Investing In Gift Cards Drives Five-Star Performance For Incentives Programs

Average budget on incentives, rewards and disbursements of

Performance Highlight:

$21M

Percent of budgets invested in gift cards:

EmployeeRewards

Customer Loyaltyand Acquisition

50% 48%

PaymentDisbursements

34%

Third-PartySales Incentives

30%

26%Successful programs invest more than

of their budget in gift cards

34%of organizations deliver five-star performance with their incentives programs

Only

$50

$50On average

77% $50

of the five-star performers invest heavily in gift cards

Average gift card budgets = $7M+

of employees work harder when their boss shows appreciation for their work

81%more to acquire new customers than it does to keep current ones

It costs

500%

FOR MORE INFORMATIONContact your Amazon Incentives account manager for the complete research on Decoding Incentives and the Insights on Incentives best practices interviews with industry leaders.

DECODING INCENTIVESInterviews with senior influencers of incentives, rewards and disbursement activities for their organizations (over 500 employees) in the U.S. and the U.K. These organizations had, on average, incentive and disbursement budgets of $21.2M with a minimum 30%+ already using gift cards for a number of these incentive, reward and disbursement activities. • 900 scenarios tested with 300+ respondents • 9,000+ trade-o� exercises (Max-Di�) around 15 consumer and management variables • 6 incentive scenarios (employee rewards, customer acquisition and loyalty, research incentives, third-party sales, vendor gift, financial disbursements) • Questions on budget levels, drivers for digital behavior, SIC, etc.