Investor and Analyst Presentation

Vincenzo Santelia – Chief Executive Officer

Andrea Servo – Chief Financial Officer

Leonardo Fava – Investor Relations Officer London, December 10th, 2014

2

This presentation contains statements that constitute forward-looking statements within the meaning of the Private Securities

Litigation Reform Act of 1995. These statements appear in a number of places in this presentation and include statements

regarding the intent, belief or current expectations of the customer base, estimates regarding future growth in the different

business lines and the global business, market share, financial results and other aspects of the activities and situation relating to

the Company. Such forward looking statements are not guarantees of future performance and involve significant risks and

uncertainties, and actual results may differ materially from those in the forward-looking statements as a result of various factors.

Analysts are cautioned not to place undue reliance on those forward looking statements, which speak only as of the date of this

presentation. The Company undertakes no obligation to release publicly the results of any revisions to these forward-looking

statements which may be made to reflect events and circumstances after the date of this presentation, including, without

limitation, changes in SEAT Pagine Gialle Group and Seat Pagine Gialle S.p.A. business or acquisition strategy or to reflect the

occurrence of unanticipated events.

"This presentation does not constitute nor should it be regarded as an offer to sell or the solicitation of an offer to buy any

securities of the Company or an offer or invitation to enter into any transaction with the Company or any of its affiliates. Further, it

does not constitute a recommendation by the Company or any other party to sell or buy any securities of the Company or any

other securities or to enter into any transaction with the Company or any of its affiliates. This presentation must not be relied upon

by you or any third party for any such purpose.“

Accounting Principles The accounting policies adopted in the preparation of this presentation and for the nine months ended, September 30, 2014 have

been applied on a basis consistent with those adopted for preparing the Nine Months Report as at September 30, 2013 to which

reference can be made.

The accounting data herewith set forth have been taken from Seat’s Report for the Nine Months 2014, to be filed in compliance

with the law. Andrea Servo, Head of the Administration, Finance and Control Department of Seat Pagine Gialle S.p.A., appointed

manager responsible for preparation of the financial reports, as resolved by the Company’s Board of Directors on October 29,

2013 declares, pursuant to Article 154-bis, paragraph 2, Legislative Decree No. 58, February 24, 1998, that the accounting

information contained in this press release corresponds to the accounting records, documents and books of the Company.

Disclaimer

3

Seat has met its goals for 2014 in all relevant areas...

Rebuilding of the Company’s

commercial capacity

Incisive measures to reduce costs

Ytd achievements (from the end of 2013)

1,405 sales reps (+30% vs. start of 2013)

74 field units (Digital Local Services)

Relaunch of all the Company’s own products

(Smartbook, new www.paginegialle.it website,

Smart Site, new mobile app)

Roll out new advertising campaign

Creation of complete media portfolio via third

parties’ products (Google, Facebook, Sky, Rai

and others)

In 2014 indirect cost of labor down ~20pp (with

additional ~12pp expected for 2015)

From 11 to 4 top level executives

Divestment of Thomson and Cipi

Zero financial debt (except for a residual portion

of the financial lease debt facility of ~12 €m)

Final liquidity in line with Plan also taking into

account the total cash payments for the

composition with creditors procedure

Zero financial debt

Restarting the sales engine

Capital structure

Simplifying & reducing costs

Product innovation

Product offering extension

New Company’s image

Rationalization of the macro-

organization

Simplification in the corporate

structure

4

... and will meet its end-of-year targets in spite of stronger than expected headwind

COMPARISON OF THE GROWTH ESTIMATES OF ITALIAN GDP FOR 2014, 2015 AND 2016

0.6

-0.4

0.5

-0.4

0.6

-0.3

1.2

0.6

1.1

0.2

1.0

0.5

1.0

1.4

1.0

May Nov May Nov May Nov May Nov May Nov May Nov Nov May Nov

2014 2015 2016

YonY % change

EU

Commission Ocse Istat

EU

Commission Ocse Istat Ocse Istat

EU Commission

Ocse

Istat

5

After some tentative signs of recovery in H1, trend in advertising spending in Italy has worsened again

NIELSEN - MONTHLY TREND OF ADVERTISING MARKET IN ITALY (JAN.-OCT. 2014)

-4.3% -3.3% -3.6% -3.9% -2.4% -2.8% -2.2% -2.7% -3.2% yoy%

Jan. Feb. March Apr. May June July Aug. Sept.

-2.8%

-5.2%

-1.9%

-4.4%

-5.5%

+5.5%

-0.5%

-11.3%

-6.2%

940.2 1,539.1 2,082.0 2,712.3 3,275.0 440.4 3,653.8 3,844.5 4,360.0 €m

Cum

ula

tive

base -3.4%

Oct.

-5.2%

4,993.7

6

Index

Seat’s Ytd results 11

Focus on Seat’s product innovation 22

Appendix 42

Composition with creditors procedure 7

7

The composition proposals have been approved by the Court of Turin

On October 3, 2014, the Court of Turin approved the composition with creditors proposed by Seat Pagine Gialle S.p.A. and Seat Pagine Gialle Italia S.p.A.

1

The Court ruling renders the composition proposals definitive and achieves the objective of enabling the Company to focus all necessary attention and resources on its business operations

2

The completion of the composition proposals, with the satisfaction of the creditors admitted to the procedure, is expected to take place within four months of the final court approval

3

Merger by incorporation of Seat Pagine Gialle Italia S.p.A. into Seat Pagine Gialle S.p.A.

Reduction of Seat’s capital and coverage of its losses

Increase of Seat’s capital reserved to the financial creditors admitted to the composition

Regrouping of Seat’s shares

Issue of warrants reserved to Seat’s ordinary Shareholders who took part in the extraordinary Shareholders’ Meeting held on March 4, 2014 and to the savings Shareholders

Date

Oct. 24

Composition proposals Extraordinary transactions

All the extraordinary transactions (approved by the extraordinary Shareholders’ Meeting held on March 4, 2014) must be finalized by the closing date of the composition proposals

4

Transaction

Currently

expected

within

December

end

8

The satisfaction of the creditors is expected to take place within December end

Classes

General Privileges – CLASS A

RBS Loan – CLASS B

of which Privileged

of which Unsecured

SSB Bondholders – CLASS C

of which Privileged

of which Unsecured

Other unsecured – CLASS D

14.8

668.0

17.8

650.2

858.6

21.5

837.1

71.2

Claim (€m) to date

9.5

17.8

17.8

-

21.5

21.5

-

12.5

Total 69.6

Treatment (December 2014)

(1) Transfer of the Indirect Shareholding in Telegate or, in other words, the 11,683,039 shares in Telegate AG held by the German subholding Telegate Holding GmbH, including 23.4 €m of dividends accrued and not paid to the creditors who are the beneficiaries of the related pledge

(2) Contingent liabilities as of February 6, 2013 (3) Including 2.9 €m of tax liabilities and 1.0 €m of unsecured liabilities towards subsidiaries

OFFER TO CREDITORS

Offer by Seat

Cash (€m) Shares (#)

-

2,898,181,532,454

-

2,898,181,532,454

3,512,513,788,497

-

3,512,513,788,497

-

6,410,695,320,951

-

10.2

10.2

-

13.2

13.2

-

-

23.4

Offer by Telegate Holding(1)

Cash (€m) Shares (#)

-

5,100,976

5,100,976

-

6,582,063

6,582,063

-

-

11,683,039

Costs of the procedure 8.3 - - -

Contingencies & deferred payments

contingencies(2)

deferred payments(3)

19.6

15.7

3.9

Already paid & adjustments 8.2

Total cash payments 97.4

9

Following the implementation of the reserved capital increase, 99.75%(1) of Seat’s shares will be held by the financial creditors

(1) Before the exercise of warrants reserved to Seat’s ordinary Shareholders who took part in the extraordinary Shareholders’ Meeting held on March 4, 2014 and to the savings Shareholders and on a regrouped basis (1:100)

(2) After dilution (to 0.25%) of the Existing Shareholders (3) Fair Value of Seat’s ordinary shares based on KPMG Advisory’s evaluation of January 2014

SEAT’S SHAREHOLDER BASE

Classes Seat’s Shares

New Shareholders 64,106,953,209

Before the exercise of warrants(1)

Ordinary shares

Savings shares

160,662,130

6,803

Existing Shareholders 160,668,933

Total shares 64,267,622,142

% of tot.

99.75%

0.25%

0.00%

0.25%

100%

Seat’s Shares

64,106,953,209

After the exercise of warrants

3,552,093,506

6,803

3,552,100,309

67,659,053,518

% of tot.

94.75%

5.25%

0.00%

5.25%

100%

Ordinary shares 64,106,953,209 99.75% 64,106,953,209 94.75%

Company’s evaluationMarket

capitalization (€m)

Implicit market

capitalization (€m)(2)

Current price of Seat’s ordinary shares (€)

0.11 ~ 17.7 ~ 7,080

~ 200

180 240DCF

Multiples 170 250KPMG Advisory’s evaluation (€m)

Future price of Seat’s ordinary shares(3) (€)

0.0031

10

Index

Seat’s Ytd results 11

Focus on Seat’s product innovation 22

Appendix 42

Composition with creditors procedure 7

11

9M’14 results

SEAT(1) 9M’14 results consistent with the full-year targets forecasted under the Plan

Revenues at 295.3 €m, down 73.9 €m or 20.0%. About 74% of the expected revenues for the full year

EBITDA at 42.2 €m, down 49.5 €m or 54.0%. About 10 €m higher than the projected target for the full year due to a shifting of planned costs from Q3 to Q4. Ebitda margin at 14.3% of revenues (-10.5pp)

Strong growth in the usage on Seat’s web and mobile sites (+11.5%) and in the downloads of mobile applications (+36.2%)

(1) Including Seat Pagine Gialle S.p.A., Seat Pagine Gialle Italia S.p.A. and Web.co S.r.l. (Digital Local Services companies) (2) Including Glamoo Ltd, Glamoo S.r.l., Prontoseat S.r.l., Europages S.A. and Consodata S.p.A.

1

Group results(2)

Revenues at 307.0 €m, down 81.0 €m or 20.9% and Ebitda at 40.7 €m down 46.6 €m or 53.3%. Ebitda margin at 13.3% of revenues (-9.2pp)

Operating free cash flow at 8.1 €m (-103.3 €m) reflecting the decline in Ebitda (-46.6 €m) and negative contribution from operating working capital (-59.6 €m)

As at September 30, 2014 Net Financial Debt at 1,587.6 €m, up 127.7 €m with respect to December, 31 2013 mainly attributable to the accounting of interest (~93€m) accrued on the financial debt and that will be cancelled upon the execution of the composition proposals and to the net operating cash flow

2

12

Results of client orders as of the end of November 2014 in line with the Plan despite disappointing advertising market scenario

SEAT – CLIENT ORDERS AS AT NOVEMBER 30, 2014

Euro million

Plan

2014

320.0

November 30,

2014

319.4

November 30,

2013

359.3

-0.2%

-11.1%

13

Revenues at 295.3 €m, down 73.9 €m or 20.0%. About 74% of the expected revenues for the full year

SEAT(1) - REVENUE BREAKDOWN

(1) Including Seat Pagine Gialle S.p.A., Seat Pagine Gialle Italia S.p.A. and Web.co S.r.l. (Digital Local Services companies) (2) Including revenues of media agency offer, traffic revenues of voice products, direct marketing and merchandising revenues and other

revenues

9M’14 Other revenues include among others 6.5 €m of media agency offer revenues,15.1 €m of voice traffic revenues, 5.0 €m of direct marketing and merchandising revenues

9M’14 Print adv. above Plan, benefiting from the expected launch of the Smarbook

9M’14 Online adv. & services include among others 28.0 €m of revenues related to online reselling (SEM, banner and social adv.)

euro million 9M'13 9M'14

Revenues mln % mln% of

achievement

Core Revenues 336.1 260.6 (75.5) (22.5)% 354 74%

Print advertising 95.6 63.3 (32.3) (33.8)% 73 87%

Online advertising & services 226.1 190.2 (35.9) (15.9)% 270 70%

-Online directories & marketing services 175.4 152.6 (22.8) (13.0)%

-WP unbundled 50.7 37.6 (13.1) (25.9)%

Voice advertising 14.5 7.1 (7.4) (50.8)% 11 66%

Other revenues(2) 33.1 34.7 1.6 4.9% 47 74%

Total 369.2 295.3 (73.9) (20.0)% 400 74%

Revenue mix

(% of total revenues)9M'13 9M'14 %

% of

achievement

-Print advertising 25.9% 21.4% 18.3% +3.1 pp

-Online advertising & services 61.2% 64.4% 67.5% (3.1) pp

-Voice advertising 3.9% 2.4% 2.7% (0.3) pp

-Other revenues 9.0% 11.8% 11.8% =+2.8 pp

Budget FY 2014

(1.5) pp

Change

Change

(4.5) pp

+3.2 pp

14

438

346298

37

54

74

2013A 2014E 2015E

9M’14 results are confirming the change of revenue mix projected in the Business Plan, with an increased weight of revenues from third parties’ products

SEAT – REVENUE BREAKDOWN

Euro million

Third parties’ 20%

Own products 80% % of total

13%

87%

8%

92%

475 372 400

Bdg. FY’14

% of achievement

Total

Own products

Third-parties’

74%

64%

75%

15

SEAT(1) - COST BREAKDOWN

(1) Including Seat Pagine Gialle S.p.A., Seat Pagine Gialle Italia S.p.A. and Web.co S.r.l. (Digital Local Services companies)

Industrial costs behind the Plan

mainly due to lower print costs (which

benefited from a reduction in rates,

as a result of the renegotiation with

the printer) balancing the cost of

commissions paid on growing third

parties’ products

General costs and labor cost down

thanks to strong efficiencies on

indirects

Commercial costs in line with Plan

reflecting the introduction, from Jan.

‘14, of a new commercial scheme

Adv. costs behind Plan only due to a

different yoy planning of campaigns

Decrease in risk (thanks to claim

reduction) and bad debt provisions

(still allowing a coverage of ~63% of

overdue credits, above the level of

FY’13)

EBITDA at 42.2 €m, down 49.5 €m or 54.0%. About 10 €m higher than the projected target for the

FY due to a shifting of planned costs from Q3 to Q4. Ebitda margin at 14.3% of revenues (-10.5pp)

euro million 9M'13 9M'14

mln % mln% of

achievement

Revenues 369.2 295.3 (73.9) (20.0)% 400 74%

Industrial costs (77.3) (76.2) 1.0 1.3% (110) 69%

% revenues 20.9% 25.8% 4.9pp

General & Labour costs (99.6) (87.7) 12.0 12.0% (132) 66%

% revenues 27.0% 29.7% 2.7pp

Commercial costs (53.0) (56.9) (3.9) (7.3)% (79) 72%

% revenues 14.4% 19.3% 4.9pp

Advertising costs (14.5) (9.5) 5.1 34.9% (15) 63%

% revenues 3.9% 3.2% (0.7)pp

Total costs (244.5) (230.3) 14.2 5.8% (336) 69%

% revenues 66.2% 78.0% 11.8pp

Gross Operating Profit 124.7 65.0 (59.7) (47.8)% 64 102%

% of revenues 33.8% 22.0% (11.8)pp

Bad Debt, Risk Prov. & others (33.0) (22.8) 10.2 30.9% (32) 71%

EBITDA 91.7 42.2 (49.5) (54.0)% 32 132%

% of revenues 24.8% 14.3% (10.5)pp

Change Budget FY 2014

16

Reclassification of the cost base projected in the Business Plan for the years 2013-’15

117

By destination (€m)

336

137

82

Cost base 2014

110

By nature (€m)

336

94

132

Industrial costs

(Production of own products & commissions

to publishers)

Total Supply Chain costs

(Industrial costs & direct labor

costs)

Commercial costs

(Sales reps &

advertising)

Total Sales costs

(Commercial costs, direct sales personnel &

sales G&A)

Labor & G&A costs Indirect costs

21% of

sales

17

9385

72

20 3244

2013A 2014E 2015E

9M’14 results are confirming the increased weight of the production costs from third parties’ products projected in the Business Plan, due to the change of revenue mix

SEAT – TOTAL SUPPLY CHAIN COSTS BREAKDOWN

Euro million

Third parties’ 59%

Own products 24%

59%

25%

55%

21%

113 116 117

Bdg. FY’14

% of achievement

Total

Own products

Third-parties’

69%

66%

70%

Includes labor costs

related to production of

own products (supply

chain management

and Internet Factory)

% of revenues

18

55 58 56

12 12 15

2835 36

3124 26

87 7

2013A 2014E 2015E

9M’14 results are confirming the increased weight of the cost of field sales personnel projected in the Business Plan, following the completion of the new commercial model

SEAT – TOTAL SALES COSTS BREAKDOWN

Euro million

Telesales(2) 4%

Field sales personnel 10% % of revenues 3%

6%

133 139 137

(1) Including costs related to advertising, convention, marketing research, DLS and others (2) Including costs related to call center outbound

Sales G&A 2% 2%

Total 37% 28%

Advertising & Others(1) 7% 6%

Total

Sales G&A

Field sales

personnel

Telesales(2)

3%

9%

2%

34%

6%

Advertising &

Others(1)

Sales reps

commission

Sales reps commission 15% 12% 15%

Bdg. FY’14

% of achievement

70%

64%

76%

64%

70%

58%

19

5241

35

43

41

39

2013A 2014E 2015E

9M’14 results are confirming the reduction of indirect costs projected in the Business Plan, thanks to saving and rationalization initiatives

SEAT – TOTAL INDIRECT COSTS BREAKDOWN

Euro million

General costs 10% 11%

Indirect cost of labor 10% 9% % of revenues

9%

11%

Total 21% 20% 20%

Indirect cost of

labor

General costs

Bdg. FY’14

% of achievement

65%

66%

95 75 82 Total 65%

Excludes:

Direct sales labor

costs

Direct product costs

Excludes:

Sales G&A (mostly

sales offices rents)

20

Outlook for 2014 and 2015

2

1

3

(1) Including Seat Pagine Gialle S.p.A., Seat Pagine Gialle Italia S.p.A. and Web.co S.r.l. (Digital Local Services companies)

4

Based on the information currently available, client orders acquired in 2014 could be recognized as revenues with a slightly longer timing compared with the original data envisaged under the Plan, due to:

Higher incidence of orders for paper and media agency products

Lower than expected impact in terms of revenues recognized during the year, in accordance with the algorithm applied by the Company in 2012 to defer recognition of revenues arising from the past commercial practice of “anticipated sales”

Despite a market scenario that is still under pressure, results of client orders as of the end of November 2014 are in line with the FCST under the Plan

SEAT(1) FY 2014 revenues are expected to be slightly below forecast (with no significant impact in terms of Ebitda), while cash balance is in line with Plan:

Revenues: 385÷395 €m vs. Plan target of 400 €m

Ebitda: in line with Plan target of 32 €m

Final liquidity in line with Plan also taking into account the total cash payments for the composition with creditors procedure

The Company will push more and more the actions, envisaged under the Plan, to secure the 2015 targets

Nevertheless, the worsening of the macroeconomic context increases significantly the challenge

Stabilizing client order acquisition is especially hard, when the majority of SMEs in Italy struggle to confirm even a minimal advertising budget

21

Index

Seat’s Ytd results 11

Focus on Seat’s product innovation 22

Appendix 42

Composition with creditors procedure 7

22

FULL SERVICE

TRADITIONAL ADV Partnership

development with

main actors

WEB AGENCY

&COMMERCE Strong development

DIRECTORY Investment to limit

decline in revenues

DIGITAL ADV Business partner

of main players

Developing new digital

opportunities

Strengthening of the

digital traffic offering

Expansion of SMEs offering

with traditional media campaigns

P

R

E

S

EN

C

E

T

R

A

F

FI

C

Investment in the digital and

defense of the stage of maturity of the print

New

New

New

TRADITIONAL INNOVATIVE

Seat is now one-stop-shop for SMEs

SEAT - POSITIONING

23

The whole Seat’s product range has been revisited in 2014

Directory

www.paginegialle.it

Web agency & commerce Traditional adv. Digital adv.

On sale: Jan

2014

Distribution:

Jan. 2015

May 2014

Dec. 2014

Dec. 2014

April 2014

May 2014

May 2014

Jan. 2015

STADIUM

Nov. 2014 Feb. 2014

Sep. 2014

Jun. 2014

Sep. 2014

Relaunched New Product

24

Launch of the SMARTBOOK (Yellow & White Pages Book together) aimed at protecting usage on the Company’s iconic own medium

New format

New covers

•A larger font

•Extrabold surnames

•Greater visibility of the phone number

New spaces

Easy to consult

New content

SEAT – DIRECTORY

First edition

(Bari 2015)

25

SEAT – DIRECTORY

Launch of MOBILE TOP an innovative commercial offer to increase visibility on mobile (Pagine Gialle + Pagine Bianche App and mobile site)

Priority Call me now Improved YP & WP

company card

On sale from

May 2014

26

Launch of GIALLOEMERGENZA, an innovative mobile application to meet the specific needs of users

SEAT – DIRECTORY

User & merchant’s

geolocalization

• Real time availability

• Estimated time of arrival

• User’s feedback

• Direct call

At the Apple

Store and Play

Store from

December 2014

• Car rescue

• Health

• Help at home

• Emergency numbers

27

Launch of the new www.paginegialle.it website…

SEAT – DIRECTORY

New user experience

High customer visibility

New services

Request a quote

Book a table

Discover deals

Integration with Glamoo

daily deals

From

December

2014

28

… with an innovative listing and ….

SEAT – DIRECTORY

More visible and

appealing search

result

Strong

enhancement of

customers

Dynamic full screen

map to locate the

position of the

customer

29

… an improved company card

SEAT – DIRECTORY

Immediate availability

of all customer

contacts

Map out to quickly

identify the location of

the Company

Strong highlighting of

all the customer offers

High enhancement of

photos and videos,

Glamoo coupons and

Google Maps

Business View

30

Launch of the SmartSite the most innovative solution to strengthen the digital presence of SMEs

SEAT – WEB AGENCY & COMMERCE

On sale from

April 2014

Accessibility Visibility Social Network Production

Automatic adaptation of

the site to all devices,

thanks to Responsive

Design, with content

available from

Smartphone, Tablet and

PC

Real-time editing of

site content based on

visitors' behavior

Site optimization for

search engines (SEO)

and inclusion on

PagineGialle.it

Professional web

statistics

(ShinyStat™)

Sharing site content on

the main Social Network:

Facebook, Google+,

Twitter, Pinterest

Availability of a team of

experts (media

consultants & web

masters) at the Seat

Media Agency (“DLS”) for

the creation and

development of the

customer site

From May 2014, start of

customer site production

directly at the DLS

From

Dec. ‘14

English

French

German

Spanish

Portuguese

From

Q1’15

Russian

Chinese

Japanese

Arabic

31

Launch of Google Maps Business View, an interactive 360° virtual navigation inside customer venues

SEAT – WEB AGENCY & COMMERCE

On sale from

May 2014

Virtual 360° tour Photographs G+Local card Seat’s properties

It allows users to take a

virtual visit of customer

store

Made with the Google

Street View technology

by a certified Google

agency

Professional

photographs to enrich

the content of the online

presence

Automatically checked

by Google

With professional

photos, virtual tour and

link to the customer

website

Geolocalization on

Google Maps

Integration of virtual

tours and photos on the

paginegialle.it and

paginebianche.it

customer profile and

regular updating of

contact information

Customer business activity opened 24

hours on 24, all over the world with Google!

32

Launch of the new MOBAPP 2.0, the commercial offer to create Native Mobile Applications

SEAT – WEB AGENCY & COMMERCE

On sale from

May 2014

App native New graphics Tablet version New modules

To take full advantage of

the device

360 ° panoramic

photos, docs, order

products, audio gallery

Made with Apple

standards

New font, new layout

Adaptation to iOS &

Android guidelines

33

Launch of the new version of PGCLICK, the keyword advertising service of Seat to manage the customer’s advertising campaigns on Google Adwords

SEAT – WEB AGENCY & COMMERCE

Adv. campaigns DLS

Creation of evolved

advertising campaign:

more advanced and

personalized

Management of the

service directly at the

DLS: proximity to the

adwords editor, more

flexibility

On sale from

January

2015

34

In less than 1 year, Seat has developed its media agency model, increasing the number of partnerships

CINEMA

RADIO

SEAT – TRADITIONAL ADV

STADIUM

PRESS

OUTDOOR

TELEVISION

35

ADV on Facebook

SEAT – DIGITAL ADV

36

Launch of ADV on Facebook, a new local and targeted advertising offer

SEAT – DIGITAL ADV

Geolocalized adv. campaign

in all Italian cities...

...targeted by gender and age of the

recipient

On sale from

November

2014

37

A new way of selling: a mobile App of ADV on Facebook available on the sales force’s iPad

SEAT – DIGITAL ADV

Creation of advertising campaigns directly

with the customer

38

facebookPlanner: geolocalized adv. campaign in all Italian cities

SEAT – DIGITAL ADV

Ability to select where to launch an

advertising campaign 1

39

facebookPlanner: local audience and guaranteed reach

SEAT – DIGITAL ADV

Ability to select the gender and the age of

the recipient of the advertising campaign 2

da novembre

2014

40

facebookPlanner: confirmation of the advertising campaign

SEAT – DIGITAL ADV

Ability to confirm the advertising

campaign 3

41

Index

Seat’s Ytd results 11

Focus on Seat’s product innovation 22

Appendix 42

Composition with creditors procedure 7

42

141.7165.8

185.7

62.1

75.4

83.3

9M'12 9M'13 9M'14

In 9M’14 solid growth (up 11.5%) in YP online & mobile usage

SEAT – YP ONLINE & MOBILE USAGE(1)

(1) Source: SiteCensus (2) 436.2 millions in 9M’14, including all Seat’s proprietary products (Yellow & White Pages, TuttoCittà) (3) PG.it only

Trends in the number of YP visits

203.8 241.2 269.0 +18.4% +11.5% Total(2)

PG.it,

PGMobile

89.24.24Mobile

GlamooMobile

millions

Key initiatives and metrics

Web sites

Leading position in the creation and

management of sites in Italy: ~72k web

sites managed in 9M’14 (of which ~27k

new ones)

PG.it, PGMobile

Positive impact from:

continuous product update and

SEO refinement

increasing # of user-generated-

content reviews: ~390k at the end

of Sept. 2014

increasing influence of social media

on user behavior: 419k Facebook

fans(3) at the end of Sept. 2014

+17.0% +12.0%

+21.4%

+10.5%

Customer

Web &

mobile

sites

43

2,777 3,054 3,146 3,284 3,412

2,0052,245

2,4392,631

2,814898

1,1151,255

1,4221,626

251

256258

260

262

265

288303

314

325

Sept '13 Dec '13 Mar '14 June '14 Sept '14

At the end of Sept. ’14, more than 8.4 million mobile application downloads (including all Seat’s proprietary products) from 6.2 million at the end of Sept. ‘13

SEAT - MOBILE APPLICATION DOWNLOADS

(1) Including applications available on iOS (iPhone and iPad), Android (Smartphone and Tablet), Blackberry, Windows Phone and Windows 8 (2) Including eBook app downloads (3) Including TuttoCittà NAV app dowloads (4) Source: Comscore (calculated as # of smartphones on total # of mobile devices in Italy)

Mobile application downloads(1)

Ytd cumulative, thousands

Total 6,196 6,958 7,401

PGMobile

PBMobile

89.24.24Mobile

TuttocittàMobile

Key initiatives and metrics

All proprietary apps

Growth in total downloads from 6.2m to 8.4m in 1 year

PGMobile(2)

3.4m downloads for the PGMobile application, of which 1.6m for iOS (iPhone and iPad)

PBMobile(2)

2.8m downloads for the PBMobile application, of which 1.1m for iOS (iPhone and iPad)

TuttocittàMobile(3)

1.6m downloads for the TuttocittàMobile application,of which 1.1m for iOS (iPhone)

89.24.24Mobile

0.3m downloads for the 89.24.24Mobile application (iPhone)

GlamooMobile

0.3m downloads for the GlamooMobile application, of which 0.2m for iOS (iPhone)

GlamooMobile

7,911

+36.2%

8,439

Smartphone penetration(4) 61% 66% 69% 71% n.a.

44

Launch of WIADV, the free WIFI service to create a Hyper Local Merchant ADV Network

SEAT – WEB AGENCY & E-COMMERCE On sale from

February

2014

Connection Communication Contacting Display campaign

Ability for customers to

navigate with no time

limits, safely and for

free

Customization of the

network name:

@PagineGialle_latuain

segna

Customer’s

personalized portal as

an interactive way of

communication

SMS, chat and DEM

(direct email) available

for the customer to

promote its offerings

Customized banner on

the WiAdv network

45

From October 2014, visibility of Glamoo’s best local couponing deals extended to Groupalia’s users

SEAT – WEB AGENCY & E-COMMERCE 6 mln

users

reachable