Corporate Journey

Presented by Manendra Shukla

“Give yourself a raise…Education Pays!”

Mission

• Corporate Journey mission is to produce well written articles about the Corporate and to make the society knowledgeable. By leveraging extensive network of colleagues within the industry, Corporate Journey is able to offer a rare insight of the industry.

VISION

• “ESTABLISH AS A NAME FOR IMPECCABLE CUSTOMER SERVICE AND QUALITY”.

Objectives

• Continue to develop and maintain a network of contacts within the local industry.

• Making the society knowledgeable about Corporate world.

• It will help business students in their education, new entrepreneurs before starting new business and potential investors investing in company’s shares.

• To create a profitable business.

STP of Marketing

Segmentation:-

Demographic Segmentaion ” We are doing micro marketing ”

• On the basis of income, occupation, Education We are doing a micro marketing on a particular region.

• Targeting ”In targeting we are implementing a product

specialization targeting technique”

• Business community• Members of different chambers of commerce and

industry,• Government Officials• Business students

• Positioning

• “ We will make our magazine as pioneer magazine which provides information about corporate world. It focuses to make our society knowledgeable “

• Tagline “Give yourself a raise…Education Pays!”

4 p’s of Marketing• Product: - Magazine • Product’s Name: - Corporate Journey• Product’s feature• The magazine will be covered with high gloss.• 90 pages.• Contemporary in look and appeal. • Quality business content is the constant goal.• The magazine will be informative and practically useful. • The page size of the magazine will be A4.• On the back side of the magazine there will be a full

page advertisement.

• PRICE• Penetration pricing strategy: - By offering initial

low prices. Because we are new in the market. Such low prices will attract the customer and through continued use and purchase they may not be discouraged by any future price increases and remain loyal to the product/service.

• Price Quoted:-rs 25

Place:-• Physical Place: - NCR Region in Delhi• Digital Place: - Internet

• Promotional activities:-• Corporate Journey has chosen to target both printed

and online magazines. These target customers have been chosen because of their need for articles.

• In addition to advertising, direct mail, and media executions, public relations exposure will benefit magazine circulation significantly.

Advertising

Advertising

• Promotion…Promotion…• Top educational sites in India

• Direct mail

• Leaf let

• Local News Paper