Upload
ainsley-herlan
View
217
Download
3
Embed Size (px)
Citation preview
MTTC Investor Pitch TemplateA Guide to Developing Your 10 Minute Investor Pitch
Introduction
2
Template Outline
MASTER SLIDE:Title Slide
Company Name or Brief Title Brief Tag Line About Benefits
Your Name
Your title
Your Company
Logo
Title Slide
MASTER SLIDE: The Opportunity
The Opportunity #1
• This slide should make sure that your audience understands the market need for the product you are hoping to develop and sell. You should talk about the current products available and why there is a need for your solution.
• Address the actual ‘pain’ in the market.- E.g., if your product solves a common complication because of surgery – talk about the complication and what the implications are for treatment and costs; or if your product makes small trucks more efficient then why small trucks are very inefficient and why making them more efficient is important for their typical users.
• Validate the size of market your technology will impact.- E.g., size of your market is not everyone who experiences the surgery but everyone who has the complication; for trucks – the size of the small truck market and not the entire vehicle market.
• Be quantitative in terms of money whenever possible.- E.g., number of people who have the complication per year may not be as important as how much money is spent trying to fix or treat it. - Remember VCs typically want $1B++ market; angels and others can be more conservative.
The Opportunity #2
MASTER SLIDE: Technology/Product Description
Technology/Product Description-in a language I can understand?
Avoid Technology Overload #1
Avoid Technology Overload #2
13
Remember Your Purpose?
Remember when describing your technology….
You don’t need to dazzle them with your technical expertise or give them a lecture…
But you do need to dazzle them with the potential of your business if they invest with you.
MASTER SLIDE:Competitive Advantage
Your answers should:
Highlight the benefits of your technology over competing technologies
Your competition includes:“Business as Usual”Technologies from existing
companiesNew solutions from other startups
Caution: never ever say that there is no competition.
One Useful Way of Representing Competitive Advantage
Important Benefit 1
Important Benefit 2
Important Benefit 3
Important Benefit 4
OurTech
Business as Usual
Current Competitors
Upcoming Competitors
Important points on using a competitive matrix
Existing Materials
Our New Material
Environmental Impact high low
Manufacturability slow, inefficient rapid, efficient
Customization limited easy & broad
Life Span average excellent
For example: A very simple matrix
Property and processing advantages
Competitive Advantage
• Investors are usually looking for product solutions that are faster, better and cheaper than existing products
• Show that you are faster, better and cheaper – or at least two out of the three
• Are you 2 times better or 10 times better – investors need to hear that you are a significant improvement over current practices otherwise they will not be interested
MASTER SLIDE: Maintaining your Competitive Advantage
• Indicate that you own or have access to critical technology
• That you have freedom to operate,
• And that you have a strategy for continuing to protect your technology and create barriers for others to enter the market
Maintaining your Competitive Advantage
This can be a very simple and quick slide to reference your intellectual property ownership and position
For example:•All inventions assigned to Excellent University
– 2 U.S. Patents– 4 U.S. Patents Pending– 1 PCT (Int’l) Patent Pending
•Exclusively licensed to “My Company” in all relevant market areas•New inventions being reviewed for patentability
OPTIONAL MASTER SLIDE: Business Model
Business Model
MASTER SLIDE: Current Status
• Is It Real or Is It Vaporware?• Do you have an initial prototype?• Have any potential customers given
you input on the product• Do you have any initial data from
experimental work you have undertaken?
Current Status
MASTER SLIDE:Development Plan
Q1 Q2 Q3 Q4
• Optimize technology• Refine business model• Development partnerships• $600,000
• Implementation• Manufacturing at
scale• $4 Million
• Additional products for new markets
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Show your plan
Show your plan
MASTER SLIDE: Projected Revenues
Projected Revenues: Show how you will make money
MASTER SLIDE: The Team
Corky Cat, CEO – Founder of XYZ company, Senior Management roles at IBM and Pixar
Desperate Dan, CFO – Acme Inc., E&Y
Olive Oil, Ph.D., CTO – AnotherStart-up.com, Boston Scientific and Harvard University
Currently recruiting regulatory and marketing team members.
OPTIONAL MASTER SLIDE: Advisors and Board Members
Why Are You the Right Team?
MASTER SLIDE: The Ask
• Currently raising a round of $x million– Finalize product design– Initial customer testing– Expand management team
• Follow-on round of $y million– Launch product in two markets– Develop distributor network in Europe– Enter strategic alliance
The Ask
Closing Slide
Your NameYour PositionE-mail addressWeb address
36
Closing Slide
Have Relevant Back-up Slides
38
Have Relevant Back Ups
Sample Slide: Exit - Clear Path
• Potential Acquiring Companies:– (Company that will want you for your revenues) – (Company that will want you because you are a
strategic fit to their current products)– (Companies that will want you as you sell to same
customers)
–
• Acquisition ( ≈ 3 - 5 yrs)– Market position – Brand – Sales channel
– OEM relationships – Field-tested technology – Recurring revenue
stream
Sample Slide: Funding
• $2.0m to Date - Common
• $3.0m Proposed - Series A Preferred– 45% Sales & Marketing– 35% R&D– 20% G&A
• Strong Funding Partner– Industry Knowledge– Contacts– Hands-on Capabilities– Follow-on Support
General Tips and Recommendations
Powerpoint Tips Keep it Basic - #1
Powerpoint Tips Keep it Basic #2
General Preparation
Keep to your time
Delivery Tips #1
Delivery Tips #2
Delivery Tips #3
Seeing and Saying
Other Confidence Builders
Remember at all times - Increase Greed, Reduce Fear
Additional Resources:
• There are several other sample pitch decks and recommendations – see– http://www.slideshare.net/Sky7777/the-best-startup-pitch-
deck-how-to-present-to-angels-v-cs , http://www.allianceofangels.com/for-entreprenuers/presentation-guidelines/ and http://impactangelgroup.com/2013/06/13/pitching-to-angel-investors-a-slide-by-slide-guide/
– Watch Guy Kawaski on his 10/20/30 rules for presentations http://www.youtube.com/watch?v=liQLdRk0Ziw
– See Sequoia Capital’s Business Plan Outline for what they want to see in the final plan - http://www.sequoiacap.com/grove/posts/6bzx/writing-a-business-plan
– Linda Plano – who used to work with the MTTC – now has a website and offers webinars and videos on how to pitch – sign-up on her website - http://www.planoandsimple.com/
Abigail BarrowDirector, [email protected]
And thanks to Linda Plano who developed the initial version of this presentation – as well as the many other people who have helped to coach companies at the MTTC in the past.