Investor Pitch

CONTENTS

COMPANY MANIFESTO

THE HOTEL

FOOD & BEVERAGE

OAKLAND

TARGET MARKET

TECHNOLOGY & INNOVATION

INVESTMENT

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COMPANYMANIFESTO

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ONCE UPON A TIME WHEN OPTIONS WERE FEW AND SUPPORT WAS NECESSARY, STOOD OUR GREATEST REPRESENTATIONS OF HOSPITALITY. THERE WAS ONCE A THERESA HOTEL IN HARLEM, A WORMLEY HOTEL IN WASHINGTON, DC, AND A CITY HOTEL IN SAN FRANCISCO. THESE WERE OUR HAVENS, OUR ESCAPE FROM THE H A R S H R E A L I T I E S O F L I F E , O U R DECLARATION OF INDEPENDENCE. THE STORIES OF OLD, THE PASSION WITHIN THOSE WALLS AND THE REPRESENTATION OF EXCELLENCE THOSE PROPERTIES ONCE REPRESENTED WAS ALL BUT LOST

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RESPECT OR REVERENCE PAID OR RENDERED HOMAGE

[HOM-IJ, OM-]

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A NEW HOTEL PHILOSOPHY WHERE HISTORY DESIGNS THE EXPERIENCE

AND EXPERIENCE INVENTS THE FUTURE. THIS IS NOT A LUXURY.

THIS IS A LIFESTYLE!

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IN 2014, AIRBNB BECAME THE LARGEST LODGING COMPANY IN THE WORLD WITH MORE ROOMS OCCUPIED THAN HILTON. WE CAN NO

LONGER IGNORE THE IMPACT OF THE VACATION RENTAL. AS A LIFESTYLE BRAND WE MUST APPEAL TO THE ENTIRE LIFESTYLE AND HOTELS ARENT THE ONLY LODGING OPTION AVAILABLE THAT

IDENTIFY A NEED. FAMILIES AND GROUPS BENEFIT FROM HAVING A SPACIOUS HOME TO OCCUPY. NOW ITS TIME THAT A COMPANY BRING THESE TWO FORCES TOGETHER. NOW IS THE TIME TO FIND WAYS FOR THEM TO COEXIST.

WE ARE THAT FORCE. 8

LESSONS LEARNED FROM MONOPOLY

IN ORDER TO EFFECTIVELY APPEAL TO THE LIFESTYLE OF THE URBAN TRAVELER, BOTH HOUSES AND HOTELS ARE NECESSARY. BOTH REPRESENT A LIFESTYLE.

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HOMAGE HOTELS IS A HOTEL LIFESTYLE BRAND GEARED TOWARD THE EMERGING

MILLENNIAL MARKET. HOMAGE HOTELS SETS ITSELF APART

FROM THE REST OF THE MARKET BY PRESENTING A UNIQUE &

CULTURALLY DIVERSE EXPERIENCE TO GUESTS.

HAUSOTEL IS A LIFESTYLE BRAND OF VACATION HOMES GEARED TOWARD MILLENNIAL FAMILIES AND SMALL GROUP TRAVEL. HAUSOTEL SEEKS TO

BECOME THE PREMIERE VACATION HOME BRAND ON THE MARKET & FEED HEAVILY

OFF THE RESOURCES OF HOMAGE HOTELS. 10

THE HOTEL

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FORMERLY THE HOTEL TRAVELERS LOCATED DOWNTOWN, 1 BLOCK FROM BART 80 ROOMS, RESTAURANT & LOUNGE ROOFTOP LOUNGE WITH VIEWS OF TRIBUNE TOWER HAMPTON BY HILTON COMING 2016 NEXT DOOR

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DECOR WILL REMAIN CLASSIC AND TIMELESS

YET FUNCTIONAL AND SEAMLESS.

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OAKLANDS VERY FIRST ROOFTOP BAR AND LOUNGE WILL DRAW ATTENTION FROM VISITORS AND LOCALS ALIKE.

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AN OPEN LOBBY THAT INVITES COLLABORATION AND CONGREGATION

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FLEXIBLE MEETING SPACE THAT CAN ACCOMMODATE MULTIPLE TYPES OF EVENTS.

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SMALL THEATRE SET UP FOR INDIE FILM MAKERS AND GUEST ENGAGEMENT

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THE EMPIRE HOTEL IN NEW YORK CITY IS THE CLOSEST

STRUCTURE TO THE VISION OF THE TOWN HOTEL. CHANGES TO THE FACADE ARE NECESSARY TO

RESTORE THE HOTEL TO ITS FORMER GLORY.

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HLOCATION, LOCATION, LOCATIONTHE HOTEL SITE IS VERY CENTRALLY

LOCATED IN DOWNTOWN OAKLAND. LOCATION FEATURES INCLUDE:

1 BLOCK FROM BART 1 BLOCK FROM CITY CENTER

1 BLOCK FROM CONVENTION CENTER 2 BLOCKS AWAY FROM OLD OAKLAND

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FOOD & BEVERAGE

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ALAMAR OAKLAND HAS EMERGED AS ONE OF THE BEST RESTAURANTS IN OAKLAND SINCE IT OPENED

NEARLY A YEAR AGO. NOW THE GERMAN FAMILY HAS JOINED FORCES WITH HOMAGE

HOTELS TO CREATE THEIR NEXT RESTAURANT CONCEPT IN THE TOWN HOTEL OAKLAND

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CHEF NELSON GERMAN MIXES HIS CULTURAL INFLUENCES INTO A RENOWN CUISINE THAT HAS MADE HIM ONE OF THE HOTTEST CHEFS ON THE OAKLAND FOOD SCENE

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BORN AND RAISED IN NEW YORK CITY, GERMAN MOVED TO OAKLAND WITH

HIS WIFE FOUR YEARS AGO, AND SAYS HES LOOKING TO ADD A TOUCH OF EAST COAST FLAIR WHILE STILL SHOWCASING

QUALITY INGREDIENTS IN TRUE CALIFORNIA STYLE. IN NEW YORK, HE WORKED AT HIGH-END RESTAURANTS AND HOTELS SUCH AS THE GRAMERCY

PARK HOTEL (AS SOUS CHEF). SINCE MOVING WEST, GERMAN MOST

RECENTLY SERVED AS EXECUTIVE CHEF AT THE SUPPER CLUB IN SAN

FRANCISCOS MISSION DISTRICT, BEFORE LEAVING TO START ALAMAR.

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OAKLAND

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WITH ITS CLOSE PROXIMITY TO SAN FRANCISCO, SILICON AND NAPA

VALLEY, OAKLAND HAS EMERGED AS A CITY READY TO STAND ON ITS

OWN. THE TIME IS NOW FOR OAKLAND

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#8 ON TOP 10 AMERICAN

DESTINATIONS PRIMED FOR A VISIT

IN 2015 LONELY PLANET

ONE OF THE TOP 10 RISING STAR TRAVEL

DESTINATIONS OF 2014

HUFFINGTON POST

AMERICAS MOST HIPSTER CITIES

THRILLIST

#16 OF AMERICAS COOLEST CITIES

FORBES 33

O aklanders love Oakland. Lets begin with that understanding.On a visit to the Town, as the city is locally and affectionately known, its nearly impossible not to notice the love that residents have for their municipality. Its an almost visceral pride that rivals that of Chicagoans and New Yorkers. In fact, so strong is their connection to their hometown that Oaklanders have coined the label Oaklandish as a term of endearment that defines the unique way things are done in the other City by the Bay.

up with an awful lot to talk about after what some might call a decades-long slumber.

Just as Brooklyn has, in recent years, burnished its own identity as the new cool kid among New York Citys family of boroughs after

years of playing the less-polished understudy to glitzy Manhattan, so is Oakland rising out of the shadows of its own illustrious neighboring metropolis. And in doing so, Oakland has become more than an addendum to a San Francisco itinerary; its now a full-fledged destination in its own right. And this is in no small part

millionaires have flooded San Francisco with a tidal wave of cash, they have effectively washed many of the citys nonmillionaires across the Bay. And there, the new arrivals have been welcomed and even encouraged in these ever-evolving times. The net result has clearly been a burst of new life combined with a welcome renewal of sorts for the city.

Upon my last visit to Oakland some 10 years ago, I would have characterized the city as sleepy, but after my most recent time there, I couldnt describe the vibe of Oakland as anything other than alive in every sense. Hipsters stroll along once-forgotten streets now lined with swanky, modern lofts. Art galleries and collectives dominate the heart of the city. Dilapidated theaters have found renewed life as proper entertainment venues, and

Juhu Beach Club, where the flavors of India get a thoroughly modern twist. Among the more tantalizing starters on the menu is the addictive combo of sweet, salty, spicy popcorn, peanuts and pistachios called Desi Jacks; the crispy, sweet-and-sour Manchurian cauliflower; and the masala papadum served with English cucumber, pickled red onion, cilantro and chutneyall of which are vegetarian options and so

memorable that even a confirmed meat-eater like myself would make a meal of them. That said, there are also plenty of options for more carnivorous diners, including a whole chicken leg marinated for 24 hours in fresh turmeric and a mouthwatering selection of street-food sandwiches known as pavs stuffed with everything from pulled pork to braised short ribs. That all this magic happens in the comfortable, unpretentious environs of a strip mall is only an added bonus.

Back to mouthwatering: West Oaklands Brown Sugar Kitchen may be the best soul food restaurant in the western United States, if not all of America. Classically trained executive chef and owner Tanya Holland has not only created a venue at which patrons happily queue to enjoy signature menu itemsbuttermilk fried chicken and cornmeal waffles served with brown sugar butter and apple cider syrup, smoked chicken and shrimp gumbo and blackened catfishshe has inspired her own signature iteration of new soul food by using only organic ingredients, with results no lighter on flavor than the traditional ways. And the eatery has garnered universal praise while helping to rejuvenate the formerly declining neighborhood in which it resides.

I was a bit skeptical at first, being a bit of a soul food aficionado myself, but since it was recommended by nearly every Oakland resident I encountered, I submitted. I was more than pleasantly surprised that I did, as Brown Sugar, in addition to being a supremely delicious experience, is also something of a melting pot where all of Oakland seems to convene.

Other notable dining experiences include Grand

The Citys Ongoing Transformation Makes For A Memorable VisitBY DUANE WELLS

Oakland Anew

CITY REVITALIZEDThe new Bay Bridge (here); a delicious rice bowl at Hawker Fare in Uptown Oakland (inset).

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THE SECRET IS OUT! OAKLAND IS EMERGING

AS THE NEXT HOT CITY AND IS PRIMED FOR

GROWTH

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"PEOPLE WANT TO STAY AT HIP, FRESH HOTELS, AND WE DON'T HAVE TRENDY OR BOUTIQUE HOTELS. WE SHOULD HAVE DOUBLE THE HOTEL ROOMS WE HAVE RIGHT NOW. -KIM BARDAKIAN VISIT OAKLAND

THE CITY IS MISSING OUT ON MILLIONS OF DOLLARS BECAUSE OF THE SHORTAGE IN HOTEL ROOMS. OAKLAND TRIBUNE

"WE ARE AWARE OF THE SHORTAGE AND REALIZE THAT OAKLAND IS RIPE TO GROW - AND GETTING A LOT MORE TOURISTS. RACHEL FLYNN CITY OF OAKLAND

OAKLAND IS READY

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TARGET MARKET

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THIS IS A HUGE OPPORTUNITY

THE MILLENNIAL MARKET IS A BOOMING ONE IN THE TRAVEL INDUSTRY

OUR TARGET MARKET IS THE MILLENNIAL TRAVELER. WE FEEL THAT WE CAN BEST ACCOMMODATE

MILLENNIALS SINCE OUR CEO AND MANAGEMENT GROUP IDENTIFY THEMSELVES AS MEMBERS OF THIS

GENERATION. THE MILLENNIAL GENERATIONS TRAVEL TRENDS FALL IN LINE WITH OUR SERVICE CULTURE,

PHILOSOPHY AND MARKETING PLAN

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BY 2020, MILLENNIALS WILL BE

50 PERCENT OF THE U.S. WORKFORCEOUR TARGET MARKET

IS CURRENTLY COMPRISED OF

OVER 100 MILLION MILLENNIALS

MILLENNIALS ALREADY ACCOUNT FOR AN

ANNUAL $1.3 TRILLION OF CONSUMER SPENDING

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TECHNOLOGY & INNOVATION

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HOMAGE HOTELS WILL USE TECHNOLOGY TO INNOVATE

THE HOTEL EXPERIENCE. THE TECHNOLOGY ALREADY EXISTS. NOW ITS TIME FOR

CREATIVE APPLICATION.

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WE IMAGINEA HOTEL EXPERIENCE IN WHICH THE

GUEST HAS FULL CONTROL. LONG GONE ARE THE DAYS IN WHICH WE WAIT IN

LONG CHECK-IN LINES. IN TODAYS WORLD, TIME IS THE ONLY LUXURY.

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TECHNOLOGY HAS ALREADY CHANGED THE

WAY WE FLY. WE CAN NOW BYPASS THE LINES AND

UTILIZE TECHNOLOGY TO MAKE LIFE MORE

CONVENIENT45

WE WILLELIMINATE THE FRONT DESK POSITION

ALTOGETHER. BY CREATING A NEW HOTEL POSITION CALLED ROVER. THIS ROVER WILL COMBINE FRONT DESK

AGENT, CONCIERGE, BELLMAN & DOORMAN ALL IN ONE MAKING THE CHECK-IN PROCESS EASY, QUICK &

PERSONAL.46

TECHNOLOGY WILL MAKE LIFE EASIER HOWEVER ITS IMPORTANT TO NEVER

LOSE THE PERSONAL ASPECT OF HOSPITALITY

Check into your hotel room prior to arriving

to the hotel.

Bypass the front desk altogether as a Rover

escorts you to your pre assigned hotel room.

Seamless process makes the check in process easier. 47

SELECT YOUR ROOM

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YOUR PHONE BECOMES

YOUR ROOM KEY

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INNOVATION IN THE WAY HOTEL PROCESSES WORK WILL RESULT IN HIGHER CUSTOMER SATISFACTION,

INCREASE EFFICIENCY AND DIRECTLY IMPACT OUR BOTTOM LINE

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INVESTMENT

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THIS IS HISTORY IN THE MAKING AND YOU HAVE THE CHANCE TO BE

INVOLVED IN THE PROCESS.

BE THE CHANGE!

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10%

45%

45%

FINANCIAL BREAKDOWNIN ORDER TO REACH OUR FINANCIAL

NEEDS WE NEED TO DIVERSIFY OUR FUNDING SOURCES

45% CROWDFUNDING 45% TRADITIONAL LENDING

10% CITY & STATE GOV. GRANTS

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RENOVATION COSTROOMS 2,902,000.00LOBBY 606,300.00RESTAURANT & ROOFTOP BAR 985,650.00KITCHEN 281,820.00MEETING ROOMS 780,910.00OUTDOOR AMENITIES & LANDSCAPING 63,875.00FACADE & EQUIPMENT 182,765.00

TOTAL $5,803,320.00

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TOTAL COSTHOTEL PRICE 4,500,000.00RENOVATION COST 5,803,320.00PRE-OPENING & WORKING CAPITAL 3,600,000.00MARKETING BUDGET 750,000.00MISCELLANEOUS & UNFORESEEN COSTS 300,000.00

TOTAL $14,953,320.00

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0 25 50 75 100

$14,953,320.0045% CROWDFUNDING

45% TRADITIONAL LENDING 10% CITY & STATE GOV. GRANTS

$6,728,994.00 $6,728,994.00 $1,495,332.00

6.7 MIL 6.7 MIL 1.5 MIL

If the minimum investment is 10,000, we need will need 673 Investors to reach our crowdfunding goal.

ROAD TO

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CROWDFUNDING WILL ALLOW MORE PEOPLE TO HAVE A VESTED INTEREST IN THE SUCCESS OF THIS VENTURE.

MARKETING WILL ALSO BE AIDED BY CROWDFUNDING.

THIS IS YOUR OPPORTUNITY

THE POWER OF THE CROWD

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COMING EARLY MAY THE INVESTOR PORTAL WILL ACCEPT INVESTMENTS. OAKLANDS BOOMING REAL ESTATE COUPLED WITH OAKLANDS DIRE NEED FOR A NEW HOTEL PRODUCT PRESENTS A GREAT OPPORTUNITY FOR ANY POTENTIAL INVESTOR.

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GROUNDBREAKERS CUTTING EDGE REAL ESTATE CROWDFUNDING SOFTWARE WILL ALLOW US TO MANAGE OUR INVESTOR PORTAL AND GIVE US FULL AUTONOMY.

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HOW IT WORKS

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DUE TO SEC RULES AND REGULATIONS CURRENTLY IN ORDER TO BE AN INVESTOR IN AN UNREGISTERED SECURITY YOU MUST BE AN

ACCREDITED INVESTORTO QUALIFY AS AN ACCREDITED INVESTOR YOU MUST MEET THE FOLLOWING GUIDELINES

MUST HAVE EARNED INCOME THAT EXCEEDED $200,000 (OR $300,000 WITH A SPOUSE) IN THE LAST

TWO YEARSor

MUST HAVE A NET WORTH OF MORE THAN $1 MILLION, EITHER ALONE OR WITH A SPOUSE AND EXCLUDES A

PRIMARY RESIDENCE AS PART OF NET WORTH 61

GROUNDBREAKER INVESTOR PORTAL COMING :

5.5.15TUESDAY, MAY 5TH, 2015

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FOR MORE INFORMATION VISIT WWW.HOMAGEHOTELGROUP.COM/INVESTOR

OR EMAIL US AT [email protected] [email protected]

FACEBOOK WWW.FACEBOOK.COM/HOMAGEHOTELS

TWITTER & INSTAGRAM @HOMAGEHOTELS

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Investor Pitch