Chris Johnson’s decision to specialize and focus his company’s IT services exclusively on the business needs of healthcare providers was a defining moment for Untangled Solutions, an MSP located in Santa

Monica, CA. “We had customers across multiple vertical markets and simply weren’t able to provide the type of specialized solutions and services they needed,” explained Johnson. “I needed to take a step back and really evaluate the landscape. Once I did, I saw the opportunity for Untangled Solutions to specialize its business and that’s the moment everything changed.” Untangled Solutions made the decision to specialize in Health IT in 2010. Within months of realigning its focus, the MSP noted a marked increase in customer satisfaction and today customer referrals are the company’s biggest lead generation tool. “We never cold call anymore. Our reputation as a highly specialized Health IT service provider is making it easier for us to win new business, and our market insight is building great loyalty with our customers,” says Johnson.

Take a No Compromise Approach to BDROne of the reasons Untangled Solutions has been so successful in servicing the needs of dental offices and private physician practices is its comprehen-sive and uncompromising approach to IT-as-a-Service. “We provide a com-plete, turnkey service with great reporting that covers everything from EMR software, to infrastructure and cloud backup,” says Johnson. “And if a client doesn’t want to pay a small monthly fee to have their data encrypted and stored in a cloud data center that meets the industry’s highest standards for security, then we walk away from the business.” Untangled Solutions’ hardline approach to backup and disaster recovery (BDR) is also one of the biggest differentiators for the company. “We’ve seen firsthand what happens when customers take shortcuts with their backups and gamble that their data will always be recoverable,” he says. “When a client is using our BDR solution, which is powered by Intronis, we know we’ll never need to worry about corrupted data files, accidentally deleted files, or even natural disasters.” The level of service confidence Untangled Solutions is able to deliver using Intronis goes unrivaled says Johnson. The MSP had sold BDR systems prior

Selling cloud backup and other IT services exclusively to healthcare clients results in record growth for MSP Untangled Solutions.

Specialization Leads to Triple Digit Growth

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sales@intronis.com 800-569-0155 www.intronis.com @intronisinc

Company Name: Untangled SolutionsYear Founded: 2008 (as an LLC) Headquarters: Santa Monica, CAVertical: HealthcareURL: www.untangledsolutions.comProjected revenue growth for 2013 over 2012: 130%-plus

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StrategyI needed to take a step back and really evaluate the landscape. Once I did, I saw the opportunity for Untangled Solutions to spe-cialize its business and that’s the moment everything changed.

BDRWe’ve seen firsthand what hap-pens when customers take shortcuts with their backups and gamble that their data will always be recoverable.

IntronisIntronis is also one of the few channel vendors that signs a HIPAA Business Associate Agree-ment with its reseller partners, which means that they share in the liability of ensuring our customers’ data remains protected at all times.

Chris Johnson’s take on:

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to Intronis, but noted many were simply insufficient in several areas and especially for the needs of Health IT. “Many healthcare practices use laptops as a regular part of their busi-nesses, and their devices aren’t always connected to the network so that was always an issue,” says Johnson. “Another was that SQL databases require secondary backups beyond what an image-based backup system offers and most of the image-based systems we were using didn’t have any way to verify that backups were being performed successfully.” This inefficiency and uncertainty around BDR was instantly resolved when Untangled Solutions made the switch to Intronis.

Leverage Peer Groups, Industry Orgs to Find the Right Backup Solution“We came to know Intronis through our affiliations with channel organizations such as the ASCII Group and CompTIA,” explains Johnson who reached out to several peers and evaluated multiple backup vendors before selecting Intronis. After seeing the technology in action and witnessing Intronis’ commitment to partners, Untangled Solutions standardized on Intronis. “It was easy to see that the Intronis team has a passion for their product and partners,” says Johnson. “They also have a shared focus on the Healthcare market, and understood the industry regulations and business needs our customers were facing.” Another key factor that set Intronis apart was the simple fact that Untangled Solutions could brand the BDR technology as its own. “Intronis allows us to white label their prod-uct so that we can provide IT solutions with our company’s logos and branding on them, which helps us stay top of mind with our customers,” says Johnson. “Intronis is also one of the few channel vendors that signs a HIPAA Business Associate Agreement with its re-seller partners, which means that they share in the liability of ensuring our customers’ data remains protected at all times.” Untangled Solutions’ decisions to focus exclusively on healthcare and partner with Intronis have yielded impressive results. Not only has the MSP’s customer satisfaction ratings improved dramatically, its revenues have followed suit, too. This year, Untangled Solutions is on track to outperform last year’s revenue by more than 130%.

sales@intronis.com 800-569-0155 www.intronis.com @intronisinc

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About IntronisIntronis Cloud Backup and Recovery is a world-class cloud backup solution for the IT channel. Intronis provides

the industry’s easiest-to-use secure data solution for offsite and local backup, which generates a monthly recur-

ring revenue stream for your business. Intronis offers the best Exchange and SQL backup on the market, supports

virtualized environments with native VMware backup, and is integrated with major solutions in the MSP ecosystem.

Partners receive expert customer support from Intronis’ U.S.-based team. The solution has been field tested by

thousands of MSPs, and the company has been named Best Revenue Generator seven times and Best Customer

Support three times by members of ASCII. Learn more at www.intronis.com or on Twitter at twitter.com/IntronisInc.

0Sign up for a no cost, no obligation trial of Intronis and read the Intronis Cloud Backup and Recovery Blog.

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