-to-Talk
Over Cellular solutions – A $10B per year recurring
stream
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The only provider of Push-to-Talk Over Cellular devices for
in-vehicle communications
Uniden®
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RUGGED DEVICES• Over 1mm rugged cellular devices sold in North America annually divided into lifestyle devices for outdoors, camping,
biking and more sold via retail chains vs. professional devices with PTT capabilities for corporate customers sold via
cellular operators & dealers.
• Main competitors include Sonim, Kyocera, CAT and Samsung rugged devices.
• Both retailers and cellular providers need cost effective, high quality rugged devices.
• Strong brand important for immediate market penetration which will add value both in the consumer & professional
markets.
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BestPrice/
Performancefor both
Retailers and Cellular
Operators
High Price Competitive Price High Performance Strong Brand
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THE AGING TWO-WAY WORLD
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USA(2)
12,276,000
Canada(1)
1,143,573
Europe(4)
54,733,405
Australia(3)
3,550,097
Multiple cellular operators, over 50 dealers and leading retailers offering Siyata’s products both in
NA & globally
(1) http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm(2)https://www.rita.dot.gov/bts/sites/rita.dot.gov.bts/files/publications/national_transportation_statistics/html/table_01_14.html_mfd(3)http://www.abs.gov.au/ausstats/[email protected]/0/63AF63FDCC1078F4CA2571E1001F0FF6?Opendocument(4)http://www.acea.be/uploads/statistic_documents/ACEA_Report_Vehicles_in_use-Europe_2017_FINAL2.pdf
Fleet / Commercial
Vehicles~$43BTAM
~71.7M
~$600
Canadian, US, European and Australian vehicles with 2-way radios that need push-to-
talk compatible devices
Per Phone
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NORTH AMERICA MARKET GROWTH
Commercial Vehicles~$7.2B
TAM
~12M
~$600
US commercial vehicles with 2-way radios that need push-to-talk
compatible devices
Per Phone
Rugged Handsets
~$1.7BTAM
~5.6M
~$300
Rugged handsets with PoC capability by 2019
Per Handset
• Very few competitors in North America• Multiple cellular operators, over 50 dealers and leading retailers offering Siyata’s products both in NA & globally
“We believe it could represent an opportunity to address ~1M first responder vehicles or a ~$500M revenue opportunity for Siyata” -
Gabriel Leung, Beacon Securities
FirstNet ~$2BTAM
~2.3M ~$900
Estimated First Responder Vehicles on the FirstNet Network
Per Handset
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Q1The U.S. Government
awards
“FirstNet” to AT&T.
Kenwood invests in Sonim- the leading cellular Mobile rugged handset provider.
Icom announces partnership with ESchat- a leading PoCprovider.
Siyata launches first 4G/LTE UV350 device. Built ready for FirstNet “Band 14”.
Motorola buys Kodiak PTT.
New strong PoC software vendors emerging like ESChat, Motorola, Harris and others bidding for the FirstNet tender.
UV350 begins PTCRB approval process
FirstNet delivers State Plans to governors in the states and territories
Siyata launches CP250 device
All 56 states and territories opt in to FirstNet
UV350 receives FCC and IC approval
Siyata UR7 rugged clamshell device integrated with ESChat. Band 14 ready.
Q2
FIRSTNET TIMELINEWhat is FirstNet?
• A nationwide wireless broadband network dedicated to America’s first responders
• A significant investment in the communications infrastructure that public safety desperately needs for day-to-day operations, disaster response and recovery, and securing large events.
2017
2017
Q22017
Q32017
Q12018
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COMPETITIONVehicle Mounted Feature Phones Rugged PhonesTruck Mounted
Tablets
• Cellular Based• Point-to-point and
group communication
• Data & Apps
• The ONLY in-vehicle device
• Android OS • Data & Apps
• Enhanced connectivity
• Voice/Data Capabilities
• CANbus integration
• Uniden brand recognition
• Tier 1 retailers
Land Mobile Radio
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OPERATING TARGETS
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Over 50% Organic Revenue GrowthEmphasis on commercial vehicle solutions & rugged devices in North America
Increase Operating Scale Through Strategic AcquisitionsSeeking to acquire similar products with cross-selling opportunities
Achieve Industry Leading ProfitabilityOver 35% Gross Margins and Over 15% EBITDA Margins
Over $50M+ Revenue by 2020
1
2
3
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2013 2014 2015 2016 2017 2018E
4.9M7.4M
9.9M12.3M
17.7M+
Over 20M
FINANCIAL PERFORMANCE
(1) 2018 is a forward looking sales target.
Annu
al R
even
ue($
tho
usan
ds)
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Expected over 35% year-over-year organic revenue growth and CAGR of 37.86% over the past 4 years (2013 – 2017);
Record revenue of $17.7M (44% of YoY Growth) vs $12.3M in 2016 (24% YoY Growth);
2017 North American Sales of $4.6M vs. $2.8M in 2016 (64% YoY Growth);
Gross Margins of 21.8% with expected over gross margins exceeding 35% in 2018 for its $G/LTE UV350 device.
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CORPORATE STRUCTURE
*Note: Market data as of August 30, 2018 19
Capitalization
Stock Price $0.47*
Common Shares Outstanding 95.1M
Market Capitalization $44.7M
Working Capital $8.7M
Warrants @ $0.50 (Dec, 18)@ $0.50 (Mar, 19)@ $0.70 (Dec, 19)
7.7M12.6M
4.6M
Agent Warrants & Options @ $0.39 (Avg) 0.9M
Options @ $0.41 (Avg) 8.58M
Fully Diluted Shares Outstanding 129.6M
Debenture Debt $4.6M
Enterprise Value $38.42M
Avg. 90 Day Trading Volume
137.43K
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Marc Seelenfreund
CEO & CHAIRMAN
SIYATA MOBILE
Suite A-414 – 1001 Lenoir St.
Montreal, QC H4C 2Z6
1 (800) 215-7015
www.UNIDENCELLULAR.ca
Arlen Hansen
President
KIN Communications
100-736 Granville Street
Vancouver, BC V6Z 1G3
1 (800) 215-7015
www.kincommunications.com
INVESTOR RELATIONS
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CONTACT INFORMATION
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MANAGEMENT
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Marc Seelenfreund – CEO & Chairman
Gerald Bernstein – CFO
• Founder and CEO of Siyata as well as the founder of Accel Telecom, the parent company of Siyata, an Israel based company that specializes in importingand distributing innovative cellular and IP devices to fixed line operators and mobile providers within Israel
• Prior to establishing Accel, Mr. Seelenfreund was a VP at Sunrise Corporation in New York focusing on financing publicly traded technology companies• Mr. Seelenfreund has a law degree from Bar Ilan University, is a board member at Israel's leading private university Ono and has served as an Officer in the
Israel Defense Forces
• Mr. Bernstein spend 20 years focusing on private equity financing and tax efficient corporate structuring in multi-jurisdictional arenas• Mr. Bernstein holds a Bachelor of Commerce as well as a Graduate Diploma in Public Accountancy- both from McGill University• Member of the Canadian Institute of Chartered Accountants since 1987 and a professional chartered accountant
Glenn Kennedy – VP Sales• Mr. Kennedy has over 25 years of sales experience in the telecommunications industry• Prior to joining Siyata in 2016, Mr. Kennedy has managed sales nationally for Motorola Canada, HTC Communications Canada and Sonim Technologies• Mr. Kennedy holds an Bachelor of Arts in Honors Business Administration from the Richard Ivey School of Business at the University of Western Ontario
Gidi Bracha – VP Technology• Mr. Bracha has served as Vice President of Technology since 2011 and has spearheaded the development of both the Truckfone and the Voyager• Served in various key positions at Cellcom, Israel’s leading cellular provider, including Head of Car Mobility Products and Director of Type Approvals• Mr. Bracha served as an engineer technician in the Anti-Aircraft division of the air force in the IDF and holds a BA in Engineering and Business Management
from the University of Derby
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BOARD OF DIRECTORS
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Stephen Ospalak, Board Member • Over 20 years in telecom, currently SVP Marketing & Operations at BMG Inc.• Served as interim CEO for AiTelecom; Global Integration Officer for Virgin Management Inc.; Canadian VP & Board Advisor for Brightstar, and as SVP
Operations at Iusacell• Served as VP of Products & Services at Telus Communications Inc. responsible for an annual spend > $US 1billion in wireless & wire line equipment• Led the planning and execution of Clearnet’s market debut and nationwide launch of the iDEN and PCS Cellular services, setting the North American
PCS launch record.• Held management positions at AT&T
Michael Kron, Board Member
• Over 20 years of experience in investment and corporate finance, currently Chairman and CFO at AnywhereCommerce Inc.• Co-founded Zellers Optical Centers and played a key role in the sale to National Vision Associates of Atlanta• Co-founder and CFO of Miazzi Ventures where he founded Mamma.com Inc. and later sold to Intasys Corporation at a $44M valuation.• Mr. Kron holds a Bcomm from Concordia University as well as a Graduate Diploma in Public Accountancy from McGill University. He has been a
member of the Canadian Institute of Chartered Accountants since 1987
Brian Budd, Board Member
• Extensive management and corporate development background with over 25 years of entrepreneurial and sales leadership experience in the high tech and resource industries
• Mr. Budd served as a director of sales for a multi-billion dollar software company selling into the Fortune 500. He excels in the areas of penetrating new markets, hiring and developing sales teams, implementing sales techniques and strategies and building pipeline
• Responsible for delivering forecasted revenue contributing $250M in sales over his tenure and growing the business year over year
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CREATING A GLOBAL TELECOM LEADER
THANK YOU23