Introduction to Zoom

8/10/2019 Introduction to Zoom

1/15

INTRODUCTION

TO ZOOM


2/15

Introduction

Zoom (www.zoom-auction.com) is the rst and only auction of photos taken by the stars of any sport. It isalso the only independently-arranged event in F1 which involves all of the drivers, all of the team bossesand the sports chief executive Bernie Ecclestone.

For an overview of Zoom and its aims, please click the image below to view in your browser a ve-minute

video about the 2014 event.

ZOOM VIDEO REVIEWby


3/15

Selected photographs

FERNANDO ALONSO SEBASTIAN VETTEL NICO ROSBERG KIMI RAIKKONEN

LEWIS HAMILTON BERNIE ECCLESTONE DAMON HILL CHRISTIAN HORNER


4/15

The auction

Zoom launched in late 2012 and has held two star-studdedevents since then

2014 event held at the InterContinental London Park Lane on7th February

Hosted by the BBCs F1 presenter, Suzi Perry

Over 200 guests including F1 stars and celebrities

Covered by media including the Daily Mail, Hello magazine and

Sky Sports

Selection of signed photos and cameras auctioned on the night

Cameras provided by Nikon were signed by current and formerF1 champions including Sebastian Vettel, Kimi Rikknen,

D Hill J Vill J h S t Al i P t d


5/15

2014 Event

After a stunning inaugural Zoom, this years event held at the InterContinental London Park Lane

was another star-studded success attracting more than !! guests along the red car"et# $hey included%ernie and $amara &cclestone, former world cham"ion 'amon (ill, leading team )osses Christian(orner and Claire *illiams, and cele)rity chef +ames artin# $he %%Cs u.i Perry hosted the eveningwith Coys conducting the live auction for /reat 0rmond treet (os"ital Childrens Charity#


6/15

Inaugural EventThe inaugural Zoom auction took place at the Wyndham Grand in Londons Chelsea Harbour in September2012 and was attended by a host of famous faces from both inside and outside motorsport. Guests included

Damon Hill, Dragons Den star Duncan Bannatyne, former England footballer Ledley King, Thin Lizzys ScottGorham, Lilia Kopylova and Darren Bennett from Strictly Come Dancing, model Leah Weller and event host,the BBCs F1 pundit and former team principal, Eddie Jordan.

To view the photographs taken by F1s drivers and team principals for the rst event, please click here.
http://www.zoom-auction.com/gallery.htmhttp://www.zoom-auction.com/gallery.htm


7/15

Guest list

All Zoom partners get invitations to the live event which they canuse for networking with other partners, high net worth invitees andF1 personalities. Guests at the 2014 event from the worlds of F1,

motorsport, media and celebrity, included:

Bernie Ecclestone CEO of Formula One ManagementDamon Hill 1996 F1 world championChristian Horner Team principal, Red Bull RacingClaire Williams Deputy team principal, WilliamsAlejandro Agag CEO, Formula EZayed Alzayani Chairman, Bahrain International CircuitSuzi Perry F1 presenter, BBC SportJames Martin Celebrity chefTamara Ecclestone Socialite


8/15

Exposure

BS

GRm

TAt


9/15

Media highlights

Click on the links below to read examples of the 2014 media coverage

of Zoom. Links to selection of previousmedia coverage.

Five articles including cover story ofMotoring section

Four articles on the sports ofcialwebsite

Four articles
http://www.scribd.com/doc/212987038/Zoom-media-coverage-in-the-Telegraphhttp://www.scribd.com/doc/212985956/Zoom-media-coverage-in-the-Sunhttp://www.scribd.com/doc/212985914/Zoom-media-coverage-on-Formula1-comhttp://www.topgear.com/uk/car-news/formula-one-f1-drivers-pics-2014-01-22http://www1.skysports.com/f1/news/12433/9159615/christian-horner-says-nothing-major-wrong-with-rb10-despite-jerez-test-strugglehttp://cars.uk.msn.com/news/charity-auction-of-photos-by-f1-stars#image=1http://www.hellomagazine.com/celebrities/2014020816908/tamara-ecclestone-baby-bump/http://uk.eurosport.yahoo.com/blogs/motorhead-uk/f1-stars-auctioning-off-own-stunning-photographs-charity-113101674.htmlhttp://www.huffingtonpost.co.uk/2014/01/10/formula-one-photos-great-ormond-street_n_4576648.html?utm_hp_ref=ukhttp://www.dailymail.co.uk/tvshowbiz/article-2554451/Pregnant-Tamara-Ecclestone-shows-growing-baby-bump-monochrome-minidress-attends-F1-charity-auction-Jay-Rutland.htmlhttp://metro.co.uk/2014/01/27/win-nikon-camera-metro-formula-one-charity-auction-competition-great-ormond-street-4275769/http://www.thesun.co.uk/sol/homepage/sport/motorsport/f1/5373582/FERNANDO-Alonso-and-Forumla-One-pals-auction-off-smartphone-snaps-for-Great-Ormond-Street-Hospital-charity.htmlhttp://www.bbc.co.uk/news/in-pictures-25876482http://www.telegraph.co.uk/motoring/picturegalleries/10599267/Formula-One-stars-with-a-camera.html?frame=2803542http://www.formula1.com/news/headlines/2013/12/15354.html


10/15

Social media

Zoom has received wide support from the F1 industry through social media. A selection of tweets is included

below.SUPPORT FROM DRIVERS, TEAMS AND PERSONALITIES

SOCIAL MEDIA

PROMOTIONS


11/15

Event videosClick on images to play videos in browser.

ZOOM VIDEO REVIEWby
http://www.youtube.com/watch?v=lLjC4gvJfeQ&list=TL2vg76S51TEeQIk_9pQ7MBevMOy1rGTY4http://www.youtube.com/watch?v=t3iT1AIBU8A&feature=youtu.behttp://www1.skysports.com/f1/news/12433/9159615/christian-horner-says-nothing-major-wrong-with-rb10-despite-jerez-test-strugglehttp://www1.skysports.com/f1/news/12433/9159687/claire-williams-says-williams-boosted-by-successful-first-test-with-fw36-at-jerezhttp://www1.skysports.com/f1/news/12433/9161114/damon-hill-makes-the-case-for-double-points-in-season-ending-abu-dhabi-gphttp://www1.skysports.com/f1/news/12433/9161114/damon-hill-makes-the-case-for-double-points-in-season-ending-abu-dhabi-gphttp://www1.skysports.com/f1/news/12433/9161114/damon-hill-makes-the-case-for-double-points-in-season-ending-abu-dhabi-gphttp://www1.skysports.com/f1/news/12433/9159687/claire-williams-says-williams-boosted-by-successful-first-test-with-fw36-at-jerezhttp://www1.skysports.com/f1/news/12433/9159687/claire-williams-says-williams-boosted-by-successful-first-test-with-fw36-at-jerezhttp://www1.skysports.com/f1/news/12433/9159615/christian-horner-says-nothing-major-wrong-with-rb10-despite-jerez-test-strugglehttp://www1.skysports.com/f1/news/12433/9159615/christian-horner-says-nothing-major-wrong-with-rb10-despite-jerez-test-strugglehttp://www.youtube.com/watch?v=t3iT1AIBU8A&feature=youtu.behttp://www.youtube.com/watch?v=t3iT1AIBU8A&feature=youtu.behttp://www.youtube.com/watch?v=lLjC4gvJfeQ&list=TL2vg76S51TEeQIk_9pQ7MBevMOy1rGTY4http://www.youtube.com/watch?v=lLjC4gvJfeQ&list=TL2vg76S51TEeQIk_9pQ7MBevMOy1rGTY4


12/15

Partner media coverageOur partners obtained a wide range of media coverage from Zoom in 2014, through exposure of their logoand reports mentioning their brand name. This included widespread use of photographs taken in front of

Zoom branding boards and a competition to win a Nikon camera in Metro.

Compeon in Metro to win a prize including a Nikon camera

Coverage from the red

carpet in publicaons

including the Mail and

Hello

COMPETITIONSZoom developed unique marketingstrategies by arranging competitions with Silverstone,the Bahrain International Circuitand the Metronewspaper to win some of the driver-signed cameras andfor a reader to get their own photo featured in the iPadversion of the ofcial Zoom book.
https://twitter.com/SilverstoneUK/status/427758151266758656https://twitter.com/BAH_Int_Circuit/status/436480913204322304http://metro.co.uk/2014/01/27/take-a-shot-at-becoming-an-f1-champion-your-photo-could-make-the-podium-4278324/http://metro.co.uk/2014/01/27/take-a-shot-at-becoming-an-f1-champion-your-photo-could-make-the-podium-4278324/https://twitter.com/BAH_Int_Circuit/status/436480913204322304https://twitter.com/SilverstoneUK/status/427758151266758656


13/15

Title sponsor Nikon provided COOLPIX S9500 cameras for the 2014 even

seven current and former world champions: Sebastian Vettel, Kimi Rikkn

Villeneuve, John Surtees, Alain Prost and Sir Jackie Stewart. A selectio

alongside the photographs at the auction while others were given as comp

both Zoom and the partnership with Nikon.

Concept expansion


14/15

The official Zoom 2014 book is published by Vision Sports Publishing and contains all of thephotographs from the auctions as well as a foreword by ernie !cclestone and a message from

"idehiko Tanaka# President of $ikon %&' (t is sold through Vision)s online store plus ma*or retailerssuch as +aterstones# +" Smith)s and ,ma-on'

The Book


15/15

Foreword

The foreword to the ofcial book of Zoom is written by F1s chief executive, Bernie Ecclestone.

5

FOREWORDBy Bernie Ecclestone

Formula 1 is the worlds most watched annual sport and its drivers are known the

world over. Every move they make on track is watched by millions but very few

people ever get a glimpse into their lives when they arent racing. It leaves fans

guessing about questions such as what pets the drivers have, where they go onholiday and what hobbies they get up to in their free time.

This book gives a taste of what the lives of the F1 drivers and team principals are reall y like. Each of them has

taken a photograph of anything they wanted and they are all printed on the following pages. They are views that

no one else could get and they show the drivers pets, their toys and favourite places. There are even photos taken

from the podium and the drivers parade before the race.

It has been done for a wonderful cause because the sale of this book will benefit Great Ormond Street Hospital

Childrens Charity and all the photos have been signed and sold at an auction in aid of it.

The F1 Group has been supporting Great Ormond Street Hospital for many years and we are proud to be able to

help with the tremendous work they do. Every year the hospital treats nearly 200,000 sick children and by buyingthis book you are helping them keep it up. You are also getting a glimpse into a side of F1 that isnt shown on

television and, as you will see, it isnt all about fast cars and champagne.

Documents

Introduction to Zoom