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Investor Presentation Daryl N. Bible Chief Financial Officer Fourth Quarter 2017

Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

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Page 1: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Investor Presentation

Daryl N. Bible Chief Financial Officer

Fourth Quarter 2017

Page 2: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Forward-Looking Information This presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial condition, results of operations, business plans and the future performance of BB&T.

Forward-looking statements are not based on historical facts but instead represent management's expectations and assumptions regarding BB&T's business, the economy and other future conditions. Because forward-looking statements relate to

the future, they are subject to inherent uncertainties, risks and changes in circumstances difficult to predict. BB&T's actual results may differ materially from those contemplated by the forward-looking statements. Words such as "anticipates,"

"believes," "estimates," "expects," "forecasts," "intends," "plans," "projects," "may," "will," "should," "could," and other similar expressions are intended to identify these forward-looking statements. Such statements are subject to factors that could

cause actual results to differ materially from anticipated results. While there is no assurance any list of risks and uncertainties or risk factors is complete, important factors that could cause actual results to differ materially from those in the forward-

looking statements include the following, without limitation, as well as the risks and uncertainties more fully discussed under Item 1A-Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2016 and in any of BB&T’s

subsequent filings with the Securities and Exchange Commission:

• general economic or business conditions, either nationally or regionally, may be less favorable than expected, resulting in, among other things, a deterioration in credit quality and/or a reduced demand for credit, insurance or other services;

• disruptions to the national or global financial markets, including the impact of a downgrade of U.S. government obligations by one of the credit ratings agencies, the economic instability and recessionary conditions in Europe, the potential exit of

the United Kingdom from the European Union and the economic slowdown in China;

• changes in the interest rate environment, including interest rate changes made by the Federal Reserve, as well as cash flow reassessments may reduce net interest margin and/or the volumes and values of loans made or held as well as the

value of other financial assets held;

• competitive pressures among depository and other financial institutions may increase significantly;

• legislative, regulatory or accounting changes, including changes resulting from the adoption and implementation of the Dodd-Frank Act may adversely affect the businesses in which BB&T is engaged;

• local, state or federal taxing authorities may take tax positions that are adverse to BB&T;

• a reduction may occur in BB&T's credit ratings;

• adverse changes may occur in the securities markets;

• competitors of BB&T may have greater financial resources or develop products that enable them to compete more successfully than BB&T and may be subject to different regulatory standards than BB&T;

• cybersecurity risks, including "denial of service," "hacking" and "identity theft," could adversely affect BB&T's business and financial performance or reputation, and BB&T could be liable for financial losses incurred by third parties due to

breaches of data shared between financial institutions;

• natural or other disasters, including acts of terrorism, could have an adverse effect on BB&T, materially disrupting BB&T's operations or the ability or willingness of customers to access BB&T's products and services;

• costs related to the integration of the businesses of BB&T and its merger partners may be greater than expected;

• failure to execute on strategic or operational plans, including the ability to successfully complete and/or integrate mergers and acquisitions or fully achieve expected cost savings or revenue growth associated with mergers and acquisitions

within the expected time frames could adversely impact financial condition and results of operations;

• significant litigation and regulatory proceedings could have a material adverse effect on BB&T;

• unfavorable resolution of legal proceedings or other claims and regulatory and other governmental investigations or other inquiries could result in negative publicity, protests, fines, penalties, restrictions on BB&T's operations or ability to expand

its business and other negative consequences, all of which could cause reputational damage and adversely impact BB&T's financial conditions and results of operations;

• risks resulting from the extensive use of models;

• risk management measures may not be fully effective;

• deposit attrition, customer loss and/or revenue loss following completed mergers/acquisitions may exceed expectations;

• higher-than-expected costs related to information technology infrastructure or a failure to successfully implement future system enhancements could adversely impact BB&T's financial condition and results of operations and could result in

significant additional costs to BB&T; and

• widespread system outages, caused by the failure of critical internal systems or critical services provided by third parties, could adversely impact BB&T's financial condition and results of operations.

Non-GAAP Information This presentation contains financial information and performance measures determined by methods other than in accordance with accounting principles generally accepted in the United States of America ("GAAP"). BB&T's management uses these

"non-GAAP" measures in their analysis of the Corporation's performance and the efficiency of its operations. Management believes these non-GAAP measures provide a greater understanding of ongoing operations, enhance comparability of

results with prior periods and demonstrate the effects of significant items in the current period. The company believes a meaningful analysis of its financial performance requires an understanding of the factors underlying that performance. BB&T's

management believes investors may find these non-GAAP financial measures useful. These disclosures should not be viewed as a substitute for financial measures determined in accordance with GAAP, nor are they necessarily comparable to

non-GAAP performance measures that may be presented by other companies. Below is a listing of the types of non-GAAP measures used in this presentation:

• The adjusted efficiency ratio is non-GAAP in that it excludes securities gains (losses), amortization of intangible assets, merger-related and restructuring charges and other selected items. BB&T's management uses this measure in their analysis of the

Corporation's performance. BB&T's management believes this measure provides a greater understanding of ongoing operations and enhances comparability of results with prior periods, as well as demonstrates the effects of significant gains and charges.

• Tangible common equity and related measures are non-GAAP measures that exclude the impact of intangible assets and their related amortization. These measures are useful for evaluating the performance of a business consistently, whether acquired or

developed internally. BB&T's management uses these measures to assess the quality of capital and returns relative to balance sheet risk and believes investors may find them useful in their analysis of the Corporation.

• Core net interest margin is a non-GAAP measure that adjusts net interest margin to exclude the impact of purchase accounting. The interest income and average balances for PCI loans are excluded in their entirety as the accounting for these loans can result in

significant and unusual trends in yields. The purchase accounting marks and related amortization for a) securities acquired from the FDIC in the Colonial acquisition and b) non-PCI loans, deposits and long-term debt acquired from Susquehanna and National

Penn are excluded to approximate their yields at the pre-acquisition rates. BB&T's management believes the adjustments to the calculation of net interest margin for certain assets and liabilities acquired provide investors with useful information related to the

performance of BB&T's earning assets.

• The adjusted diluted earnings per share is non-GAAP in that it excludes securities gains (losses), merger-related and restructuring charges, gains (losses) on the early extinguishment of debt and other selected items. BB&T's management uses this measure in

their analysis of the Corporation's performance. BB&T's management believes this measure provides a greater understanding of ongoing operations and enhances comparability of results with prior periods, as well as demonstrates the effects of significant gains

and charges.

• The adjusted operating leverage ratio is non-GAAP in that it excludes securities gains (losses), amortization of intangible assets, merger-related and restructuring charges and other selected items. BB&T's management uses this measure in their analysis of the

Corporation's performance. BB&T's management believes this measure provides a greater understanding of ongoing operations and enhances comparability of results with prior periods, as well as demonstrates the effects of significant gains and charges.

• The adjusted performance ratios are non-GAAP in that they exclude merger-related and restructuring charges and, in the case of return on average tangible common shareholders' equity, amortization of intangible assets. BB&T's management uses these

measures in their analysis of the Corporation's performance. BB&T's management believes these measures provide a greater understanding of ongoing operations and enhances comparability of results with prior periods, as well as demonstrates the effects of

significant gains and charges.

A reconciliation of these non-GAAP measures to the most directly comparable GAAP measure is included in the Appendix.

Capital ratios are preliminary.

Page 3: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

• Community banking, corporate banking/lending, insurance,

wealth, specialty lending

• Cyber security

• Fraud prevention

• Digital solutions for our clients

• Marketing

• More expense flexibility entering 2018 o Branch closures

o FTE reductions o No new major system upgrades on the horizon

• A top tier performer expecting improved efficiency and positive

operating leverage in 2018

Targeted 2018

investments

Growing our

differentiating

businesses

Loan

growth

Financial

flexibility

Performance

Bold Actions

3

• Working to improve loan growth o Holding conforming correspondent mortgages

Page 4: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

4

BB&T is…

A values-driven highly profitable growth organization. While we have had a

very successful merger history, our primary focus is on organic growth;

nonetheless, we are well positioned for strategic opportunities.

Our fundamental strategy is to deliver the best value proposition in our markets.

Recognizing value is a function of quality to price, our focus is on delivering high

quality client service resulting in the Perfect Client Experience.

Our over-arching purpose is to achieve our vision and mission, consistent with

our values, with the ultimate goal of maximizing shareholder returns.

Page 5: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

5

To make the world a better place to live by:

Helping our CLIENTS achieve economic success and financial security;

Creating a place where our ASSOCIATES can learn, grow and be fulfilled in their work;

Making the COMMUNITIES in which we work better places to be; and thereby:

Optimizing the long-term return to our SHAREHOLDERS, while providing a safe and sound investment.

5

Page 6: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

6

BB&T Corporation: A Growing Franchise 8th Largest U.S. Financial Institution1

State # of

Branches

Deposits1

($bn)

Deposit

Rank

North Carolina2 341 $28.7

Virginia 336 22.6

Florida 311 17.5

Pennsylvania 257 14.8

Georgia 147 12.4

Maryland 161 10.1

South Carolina 105 7.9

Kentucky 103 6.3

Texas 120 5.8

West Virginia 69 5.0

Alabama 82 4.0

New Jersey 31 2.5

Tennessee 47 2.4

District of

Columbia 12 1.2

Indiana 2 NM

Ohio 3 NM

Total # of

Branches2 2,127

2

4

7

4

5

6

3

2

15

1

5

15

7

9

NM

NM

1 Deposit market share data as of 12/31/16 2 Excludes home office deposits

3 Branch totals as of 09/30/17 Source: FactSet, FDIC, SNL DataSource

Page 7: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

7

Disrupt or Die

Optimize

branch

network Substantially

increase digital

client services

and marketing

Restructure

and digitize

support

services

Increase

national

lending

businesses Expand wealth

and fee

businesses

Renew focus on

commercial

and retail

community

bank

Consistent

positive

operating

leverage

Rationalize / improve risk management

systems

FTE reductions

No new major systems projects

New branch products

and strategies

Regional Presidents drive

commercial

strategies and IRM

Robotics process improvements

IRM

Asset management and brokerage IRM

Corporate

Sheffield

Mortgage

Equipment Finance

A.I.

Robotics

Agile DevOps

Small Business focus

Enhance “U”

Large increase in social media and

advertising

Reconceptualizing

Our Businesses

Increased branch closures (~150 in 2017 and 2018)

Improve Insurance

profitability and grow faster (organic &

acquisitions) CRE

Voice of the Client

Page 8: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Adapting to Change

Branch closures

Changing cost structure

Revising the model

Cyber / Fraud

Bold

Actions Strategic

Investments

Marketing

Digital

Zelle / TCH

Robotics / A.I. Driving

Efficiency Optimizing sales centers

Achieve Greater Scale

Consolidating back office

Agile / DevOps

8

Page 9: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Growing and Optimizing Segment Profitability

Key Focus Areas YTD 2017 Net Income Mix*

5 focus areas for 2017

Accelerate loan growth in the Community

Bank as Main Street improves; improve

efficiency of branch network

- Expect to close approximately 145 branches in 2017

Accelerate Corporate Banking loan

growth

Accelerate growth in our Wealth business

Optimize consumer portfolios

- Continue to price prime auto loans at a level which improves profitability and returns

- Continue to sell most conforming residential mortgages while serving our clients

Accelerate digital transformation

- Continue to enhance the U platform

- Increase branding and digital marketing

- Redeploy cost savings to digital transformation

- Incorporate artificial intelligence and robotics into internal processes

Community Banking

56%

Residential Mortgage Banking

9%

Dealer Financial Services

5% Specialized

Lending 8%

Insurance Holdings

6%

Financial Services

16%

YTD as of 09/30/2017

*Total segments excluding Other, Treasury & Corporate 9

Page 10: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

BB&T is Well-Positioned to Leverage Opportunity

Source: Yelp Economic Outlook

7 out of 10 of the “Top 10 Cities for Economic Opportunity” are in BB&T’s Community Banking footprint

3. Omaha, NE 6. Las Vegas, NV 9. Salt Lake City, UT

10

Page 11: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Our Differentiating Factors

Diversification and Execution 11

Page 12: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

12

Loan Growth

Total 1Q, 2Q and 3Q annualized loan growth were -0.9%, 3.0% and -1.1%, respectively

YTD 2017 loan growth hampered by runoff from mortgage and prime

auto portfolios

Optimizing portfolios expected to level out in 1H18

-0.8%

7.5%

3.2%

-1.3%

-7.9%

-11.9%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

1Q17 2Q17 3Q17

Core Optimizing

Annualized Link Quarter Loan Growth

See non-GAAP reconciliation in the attached appendix

Page 13: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

11% 11% 12% 13% 13% 13% 14% 16% 15% 15% 15% 18%14%

24%28% 29%

30% 32% 33% 33%34% 36% 36% 37%

40%42%

8%

8%11%

11%11% 10%

10%10% 12% 13% 13%

11%9%34%

32%

30%31%

34% 35% 35% 32% 30% 28% 27%25%

29%

21% 18%15%

11%7% 5% 4% 4% 4% 4% 5% 3% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

20

07

Q4

20

08

Q4

20

09

Q4

20

10

Q4

20

11

Q4

20

12

Q4

20

13

Q4

20

14

Q4

20

15

Q4

20

16

Q4

20

17

Q3

Tar

get

20

17

Q3

We

igh

ted

Pe

er

Mix

Government Consumer Other C&I + OORE

CRE IPP Consumer Real Estate Land and Construction

13

Portfolio De-Risking and Re-Positioning Largely Complete

BB&T Loan Portfolio Mix Improvement Over Time Consumer Real Estate Composition Over Time

Less dependent on higher-risk portfolios

Reduced Land and Construction

allocation by 75%+ since 2007

Within Consumer Real Estate: Reduced

Alt-A and interest only loans (see

above)

Source: Y-9C via S&P Global, Credit Services Analytics and Business Intelligence. Excludes loans held for sale. Peers include: CFG, CMA, FITB, HBAN, KEY, MTB, PNC, RF, STI, USB, WFC and ZION

13

Page 14: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Deposit Beta Has Historically Been in Line with Peers

Deposit Beta calculated from last rate increase cycle

04’Q3 - 07’Q2(1)

N/A

Historical Cycle Deposit Beta

Bank 3Q15 3Q17 Cumulative

Beta

IBD Cost (bps) IBD Cost (bps) +1.00% FF Move

BBT 24 35 11

Peer High 34 58 26

Peer Avg 21 36 16

Peer Low 11 16 2

Regional Banks’ Interest-Bearing Deposit Costs and Betas

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

BB

T

Pe

er

Me

dia

n

STI

FIT

B

HB

AN

CM

A

ZIO

N

PN

C

WFC RF

MTB

KEY

USB

CFG

Deposit Beta calculated from

last rate increase cycle

3Q04 – 2Q071

0

10

20

30

40

50

60

70

3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17

BBT Peer High Peer Avg Peer Low

N/A

1 Calculated as the one quarter-lagged change in cost of total deposits as a percentage of the change in the Federal Funds rate from 3Q04 – 2Q07 Peers include CFG, CMA, FITB, HBAN, KEY, MTB, PNC, RF, STI, USB, WFC and ZION Source: S&P Global

Interest-Bearing Deposit Costs (bps)

14

Page 15: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

15

Top-Tier Performance in Key Categories

15.59%

12.24%

5.00%

10.00%

15.00%

20.00%

BBT Peer Average

Return on Tangible Common Equity

3.48%

3.19%

3.00%

3.25%

3.50%

3.75%

BBT Peer Average

Net Interest Margin

2.81%

2.11%

2.00%

2.50%

3.00%

BBT Peer Average

Dividend Yield

0.31%

0.52%

0.00%

0.20%

0.40%

0.60%

BBT Peer Average

NPAs / Total Assets

41.4%

34.5%

30.0%

35.0%

40.0%

45.0%

BBT Peer Average

Fee Income Ratio

As of / for the quarter ended 09/30/17

ROTCE is an adjusted measure; see non-GAAP reconciliation in the attached appendix

Peers include CFG, CMA, FITB, HBAN, KEY, MTB, PNC, RF, STI, USB, WFC and ZION Source: S&P Global and company reports

Page 16: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

16

Net Interest Margin Continues to Outperform

▪ Margin continues to outperform due to low deposit beta and strong asset mix

▪ Asset sensitivity unchanged from

prior quarter

▪ 4Q17 management expectations reflect higher projected funding costs and asset mix changes

3.39%

3.32%

3.46% 3.47% 3.48%

3.18% 3.18%

3.28% 3.31% 3.32%

2.93%

3.00% 3.03%

3.08%

3.17%

2.75%

3.00%

3.25%

3.50%

3.75%

3Q16 4Q16 1Q17 2Q17 3Q17

BBT Core NIM Peer Median

Net Interest Margin

Peers include CFG, CMA, FITB, HBAN, KEY, MTB, PNC, RF, STI, USB, WFC and ZION See non-GAAP reconciliation in the attached appendix Source: S&P Global

16

Page 17: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

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Fee Income Impacted by Seasonality

41.9% 42.6%

42.1% 42.7%

41.4%

38.5%

36.6%

35.7% 35.5%

34.5%

30.0%

35.0%

40.0%

45.0%

3Q16 4Q16 1Q17 2Q17 3Q17

BBT Peer Avg

Insurance income decreased $84 million

vs. 2Q17 primarily due to seasonality and lower performance-based commissions

Mortgage banking income increased $20 million primarily due to gains on the sale of residential mortgages

Other income increased $21 million primarily due to income from SBIC private equity investments

Fee Income Ratio

Peers include CFG, CMA, FITB, HBAN, KEY, MTB, PNC, RF, STI, USB, WFC and ZION Source: S&P Global 17

Page 18: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Contingent and Profit Commission Payments

Drive Profitability in Insurance

$109 $112

$119

$90*

2014 2015 2016 2017-Est.

$ millions

Cont/PC

5%

Cont/PC

24%

% of Insurance Operating income1

% of Insurance Revenue1

1 Based on 2017 projected revenues as of September 2017

The ~$30 million decline in 2017 performance-based commissions includes $20 million in the first 9 months of 2017

Historical Contingent/PC Income

18

Page 19: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Long-Term Performance Advantage

63.4%

65.2%

62.3%

66.2%

58.1%

59.5% 59.2%

58.3%

54.4%

55.6% 55.0%

53.9%

63.1%

62.5%

61.6%

60.1%

50.0%

55.0%

60.0%

65.0%

70.0%

2014 2015 2016 9M17

GAAP BBT

Adjusted BBT

BBT ex. Insurance Segment

Peer Avg.

Reflects investments

in new systems and

technology

Source: S&P Global and company reports Peers include CFG, CMA, FITB, HBAN, KEY, MTB, PNC, RF, STI, USB, WFC and ZION See non-GAAP reconciliation in the attached Appendix

Efficiency Ratio

BB&T has a long-term efficiency

advantage over peers

The gap narrowed in recent years due to major systems investments, which are largely complete

No new large system investments on the

horizon

Excluding Insurance, BB&T’s core banking operations are significantly more efficient than peers

19

Page 20: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

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Focused on Achieving Positive Operating Leverage

Growing Revenue

Grow loans

Commercial

Retail

Specialized

Stabilize

Residential Mortgage

Prime auto

Improve

Risk-adjusted margins

Utilize IRM* to:

Improve NIM

Grow earning assets

Enhance fee income

Branch closures

Front and back office

rationalization

Increase span of

control

Resulting in:

Lower personnel expense

Lower occupancy expense

Lower professional services expense

Reinvesting in strategic investments

20 * IRM defined as Integrated Relationship Management

Reducing Expenses & = Positive Operating Leverage

Page 21: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

4Q17 Outlook

1 Taxable-equivalent 2 Excludes merger-related and restructuring charges

Category Guidance

Loans

n Total down slightly vs. 3Q17

n Core up 2% – 4% annualized vs. 3Q17

Credit quality n NCOs expected to be 40 – 50 bps

Net interest margin

n GAAP margin down 3 – 5 bps vs. 3Q17

n Core margin down 3 – 5 bps vs. 3Q17

Net interest income1 n Stable compared with 3Q17

Noninterest income n Up slightly vs. 4Q16

Expenses2

n Stable compared with 4Q16

n Expect to achieve positive operating leverage

21

Page 22: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Zelle – person to person money movement:

send, receive, and request money, etc.

Facial Recognition – Mobile App support for Face ID on iPhone X

Card Controls – mobile location confirmation,

spend controls by limit, merchant, or transaction type

Interactive Fraud Alerts – two-way fraud servicing communication via push notifications, SMS and email

Financial Planning – integration of Empower for Wealth segment

U Accolades and Upcoming Features

Q3 2017 – 3rd Overall Mobile App

2016 Mobile Banking Leader 2017 – Top 5 Mobile App

2017 Online Banking Contender

Numbers represent retail clients only Percentages are rounded

Coming in 2018

22

Page 23: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

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The three-step BB&T Financial Insights plan is an in-depth financial analysis that offers innovative advice,

ideas and solutions tailored to support a business’ unique goals and aspirations

To learn more about BB&T Business Services, please visit BBT.com/Business or call 800-BANK-BBT

BB&T Financial Insights

Page 24: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Enterprise “Voice of the Client” Program

To obtain a better understanding of our clients’ wants and needs, we’re launching the “Voice of the Client”

(VOC) program - leveraging a digital platform to gather data, analytics, and actionable metrics to support the

ongoing delivery of the “Perfect Client Experience”

Ensures our relentless pursuit of client

satisfaction

Delivers transformative client insights to

quickly and effectively identify emerging

trends

Constantly gather client feedback and

sentiment

Aggregates and analyzes collected

feedback

Delivers persistent and dynamic feedback

Provides real-time reporting tools for up-to-

the minute insights

VOC is a client experience platform that leverages surveys and

tools to systematically provide deeper and richer insights and

feedback in order to better identify and understand client

feedback and perceptions, allowing BB&T to constantly hone

and improve the client experience.

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Page 25: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

The BB&T Leadership Institute

The BB&T Leadership Institute provides organizations with a leadership development partner that helps create

dynamic and effective leaders, increase employee retention and improve the bottom line. Beginning with

each client's specific goals and challenges, the institute’s consultants identify the best approaches to

address a company's needs and tailor offerings to individual executives, teams or both.

Visit us online at www.bbtleadershipinstitute.com or email [email protected]

25

Services include

– Leadership development

– Talent services

– Engagement

– Team optimization

– Change management

Page 26: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial
Page 27: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Appendix

Page 28: Investor Presentationtravel.pdfThis presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the financial

Acc. Yield PA Mark

Acquired Loans1

Non-PCI Loans2 Liabilities3 Securities4

Balance, June 30, 2017 $ (371 ) $ (235 ) $ (37 ) $ (392 )

Net interest income:

Normal accretion 24 20 5 14

Cash recoveries / early payoffs5 8 12 — (4 )

Total net interest income 32 32 5 10

Other 13 — — —

Balance, September 30, 2017 $ (326 ) $ (203 ) $ (32 ) $ (382 )

NBV/amortized cost of related assets (liabilities) at September 30, 2017 $ 711 $ 10,395 $ (941 ) $ 375

1 Accretable yield represents the difference between total expected cash flows and the carrying value of the related loan pools. It is recognized using level-yield method over the remaining expected life of the pools (subject to future cash-flow reassessments). Includes all PCI loans and other loans acquired from Colonial that are accounted for under ASC 310-30.

2 Purchase accounting loan marks on Susquehanna and National Penn non-PCI loans represents the total mark, including credit and interest, and are recognized using level-yield method over the remaining life of the individual loans or recognized in full in the event of prepayment. Not subject to future cash flow reassessments.

3 Purchase accounting marks on liabilities represents interest rate marks on Susquehanna and National Penn time deposits and long-term debt and are recognized using level-yield method over the term of the liability.

4 Purchase accounting securities marks represents securities acquired in the Colonial acquisition and are recognized using level-yield method over the expected maturity of the underlying securities. Subject to reassessment of prepayments, as applicable. The mark is also used for payment shortfalls and credit losses.

5 Includes cash receipts that are recognized as interest income on ASC 310-30 loan pools with no basis.

(Dollars in millions)

Appendix – Purchase Accounting Summary

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Appendix – Non-GAAP reconciliations

Core Loan Growth (Dollars in millions, average balances)

Quarter Ended

Sept. 30 June 30 March 31 Dec. 31

2017 2017 2017 2016

Total Loans Held for Investment $ 142,691 $ 143,074 $ 142,012 $ 142,339

Core Loan Portfolios 103,245 102,407 100,532 100,722

Optimizing Loan Portfolios 39,446 40,667 41,480 41,617

Total Loan Growth (link quarter annualized) (1.1 ) % 3.0 % (0.9 ) %

Core Loan Growth 3.2 7.5 (0.8 )

Optimizing Loan Growth (11.9 ) (7.9 ) (1.3 )

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Quarter Ended

Sept. 30 2017

Net income - GAAP

Net income available to common shareholders – GAAP $ 597

Merger-related and restructuring charges, net after tax 29

Amortization of intangibles, net of tax 22

Numerator - adjusted1 $ 648

Average assets

Average common shareholders' equity $ 26,857

Plus: Estimated impact of merger-related and restructuring charges 14

Less: Average intangible assets 10,382

Denominator - adjusted1 $ 16,489

Reported ratio 14.89 %

Adjusted ratio 15.59

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Appendix – Non-GAAP reconciliations

Return on Tangible Common Equity (Dollars in millions)

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Appendix – Non-GAAP reconciliations

Core NIM (Dollars in millions)

Quarter Ended

Sept. 30 June 30 March 31 Dec. 31 Sept. 30

2017 2017 2017 2016 2016

Net interest income - GAAP $ 1,647 $ 1,635 $ 1,609 $ 1,565 $ 1,610

Taxable-equivalent adjustment 41 40 40 41 40

Net interest income - taxable-equivalent 1,688 1,675 1,649 1,606 1,650

Interest income - PCI loans (32 ) (37 ) (42 ) (49 ) (52 )

Accretion of mark on Susquehanna and National Penn non-PCI loans (32 ) (25 ) (25 ) (33 ) (40 )

Accretion of mark on Susquehanna and National Penn liabilities (5 ) (6 ) (5 ) (6 ) (7 )

Accretion of mark on securities acquired from FDIC (10 ) (16 ) (10 ) 14 (8 )

Net interest income - core1 $ 1,609 $ 1,591 $ 1,567 $ 1,532 $ 1,543

Average earning assets - GAAP $ 193,073 $ 193,386 $ 192,564 $ 192,574 $ 193,909

Average balance - PCI loans (742 ) (825 ) (883 ) (974 ) (1,052 )

Average balance - mark on Susquehanna and National Penn non-PCI loans 219 248 272 300 335

Average balance - mark on securities acquired from FDIC 387 403 414 402 408

Average earning assets - core1 $ 192,937 $ 193,212 $ 192,367 $ 192,302 $ 193,600

Annualized net interest margin:

Reported - taxable-equivalent 3.48 % 3.47 % 3.46 % 3.32 % 3.39 %

Core1 3.32 3.31 3.28 3.18 3.18

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1 Core net interest margin is a non-GAAP measure that adjusts net interest margin to exclude the impact of purchase accounting. The interest income and average balances for PCI loans are excluded in their entirety as the accounting for these loans can result in significant and unusual trends in yields. The purchase accounting marks and related amortization for a) securities acquired from the FDIC in the Colonial acquisition and b) non-PCI loans, deposits and long-term debt acquired from Susquehanna and National Penn are excluded to approximate their yields at the pre-acquisition rates. BB&T's management believes the adjustments to the calculation of net interest margin for certain assets and liabilities acquired provide investors with useful information related to the performance of BB&T's earning assets.

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Appendix – Non-GAAP reconciliations

Revenue is defined as net interest income plus noninterest income. The adjusted efficiency ratio is non-GAAP in that it excludes securities gains (losses), amortization of intangible assets, merger-related and restructuring charges and other selected items. BB&T's management uses this measure in their analysis of the Corporation's performance. BB&T's management believes this measure provides a greater understanding of ongoing operations and enhances comparability of results with prior periods, as well as demonstrates the effects of significant gains and charges.

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1

2

Year Ended December 31, YTD 9/30

2014 2015 2016 2017

Efficiency ratio numerator - noninterest expense - GAAP $ 5,852 $ 6,266 $ 6,721 $ 5,589

Amortization of intangibles (91) (105) (150) (108)

Merger-related and restructuring charges, net (46) (165) (171) (93)

Gain (loss) on early extinguishment of debt (122) (172) 1 (392)

FHA-insured loan matters and related recovery (85) — 73 —

Mortgage loan indemnification reserves (33) — — —

Mortgage repurchase expense adjustment (27) — — —

Franchise tax adjustment 15 — — —

Charitable contribution — — (50) —

Mortgage reserve adjustments — — 31 —

Efficiency ratio numerator - adjusted $ 5,463 $ 5,824 $ 6,455 $ 4,996

Insurance noninterest expense - adjusted 1,274 1,279 1,412 1,102

Efficiency ratio numerator - adjusted, excluding Insurance $ 4,189 $ 4,545 $ 5,043 $ 3,894

Efficiency ratio denominator - revenue1 - GAAP $ 9,230 $ 9,611 $ 10,793 $ 8,448

Taxable equivalent adjustment 143 146 160 121

Securities (gains) losses, net 3 3 (46) —

FDIC loss share accounting 25 — — —

Loss on sale of American Coastal — 26 — —

Efficiency ratio denominator - adjusted $ 9,401 $ 9,786 $ 10,907 $ 8,569

Insurance revenues - adjusted 1,695 1,616 1,733 1,349

Efficiency ratio denominator - adjusted, excluding Insurance $ 7,706 $ 8,170 $ 9,174 $ 7,220

Efficiency ratio - GAAP 63.4% 65.2% 62.3% 66.2%

Efficiency ratio - adjusted2 58.1% 59.5% 59.2% 58.3%

Efficiency ratio - adjusted2, excluding Insurance 54.4% 55.6% 55.0% 53.9%

Efficiency ratio (Dollars in millions)