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www.oxfordrisk.com | 020 3941 2801 | [email protected] 1 Greg B Davies, PhD @GregBDavies Investing with Ulysses Better Decisions Through Behavioural Design

Investing with Ulysses · | 020 3941 2801 | [email protected] 15% MSCI World Equity Annualised Returns Sell date, quarterly

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Page 1: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Greg B Davies, PhD@GregBDavies

Investing with UlyssesBetter Decisions Through Behavioural Design

Page 2: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Which investor is happiest at the end?

Port

folio

Ret

urn

Time

Page 3: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Double your money in 10 years … in three different ways

Page 4: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

<-5%-5% to

0%

0 to 5%

5 to 10%

10 to 15% >15%

MSCI World Equity Annualised Returns

Sell date, quarterly

Buy date,quarterly

If you bought in 1975 and sold in 1995, your average annual return would have

been 12%

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Page 5: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

<-5%-5% to

0%

0 to 5%

5 to 10%

10 to 15% >15%

MSCI World Equity Annualised Returns

Sell date, quarterly

Buy date,quarterly

No nominal losses over any holding period of 12 years

or more

Zone of Anxiety

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Page 6: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Exuberance

Reluctance

DenialExcitement

Optimism

Panic

Fear

Despondency

Desperation

Capitulation

Reluctance

Depression

Apathy

Indifference

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Paying too much for emotional comfort

Page 7: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Po

rtfo

lio R

etu

rn

Time

Danger of selling lowDanger of buying high

Behaviour Gap

The costs of being human

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Page 8: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Po

rtfo

lio R

etu

rn

Time

Behaviour Gap

Emotional Insurance

The costs of being human

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Page 9: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Page 10: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Knowledge Intention Comfort Examples

Disclosure Little, or none None NoneCaveat emptor

Disclaimers

Traditional Education

Little, or none Little, or none Little, or noneSeminars

Classes

Nudges None, or negative None, or negative SomeAuto-enrolment

Defaults

Engaged Choice

Yes Yes Yes

Just in time education

Gamification

The road to decision prosthetics

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Page 11: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Better decisions by design

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Knowledge

Environment ControlDecision Prosthetics

Page 12: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Alternative X

• Lose $4,000

Alternative Y

• 1/3 chance nothing lost

• 2/3 chance $6,000 lost

67% go for X

Alternative A

• Recover $2,000

Alternative B

• 1/3 chance $6,000 recovered

• 2/3 nothing recovered

92% go for A

Would you choose A or B?

Source: Wang, 1996

Imagine you bought $6,000 worth of stock from a now bankrupt company

There are two alternatives to recover money…

Would you choose X or Y?

Why choice/gamble based “revealed preferences” don’t work

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Page 13: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

-60%

-40%

-20%

0%

20%

40%

60%

80%

Dec

-19

79

Dec

-19

84

Dec

-19

89

Dec

-19

94

Dec

-19

99

Dec

-20

04

Dec

-20

09

10 Year

Framing horizon

MSCI World Index, 1970 – Dec 2013

www.oxfordrisk.com | 020 3941 2801 | [email protected]

The information we should base decisions on

Page 14: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

-60%

-40%

-20%

0%

20%

40%

60%

80%

Dec

-19

79

Dec

-19

84

Dec

-19

89

Dec

-19

94

Dec

-19

99

Dec

-20

04

Dec

-20

09

1 Year 10 Year

Framing horizon

MSCI World Index, 1970 – Dec 2013

www.oxfordrisk.com | 020 3941 2801 | [email protected]

The information we do base decisions on

Page 15: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Decision Constitution

1. Circle of competence

2. Automated actions

3. Contingency plans

4. Cooling off period

Make more decisions ahead of time

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Page 16: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Initiate

Plan Deviate

Terminate

Plan Repeat

Reality

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No strategy survives first contact with reality

Page 17: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Example investor financial personality recommendations

Low Composure

• Reduce reporting detail and frequency

• Portfolio construction to smooth journey

High Familiarity Bias

• Home biased portfolios or familiar assets

• Draw attention to specific assets in reporting

Low Involvement

• Provide lots of decision support and interaction

• Reduce reporting detail and frequency

High Impulsivity

• Focus narrative away from market conditions

• Increase focus on spending plans and goals

Composure

Familiarity Bias

Involvement

Impulsivity

Page 18: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

March 1918

Page 19: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

The sweet spot for better decisions

Data Digital

Design

Grant me:

The serenity to accept what computers do better than people,

The courage to let people do what they do better than computers, and…

The wisdom to know the difference.

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Page 20: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected] | 020 3941 2801 | [email protected]

Page 21: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Oxford Risk1 Paris GardenLondon, SE1 8ND, UK

+44 (0) 203 [email protected]

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Page 22: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Ris

kP

rofi

le

Retirement

How risk capacity affects risk profile over time

Static risk tolerance

Dynamic risk capacityEarly in life: risk capacity justifies increase from RT

In retirement: risk capacity implies decrease from RT

Page 23: Investing with Ulysses · | 020 3941 2801 | enquiries@oxfordrisk.com 15% MSCI World Equity Annualised Returns Sell date, quarterly

www.oxfordrisk.com | 020 3941 2801 | [email protected]

Subjective assessment

• Adviser or client self-assessment

• Inaccurate and unstable

• Procyclical

• Lacks robust regulatory evidence

“Games”

• Engaging, but gimmicky

• No evidence of accurate assessment

• No basis in academic evidence

“Revealed” preferences

• Often tests numeracy, not Risk Tolerance

• Doesn’t measure RT, but in-the-moment attitudes

• Highly unstable

• Procyclical

Data-driven psychometric

• Strong academic and theoretical grounding

• Empirically validated and stable

• Regulatory comfort

There are many poor approaches to assessing risk preferences