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www.oxfordrisk.com | 020 3941 2801 | [email protected]
Greg B Davies, PhD@GregBDavies
Investing with UlyssesBetter Decisions Through Behavioural Design
www.oxfordrisk.com | 020 3941 2801 | [email protected]
Which investor is happiest at the end?
Port
folio
Ret
urn
Time
www.oxfordrisk.com | 020 3941 2801 | [email protected]
Double your money in 10 years … in three different ways
www.oxfordrisk.com | 020 3941 2801 | [email protected]
<-5%-5% to
0%
0 to 5%
5 to 10%
10 to 15% >15%
MSCI World Equity Annualised Returns
Sell date, quarterly
Buy date,quarterly
If you bought in 1975 and sold in 1995, your average annual return would have
been 12%
www.oxfordrisk.com | 020 3941 2801 | [email protected]
www.oxfordrisk.com | 020 3941 2801 | [email protected]
<-5%-5% to
0%
0 to 5%
5 to 10%
10 to 15% >15%
MSCI World Equity Annualised Returns
Sell date, quarterly
Buy date,quarterly
No nominal losses over any holding period of 12 years
or more
Zone of Anxiety
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www.oxfordrisk.com | 020 3941 2801 | [email protected]
Exuberance
Reluctance
DenialExcitement
Optimism
Panic
Fear
Despondency
Desperation
Capitulation
Reluctance
Depression
Apathy
Indifference
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Paying too much for emotional comfort
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Po
rtfo
lio R
etu
rn
Time
Danger of selling lowDanger of buying high
Behaviour Gap
The costs of being human
www.oxfordrisk.com | 020 3941 2801 | [email protected]
www.oxfordrisk.com | 020 3941 2801 | [email protected]
Po
rtfo
lio R
etu
rn
Time
Behaviour Gap
Emotional Insurance
The costs of being human
www.oxfordrisk.com | 020 3941 2801 | [email protected]
www.oxfordrisk.com | 020 3941 2801 | [email protected]
www.oxfordrisk.com | 020 3941 2801 | [email protected]
Knowledge Intention Comfort Examples
Disclosure Little, or none None NoneCaveat emptor
Disclaimers
Traditional Education
Little, or none Little, or none Little, or noneSeminars
Classes
Nudges None, or negative None, or negative SomeAuto-enrolment
Defaults
Engaged Choice
Yes Yes Yes
Just in time education
Gamification
The road to decision prosthetics
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www.oxfordrisk.com | 020 3941 2801 | [email protected]
Better decisions by design
www.oxfordrisk.com | 020 3941 2801 | [email protected]
Knowledge
Environment ControlDecision Prosthetics
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Alternative X
• Lose $4,000
Alternative Y
• 1/3 chance nothing lost
• 2/3 chance $6,000 lost
67% go for X
Alternative A
• Recover $2,000
Alternative B
• 1/3 chance $6,000 recovered
• 2/3 nothing recovered
92% go for A
Would you choose A or B?
Source: Wang, 1996
Imagine you bought $6,000 worth of stock from a now bankrupt company
There are two alternatives to recover money…
Would you choose X or Y?
Why choice/gamble based “revealed preferences” don’t work
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www.oxfordrisk.com | 020 3941 2801 | [email protected]
-60%
-40%
-20%
0%
20%
40%
60%
80%
Dec
-19
79
Dec
-19
84
Dec
-19
89
Dec
-19
94
Dec
-19
99
Dec
-20
04
Dec
-20
09
10 Year
Framing horizon
MSCI World Index, 1970 – Dec 2013
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The information we should base decisions on
www.oxfordrisk.com | 020 3941 2801 | [email protected]
-60%
-40%
-20%
0%
20%
40%
60%
80%
Dec
-19
79
Dec
-19
84
Dec
-19
89
Dec
-19
94
Dec
-19
99
Dec
-20
04
Dec
-20
09
1 Year 10 Year
Framing horizon
MSCI World Index, 1970 – Dec 2013
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The information we do base decisions on
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Decision Constitution
1. Circle of competence
2. Automated actions
3. Contingency plans
4. Cooling off period
Make more decisions ahead of time
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www.oxfordrisk.com | 020 3941 2801 | [email protected]
Initiate
Plan Deviate
Terminate
Plan Repeat
Reality
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No strategy survives first contact with reality
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Example investor financial personality recommendations
Low Composure
• Reduce reporting detail and frequency
• Portfolio construction to smooth journey
High Familiarity Bias
• Home biased portfolios or familiar assets
• Draw attention to specific assets in reporting
Low Involvement
• Provide lots of decision support and interaction
• Reduce reporting detail and frequency
High Impulsivity
• Focus narrative away from market conditions
• Increase focus on spending plans and goals
Composure
Familiarity Bias
Involvement
Impulsivity
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The sweet spot for better decisions
Data Digital
Design
Grant me:
The serenity to accept what computers do better than people,
The courage to let people do what they do better than computers, and…
The wisdom to know the difference.
www.oxfordrisk.com | 020 3941 2801 | [email protected]
www.oxfordrisk.com | 020 3941 2801 | [email protected] | 020 3941 2801 | [email protected]
www.oxfordrisk.com | 020 3941 2801 | [email protected]
Oxford Risk1 Paris GardenLondon, SE1 8ND, UK
+44 (0) 203 [email protected]
www.oxfordrisk.com | 020 3941 2801 | [email protected]
www.oxfordrisk.com | 020 3941 2801 | [email protected]
Ris
kP
rofi
le
Retirement
How risk capacity affects risk profile over time
Static risk tolerance
Dynamic risk capacityEarly in life: risk capacity justifies increase from RT
In retirement: risk capacity implies decrease from RT
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Subjective assessment
• Adviser or client self-assessment
• Inaccurate and unstable
• Procyclical
• Lacks robust regulatory evidence
“Games”
• Engaging, but gimmicky
• No evidence of accurate assessment
• No basis in academic evidence
“Revealed” preferences
• Often tests numeracy, not Risk Tolerance
• Doesn’t measure RT, but in-the-moment attitudes
• Highly unstable
• Procyclical
Data-driven psychometric
• Strong academic and theoretical grounding
• Empirically validated and stable
• Regulatory comfort
There are many poor approaches to assessing risk preferences