Upload
venkat-gv
View
223
Download
0
Embed Size (px)
Citation preview
7/28/2019 intrototretailing
1/17
PPT 1-1 Consumer Behavior Ignacio J. Vzquez E. 2007
McGraw-Hill/IrwinLevy/Weitz: Retailing Management, 5/e Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
Introduction
to Retailing
Retail Management
7/28/2019 intrototretailing
2/17
PPT 1-2 Consumer Behavior Ignacio J. Vzquez E. 2007
Retailing includes all the activities involved in
selling the goods&services to the final
consumer for personal,family, householduse or
for nonbusiness purpose .
Retail The word retail is derived from a french
word retaillierwhich means to cut off a piece
or to break bulk.
What is Retailing?
7/28/2019 intrototretailing
3/17
PPT 1-3 Consumer Behavior Ignacio J. Vzquez E. 2007
Examples of Retailers
Retailers:
-Reliance Retail, KFC, McDonalds,
More,Subiksha,Spencers,VishalRetail,Bigbazar etc
Firms that are retailers and wholesalers that
sell to other business as well as consumers:
-Metro,Office Depot(Stationery products).
7/28/2019 intrototretailing
4/17
PPT 1-4 Consumer Behavior Ignacio J. Vzquez E. 2007
How Retailers Add Value
Breaking Bulk
-Buy it in quantities customers want
Holding Inventory
-Buy it at a convenient place when you want it
Providing Assortment
-Buy other products at the same time
Offering Services
-See it before you buy, get credit,discount etc.
7/28/2019 intrototretailing
5/17
PPT 1-5 Consumer Behavior Ignacio J. Vzquez E. 2007
Doll can be bought
on credit or cash.
Doll is featured on
floor display
Doll is offered in
convenientlocations in
quantities of oneDoll is developed in
several styles
How Retailers Add Value
Doll is developed at
manufacturer
The value of the product and service increasesas the retailer performs functions.
7/28/2019 intrototretailing
6/17
PPT 1-6 Consumer Behavior Ignacio J. Vzquez E. 2007
Manufacturers Perspective
The Four Ps of Marketing
Distribution
Retailers are part of the
distribution channel
Retailers are part of the
distribution channel
Product
Price
Promotion
7/28/2019 intrototretailing
7/17PPT 1-7 Consumer Behavior Ignacio J. Vzquez E. 2007
Distribution Channel
Distribution ChannelPPT 1-4
7/28/2019 intrototretailing
8/17PPT 1-8 Consumer Behavior Ignacio J. Vzquez E. 2007
Accounting Finance
MISOperations
Marketing
Human Resources
Retailers are a Business Like Manufacturers
7/28/2019 intrototretailing
9/17PPT 1-9 Consumer Behavior Ignacio J. Vzquez E. 2007
Decision Variables for Retailers
Customer Service
Store Designand Display
MerchandiseAssortment
Communication
Mix
LocationPricing
Retail
Strategy
7/28/2019 intrototretailing
10/17PPT 1-10 Consumer Behavior Ignacio J. Vzquez E. 2007
Economic Significance of Retailing
Over 1lak cr in sales
Employs 7% of population
-about the same as manufacturing and growing.
Management training opportunities
Entrepreneurial opportunities
7/28/2019 intrototretailing
11/17PPT 1-11 Consumer Behavior Ignacio J. Vzquez E. 2007
Nature of Retail Industry is Changing
Mom and Pop Store
To Todays Retailer
7/28/2019 intrototretailing
12/17PPT 1-12 Consumer Behavior Ignacio J. Vzquez E. 2007
Retailing is a High Tech Industry
- Selling Merchandise over the Internet eg:ebay
etc
- Using Internet to manage supply chains
- Analyze POS data to tailor assortments to stores
- Computer systems for merchandise planning
7/28/2019 intrototretailing
13/17PPT 1-13 Consumer Behavior Ignacio J. Vzquez E. 2007
Retail Environment Differs Across the Globe
US INDIAConcentration High Medium
Store Size Big Small
Role of Low Low
Wholesaling
Efficiency High Low
7/28/2019 intrototretailing
14/17PPT 1-14 Consumer Behavior Ignacio J. Vzquez E. 2007
Hot Topics Retail Mix
Retail Strategy
Customer Service Location
Merchandise
Assortment
PricingCommunication
Mix
Store Design
And Display
7/28/2019 intrototretailing
15/17PPT 1-15 Consumer Behavior Ignacio J. Vzquez E. 2007
Misconceptions About Careers in Retailing
Dont need collegeeducation
Low pay
Long hours
Boring
Dead-end job
No benefits
Everyone is part-time
Unstable environment
7/28/2019 intrototretailing
16/17PPT 1-16 Consumer Behavior Ignacio J. Vzquez E. 2007
Why You Should Consider Retailing
Entry level management positions
-Department manager or FloorManager.
-Manage and have P&L responsibility on your first job
Starting pay will be average with great benefits
- Store Staff are hired from XII Class onwards.
No two days are alike.
Worklife is challenging everyday.
Management of people is a major role.
7/28/2019 intrototretailing
17/17PPT 1 17 Consumer Behavior Ignacio J Vzquez E 2007
Types of Jobs in Retailing
Most entry level jobs are instore management or buying, but
retailers also have staff specialists:--accounting and finance
--real estate/Landteam
--human resource management--supply chain management
--advertising/promotions
--public affairs