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Investor Presentation

Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

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Page 1: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

Investor Presentation

Page 2: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

DISCLOSUREThis presentation includes forward-looking statements that involve numerous assumptions, risks and uncertainties. These include,

but are not limited to, general business conditions, historical losses, competition, changing consumer preferences, subscriber costs

and retention rates, acquisitions, and other risks and uncertainties. Actual results may differ materially from those expressed in

these forward-looking statements due to such risks and uncertainties, including those factors detailed under the caption “Risk

Factors” and elsewhere in the documents we file from time to time in our filings with the Securities and Exchange Commission,

including our reports on Form 10-K and Form 10-Q. Gaia assumes no obligation to publicly update or revise any forward-

looking statements. Research results discussed today are based on information that the Company considered reliable at the

time the study was conducted, but the Company does not represent the results are accurate or complete and they should not be

relied on as such. The information, opinions, estimates and forecasts presented are as of the date thereof and are subject to

change without prior notification.

Page 3: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

WHAT IS GAIA

• Global video subscription service (SVOD) @ $11.99/month (Ad Free)

• Network of niche channels for an underserved subscriber base with 8,000+ original programs and curated videos

• 90+% of content is exclusive to Gaia including worldwide rights

1

TARGET DEMOGRAPHIC Consumption across channels 50% Female / 50% Male

28-60 years old $75k+ HH income

Page 4: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

PROVEN MANAGEMENT TEAM

JIRKA RYSAVYCHAIRMAN & CEO

• Founder & CEO – Crystal Market → Wild Oats Market (ex-NASDAQ), Whole Foods Market (now Amazon)

• Founder & CEO –Corporate Express (ex-NASDAQ) former Fortune 500 & largest Colorado company, now Staples Advantage

• Founder & CEO – Gaiamnow Sequential Brands

BRAD WARKINSPRESIDENT AND COO

• Joined Company in 2007

• Previously served as President of Conscious Media, Inc., a company majority owned by Gaia, and purchased by Gaia in 2007

• Formerly head of Ecommerce with Corporate Express and 8+ years with Anderson Consulting (now Accenture)

• At Gaia since 2013, previously VP Finance at SET Media, Inc. (acquired by Conversant)

• Formerly Senior Director of Finance at Velti, Inc., a mobile advertising technology company

• 8+ years at KPMG and Armanino

PAUL TARELLCFO

JAYMI BAUERCMO

• At Gaia since 2014

• Previously held various leadership positions over 11+ years at Microsoft in the Xbox and Interactive Entertainment divisions

• Led the launch of Xbox 360 in US Channel, Global Marketing Head for Xbox 1st Party Games and Lifestyle & Entertainment experiences on Xbox One

2

Page 5: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

Create a transformational network that empowers a global conscious community

Page 6: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

UNPARALLELED CUSTOMER LOYALTY

70

15

-11

Sources: customer.guru, Gaia NPS internal survey 3/14/19

NPS = % Promoters – % Detractors

9 – 10: Promoters7 – 8: Passives

0 – 6: Detractors

Range: -100 to +100

Net Promoter Scores (NPS)

4

Hulu HBONetflix Amazon Prime Video

64

21

Page 7: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

MODEL HAS SCALED TO SUPPORT GROWTHSubscribers Annualized Revenue Run Rate

Gross Margin

5

$14.4 $19.2

$33.6

$49.6

4Q15 4Q16 4Q17 4Q18

($ in millions)

82.1%

85.7%86.2%

87.2%

4Q15 4Q16 4Q17 4Q18

(% of revenue)

133,000202,000

364,500

550,000

4Q15 4Q16 4Q17 4Q18

(# of Subscribers)

Page 8: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

MASSIVE CATEGORY MOMENTUM

Projected Global SVOD SubscriptionsGlobal OTT Revenue ($ Billions)

Source: Digital TV Research July 2016, January and December 2017; Business Wire Global SVOD Forecasts October 2017

6

$6

$47

$83

$158

2010 2017 2022 2025

248 mil

375 mil

546 mil

2016 2017 2022

Page 9: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

TREMENDOUS ADDRESSABLE MARKET

(1) Digital TV Research December 2017(2) Gaia Segmentation and Market Size study 2018

546MGlobal OTT video service subscriptions by 2022(1)

377MWilling to pay a subscription & interested in

at least one Gaia topic = 69%(2)

26MGaia Target

= 7%(2)

7

Page 10: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

POISED FOR INTERNATIONAL EXPANSION

• International rights for 90% of content viewed

• Expand by adding languages without need for foreign operations

• Live in Spanish, German and French, including native language titles

• Gaia international subscribers 4y 50% / 8y 60-65%

Subscribers in 185+ Countries

~25% of Subscriber Base Outside the US

8

Page 11: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

CROSS-PLATFORM PARTNERSHIPS

Subscription Sales Partnerships

Cable PartnersGaia Reseller

Strategic partnerships drive brand awareness and reach

Keep under 20% of Gaia’s revenue

9

Page 12: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

THE GAIA CAMPUS

• 150,000 sf. ft (Boulder, CO)

• 12 landscaped acres

• Live streaming theater with 250 in person capacity

• Powerful recruiting tool

• Full-service cafeteria and onsite gym

• ~$30 million, owned by Gaia

10

Page 13: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

CONTENT CREATION

• 80+% of viewership on Gaia original content

• Full in-house production capabilities

• No dependence on studios

Cost per hour: Gaia $10K (Netflix $10M)

• Gross profit generated in subsequent years by titles published in 2013:

11

$1.0M

$3.3M

2014 2018Total cost: $2.2M

Lifetime gross profit:$9.2M

Page 14: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

INVESTING FOR LONG TERM GROWTH

12

2014 2015 2016 2017

Target LTV: CPA Ratio 2:1 2:1 2:1 2:1

Year 1 Cash Return on Acquisition Costs 1.0x 0.9x 1.0x 1.1x

Cumulative Cash Return at Dec 2018 2.7x 2.8x 1.3x 1.1x

Projected Cash Return at Dec 2019 2.9x 3.2x 1.8x 1.7x

($ millions)

Customer Acquisition Investment(1)

$3.6 $4.1 $12.5 $24.6

Cumulative Cash Collected(2)

$9.6 $11.6 $16.8 $27.6

Annualized Cash Collection(3)

$0.9 $1.4 $6.2 $13.6

Note: Data only includes cohorts with a minimum of one year of history(1) Represents total dollars spent in the indicated year on marketing to acquire subscribers(2) Through December 31, 2018(3) Based on December 2018 cash collections

Page 15: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

INCOME STATEMENT

13

2016(1) 2017 2018

Gross Profit(% Margin)

83.5% 86.1% 87.0%

Total Operating Expenses (% of Revenue)

179.6% 175.0% 169.3%

Customer Acquisition Expenses (% of Revenue)

76.4% 90.8% 105.6%

Other Operating Expenses (% of Revenue)

103.2% 84.2% 63.7%

Operating Profit (Loss)(% of Revenue)

(96.1)% (88.9)% (82.3)%

EBITDA(2)

(% of Revenue)(72.9)% (63.7)% (61.8)%

Gross Profit per Employee(3) $153K $243K $322K

(1) Excludes results from discontinued operations associated with 2016 divestitures(2) Earnings before income taxes, depreciation, amortization and share based compensation(3) Based on Q4 of the indicated year

Page 16: Investor Presentation€¦ · This presentation includes forward -looking statements that involve numerous assumptions, risks and uncertainties. These include , but are not limited

BALANCE SHEET

14

DEC 31, 2018Cash $ 29,964,000 Building and Land, net 21,688,000 Media Library, net 20,036,000 Member Base - 550,000 members* -Net Operating Losses (Full VA)+ -Website and Other Assets 24,854,000 Goodwill 10,609,000

Total Assets $107,151,000

Liabilities $ 8,156,000 Line of Credit 12,500,000Deferred Revenue 5,028,000 Equity 81,467,000

Total Liabilities and Equity $107,151,000

Shares Outstanding 17,900,139

* Not capitalized on Gaia’s balance sheet+Gross NOL’s of $71 million federal and $20 million state