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Investor Relations
1. Company overview
1-1. CJ Group
1-2. CJ Freshway
2. Food Material Distribution
2-1. Business environment
2-2. Core competency and Infra
2-3. FreshOne Business
3. Catering Service
3-1. Business environment
3-2. Core competency
4. Sauce/ seasoning Manufacture
4-1. Business environment
4-2. Strategic value
5. Global Business
5-1. Global outposts
5-2. Global business structure
5-3. Mid/long-term strategy
Contents Page
1
2~3
4~7
8
9~11
12
13
14
15
16
17
18-19
20
21
22
23
24
Index
2
Business Division
1-1. CJ Group
CJ group is one of the largest conglomerate in Korea, specialized in Consumer and Culture business. CJ Freshway is a key player in the food & food service division along with CJCJ(097950 KS), CJ Foodville(U/L).
Sales mix 30% 18% 33% 17%
Company overview
CJ CheilJedangSpecializing in food, raw materials
CJ FoodvilleA global food/restaurant/dining co.
CJ FreshwayFood distribution&Catering service
CJ CheilJedangBio Div.
Global Top Leader for amino acid
CJ LogisticsLogistics, parcel service
CJ OliveNetworksOlive Young Div.
Korea’s No. 1 Health&Beauty Store
CJ ENM O Shopping Div.Home shopping channelprovider
CJ ENM E&M Div.Broadcasting, film, music, performance etc.
CJ CGVMovie theater, cultureplex
CJ HelloMedia platform, creating content value
CJ PowercastDigital broadcasting transmission carrier
1) Source: CJ Corp FY2017 annual report,Total revenue W27tn in 2017 including Synergy and Infra division W0.5tn(2% of total Rev.)
3
Restaurant & franchise co.
No.1 restaurant company with 2,325 restaurants: Bakery, coffee, family restaurant
Main brands: VIPS, Season’s table,Touslesjours, A towsome place etc.
Food distribution & food service co.
No.1 food material distributor
Sourcing and distribution Catering serviceCaptive client(CJCJ, CJ
Foodville) portion: 15% of total rev.
Supply of competitive
processed food
Raw materials &
Catering service
Captive client
Cost-effective raw materials
CJ has integrated value chain of food & food service industry. From raw material to restaurant brands, CJ maximizes synergy effect with affiliates by cost-effectiveness and product competitiveness.
M
Producer Sourcing
Distributing
Wholesale/Retailer
Franchise
Restaurant
Cateringfertilizer/feed
seeds
ManufactureMaker
Manufacturer
Under consideration
1-1. CJ Group
W128bn
W351bn W255bn
1) Source: CJ Freshway 2017 annual report
Company overview
1)
Processed food, Foodstuff manufacture co.
No.1 processed food maker in Korea
Main products -.Food material: sugar,
wheat flour, etc.-.Processed food: frozen food(dumplings ,pizza etc.), meat processed food(SPAM, bacon), HMR(Microwavable rice, soup/stew) etc.
4
Domestic
institution
19.2%
Forign
Investors
3.7%
Shareholding structure Market cap
317.9
500.8
986.5
463.0 472.5
14.9 16.3
24.620.2 19.2
0.61.8 1.9 1.4
3.7
2013 2014 2015 2016 2017
Market cap
Share of institutional
investorsShare of foreign
investors
1-2. CJ Freshway
CJ Corp(001040 KS) + special interest group holds 58.7% of CJ Freshway.Shareholder mix diversified in the recent years, as domestic institutions & NPS added their stake in the company. Most recently foreign funds have increased their holdings.
[FY 2017]
Company overview
(Unit:W bn, %)
CJ Corp+Affiliated
person58.6%
5
History
1-2. CJ Freshway - History
CJ Freshway, founded in 1988, is leading domestic food material distribution market and catering business with largest infrastructure and more than 20 years of experience
1988.10 Founded Samil agriculture & marine1996.05 Incorporated into CJ Corp (ex-CJCJ)1999.01 Launched food material distribution business2000.09 Launched catering business(Acquired from CJCJ), Renamed to 'CJ Foodsystem’2000.11 Launched PB brand for food material<it`s well>2001.07 Listed KOSDAQ market
2003.11 Carrying out HACCP certification for the first time in the industryOpened food safety center
2005.01 Acquired ISO 22000 certificate2007.01 Acquired a certificate of HCCP of Hospital for the first time in Korea(Severance hospital) 2008.03 Company renamed to ‘CJ Freshway’2009.08 Designated as a food safety inspection agency by KFDA
Opened ‘FreshOne’(JV)2010.07 Opened the largest low-temperature logistics center of Korea2012.01 Launched catering business in Vietnam for the first time in Korea2012.05 Founded a distribution company in China(CJFW Qingdao corp)2013.07 Founded a distribution company in Vietnam(Freshway Vietnam)2016.10 Signed MOU with ‘Goldengate’ the largest restaurant company in Vietnam2016.11 Established JV company with Younhui in China2016.12 Songlim food(sauce & seasoning manufacturer) Acquisition2017.02 Opened branch in Chile for the first time in Korea2018.02 Opened Vietnam logistic center
Company overview
6
1,452 1,698 1,667 1,565
1,792 2,004 2,119
1.4% 1.1%0.2%
1.1% 0.9% 0.5%1.1%
2011 2012 2013 2014 2015 2016 2017
Sales OPm(%)
Sales Mix[FY 2017]
1-2. CJ Freshway – Business model
Sales Contribution: FMD 84.6% FS14.5%Added manufacturing division by acquiring Songlim Food 4Q16
Sourcing
Manufacturer ProducerGlobal
Packer
DistributionOutlet
Restaurant Franchise
Catering Manufacture
Outlet
Operating
cafeteriaManufacture
Sauce, dressing,
seasoning, RTH,
flavored oil etc.
Outlet
Office
HospitalLeisureFactories
University∙∙∙
∙∙∙
- COGS : food
material, labor
(nutritionist, cook),
rent, utility cost etc.
* 2016년말 송림푸드 인수, 실적연결편입 1Q17 ~
Manufacturer
distributor
Franchise/
restaurant
B2C channel ∙∙∙
Ⅰ. Food material distribution(FMD) Ⅱ. Food service Ⅲ. Sauce/ seasoning
Company overview
1) Source: FY 2017 annual report
1)
150 175210 230
280324
362
3.6% 4.4%2.6%
4.6% 5.6%3.4%
4.8%
2011 2012 2013 2014 2015 2016 2017
Sales OPm(%)
Food material distribution Food service
CAGR6.5%
CAGR15.8%
(Unit: W bn) (Unit: W bn)FS14.5%
Sauce/seasoning
0.9%
FMD84.6%
7
2.1
1.1
0.7 0.6 0.6 0.5
1,603 1,873 1,877 1,795
2,072 2,328 2,504
2011 2012 2013 2014 2015 2016 2017
Revenue
Despite recent sluggish market condition, CJFW maintains its market dominance on the back of strong top-line growth. Effort to find working "Korean FMD model”, CJ FW spent years endeavoring fast changing market, often challenging through worst down-cycles.
Revenue comparison with competitors
CAGR%7.7%
CJ Freshway Earnings
25 27
8
27 32
21
44
1.6% 1.4%0.5%
1.5% 1.5%0.9%
1.8%
2011 2012 2013 2014 2015 2016 2017
Operating profitOP
OPm
Revenue has grown at CAGR of 7.7% with establishment of JVs(FreshOne) and enhanced sourcing ability within CJ group
Fluctuation in OP margin caused by external events in the market
CJ Freshway is an unrivaled domestic food material distributor with the largest economy of scale.
‘A’
‘B’‘C’
[FY 2017]
1-2. CJ Freshway Company overview
‘D’ ‘E’
(Unit: W bn) (Unit: W tn)
(Unit: W bn)
8
Food material Distribution(FMD)
9
Korean food distribution market size & channel mix
Source : Bank of Korea, Statistics Korea Wholesales & retail service Index, Internal interview etc.1) Scale of restaurants : Mid-large(Yearly revenue more than W0.3bn), Mid-small(less than W0.3bn)2) Market includes manufacturing sites, office, hospital, military, university and etc
46.4 48.3 49.9 51.2 52.8 54.4 55.9 57.6
2013 2014 2015 2016 2017 2018(F) 2019(F) 2020(F)
19.5
CAGR 3.1%
7.5
8.2
13.5
8.8
Market breakdown by size of restaurantW 29.2tn (51%)
Domestic FMD market to grow at the rate of 3.1% annually till 2020, reaching W58tn in size. Strong growth from domestic restaurant industry to push its proportion up to 51% Vs. wholesale 34%, and FS(Food Service) 15%
(Unit: W tn)
2-1. Business environment
SmallMedium 1)
ML Chain Catering 2)Wholesale & factory
10
2-1. Business environment
8.5% 8.2% 9.1% 10.2% 11.6% 12.7%
2012 2013 2014 2015 2016 2017
Enterprise SME
M/S trend of large corporations Breakdown of restaurant industryCAGR2.5%
33% 36% 38% 40%46%
31% 31% 30% 30%28%
35% 34% 32% 30% 26%
2013 2014 2015 2016 … 2020
7.4%
1.0%
Total
▲2.1%
Korea’s food material distribution market is still fragmented, large enterprises make up 12.7% of M/S
Gov’t policy changes are leading factors triggering industrialization of the market as it demands stricter : transaction transparency and quality control
Rising needs of corporate food distributor as restaurant industry grows
: Franchise to grow at CAGR of +7.4%, small restaurant declines at CAGR -2.1%
Domestic FMD market is still at its early phase of industrialization. However, recently, market consolidation/industrialization process has accelerated as consumer demand sophisticates, industry shifts gears to cope with the changes.
Source : Annual report from each company, Bank of Korea, Statistics Korea Wholesales & retail service Index, Internal interview etc.
Franchise
Mid&
large
Small
11
Residual income squeeze driven by weakening economy led eat-outers to be more prudent on their expenditures. To meet change in trend, restaurants soon turned to tighter budgeting which sparked fierce price competition between SMEs.
GDP growth rate Service industry GDP growth rate(%)
-5.5
1990 20251998 2009 2016
2018~2025Forcast1)
10.4
⇒ Entering into L shaped recession, unable to break above, sluggish growth rate to last in coming years
-2.7
1990 20251998 2009 2016
10.2
(Unit: %)(Unit: %)
2-1. Business environment
Slow growth(4%)
V shaped
Perk-up
L shaped
recession
1) 2012~2060 long-term financial prospects(National Assembly ), 2016~2020 : 3.4%, 2021~2025(F) : 3.0%
12
Freshway(6): Icheon(2), Suwon, Yangsan, Jangsung, Daegu
FreshOne(10), branches(7)- FreshOne(10)
: Kwangju, Namseoul, Daejeon, YongIn, Namyangju, Daegu, Busan, Incheon, Gunsan, Mokpo
2-2. Core competency
SCM – largest logistics Infrastructure
Diversification of Distribution Channel- Restaurant(including FreshOne),
catering, wholesale/factory
Restaurant Catering Wholesales Factory Others
Total salesW2.5tn
Sourcing status: domestic W2.18tn(87.4%), Overseas W0.31tn (12.6%)
30,000SKU of B2B food products PB, global exclusive food products
Sourcing Competitiveness - sourcing network
1 2
3
Market differentiation by core competency; 1) Global sourcing network, 2) SCM ability, 3) distribution channels, and 4) quality control infrastructure
4
Specialties in Food Safety: Designated food safety inspection centers
and food safety experts (total 60 specialists) Risk Management Activity
: systematic audit, on-site training programs Customer Satisfaction Activity
:VoC analysis→ understanding customer needs→ propose business insight → customer satisfaction
▪ Designated as the Best Food Safety Companyfor 4 consecutive years
Top tier class of food safety infra
[FY 2017]
: FW: FO
13
2-3. FreshOne BusinessOne-stop service to cut out unnecessary distribution stages by expanding direct transactions (CJFW⇌B2B client), strengthening bargaining power through integration/consolidation of distribution channel → Result : simplified distribution structure & gain cost competitiveness.
• Invested & developed infrastructure
• Food safety and SCM competency
• Product competitiveness
• Sales network in local area
• Participating as shareholders
SMEs
• Win-win model between Conglomerate and SMEs• Simplified VC, industrialization, food safety• Acquire bargaining power
Distribution structure
Business overview Current status
Local(Maker/Vendor)
CJ FW
Small/ middle size B2B food distributor
B2Bdirect channel
Traditional SMEs
Wholesaler, Food maker
• FreshOne(10), FO branches(7)
Chuncheon
DongseoulIncheon
NamseoulGangnam
Hanam
Jungbu
Jeonbuk
GwangjuMokpo
Daegu
Busan
Ulsan
FreshOneFO branches
Gyung-ju
Yangju-si
Pyeongtaek
Ilsan
14
Food service(FS)
15
Samsung
Wellstory
24.9%
LG
Ourhome
19.8%Hyundai
Greenfood
12.9%
ECMD
13.9%
Shinsegye
14.0%
Hanwha
6.1%
Others
0.7%
3-1. Business environment
Domestic market size & channel mix
9.1 9.3 9.5 10.0 10.7
4.0 4.2 4.34.8
5.3
‘14~’20CAGR
5.0%
16.0
14.813.413.1
12.7
CAGR 3.3%
2.7%
2020(F)2018(F)201620152014
(30%)
(70%)
(33%)
(67%)
Market share
Food Service(FS) market to grow at the rate of 3.3% annually till 2020 to W16.0tn. Outsourcing market leading the growth.
[FY 2017]
… …
(67%)
CJ Freshway7.7%
(Unit: W tn)
Outsourcing(%)
In-house(%)
Domestic FS outsourced market to grow at CAGR of 5% until 2020.
Recently, In-house operations are turning toward outsourcing as a solution to improve efficiency and quality
Domestic FS outsourcing market is already consolidated, M/S competed amongst conglomerates.
CJ FW continues to gain M/S by winning top tier contracts available and wielding its core competency in hospital and leisure channel
Source : Bank of Korea, Statistics Kore, Internal Interview etc.1) Assuming that middle/high school and military cafeteria maintained In-house catering service
16
CJ Freshway’s FS core competency lies with its customizable service, and indisputable top position in specialty areas. Remarkable new order momentum and competitive client retention rate yielded positive growth.
3-2. Core competency
Differentiated capability and service
95 96
96
91
96
2013 2014 2015 2016 2017
Winning contract(W bn) Retention rate(%)
Amount of new order 1)
Value of new order exceed W50bn(forecasted annual revenue) since 2014
Contract renewal rate maintained above 90%, on the back of strong customer satisfaction level
1) Total estimated to-be earned revenue over year contract
1 Hospital channel – menu expertise for the patients Customized menu to accommodate different types
of patients Meal services for foreign patients
2 Leisure channel – Customized service and menu Unrivaled M/S No.1 company with specific menu
for Leisure site Optimized staff management system for leisure
channels
2 Synergy within CJ group Restaurant/retail brands of sister companies.
- Café, restaurants, drugstores, etc CJ group events
- Foodville: FC brand menu day
- E&M: celebrity autograph event
1
2
3
17
Sauce/ seasoningmanufacture
18
Songlim Food’s sales grew at CAGR of 20.4% in the recent 5 yearsMarket growth driven by franchise restaurant and HMR market expansion
Domestic sauce/ seasoning market
0.87
1.10
1.58 1.72
2.27
0.10 0.17 0.21 0.27
0.60
2009 2011 2013 2015 - 2020(E)
Whole marketSum of Top 6 companies 2)
9.7%CAGR
17.1%
Stable market growth on the back of the growth of franchise restaurant and HMR market
(Unit: W tn)
12.8 14.6
18.3
21.6
25.1
1.0 1.2 2.1 2.8 3.4
13 14 15 16 17
(11.6%)(8.1%)
(7.5%)(6.4%)(10.8%)
2013 2014 2015 2016 2017
Rapid growth at the rate of CAGR 20.4% past 5 years
Factory #3 completed construction end of 1Q18
SalesOP(OPm)
(Unit: W bn)
Earnings trend
1) Acquisition at the end of 2016, Incorporated from 171Q
4-1. Business environment
19
Sauce/seasoning market growth driven by rising demand for HMR and related products, and development franchise restaurants
Franchise brand/ store trend 1) HMR Market trend 2)
Looking back at the growth of Japanese HMR market, there was close correlation with increase of 1 person household
- Domestic 1 person household ratio to increase from 27.1% (2015) →29.6% (2020)
HMR market competition to become fierce as companies try to be the first mover into the new market
% of one person household
23.5% 25.5% 27.5% 29.5%
0.81.0
1.3
2.3
4.0
6.3Correlation(R2) 0.99btw one person household and HMR market
2010 20122014
2018(E)
2020(E)
2016(E)
Fueled by dampening economy, many retirees are pushed to build post-retirement income as a franchisee
- Franchisee numbers has risen from 76,138 (2012) to 106,890 (2016) at a whooping rate of 10.0% CAGR2)
Increase in the number of franchise brands(`12-`16 CAGR 15.6%) brought needs for differentiation which raised importance of sauce and seasoning
1) FTC(fair trade committee statistics 2) News media report on franchises
12~16CAGR
10.2%
15.6%
72,90384,046
88,95399,544
106,890
2,246 2,623 3,142 3,587 4,017
2012 2013 2014 2015 2016
# of franchisee # of FC brand
4-1. Business environment
20
To add value to current business model with both captives & non-captives, and to build foothold in the new fast growing market
Strategical Values
Add value on current restaurant deals
Sharing of client Pool
1
Creation of attractive PB products and buying power
4
3
Group synergy creation(ie. HMR sauce)
2
4-2. Strategical Value
[Major products]
[RTP* : Meal kit]
*Ready to prepare
21
Global Business
22
Recent expansion to China, Vietnam and the US market to add growth momentum mid/long-term. Collaboration between domestic and overseas market to provide regional expertise and synergy between outposts.
CJ Freshway Qingdao Co.(2012)/Food distribution
Shanghai Blue Wish(2012)/CateringCJ Freshway Yonghui(Shanghai)
Trade(2016)/Food distribution
CJ Freshway Vietnam(2013)/Food distribution
Fides foods system/Catering
▶ China
▶ Vietnam
CJ Freshway America(2013)/food distribution
▶ USA
Overseas entities
Overseas Revenue
(Unit: W bn)
5-1. Global outposts
35 36 51 65
13 16
23
34
8 13
16
31
2014 2015 2016 2017
57 65
91
130
China
Vietnam
USA
USA, L.A
Shanghai
Qingdao
Ho Chi Minh
Korea
23
Expansion strategy : Localization & utilization of global outposts
5-2. Global business structure
Further expansion of local sales channels
and development of global packer network
Global sourcing
Overseas Local
distribution
Global food material trade business
based on sourcing networks
Localization of food material distributionin emerging market
Utilizing global sourcing capability to its full extent,
Gained competitive edge over local competitors
Expansion of sourcing volume
As distribution channels diversify
Two-Track Mechanism
24
Expanding local distribution and purchase integration with overseas entities on the back of global sourcing competency and local partnership
Triangletrade
Sales chanelexpansion
Sourcinghub
Distribution hub
Califonia
USA
Chile
Guangzhou
Qingdao
Beijing
Ho Chi Minh
Indochina
Australia
Thailand
US-Asia No.1 Trade& Wholesale Company
Merchandising / trading post between US-ASIA based on strong sourcing networkHQ
Beef/ lamb etc.
Meat, fruit, dry fruit
Salmon/Mussel
etc.
Export to Korea and import core products
Exports of raw materialExpanding local distribution channel
Developed food distributor in Vietnam
Expanding local distribution channel based on core products
Integration of global sourcing and acquire bargaining power
Build co-work structure with overseas companies by sharing market intelligence
China
Vietnam
USA
Korea
5-3. Mid-long term strategy
High growth market, implementing market research and choosing
optimal business model Considering profitability,
industrialization level and volume of imported food
South-east Asia
Shanghai