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Investing in Maternal and Child Health: Strategies for Employers National Business Group on Health December 11, 2007

Investing in maternal and child health: Strategies for employers

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Page 1: Investing in maternal and child health: Strategies for employers

Investing in Maternal and Child Health: Strategies for Employers

National Business Group on Health

December 11, 2007

Page 2: Investing in maternal and child health: Strategies for employers

Overview & Learning Objectives

• Understand how to use Investing in Maternal and Child Health: An Employer’s Toolkit– The business case for MCH– The Maternal and Child Health Plan Benefit Model:

evidence-informed benefit design– Effective strategies for communication, education,

engagement

• Investing in maternal and child health– What does “investing” mean?– Why is it important?– How can it be done?

Page 3: Investing in maternal and child health: Strategies for employers

Speakers

• Kathryn Phillips Campbell, Manager; Center for Prevention and Health Services

• Scott Rothermel, Consultant; NBGH• Rebecca Main, Marriott International; Maternal

and Family Health Benefits Advisory Board

Page 4: Investing in maternal and child health: Strategies for employers

Sources: 1. PricewaterhouseCoopers LLP. Actuarial analysis of the National Business Group on Health’s Maternal and Child Health Plan Benefit Model. Atlanta, GA: PricewaterhouseCoopers LLP; August 2007; 2. Shellenback K. Child Care and Parent Productivity: Making the Business Case. Ithaca, NY: Cornell Department of City and Regional Planning; 2004.

• $1 out of every $5 large employers spend on health care is for MCH services1

• Pregnancy is a leading cause of short- and long-term disability and turnover for most companies

• Children’s health problems are a leading cause of employee absence and productivity loss– Absences cost employers $3 billion per year2

– 26% of the time, employees calling in “sick” are providing care to a family member

Business Case

Page 5: Investing in maternal and child health: Strategies for employers

Business Case

• Improved MCH health is associated with:– Lower healthcare costs– Increased productivity– Improved retention– A healthier future workforce

Page 6: Investing in maternal and child health: Strategies for employers

Business Case: Children

• Important, but often overlooked population• 43% of NBGH employers provide dependent coverage

through age 25, pending school status1

• 33% of all beneficiaries are under the age of 252 • 14.7% of claims costs are for children & adolescents2

• 8.6% of employees provide care to a child with a special health care need3

• In 2003, children’s costs totaled $67 billion in the U.S.4

Sources: 1. National Business Group on Health. Maternal and Child Health Benefits Survey. Washington, DC: National Business Group on Health; January 2006; 2. PricewaterhouseCoopers LLP. Actuarial analysis of the National Business Group on Health’s Maternal and Child Health Plan Benefit Model. Atlanta, GA: PricewaterhouseCoopers LLP; August 2007; 3. Perrin J, Kuhthau K, Fluet C. Children with Special Needs and the Workplace: A Guide for Employers. Boston, MA: Center for Child and Adolescent Health Policy at the MassGeneral Hospital for Children; 2004; 4. Chevarley FM. Utilization and Expenditures for Children with Special Health Care Needs. Research Findings No. 24. Rockville, MD: Agency for Healthcare Research and Quality; 2006.

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Business Case: Healthy Pregnancy

• In any given year, 5% of female employees will experience a pregnancy1

• Pregnancy and childbirth account for 25% of all hospitalizations in the United States2

• Complications of pregnancy are costly in the short- and long-term

• Each year employers spend $9 billion on claims related to prematurity and low birthweight2

• 10% of babies covered by employer-sponsored health plans are born with a prematurity diagnosis

• Other complications: preeclampsia, multiple births, 40% more C-sections today than in 19973

Sources: 1. March of Dimes, 2007; 2. National Committee for Quality Assurance. The State of Health Care Quality 2005: Industry Trends and Analysis. Available at: http://www.ncqa.org/Docs/SOHCQ_2005.pdf. Accessed on June 7, 2007; 3. CDC. National Vital Statistics Report, Vol 52, No 10.

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Large Employer Specific Cost Data

• Actuarial analysis– Medstat database– PricewaterhouseCooper’s proprietary cost models

• 120,000 beneficiaries • Cost data from 2004

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MaleMale

Page 10: Investing in maternal and child health: Strategies for employers

Children’s cost and service-use profiles are different than those of adults

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Investing in Maternal and Child Health

1. Business case

2. Maternal and Child Health Plan Benefit Model

3. Healthcare strategy

4. Employer education and case studies

5. Beneficiary education and communication tips

6. Materials for employees on MCH topics

7. Tools, metrics, crosswalks

7-part resource guide on plan design, education, and communication

Page 12: Investing in maternal and child health: Strategies for employers

Maternal and Child Health Plan Benefit Model

• Plan design specific to the needs of children, adolescents, and childbearing women

• Comprehensive/unified plan (includes mental health, dental, vision, and prescription drug coverage recommendations)– Reduces administrative cost burden & allows for clinical integration

• Evidence-informed• Affordable (employee) & sustainable (employer)• Centered on prevention and early intervention• Designed by NBGH advisory board

– Benefit managers; medical directors; professional association delegates; experts in pediatrics, family medicine, occupational medicine; health plans; healthcare consultants

• Reviewed by 30 external experts

Page 13: Investing in maternal and child health: Strategies for employers

Structure

MissionWhy does the organization support the provision of

health benefits?

VisionWhat goals does the organization have for its health

benefit program?

Values

What aspects of the benefits are necessary or important?

Critical Success FactorsWhat will define success?

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Page 15: Investing in maternal and child health: Strategies for employers

Evidence-Informed Benefits

• Evidence-based: strong scientific evidence of effectiveness (e.g., USPSTF recommendations)– Limited in pediatrics and obstetrics

• Recommended guidance: based on the best available information about a condition, disease or health service (e.g., expert opinion, consensus, panel judgments)

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Maternal and Child Health Plan Benefit Model

• HMO and PPO plan designs• 34 recommended benefits• 5 categories:

– I. Preventive Services– II. Physician / Practitioner Services– III. Facility-Based Care– IV. Therapeutic Services / Ancillary Services– V. Laboratory, Diagnostic, Assessment, and Testing

Services

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Page 18: Investing in maternal and child health: Strategies for employers
Page 19: Investing in maternal and child health: Strategies for employers

Innovative Benefits

• Preventive care– Preconception care– Postpartum care: lactation support– Early intervention services for mental health /

substance abuse– Preventive dental care

• E-visits & telephonic visits, group care, care by a healthcare team

• DME: Medical foods, cochlear implants, donor breast milk, breast pumps

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Administrative Changes

Medically necessary care is:• Prescribed by a physician or other qualified healthcare provider. • Required to prevent, diagnose, or treat an illness, injury, or

disease or its symptoms; help maintain, improve, or restore the individual’s health or functional capacity; prevent deterioration of the individual’s condition; or remedy developmental delays or disabilities.

• Generally agreed to be of clinical value.• Clinically consistent with the patient’s diagnosis and/or symptoms.• Appropriate in terms of type, scope, frequency, duration, intensity,

and delivered in a setting that is appropriate to the needs of the patient.

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Page 22: Investing in maternal and child health: Strategies for employers

Cost-Sharing Recommendations

**Zero cost preventive care

Page 23: Investing in maternal and child health: Strategies for employers

Cost-Sharing Recommendations

• Recommended total participant cost (premium, OOP total) *excludes prescription drugs– Individual (1): $2,370 total ($1,500 maximum

copayment/coinsurance, plus $870 premium).– Individual plus one dependent (2): $5,420 total

($3,000 maximum copayment/coinsurance, plus $1,740 premium).

– Family (3+): $5,420 total ($3,000 maximum copayment/coinsurance, plus $2,420 premium).

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Cost-Sharing: Balance

• Growth in healthcare premiums has consistently outpaced both inflation and growth in workers’ earnings for the past 20 years.1

• Between 2000 and 2005, the cost of buying coverage for an employee increased 61% ($273) for single coverage and 60% ($971) for family coverage.2

• Family out-of-pocket costs for medical care are also on the rise. – In 2003, 18.2% of families with employer-sponsored health

coverage spent 10% or more of their annual income on medical expenses - a 28% increase over 8 years.1

Sources: 1. Henry J. Kaiser Family Foundation. Health Care Costs: A Primer. Key Information Health Care Costs and Their Impact. Menlo Park, CA: Henry J. Kaiser Family Foundation; August 2007; 2. Sommers JP. Offer Rates, Take-up Rates, Premiums, and Employee Contributions for Employer-Sponsored Health Insurance in the Private Sector for the 10 Largest Metropolitan Areas, 2005. Statistical Brief #178. Rockville, MD: Agency for Healthcare Research and Quality; July 2007.

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Actuarial Analysis

Background– Summary– Plan benefit strategies– Employee feedback– Actuarial models

ProcessExamples

– Early Intervention Services for Mental Health / Substance Abuse

– Preventive Preconception Care

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Actuarial Analysis - Background

Benefit managers have limited strategies if they expect to stay within their budgets:

a. Adjust benefit coverage levels / care management models for medical services

b. Adjust employee cost-sharing formulasc. Reduce demand for medical services by

incorporating coverage for preventive services – part of a value-based purchasing strategy

Page 30: Investing in maternal and child health: Strategies for employers

Actuarial Analysis - Background

Employer feedback– Benefit coverage levels: implemented majority

of financial management strategies– Employee cost-sharing: maximized, and in

some cases exceeded, cost-shifting burden to employees

– Prevention strategy: experimented with some services, but lack economic / financial models to implement comprehensive prevention strategies

Page 31: Investing in maternal and child health: Strategies for employers

Actuarial Analysis - Background

• Actuarial models– Primary application for evaluating the cost

impact of benefit coverage levels and cost-sharing strategies

– Secondary application considers prevention as a “cost offset”

• If cost is avoided then resources can be used elsewhere in the organization

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Actuarial Analysis - Process

• Identified two plan types:– Health Maintenance Organization (HMO)– Preferred Provider Organization (PPO)

• Incorporate prevention strategy and related project values

• Results need to be financially competitive with existing employer strategies

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Actuarial Analysis - Process

1. Establish MCH plan design

characteristics

5. Compare MCH estimate costs to

current market costs

6. Review MCH plan design and

recommend changes

2. Map diagnosiscodes (ICD-9) with MCH plan design

3. Develop benchmark HMO and PPO

models

4. Estimate cost impact of MCH

plan design

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Actuarial Analysis - Process

3. Develop and benchmark HMO and PPO models • Populated benchmark models with national

data sets from Medstat and PwC • Peer-reviewed literature used to fill-in gaps

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Actuarial Analysis - Process

4. Estimate cost-impact of MCH Plan Design considerations• Historical utilization rates / patterns• Managed care models for medical and

mental health• Population demographics• Cost-sharing model• Provider reimbursement levels

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Page 37: Investing in maternal and child health: Strategies for employers

Actuarial Analysis – ExampleEarly Intervention Services for Mental Health / Substance Abuse

1. Establish MCH plan design

characteristics

5. Compare MCH estimate costs to

current market costs

6. Review MCH plan design and

recommend changes

2. Map reimbursementcodes and services with

MCH plan design

3. Develop benchmark HMO and PPO

models

4. Estimate cost impact of MCH

plan design

Page 38: Investing in maternal and child health: Strategies for employers

Actuarial Analysis – ExampleEarly Intervention Services for Mental Health / Substance Abuse

Benchmark model– Insufficient experience data available to support the

benchmark model

Benefit estimated to cost employers– $4.83 (HMO) and $5.85 (PPO)

Overall plan impact– Increase plan costs by 1.7% and 1.9%, respectively

Cost offset– Probably cost-saving

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Cost-Impact Summary

• Adopting all of the recommended benefits would cost the average employer, with a market-average plan design, an additional 6% for a HMO or 10% for a PPO

• Most large employers already provide some of the recommended benefits

• Cost-impact assessments provided on a per benefit level and per category– Adopting all preventive services for a HMO plan would cost:

3.8% / $10.99 PMPM– Adopting the recommended well-child care benefit would cost:

0.1%/ $0.37 PMPM

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Page 41: Investing in maternal and child health: Strategies for employers
Page 42: Investing in maternal and child health: Strategies for employers

Balanced Scorecard & Analysis Tools

• Balanced Scorecard– Value Proposition– Perspectives– Key Performance Indicators

• Strategy Maps• Side-by-Side Analysis Tool

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Balanced Scorecard and Analysis Tools

• Balanced Scorecard Value Proposition– Develop a maternal and child health strategy– Evaluate existing health benefits– Implement and track the MCH Plan Benefit

Model recommendations– Design and evaluate additional MCH and

work/life benefits

Page 44: Investing in maternal and child health: Strategies for employers

Balanced Scorecard and Analysis Tools

Perspectives and Key Performance Indicators (KPIs)–Financial

KPI: 0% net increase in plan costs 1 year after adopting up to three MCH Plan Benefit Model preventive services.

–CustomerKPI: X% increase (from baseline) in number of participants / attendance rate in pregnancy education program.

–OperationsKPI: X% decrease (from baseline) in number of children who have an ER admission related to asthma symptoms.

–Learning and GrowthKPI: X% increase (from baseline) in the number of home health visits post-delivery.

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Side-by-Side Analysis Tool

• Summary– Benchmarking and analysis resource

• Directions for use– Gather plan benefit documentation (i.e., summary

plan description, administrative contract)– Insert relevant plan information– Summarize key differences– Analyze variance– Consider plan modifications

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Page 47: Investing in maternal and child health: Strategies for employers

Education and Engagement

• Research and experience show that plan changes aren’t enough to improve health

• Communication fact sheets– Open enrollment opportunities– Low health literacy challenges

• Employee education resources– Preconception, prenatal, and postpartum care– Child health– Adolescent health

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Marriott International

Rebecca Main

Page 49: Investing in maternal and child health: Strategies for employers

For Additional Information, Contact

• Kathryn Phillips Campbell: [email protected]

206-708-1610• Georgette Flood:

[email protected]

202-585-1837

PDF copies of all materials available at:

www.businessgrouphealth.org/healthtopics/maternalchild/investing